OAG x UNIQLO KPI Report June - August 2023

+

Partnership Summary

The OAG has been delighted to partner with UNIQLO Canada in the following ways between June 2023 and August 2023:

Recognition (on OAG’s website, in OAG’s e-newsletter, and across OAG’s social media channels) as the Presenting Sponsor of the OAG’s Free

Admission for June, July and August 2023.

Recognition (on OAG’s website, in OAG’s e-newsletter, and across OAG’s social media channels) as a Sponsor of the OAG’s Art + Yoga Sessions for June, July and August 2023

Permission for UNIQLO to distribute special offers or promotional items (sample products, marketing materials, etc ) and feature a physical display (signage, clothing demo, etc.) at each Art + Yoga session.

Participation and cross-promotional support for UNIQLO’s grand opening at the CF Rideau Centre location in Ottawa.

Facilitation of an art-making workshop and group tour of the current exhibitions at the OAG for UNIQLO’s Ottawa employees

Facilitation of an art-making workshop and group tour of the current exhibitions at the OAG for local at-risk youth (youth experiencing h l ) f th Y th S i B hi h d b

Web Exposure

June - August 2023 Overview:

Total Website Visitors: 126,149

Total Website Views: 249,864

Total Page Views with UNIQLO Visibility: 25,673 views

Total Clicks on UNIQLO logo: 85

Top Page with UNIQLO Visibility:

Plan Your Visit (Rank: 4): 11,456 views (combined English and French visitors)

OAG Webpages with UNIQLO Visibility:

bit ly/OAGUNIQLONews

bit ly/OAGWellness

bit ly/OAGArtYogaSessions

bit ly/OAGCreativeSeptember

oaggao ca/visit

oaggao ca/visit/plan-your-visit

oaggao ca/visit/accessibility-and-childcare

Total Pages Featuring UNIQLO Recognition

31

Event Listing Pages:

oaggao ca/events/art-yoga-sessions

oaggao ca/events/art-yoga-sessions-2

oaggao ca/events/art-yoga-sessions-3

oaggao ca/events/art-yoga-sessions-4

oaggao ca/events/art-yoga-sessions-5

oaggao ca/events/art-yoga-sessions-6

oaggao ca/events/art-yoga-sessions-7

oaggao ca/events/art-yoga-sessions-8

oaggao ca/events/art-yoga-sessions-9

oaggao ca/events/art-yoga-sessions-10

oaggao ca/events/art-yoga-sessions-11

oaggao ca/events/art-yoga-sessions-12

Eventbrite Pages:

bit ly/3RBge43

bit ly/3RsqknT

bit ly/3ZreufK

bit ly/48j6ykC

bit ly/3ZrWZfk

bit ly/3ZtMrw8

bit ly/3rt9fzx

bit ly/3LBdD6y

bit ly/3RwUXs8

bit ly/3EP6BHn

bit ly/3LvwHD9

bit ly/3RyWC0C

Instagram

Followers: 19,700

Post 1: 3,250 impressions

Post 2: 6,692 impressions

Post 3: 4,260 impressions

Participants

Art + Yoga (June - August 2023)

240 registered (100% sold out with 40 person registration limit* on all 6 sessions)

*Note: Due to popular demand, we have increased the registration limit to a maximum of 45 registered participants for the 6 remaining sessions in SeptemberNovember 2023

Followers: 12,000

Post 1: 3,977 impressions

Post 2: 1,809 impressions

Facebook Twitter

Followers: 9,766

Post 1: 1,888 impressions

Visitors

June - August 2023

75,000 FREE gallery admissions supported by UNIQLO

Social Media + Community Engagement LinkedIn

Followers: 3,440

Post 1: 1,593 impressions

Post 2: 2,287 impressions

Post 3: 2,022 impressions

Post 4: 1,344 impressions

Post 5: 1,575 impressions

Post 6: 1,202 impressions

Post 7: 1,504 impressions

Post 8: 2,863 impressions

E-Newsletter

OAG CONNEXIONS (June - August 2023)

Total Subscribers: 11,455

Total e-Blasts featured UNIQLO’s logo: 8

Total number of clicks on UNIQLO’s hyperlink: 80

Media

Summer Series: bit.ly/3Rymqd8 bit.ly/48oND86 bit ly/4696tic bit ly/3LBkCwe bit.ly/45ZVffR bit.ly/3ZABo4s bit.ly/48tIPy8 bit.ly/464bJTV

The UNIQLO + OAG partnership was featured on local tv channels and in several online outlets. While the OAG didn't receive specific media requests after distributing the press release, some of the press release language was used in articles and all the stories below mentioned the OAG partnership and some of its details (support of community programming and admission, the artist t-shirt collaboration, and the OAG gift/prize bag).

public exhibitions were kept fully accessible this summer, thanks to FREE admission, sponsored by UNIQLO!

Thank you, UNIQLO!

We are extremely grateful for your ongoing support of local art and cultural development at the OAG!

Look Ahead

With UNIQLO’s ongoing support, the OAG will continued to enrich the lives of thousands of local community members and visitors alike, through accessible engagement opportunities with the art and artists from across the Ottawa-Gatineau region. We know that one of UNIQLO's key missions is to make the world a better place for all, through the power of clothing, and that you are committed to contributing to a healthy planet, society, and people Continuing to associate your brand with the OAG demonstrates that UNIQLO is committed to making a positive impact on the community at the local level, which is essential in supporting the city's health and wellbeing as the earth and humanity are facing serious problems such as the climate crisis, increased demand for mental health support, social polarization, and economic uncertainty

If there is anything we can adjust to help you maximize on your branding objectives and development goals throughout the coming months, as we continue in this impactful partnership, please do not hesitate to let us know. We are open to trying new things and getting creative with our approach to recognition and cross-promotional opportunities, and we welcome any feedback / ideas that could lead to an even more mutually beneficial relationship. Together, our partnership will continue helping lead to big changes!

UNIQLO, your art is HERE!

Charitable