MEDIA KIT
Product overview Elevate your brand and reach within the trucking industry by leveraging our various platforms, ensuring maximum exposure and engagement with your target audience. Print Advertisement: Capture the attention of 74,000 readers with a visually impactful advertisement.
Social Media Targeted Campaign: Our targeted campaigns are designed to generate traffic and leads.
Website Advertising: Our website receives more than 12,000 monthly unique visitors, making it a prime platform for targeted advertising.
Trucking Radio 24/7: Leverage the Trucking Radio 24/7 following of 12,966 listening hours per month with additional exposure through crossover at no extra cost. Sponsorship packages for specific shows areavailable by negotiation.
EDM: Our weekly industry newsletter that targets industry decision makers, to a database of more than 8500 subscribers.
Solus EDM: A dedicated email to our database of more than 8500 subscribers.
Social Media: Reach our audience of over 88,000 through three targeted social media posts per month.
Keep on Moving podcast: The podcast leverages the radio audience as well as its own unique listenership. Sponsorship packages for specific shows are available by negotiation.
Little Trucker Down Under: In addition to advertising, industry sponsorships available for Little Trucker Down Under. More than 9300 copies in print across Australasia.
Magazine Rates & Dates Issue
Booking deadline
Material deadline
On sale date
Advertising Rates*
Casual
3x
6x
11x
Feb-24
Jan 17th
Jan 19th
Feb 9th
Double Page Spread (DPS)
$4,900
$4,410
$4,165
$3,920
Mar-24
Feb 11th
Feb 13th
Mar 6th
Half DPS
$3,300
$2,970
$2,805
$2,640
Full Page
$2,800
$2,520
$2,380
$2,240
Apr-24
Mar 12th
Mar 14th
Apr 3rd
Half Page
$1,490
$1,341
$1,266
$1,192
Third Page
$1,190
$1,071
$1,011
$952
Quarter Page
$890
$801
$756
$712
May-24
April 9th
April 11th
May 1st
Jun-24
May 9th
May 11th
Jun 1st
Jul-24
Jun 11th
June 13th
Jul 3rd
Aug-24
July 11th
July 13th
Aug 3rd
Sep-24
Aug 13th
Aug 15th
Sep 4th
Oct-24
Sept 10th
Sept 12th
Oct 2nd
Nov-24
Oct 10th
Oct 12th
Nov 2nd
Dec-24
Nov 12th
Nov 14th
Dec 4th
*Advertorial booking deadline is two weeks prior to the issue booking deadline. Deadlines subject to change.
Inserts/Gatefolds/Sampling Magazines can be inserted with client catalogues, brochures, samples, custom printed inserts and gatefolds. This is a cost effective solution for advertisers to get further information about their brand/product into the hands of our highly engaged audiences.
• We can provide media insertion cost quotes to target our full print run, subscribers only or by region. • Inserts can be bound or loose. • Specific quantities change by issue, depending upon events, subscription drives and retail promotions. • A quote will be provided base on insert type, page count, weight and quantity – ask Pav for a quote.
* Effective 1 January 2024, excl GST. All costs exclude GST and are $NZD. Special positions attract +20% booking fee. All premium positions are subject to price on application. Directory and classified advertising also available on request.
Production charges* Double Page Spread (DPS)
$380
Full Page
$250
Half Page
$180
Quarter Page
$150
For advertising enquiries contact Pav Warren - Sales & Marketing Manager pav@nztrucking.co.nz • 027 201 4001 Mike Devon - Business Development Manager mike.devon@nztrucking.co.nz • 027 332 4127
For more information: Pav Warren - pav@nztrucking.co.nz • 027 201 4001 / Mike Devon - mike.devon@nztrucking.co.nz • 027 332 4127
7,199
CIRCULATION*
74,000 READERSHIP*
11 Issues per year
New Zealand Trucking is the only magazine in its category to audit readership and circulation.
A little more about the readers of New Zealand Trucking magazine:
43%
are between 30-49 years old
90%
intend to go on a holiday within NZ in the next 12 months
40%
live in provincial & minor rural areas
22%
have an occupation of technical/skilled worker
28%
drive 20,000km as part of their job
28%
prefer to let professionals manage their investments
58%
always listen to the radio when driving in the car
55% like to be well insured
69%
try to buy NZ made products as often as possible
Hobbies include Car Racing, Rugby Union, Camping, Boxing and Fishing
In-market for mostly car and house insurance
For more information: Pav Warren - pav@nztrucking.co.nz • 027 201 4001 / Mike Devon - mike.devon@nztrucking.co.nz • 027 332 4127 *Source: Nielsen Media CMI October 2021 - September 2022
Advertising specifications: File specifications File type High resolution PDF, single pages. Fonts All type to be embedded or outlined. Bleed 5mm on all sides. Images Minimum resolution 300dpi. Colour CMYK, no spot colours.
DPS
FULL PAGE
HALF PAGE VERTICAL
HALF PAGE HORIZNTAL
Print process Sheetfed offset
HALF DPS
Trucking Specs*
QUARTER PAGE
Trim Area*
QUARTER PAGE HORIZONTAL
Image Area
(Height x Width)
(Height x Width)
Double Page Spread (DPS)
297mm x 420mm*
271mm x 396mm
Full Page
297mm x 210mm*
Half DPS
Binding method Perfect bound Material Delivery Sales & Marketing Manager Pav Warren pav@nztrucking.co.nz
Acceptable files Acrobat PDF (preferred option) High resolution PDF. All links must be highresolution and fonts embedded. InDesign All text must be converted to outlines and links embedded or supplied. All colour must be CMYK (no spot colours) and links saved as CMYK (not RGB) at 300dpi. Illustrator All text must be converted to outlines. All files must be exported as an EPS with all links saved as TIF or JPG. Photoshop All supplied images must be saved as grayscale or CMYK and resolution must be at least 300dpi. Word Only suitable for supplying text to go within your advert.
Not Acceptable files Publisher/Powerpoint These files are not suitable for supplying prepared adverts and cannot be accepted.
Trader Specs*
Trim Area*
Image Area
(Height x Width)
(Height x Width)
Double Page Spread (DPS)
275mm x 420mm*
271mm x 396mm
271mm x 182mm
Full Page
275mm x 210mm*
255mm x 190mm
144mm x 420mm*
131mm x 396mm
Half DPS
135mm x 420mm*
115mm x 396mm
Half Page Horizontal
144mm x 210mm*
131mm x 182mm
Half Page Horizontal
127mm x 184mm*
Quarter Page
131mm x 90mm
Half Page Vertical
258mm x 89.5mm*
Quarter Page Horizontal
70mm x 182mm
Quarter Page
* Bleed ads need an extra 5mm surrounding entire advert.
271mm x 90mm
131mm x 90mm
* Bleed ads need an extra 5mm surrounding entire advert.
Special care must be taken where any image or text runs across the centre of the spine. Only headings and baselines of extra large type can run across the gutter and must be arranged to clear the spine by a minimum of 5mm on each side of the spine. Due to the variable nature of the binding process, we can accept no responsibility for any lack of alignment of type or images that cross the gutter. Technical Specifications subject to change.
For more information: Pav Warren - pav@nztrucking.co.nz • 027 201 4001 / Mike Devon - mike.devon@nztrucking.co.nz • 027 332 4127
Younger readers Little Trucker Down Under is the first truck magazine aimed at promoting the transport industry to children. Available throughout Australasia.
9,300+ 6,800+ CIRCULATION
SPONSORED COPIES
4 Issues per year
Issues
Booking deadline
Material deadline
On sale date
Autumn 24
Feb 2nd
Feb 9th
Mar 4th
Winter 24
May 8th
May 14th
May 30th
Spring 24
Aug 5th
Aug 9th
Sept 2nd
Summer 24
Nov 4th
Nov 8th
Nov 28th
Advertising rates*
Prices
Full Page (A4)
$1500
Half Page Horizontal
$900
* Effective 1 January 2024, excl GST. All costs exclude GST and are $NZD.
Sponsorships available
File specifications File type High resolution PDF, single pages. Fonts All type to be embedded or outlined. Bleed 5mm on all sides. Images Minimum resolution 300dpi. Colour CMYK, no spot colours.
Little Trucker Specs*
Acceptable files
Full Page (A4)
297mm x 210mm*
Half Page Horizontal
126mm x 186mm
Acrobat PDF (preferred option) High resolution PDF. All links must be highresolution and fonts embedded. InDesign All text must be converted to outlines and links embedded or supplied. All colour must be CMYK (no spot colours) and links saved as CMYK (not RGB) at 300dpi. Illustrator All text must be converted to outlines. All files must be exported as an EPS with all links saved as TIF or JPG. Photoshop All supplied images must be saved as grayscale or CMYK and resolution must be at least 300dpi. Word Only suitable for supplying text to go within your advert.
Trim Area*
(Height x Width)
* Bleed ads need an extra 5mm surrounding entire advert. Technical Specifications subject to change.
Not Acceptable files Publisher/Powerpoint These files are not suitable for supplying prepared adverts and cannot be accepted.
For more information: Pav Warren - pav@nztrucking.co.nz • 027 201 4001 / Mike Devon - mike.devon@nztrucking.co.nz • 027 332 4127
DIGITAL & BROADCAST
Website www.nztrucking.co.nz • Primarily New Zealand-based visitors • Balanced mix of mobile and desktop users • Demographic predominantly aged over 34 and consists of industry professionals and truck enthusiasts
21,000 12,179 PAGE VIEWS PER MONTH
UNIQUE VISITORS PER MONTH
61,333
EVENTS/INTERACTIONS PER MONTH
Most read categories: Top Truck, News, Trucking Radio, Truck & Light Commercial Trader TRUC K & LIGH T
TRADER COMMERCIAL
Leaderboard Run of Sites
MREC Run of Sites
728 x 90 pixels
728 x 90 pixels
50% ROS est. 12k impressions
50% ROS est. 31k impressions
$750
$750
For more information: Pav Warren - pav@nztrucking.co.nz • 027 201 4001 / Mike Devon - mike.devon@nztrucking.co.nz • 027 332 4127
Facebook Lead Generation Facebook Lead Generation • Target New Zealand’s truck drivers, particularly owner-operators • Harnessing the platform’s precise targeting capabilities • Reach specific demographics • Capture valuable contact information • Create multiple versions of a Facebook campaign Lead Generation from $1900
Facebook Traffic Campaigns Lead Generation
Facebook Traffic Campaign • Boost website traffic • Strategically encourages users to navigate to your site • Showcase your products, services, or content to a larger audience • enhance brand visibility • Tailored campaigns to specific demographics Traffic Campaign from $990
“BroLube converted 33% of leads to customers within days” Campaign measured over 20 days in November 2023
Traffic Campaign
For more information: Pav Warren - pav@nztrucking.co.nz • 027 201 4001 / Mike Devon - mike.devon@nztrucking.co.nz • 027 332 4127
Social Advert/Paid Content • Facebook audience of over 83,000 • Promotional posts provides you with the opportunityto effectively communicate your products and services to a targeted audience. Social Advert/Paid Content from $650
83,727 FACEBOOK FOLLOWERS
3,143
INSTAGRAM FOLLOWERS
Weekly EDM & Solus EDM • Connect with the readers of our weekly EDM or directly target exclusive content via a Solus EDM • Leverage the generic EDM database Database size: 8,500
For more information: Pav Warren - pav@nztrucking.co.nz • 027 201 4001 / Mike Devon - mike.devon@nztrucking.co.nz • 027 332 4127
Radio & Podcast Trucking Radio 24/7 • Hosted by Murray Lindsay • New Zealand’s first and only radio station dedicated to the trucking industry • Music, industry-based interviews, listener engagement, road reports, competitions and much more The Keep On Moving podcast • Hosted by Murray Lindsay and Dave McCoid, featuring the team from New Zealand Trucking Media • Feature industry interview, road transport news, views and entertainment • Targets core industry enthusiasts
Advertising opportunity packages available
#150 ad placements from $900 • Show segment sponsorships from $1000
7,920 12,966 6,900 UNIQUE LISTENERS
TOTAL LISTENING HOURS
TRUCKING APP DOWNLOADS
Available from Apple Store, Play store, and on iheart radio
For more information: Pav Warren - pav@nztrucking.co.nz • 027 201 4001 / Mike Devon - mike.devon@nztrucking.co.nz • 027 332 4127