This study also addresses valid concerns on road pricing about emerging technology, user data privacy, and equitable socioeconomic impact. The case for road pricing is not new, with close to a hundred years of academic research backing it and plenty of international case studies validating it. Among transport experts, there is widespread agreement that charging drivers with higher road user rates at peak times in congested routes is the single-most effective way to deal with
traffic bottlenecks while providing additional incentives to increase public transport use. Instead of Soviet-style rationing of road space by widespread queuing, such congestion charges would harness the power of markets, encouraging commuters to find trip alternatives such as other travel times, routes and transport modes. In return, government should commit to improve the supply of travel options – including appropriate funding for more and better roads.