NZ Farm Life Media Kit 2021

Page 1

BACKING FARMERS Learn, grow, excel WORK HARD, PLAY HARDER MEDIA KIT 2022

“I offer my personal guarantee to you as an advertiser in our magazines. If you are not completely satisfied with the way our team handle your advertising booking, then I will guarantee to put it right for you." Tony LeggettPublisher KITMEDIA2022

2 NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2022 Country-Wide advertising 4 NZ Dairy Exporter advertising 6 Advert specs and casual rates 8 Digital advertising 10 Innovations 15 Contract publishing 16 Contract services 17 Terms & Conditions 18 Contacts 20

MY GUARANTEE

BIG OPERATORS

Publishing is a role we take seriously. Many of our team are either farming in their own right or have close connections to family-owned properties or agribusinesses. We’re a strong supporter of farmer and industry-led initiatives, especially when they make a real difference to farmers’ well-being or the profitability of their farming enterprise.

We’re proud of the quality of our titles and the service our partnership managers deliver to every client and agency, regardless of their investment.

We offer the choice of two respected, award winning titles – Country-Wide and NZ Dairy Exporter – and an audience that totals more than 7800 subscribers who spend on average more than 60 minutes reading their favourite farm management magazine.

When they’ve finished reading each issue, many of our subscribers keep them for future reference and most hand them on to others in their family or farm business, so they can also be inspired, informed and entertained.

LIVESTOCK FARMERS

6994

GENERATE INCOME OVER $450,000 EACH YEAR (17% EARN OVER $1M) BIGGER SCALE

AVERAGE NET CIRCULATION*

9395769191%%%%%7083695092%%%%%

ARE EITHER OWNERS OR OWNER OPERATORS (96% MAKE FINANCIAL DECISIONS) DECISION MAKERS

GENERATE INCOME OVER $250,000 (55% RUN OVER 150HA)

RATE COUNTRY-WIDE CONTENT AS INDEPENDENT AND USEFUL TO RUN THEIR BUSINESS (89% SAY IT TRIGGERS NEW IDEAS) CONTENT VALUE

SERIOUS

DAIRY FOCUSED

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2022 3 *MAGAZINE 360° - MAGAZINE PUBLISHERS ASSOCIATION $

OF SUBSCRIBERS FARM DAIRY STOCK

5434

NEW ZEA LAND AVERAGE NET

NO

Our digital audience is always growing and we provide attractive options for advertisers to target farmers through a range of channels, including weekly e-newsletters, social media platforms and podcasts.

TRUST NZ DAIRY EXPORTER CONTENT AND SAY IT’S USEFUL TO RUN THEIR BUSINESS TRUSTED CONTENT

So, partner with us to reach our unique audience. We guarantee your investment is a wise one.

DELIVER TO YOUR AUDIENCETARGET

DAIRY UNITS IN NZ: 10,800UNITS IN NZ: 12,100 CIRCULATION*

OF SUBSCRIBERS FARM MORE THAN 71HA

OF SUBSCRIBERS FARM OVER 200HA (29% FARM OVER 600HA) FARMERS

ARE EITHER OWNERS OR MANAGERS (97% MAKE FINANCIAL DECISIONS) WASTAGE

OF FARMSUBSCRIBERS SHEEP & BEEF

NZ Farm Life Media offers a unique subscriber audience of decision-making farm owners and managers for your company to target with products and services.

SHEEP/BEEF

SCALE

Total circulation: 12,100

Delivered in May to coincide with the bull sale season. Delivered to all serious NZ beef farmers.

Subscribers to Country-Wide are focused on investing back into their farm business. The information published in Country-Wide is what gives them the edge.

SPECIAL EDITIONS

Country-Wide focuses on real farm management information, from the latest science and technology developments to the best onfarm practice stories to inspire and inform. Country-Wide is for farmers who want to get ahead. They apply what they learn in Country-Wide to improve farm performance, productivity and profitability.

Total circulation: 6700

COUNTRY-WIDE CROP & FORAGE

Delivered in October to coincide with the ram sale season. Delivered to all serious NZ sheep farmers.

INFORMATION TO IMPROVE PERFORMANCEFARM

COUNTRY-WIDE BEEF

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2022 BACKING FARMERS

Country-Wide readers are progressive farmers with a focus on the sheep, beef, deer and arable sectors.

Total circulation: 12,225

Delivered in September just as farmers are considering their annual crops and forage decisions. This issue reaches every Foundation for Arable Research levy payer and every Rural Contractors Association member.

COUNTRY-WIDE SHEEP

August* Subscribers August 1 July 6 July 8 July 14

MATERIAL DEADLINE - 5pm (Including bound inserts or inserts we are to print)

December* Subscribers November 28 November 2 November 4 November 10

2021 Keinzley Agvet Wairarapa Sheep and Beef Farm Business of the Year winners

January Subscribers December 22, 2021 November 26, 2021 November 30, 2021 December 7, 2021

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2022

* The Deer Farmer

When Country-Wide arrives every month, it's hard to put it down. We get a lot of free farming material in our mailbox, but we always put time aside to read Country-Wide first because it is full of trustworthy, topical information we can apply to our own farming business. We really recommend subscribing to Country-Wide.

– Richard and Becks Tosswill

Subscribers February 7 January 7 January 11 January 19

October - Sheep 2022** 12,100 October 3 September 7 September 9 September 15

November* Subscribers October 31 October 4 October 6 October 13

September - Crop & Forage 2022** 6700 August 29 August 3 August 5 August 14

February*

July Subscribers July 04 June 7 June 9 June 16

INSERTS TO PRINTER DEADLINE - 5pm (Supplied inserts only)

April* Subscribers March 28 March 2 March 4 March 11

March Subscribers February 28 February 1 February 3 February 11

May - Beef 2022** 12,225 May 2 April 4 April 6 April 14

** Extended reach issue

June* Subscribers May 30 May 4 May 6 May 12

COUNTRY-WIDE 2022 DEADLINES

“ “

January 2023 Subscribers December 30, November 30 December 2 December 8

PUBLICATION DATE REACH ON SALE DATE BOOKING DEADLINE 5pm

Modern dairy farming is a complex and demanding business. The technologies, systems and the market place that dairy farmers work in changes constantly.

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2022

THE SINCEDAIRYMAINSTAYTRUSTEDOFFARMING1925

NZ Dairy Exporter is all about helping those in the dairy sector to learn, grow and excel, no matter what step they are on the ladder. That’s why we are proud to support the Dairy Industry Awards by bringing you the stories of the regional winners for each year in our special Dairy Exporter April issue - Cream of the Crop.

SPECIAL EDITION

of the crop

NEW ZEA LAND Learn, grow, excel

Subscribers to NZ Dairy Exporter are outstanding in their field, often thought leaders within their chosen industry. When it comes to dairy farm management they look to NZ Dairy Exporter for inspiration and guidance.

REACH ALL 25,900 DAIRY FARM LETTERBOXES

The NZ Dairy Exporter is a trusted source of information, adding value to the business of dairy farming.

The team at the NZ Dairy Exporter is committed to setting the highest standard for depth of coverage in farm management information, research and development reporting, industry analysis and market updates. Our content delivers better dairy performance,

NZ Dairy Exporter is the only dairy publication with a paid subscriber base and is valued as part of the business of dairy farming.

When you advertise in NZ Dairy Exporter you are talking to the decision maker on the farm.

February Subscribers February 14 January 14 January 18 January 27

“ “

BOOKING DEADLINE 5pm

- George Moss, Tokoroa

August Subscribers August 15 July 20 July 22 July 28

June Subscribers June 13 May 18 May 20 May 26

INSERTS TO PRINTER DEADLINE - 5pm (Supplied inserts only)

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2022

October Subscribers October 17 September 21 September 23 September 30

January Subscribers January 17 December 8, 2021 December 10, 2021 December 17, 2021

April - Cream of the Crop* 25,900 April 20 March 16 March 18 March 25

December Subscribers December 12 November 16 November 18 November 25

Dairy Exporter makes us better farmers, you only need to pick up one fact a year, make one small tweak to your business and you’ve more than paid for your subscription.

July Subscribers July 18 June 21 June 23 June 30

May Subscribers May 16 April 19 April 21 April 28

March Subscribers March 14 February 16 February 18 February 24

NZ DAIRY EXPORTER 2022 DEADLINES

* Extended reach issue, reaching all 25,900 farm letterboxes nationwide.

dairy

PUBLICATION DATE

January 2022 Subscribers January 16, 2023 December 7 December 9 December 15

September Subscribers September 12 August 17 August 19 August 26

November Subscribers November 14 October 18 October 20 October 28

REACH ON SALE DATE

MATERIAL DEADLINE - 5pm (Including bound inserts or inserts we are to print)

QUARTER PAGE HORIZONTAL 192mm w x 65mm h

Trim 230mm w x 80mm h Bleed 240mm w x 90mm h

Double page spread adverts: Allow for a 20mm centre gutter. Avoid running text over the centre gutter.

Rates are exclusive of GST, commission bearing.

QUARTER PAGE STANDARD 93mm w x 130mm h

FULL PAGE BLEED Trim 230mm w x 297mm h Bleed 240mm w x 307mm h

HALF PAGE HORIZONTAL BLEED

Trim 460mm w x 145mm h Bleed 470mm w x 155mm h

Third page $1550 Quarter page $1150

HALF PAGE PORTRAIT 93mm w x 267mm h

THIRD PAGE PORTRAIT 60mm w x 267mm h

DOUBLE PAGE SPREAD

Double page spread $5900

DOUBLE PAGE SPREAD BLEED

THIRD PAGE PORTRAIT BLEED Trim 75mm w x 297mm h Bleed 85mm w x 307mm h

Full page $3450

8 NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2022 NEW ZEALAND

CASUAL RATES

Trim 460mm w x 297mm h Bleed 470mm w x 307mm h

ADVERTISING SPECIFICATIONS

Trim 230mm w x 102mm h Bleed 240mm w x 112mm h

FULL PAGE 192mm w x 267mm h

Please ensure that full-bleed advertisements have essential information placed within the text-safe area (10mm from trim edge). Anything placed outside might be cropped off in print.

THIRD PAGE HORIZONTAL BLEED

HALF PAGE HORIZONTAL 192mm w x 130mm h

HALF PAGE PORTRAIT BLEED Trim 108mm w x 297mm h Bleed 118mm w x 307mm h

HALF DOUBLE PAGE SPREAD BLEED

QUARTER PAGE HORIZONTAL BLEED

THIRD PAGE HORIZONTAL 192mm w x 87mm h

407mm w x 267mm h

Double half page $4150

Half page $2300

Trim 230mm w x 145mm h Bleed 240mm w x 155mm h

Regional split page advertising: Per plate change out fees: Text pages $625 Cover pages $1250

All supplied images must be saved as grayscale or CMYK and resolution must be at least 300dpi.

Acrobat PDF (preferred option)

Illustrator

InDesign

• Magazines are perfect bound, so please be aware of the live type areas specified for bleed advertising.

Word

6 columns per page Columns 1 2 3 4 5 6 (mm) 28 60 93 126 159 192 File type High resolution PDF, single pages Fonts All type to be embedded or outlined Bleed 5mm on all sides Images Minimum resolution 300dpi Colour CMYK, no spot colours

All text must be converted to outlines. All files must be exported as an EPS with all links saved as TIF or JPG.

Photoshop

Publisher/Powerpoint

FILE SUPPLYDISPLAYSPECIFICATIONSADVERTISINGMATERIALTO:

All text must be converted to outlines and links embedded or supplied. All colour must be CMYK (no spot colours) and links saved as CMYK (not RGB) at 300dpi.

• Cropmarks and page information offset by 5mm (outside bleed).

• Subject to change.

These files are not suitable for supplying prepared adverts and cannot be accepted.

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2022

Only suitable for supplying text to go within your advert.

High resolution PDF. All links must be high resolution and fonts embedded. Cropmarks are required, offset by 5mm.

Email adcopy@nzfarmlife.co.nz Freephone 0800 224 782 Direct dial 06 280 3167

• Standard paper stock - Cover 200gsm matt. Text 80gsm matt.

ADDITIONAL NOTES

ACCEPTABLE FILES

SOCIAL142049854129FOLLOWERS+FOLLOWERS++FOLLOWERS

DIGITAL

10 NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2022

6635SUBSCRIBERS+ 30% OPENAVERAGERATE

Reach our dedicated agri audience with NZ Farm Life Media online through our eNewsletters, website and social media. With Country-Wide, Dairy Exporter and Young Country channels you are covering your bases, connecting with readers and beyond. You can be sure your digital advertising is targeted at readers who value primary industries and have specifically opted in to learn more.

Dairy Exporter has a dedicated dairy audience who are more often than not the on-farm decision makers. With 6635+ eNewsletter subscribers and an average open rate of 30% you can be sure your brand message is reaching the right audience who are highly engaged and want to stay informed. The Dairy Exporter facebook has 4129 followers who are aged 25 to 44 and are 51% male and 49% female. With 1420 Instagram followers and 4985 Twitter followers Dairy Exporter has the dairy stronghold on social media.

E-NEWSLETTER

NEW ZEALAND

E-NEWSLETTER PODCASTS - Get in touch with your partnership manager to learn more about advertising opportunities. SOCIAL155712,746FOLLOWERS+FOLLOWERS2314++FOLLOWERSSOCIAL18581771FOLLOWERS+FOLLOWERS2806++FOLLOWERS

Young Country caters to the up and coming in the primary industries. Ensure your brand’s longevity by reaching this younger audience who will one day shape farming in New Zealand. With 9400 eNewsletter subscribers, 12,746 facebook, 1557 instagram and 2314 twitter followers the Young Country audience get digital and this is how they like to consume their media. Aged between 18 - 44 with 57% male and 43% female CountryYoungreaders are the future of our primary industries.

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2022 11 SUBSCRIBERS6200+ 31 OPENAVERAGE%RATE

E-NEWSLETTER 9400SUBSCRIBERS+ 27% OPENAVERAGERATE

Country-Wide covers your bases with all things sheep and beef. Communicate with 6200+ eNewsletter subscribers who value reading our content with 31% opens and 1% advertising click through rate. The Country-Wide social following is also growing steadily with 1771 Facebook followers, 1858 Instagram followers and 2806 twitter followers. With an average age on Facebook between 25-54 you can be sure your advertising is targeted at farm owners and decision makers who value learning more about thatservicesproducts,andinsightswillimproveefficiencyonfarm.

• Leaderboard: $400 per month

Country eNewsletters are sent on the first

Booking

Young Monday of the month. placement month

All

• Takeover: $750 per month.

• positions are subject to availability. deadline is the last Wednesday of the month prior. Material deadline is the last Friday of the month prior. All rates are commission-bearing exclude

per

and

GST.

12 NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2022 • Leaderboard: 760px w x 120px h • MRec: 300px w x 250px h • JPEG, GIF or PNG format only • No larger than 100kb MATERIAL SPECS Email digitalcopy@nzfarmlife.co.nz Freephone 0800 224 782 Direct dial 06 280 3168 SUPPLY MATERIAL TO:

1x Mrec, 1x Leaderboard and 1x Brand Spotlight

month 760px x 120px Weeky eNewsletter placements MREC $1980

• MRec: $400 per month

month 300px x 250px 4 x eNewsletter placements TAKEOVER $3750 per Leaderboardmonth&MRec 8 x eNewsletter placements ADVERTISING SPECIFICATIONS

$1980

LEADERBOARD per per

• Brand spotlight featured on the NZ Farm Life Media website in the Brand Spotlight section. Linking your brand with ours helps to improve your SEO rating and searchability via google

Direct dial 027 428 5516

Brand spotlight featured in your choice of either Dairy Exporter, Country-Wide or Young Country eNewsletter and NZ Farm Life Media

• 150 words, image or video thumbnail, click through URL in eDM (see specs above)

Ani Leggett

BRAND SPOTLIGHT

Need a hand to sort your digital campaign? Contact our digital marketer:

DIGITAL ADVICE:

Email ani.leggett@nzfarmlife.co.nz

• Social post via either Dairy Exporter or Country-Wide and shared via Young Country. Post will be boosted to the value of $25

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2022 13

• 150 words, image or video thumbnail, click through URL in eDM (see specs above)

• Brand spotlight featured on the NZ Farm Life Media website in the Brand Spotlight section. Linking your brand with ours helps to improve your SEO rating and searchability via google

BRAND SPOTLIGHT LITE $875/WEEK

• Up to 150 words, including headline

Brand spotlight featured in your choice of either Dairy Exporter, Country-Wide or Young Country eNewsletter and NZ Farm Life Media

Brand SpotlightDairyNZ:

• 1 x eNewsletter placement per week.

BRAND SPOTLIGHT PREMIUM $1750/WEEK

• 1 x eNewsletter placement per week.

• Click through URL

Includes:webiste.

BRAND SPOTLIGHT MEDIUM $1100/WEEK

Your brand featured in either Dairy Exporter, Country-Wide or Young Country eNewsletter. Includes:

Daily wintering routine

• 1 x 600pxl (H) x 400pxl (W) image, (jpg, gif or png format).

An opportunity like no other to align your brand with Dairy Exporter, Country-Wide or Young Country. Featured across our eNewsletter update, socials and the NZ Farm Life Media website, the brand spotlight has been designed to offer advertisers a way to build exposure with a content first focus. Tell your story or provide knowledge and insights to our readers, the opportunities are endless!

• 1 x eNewsletter placement per week.

DairyNZ daily wintering routine. JonPemberton shares the daily actionswhich ensures his cows remain happyand healthy through winter.

Includes:website.

As part of your content first strategy this approach allows you to deliver knowledge, research and insights to our engaged social audiences.

14 NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2022

Feature your brand on either Country-Wide, Dairy Exporter Facebook page and we will share this post to the Young Country Facebook.

Posts will include: Image or video, 150 words or teaser with link out to your desired landing page. We will also boost your posts to a value of $30 that will appear on both our Facebook and Instagram pages.

$1500 per post

SOCIAL SPOTLIGHT

Country-Wide:Followers 1771+

Young Country: 12,746+

Dairy Exporter: 4129+

THE INSERT AND ONSERT

• Reply paid post back form

THE BELLY WRAP

• Perforated

Options include:

NZ Farm Life Media has experienced writers and photographers all over New Zealand capable of providing your company with the right content for promoting your products and services.

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2022 15

Phone our Subscription Services Manager on 06 280 3163 or email subs@nzfarmlife.co.nz to set up your company Insubscription.somecases, your advertising spend with Country-Wide or NZ Dairy Exporter will qualify you for a complimentary subscription package.

DLE BOUND INSERTS

Targeted reach

WBELLYRAP PORTRAITINSERTLOOSEDLEINSERT2PAGEBOUNDINSERT

Options include:

• Straight cut belly wrap

LET’S INNOVATE AND MAKE INVESTMENTYOURCOUNT

Send your company’s newsletter or launch a new product to our subscribers.

• 8-page gatefold bound insert

• 4-page full page bound insert

• 2-page DLE bound insert with optional perforation (landscape or portrait).

Targeting a particular region or regions of the country with either magazine is now possible, thanks to a partnership developed with our printing company which also offers a full distribution service to rural letterboxes.

• Random loose machined insert

Keep your own staff up to date with all the latest information on farming with a special subscription package designed for your company. From single subscriptions for the lunch room in the office through to bulk orders of each magazine delivered to your field team, our subscription packages are tailored to suit your needs.

• Loose machined onsert onto back of magazine, inside flow wrap.

• 2-page full page bound insert

Company subscription packages

Options include:

Or, we can work with your own database of clients to expand the reach of any issue of either magazine, so it is possible to deliver your message to your target audience of farmers.

Your insert/onsert will cut through the clutter and reach your target market.

Options include:

• Specific page hand insert

POPULAR INNOVATIONS

• Single or double sided for your artwork

Use the DLE insert as a response device or coupon.

Sponsored content

For extra impact, place an ad in the publication to bundle your innovation.

Our team offers a one-stop shop from start to finish if required, and the content is available for you to re-purpose on your own website or newsletters.

Wrap your advertising around one of our magazine titles and receive great exposure.

• Die cut belly wrap

Contact moremanageryourpublishertheorpartnershipforinformation.

FULL PAGE BOUND INSERTS

A Country-Wide special publication A NZ Dairy Exporter special publication

From the NZ Stud Merino Breeders Society

Farm Ownership & Succession 2021 THREEPART

Farm Ownership & Succession 2021 TWOPART

Raise the Baa

NZ Farm Life Media has an established contract publishing service, tailored to the needs of agribusinesses and farming Thisorganisations.canrange from providing advertising sales right through to a full publishing service, including content creation, advertising sales, design, printing and distribution.

From the NZ Stud Merino Breeders Society Let’s Talk Cow.

16 NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2022

CONTRACT PUBLISHING

Talk to the publisher, Tony Leggett, on 027 4746 093 or email him directly at tony.leggett@nzfarmlife.co.nz for more information.

QUARTERLYCOMPANION

Reach – Available to all NZVA members plus all members of the Companion VeterinariansAnimalbranch (700+)

Frequency – Six times a year (February, April, June, August, October, December)

PUBLISHING SERVICES

Readership – Veterinarians, student ownersveterinaryveterinarians,staff,practiceandmanagers

Format – Printed A4 magazine, link to digital version available

EQUINE PRACTITIONERVETERINARY

Firefox about:blank of 66 2/09/2020, 8:10 am

HoofPrint

Format – Printed A4 magazine, link to digital version available

VETSCRIPT

Frequency – Four times a year (March, June, October, December)

Readership – Veterinarians, student ownersveterinaryveterinarians,staff,practiceandmanagers

Reach – Available to all NZVA members plus all members of the Equine Veterinarians Branch

HOOFPRINT

Our titles

Frequency – Four times a year (March, June, October, December)

Reach – All members of the NZVA (2,200+) and 100s of NZ and subscribersinternational

Reach – Available to all NZVA members plus all members of the Sheep and Beef Cattle Veterinarians Branch

Format – Printed A4 magazine, link to digital version available for members

Readership – Veterinarians, student ownersveterinaryveterinarians,staff,practiceandmanagers

Frequency – Twice a year (June and December)

Format – Digital A4 magazine, link emailed to readers

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2022 17

Readership – Veterinarians, student ownersveterinaryveterinarians,staff,practiceandmanagers

Volume 38 Number September 2020 ISSN 1172-580X Dairy Cattle Vets newsletter of the New Zealand Veterinary Association Dairy Cattle Veterinarians Branch of the New Zealand Veterinary Association Trace elements and dairy cows: looking at some common myths Osteomyelitis of the olecranon in an alpaca Multicentric lymphoma in two first-calved heifers Digital Agency commission All rates are commission bearing and NZVA awards 20% commission to accredited agencies.

Reach – Available to all NZVA members plus all members of the Dairy Cattle Veterinarians Branch (650+)

NZ Farm Life Media holds the full publishing contract for the NZ onAssociationkitAandPractitioner,Equine–Associationfouradvertisingtimesmagazine,Association’sVeterinaryVetScriptpublishedsixayear,andprovidesservicestootherNZVeterinarypublicationsCompanionQuarterly,VeterinaryGrazingGazetteHoofPrint.comprehensivemediafortheNZVeterinarytitlesisavailablerequest.

Digital

Readership – Veterinarians, student andgovernmentownersveterinaryveterinarians,staff,practiceandmanagers,sectorindustryleaders

Frequency – Four times a year (March, June, October, December)

VetScript Media Kit 2022 3

Format – Digital A4 magazine, link emailed to readers

Contact your partnership manager for more information on these niche titles.

of business, loss of revenue or profit as a consequence of any action or omission by it, its employees, contractors or agents.

c. Inserts, onserts, DM/ride alongs, belly wraps and any other innovations.

To the fullest extent permitted by law, NZ Farm Life Media Limited will not be liable for any loss, costs, damages or harm or misrepresentation including without limitation liability for indirect or consequential loss, loss

e. When any change of Advertisement is not received by the Material Deadline, an Advertisement run in previous publications may be published in its place.

a. NZ Farm Life Media Limited, in its sole discretion, may agree to cancel an existing work order for print and/or NZ Farm Life Media Limited Website Advertising by the Client.

4. NZ Farm Life Media Limited’s Rights

e. Changes to or cancellations of NZ Farm Life Media Limited Website

6. Limitation of Liability

The Client indemnifies, and holds indemnified, NZ Farm Life Media Limited against all losses, damages or costs incurred (including without limitation consequential loss, loss of profits or loss of business) arising as a consequence of the placement and/or content of the Client’s Advertisement or any breach of these Terms and Conditions and from any costs, harm or loss incurred by NZ Farm Life Media Limited through making corrections or amendments to the Client’s Advertisements in accordance with these Terms and Conditions.

1. Advertisements

f. The advertising space will be used only by the Client for advertising their usual business, with the exception of employment advertising which is permitted, and may not be transferred by the Client to another person.

18 NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2022

g. The Advertisement the Client provides does not: (i) Contain material that is considered obscene, offensive, defamatory or which otherwise offends against generally accepted community standards and is unsuitable for andpublicationislikely to be misleading or deceptive or otherwise infringe the Fair Trading Act 1986 or any other statute, regulation or rule of trade.

c. Publication of the Advertisement will not give rise to NZ Farm Life Media Limited incurring any liability or to a claim against NZ Farm Life Media Limited.

5.1 The Client represents and warrants that:

d. The information provided to NZ Farm Life Media Limited is true and correct and that the Client will advise NZ Farm Life Media Limited of any changes to the information or details.

b. If the Client does not sign off their final advertising proof within the allocated timeframe, NZ Farm Life Media Limited reserves the right to sign it off without consequence or liability (as per clause 6).

c. All cancellations of Advertising must be made in writing to NZ Farm Life Media Limited.

a. Display and classified advertising in all NZ Farm Life Media Limited publications.

(ii) Infringe copyright, trademark or any other intellectual property rights.

a. NZ Farm Life Media Limited is entitled to reproduce any written material, advertising or images supplied by the Client to NZ Farm Life Media Limited, without further cost to the Client, in other NZ Farm Life Media Limited publications and media.

e. The Client repeats the representations and warranties in clause 5.1 on each occasion that an Advertisement is Booked and each time an Advertisement is provided to NZ Farm Life Media Limited for publication.

7. Advertising Material and Content

3. Indemnity

4.1 NZ Farm Life Media Limited in its discretion may:

b. Online advertising across NZ Farm Life Media Limited.

d. The Client acknowledges that it is responsible for notifying NZ Farm Life Media Limited as soon as possible (and in any case, within 10 days of the date the Advertisement appeared or should have appeared) of any error it identifies in any Advertisement the Client has placed. Where NZ Farm Life Media Limited receives notification of such an error, NZ Farm Life Media Limited will consider that error and take any steps it considers reasonable or necessary to remedy that error at the next available opportunity. After 10 days any claim is deemed waived.

2. Agreement

8. Advertisement Cancellations

g. Without notice to the Client, NZ Farm Life Media Limited may insert the words ‘Advertorial supplied by Client Name’ above or below any advertisement, which in NZ Farm Life Media Limited’s opinion resembles editorial that could create confusion for readers/viewers.

a. At any time and without notice to the Client cancel, reject or refuse to publish or continue publishing any Advertisement without providing any reason for such rejection or refusal at any time before or after publication of the Advertisement, provided this right will not be unreasonably exercised. In the event that an Advertisement has been cancelled or rejected by NZ Farm Life Media Limited and where advertising rates have been agreed on the basis of a specified number of Advertisements appearing within a prescribed timeframe, any Advertisement already run shall be paid for at the rate that would apply if the entire order were published.

c. The Client is fully liable for any errors or omissions in the Advertisement that remain after the Client has provided the final Advertisement to NZ Farm Life Media Limited or has approved the final proof.

TERMS AND CONDITIONS

b. The Client will remain liable for the cost of any work performed or materials purchased on behalf of the Client, including the cost of services and, where relevant, paper and/or printing.

d. Changes to or cancellations of print Advertising by the Client will be accepted by NZ Farm Life Media Limited in its sole discretion, and will incur a cancellation fee of 100% of the Advertisement cost plus GST, if cancelled after the Booking Deadline.

c. Accept and publish advertising requesting restrictions or specifying positions, facings, editorial adjacencies or other requirements, but acceptance of such restrictions or specifications are at NZ Farm Life Media Limited sole discretion and are not guaranteed.

b. Remove from its publications or websites any Advertisement that contains matter that NZ Farm Life Media Limited views, in its sole and absolute discretion, to be objectionable or inappropriate for inclusion.

b. That the Advertisement complies in every way with the Advertising Codes of Practice issued by the Advertising Standards Authority Incorporated and with every other code or industry standard relating to advertising in New Zealand.

(iii) Breach any provision of any statute, regulation, by-law or other rule of law.

h. The Advertisement the Client provides complies in every way with the Human Rights Act 1993 (HRA). Under the HRA, it is unlawful, subject to certain exceptions contained in the HRA, for employment Advertisements to restrict applicants because of their sex, marital status, religion, ethical belief, colour, race, ethnic or national origins, disability, age (over the age of 16), political opinions, employment status, family status or sexual orientation. For the avoidance of doubt, where an employment Advertisement does not fall within one of the exceptions contained in the HRA, that Advertisement shall be regarded as being open to applications from males and females.

a. The Client is responsible for proof-reading and approving all Advertisements before submitting them to NZ Farm Life Media Limited for publishing.

5. Warranty

1.1 NZ Farm Life Media Limited accepts all Advertisements from the Client for publication in all NZ Farm Life Media Limited publications and NZ Farm Life Media Limited Websites on the following terms and conditions (“Terms and Conditions”). These Terms and Conditions apply to:

These Terms and Conditions (including booking confirmations) set out the entire agreement between the Client and NZ Farm Life Media Limited in relation to advertising with NZ Farm Life Media Limited in print and/or online. Acceptance of any advertising quotes, products or services from NZ Farm Life Media Limited is deemed to be acceptance of these Terms and Conditions.

f. All advertisements that have 50% or more editorial of the total ad size, must have the words ‘Advertorial’, ‘Advertisement’, or, ‘Content supplied by (your business name)’ on top of the ad and copy must be in a different font from newspaper/magazine body copy. Final sign off for any of the above must be from the editor.

7.1 It is agreed that:

10. Payment/Costs

b. The Client must advise NZ Farm Life Media Limited as soon as possible and, in any event, before the Due Date, if the Client believes there is any error with the invoice(s) it has received.

b. Where a rate is agreed between the parties, that differs from the Rate Card, on the basis that the Advertisement will appear in a specified number of publications within a certain period of time, and the Client does not subsequently advertise in the specified number of publications within the agreed timeframe, the Client will be liable for the difference between the rates agreed and those which are prescribed in the Rate Card, for the number of Advertisements actually published.

11. General 11.1

These Terms and Conditions govern the relationship between NZ Farm Life Media Limited and the Client and supersede all prior representations or agreements between the parties whether oral or in writing, unless expressly stated otherwise.

a. All invoices are due for payment on the 20th of the month following the date of the invoice for any Advertisement (Due Date).

11.8 No TheassignmentClientshall not assign these Terms and Conditions or otherwise transfer the benefit of these Terms and Conditions or a right or remedy under it.

a. All Advertisements will be charged, and the relevant amount due will be paid to NZ Farm Life Media Limited, in accordance with the Rate Card applicable at the time an Advertisement is Booked, unless otherwise agreed in writing.

11.9

iii. Clause 10 (Payment/Costs);

i. NZ Farm Life Media Limited is entitled to charge for its services in the creation of marketing material and Advertisements specifically requested by Clients. Ownership of such material shall pass to the Client upon payment in full of all amounts due to NZ Farm Life Media Limited by the Client for these services. The intellectual property in all original material supplied by NZ Farm Life Media Limited such as photographs, graphics, and editorial content will remain with NZ Farm Life Media Limited and the Client acknowledges and agrees that its use by the Client or a third party (other than with express written consent of NZ Farm Life Media Limited) is prohibited.

iv. Clause 11 (General); and

12. Definitions/Interpretation

Advertising by the Client will be accepted by NZ Farm Life Media Limited in its sole discretion, and:

c. In the event that NZ Farm Life Media Limited does not receive payment within five Business Days of the Due Date, NZ Farm Life Media Limited may send to the Client a notice of demand for payment (Final Demand).

i. Cancellations received within six to 14 Business Days before the campaign start date will incur a cancellation fee of 50% of the Advertisement cost plus GST;

9.1 The Client acknowledges that:

9. Rates

ii. Cancellations received within five Business Days of the campaign start date will incur a cancellation fee of 100% of the Advertisement cost plus GST;

d. If the Client does not pay all outstanding amounts owed to NZ Farm Life Media Limited within Five Business Days of the date of any Final Demand, the Client will become immediately liable for all costs and expenses incurred in recovering the debt including, but not limited to, full legal costs, debt collection and court costs and any interest on the amount due from the Due Date to the date the

11.3

ii. Clause 6 (Limitation of Liability);

amount due has been recovered, charged at the ‘use of money’ interest rate prescribed by the New Zealand Inland Revenue Department.

e. Clients who are deemed to be a Bad Debtor by NZ Farm Life Media Limited will not be eligible for future advertising until payment is received, and may be required to pre-pay for all future Advertisements.

12.1 In these Terms and Conditions, unless the context otherwise provides, the following definitions shall apply:

11.6 Amendment

TheAdviceClient acknowledges that before accepting these Terms and Conditions it has had the opportunity to obtain advice, including independent legal advice, as it requires, regarding these Terms and Conditions and their effect.

h. NZ Farm Life Media Limited reserves the right to request Clients pre-pay for advertising before it runs. Once payment is received the Advertisement will then be placed in the next available publication.

d. ‘Booking Deadline’ means the time by which NZ Farm Life Media Limited must receive confirmation of an order for an Advertisement from the Client, as contained in the Rate Card for the relevant publication.

e. ‘Material Deadline’ means the time by which NZ Farm Life Media Limited must receive material for an Advertisement from the client.

f. ‘Business Day’ means a time between 8am and 5pm, which is not a weekend or a public holiday.

c. Unless otherwise stated by NZ Farm Life Media Limited, advertising rates are quoted exclusive of GST and the Client will pay GST in addition to such rates. NZ Farm Life Media Limited will not charge GST if a Client can provide written confirmation that it is not a resident in New Zealand for GST purposes (i.e. not a resident for income tax purposes and not carrying on an activity in New Zealand through a fixed or permanent place in New Zealand). Clients must advise NZ Farm Life Media Limited should their position alter.

g. Clients based outside of New Zealand may be asked to pre-pay for their advertising, at NZ Farm Life Media Limited discretion, to ensure payment is received on time.

TheWaiversfailure of NZ Farm Life Media Limited to enforce or a delay by NZ Farm Life Media Limited to enforce any right conferred upon it by these Terms and Conditions shall not constitute a waiver of any such right or operate so as to bar the exercise or enforcement there of at any time or times thereafter.

h. ‘Rate Card’ means the rate card for the relevant publication in which the Advertisement is to appear which contains the advertising rates and relevant deadlines for that publication, as amended from time to time.

11.5 EachJurisdictionpartyirrevocably and unconditionally submits to the nonexclusive jurisdiction of the courts of, or exercising jurisdiction in, New Zealand and waives any claim or objection based on absence of jurisdiction or inconvenient forum; or immunity in relation to these Terms and Conditions in any jurisdiction for any reason; and

11.7

11.4 Governing law the laws of New Zealand govern these Terms and Conditions.

a. The expression ‘Client’ means the advertiser and where advertising has been placed with NZ Farm Life Media Limited by an advertising agency, includes that agency.

b. ‘Advertisement’ means any Advertisement supplied to NZ Farm Life Media Limited by or on behalf of the Client, including any design and/or text.

IfInvalidityanyprovision of these Terms and Conditions is held by any competent authority to be invalid or unenforceable, it shall be read down or severed to the extent of the invalidity or unenforceability and that event shall not affect the validity or enforceability of the remaining provisions.

v. All other clauses required giving effect to this clause.

f. NZ Farm Life Media Limited reserves the right to cancel without notice any forward bookings if the Client has become a Bad Debtor.

iii. If the digital material required from the Client for the website advertising or communication regarding cancellation is not received then the Client will incur a cancellation fee of 100% of the Advertisement cost plus GST.

NZ Farm Life Media Limited may amend these Terms and Conditions from time to time at its sole discretion. The amended Terms and Conditions will not apply to Advertisements that are confirmed as Booked unless otherwise agreed between NZ Farm Life Media Limited and the Client.

NotSurvivalwithstanding termination of this Agreement, this clause 11.9 and the following clauses shall survive any termination:

c. ‘Booked’ means an Advertisement that has been confirmed by the Client and which NZ Farm Life Media Limited has generated a booking confirmation for.

g. NZ Farm Life Media Limited website means nzfarmlife.co.nz

i. ‘Bad Debtor’ means a Client who has failed to make payment of an outstanding advertising invoice within 60 days of its due date.

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2022 19

11.2 Whole Agreement

i. Clause 3 (Indemnity);

8 Weld Street, PO Box 218, Feilding 4740, New Zealand p. 0800 224 782 e. bookings@nzfarmlife.co.nz PRODUCTIONCONTACTSCONTACT: Print advertising: Emily Rees p. 06 280 3167 e. adcopy@nzfarmlife.co.nz Digital advertising: Jo Hannam p. 06 280 3168 e. digitalcopy@nzfarmlife.co.nz Janine Aish Upper North Island p. 07 823 5883 m. 027 890 0015 e. janine.aish@nzfarmlife.co.nz Tony Leggett International p. 06 280 3162 m. 027 474 6093 +64 27 474 6093 (International calls) e. tony.leggett@nzfarmlife.co.nz Angus Kebbell South Island/Lower North Island/ Livestock m. 022 052 3268 e. angus.kebbell@nzfarmlife.co.nz PARTNERSHIPADVERTISING MANAGERS:

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