NYU’s Daily Student Newspaper
WASHINGTON SQUARE NEWS ISSUE
Challenge showcases theses
CICI CHEN FOR WSN
INSIDE THIS
MONDAY, APRIL 14, 2014 SCOTT MULLEN FOR WSN
Vol. 42, No. 38
Master’s students presented their theses. STORY on PG. 3
nyunews.com
Smorgasburg reopens The Brooklyn-based flea market features a variety of vendors. STORY on PG. 5
Students create marketing strategies
BRANDSTORM cont’d. on PG. 3
First Amendment rights must be protected. STORY on PG. 7
SLAM urges NYU to drop JanSport
By LARSON BINZER
A team of three NYU students competed in L’Oréal’s annual Brandstorm competition at the Westin Hotel near Grand Central Station on April 11. The team, which consisted of Stern juniors Fanny Sun, Jackson Sheng and Kathy Hong, was called “In for the Kiehl,” a play on words derived from L’Oreal-owned company Kiehl’s, the center company of this year’s competition. Brandstorm is an international marketing competition that challenges students to create both an original product and a marketing campaign for a predetermined company of L’Oréal. The winner will advance to the international finals in Paris this June to represent the United states against 44 other countries. This year, the students were asked to put themselves in the shoes of an international marketing director for Kiehl’s and design a product for the company’s men’s line. The NYU team designed a “Mr. Ready” kit, a small package filled with hair-care products for men to quickly freshen up in a hurry. The kit could ideally be purchased in a robot dispenser outside of Kiehl’s locations or in other spots throughout the city. “Most [men] don’t really care about using facial lotion or mud masks, but every guy cares about their hair, no matter what,” Sun said. Sumita Banerjee, L’Oreal’s vice president for talent recruitment, said the company uses the competition as a fun way to have students involvement, and it is often used for recruitment. “Recruiting of junior talents into the organization is a key aspect of our strategy, so we believe that the future pipeline comes from the students we are hiring from undergrad and MBA today,” Banerjee said. While this year’s team did not win the competition, the NYU team won Brandstorm in 2012, setting a precedent for NYU’s success in the competition. This year’s NYU team
Free speech vital to students
By JOHN AMBROSIO
WARD PETTIBONE/WSN
Students raise money for cancer research through fashion show. The Asian Cultural Union’s show featured notable designers and musical acts. The proceeds from the event went to the Ralph Lauren Center for Cancer Care and Prevention.
BANGLADESH continued on PG. 3
STORY ON PAGE 5
Initiative breaks down aid barriers By BAILEY EVANS
High school students at various New York City schools can now have extra guidance on the daunting process of applying for financial aid for college thanks to Knowledge Access Initiative. KAI, a startup founded by CAS senior Faria Mardhani and CAS junior Kathleen McClure, provides intensive financial aid workshops, one-on-one mentoring and online resources for high school students applying to college. “We learned throughout the process of meeting with college counselors and students that students don’t get a lot of face-to-face time with their col-
Bangladeshi garment worker Aklima Khanam shared her account of the Rana Plaza factory collapse of April 2013, which killed 1,100 Bangladeshi factory workers, with the NYU community on April 11. “We heard that the factory was collapsing and we didn’t want to enter, the management told us that they wouldn’t pay wages if we didn’t go into the factory, and then the management became physically abusive,” Khanam said. “The roof collapsed on machines and the machines crushed me. A male worker next to me was killed by the machines collapsing.” In a presentation at the Kimmel Center for University Life, the Student Labor Action Movement, Khanam and other Bangladeshi labor advocates called for NYU to cut its ties with JanSport in order to compel its parent company, the VF Corporation, to sign the Accord on Fire and Building Safety in light of this tragedy. “We’re trying to get corporations that operate in Bangladesh
lege counselors, and they need supplemental help applying for financial aid,” Mardhani said. “That’s why we decided to specialize in financial aid — it’s the primary barrier to attending college for low-income students.” The financial aid workshops take into account the school’s student-to-counselor ratio, student-to-teacher ratio, FAFSA completion rates and the number of students who qualify for free and reduced-price lunch. “At every school we’ve worked in, there have been amazing, highly dedicated counselors who are involved, passionate and truly
KNOWLEDGE cont’d. on PG. 4
Men’s volleyball sees defeat at UVC By MICHELLE TRAN
The men’s volleyball team ended its season in a crushing loss to the second-ranked New Paltz Hawks in the United Volleyball Conference tournament held at Nazareth College in Rochester, N.Y., on April 12. The team held a conference record of just 5-6 and an overall record of 18-11. Before making it into the championship game on Sunday, the men’s team had been on a winning streak, beating Ramapo College in a 3-1 victory last Wednesday and then going on to sweep Nazareth College in a 3-0 victory Saturday morning.
NYU advanced to the semifinals where they faced Elmira College in a tight game that extended to five sets. Having won the first set 25-23, the Violets gave up their next two sets to Elmira, 25-18 and 38-36. Even though they were down, the Violets rallied and took the next two sets in a close victory over the Soaring Eagles. Despite their loss in the ensuing championship, the Violets showed true grit, having entered the tournament at a low eighth seed ranking. Stern senior Connor Mortland, a setter for the team,
VOLLEYBALL cont’d. on PG. 8