Place an Ad: (914) 962-3871 or (845) 298-8178 Visit our website: www.nypennysaver.com
PENNYSAVER April 16, 2014
Spring Clean-ups, Weekly Mowing Land clearing, new lawns, aeration, dethatching, power seeding, mulching, trimming, planting, gutter cleaning. WC 14144-403 • Excellent references • Insured
CAROL LANDSCAPING, INC. • (914) 941-5387 CAVALLO & SONS LANDSCAPING- Lawn Maintenance Residential and Commercial, Fertilization Program, NEW ORGANIC TICK CONTROL, Lawn Renovation and Installation, Plantings, Stone Work, Paving Stone Walks and Patios, All Phases of Property Maintenance. FIRST/LAST LAWN CUTTING FREE W/YEARLY CONTRACT! Licensed and Insured. Call today for your Free Estimate. 914-788-1700
The oldest inhabited city is Damascus, Syria.
DECKS DECKS DECKS
We don’t paint them, powerwash them, or stain them - we just build them. Pressure treated & TREX our speciality. Call for free estimates. Licensed/Insured, Putnam & Westchester. Joe 914-419-1160; 845-628-6900 www.jpremodeling.net
MASTER ELECTRICIAN
JMB ELECTRIC- Over 30yrs Experience. Specializing in service upgrades, lighting design, etc. Licensed/Insured. 845-471-7312. LANDSCAPING, MASONRY, LAWN MAINTENANCE SPECIALISTS. Plantings, Stonewalls. Cut Trees, Stump Grinding, Wood Chips, Brush Removal & Snow Plow. Dedicated owner operated company will care for all your outdoor needs. Nursery supplies available. LICENSED, WC#16591-H05/INSURED. Call Fausto at F & F C’ Landscaping & Construction. 914-923-9328/914-618-2848. HOUSECLEANING AVAILABLE - Experienced. Will clean your House, Apartments, Condos. Strong References, Own Car, English Speaking. Martha, 914-879-8133. GUARANTEED INCOME FOR YOUR RETIREMENT. Avoid market risk & get guaranteed income in retirement! CALL for FREE copy of our SAFE MONEY GUIDE Plus Annuity Quotes from A-Rated companies! 800-368-1409. AIRLINES ARE HIRING – Train for hands on Aviation Career. FAA approved program. Financial aid for qualified students – Job placement assistance. CALL Aviation Institute of Maintenance 888-686-1704
S & W FUEL Home Heating Oil
Automatic Delivery Available 24/7 Service Available • Service Contracts 914-293-7246 C.O.D. - Major Credit Cards Accepted
VICTOR V. MASON CONTRACTING
SPECIALIZING IN: Stonewalls, Concrete, Stucco, Paving Stones, Belgian Block, Walkways, Flagstone, Unilock, Patios, Steps, Pillar Stones, Paving, Driveways, Parking Lots, RR Ties, Excavation, Draining. Free Estimates. Excellent References. Licensed & Insured. 914-923-6037; Cell 914-804-0791. Servicing Westchester, Putnam, and Lower Dutchess.
LANDSCAPING & MASONRY BY HERITAGE PROPERTY ENHANCEMENTS
Dedicated owner operated company will care for you and meet all your outdoor needs. Specializing in landscaping/masonry. Lawn Maintenance, Plantings, Masonry, Stonewalls, Belgium Block, Unilock/Flagstone Patios & Asphalt Driveway. FREE ESTIMATES. LICENSED, WC-21128. INSURED. Call Franklin, 914-469-2592. POWDER ROOMS under $3,000. FULL BATHROOMS under $6,000. KITCHENS under $6,000. Insured/WC-19349-H07 WDB-914-930-8277 westchesterdreambuilders.com INTERIOR/EXTERIOR, PAINTING/STAINING, POWERWASHING DECKS/HOUSES. Commercial, Residential, 20yrs. Experience. Free Estimates. Licensed/Insured. References Available. INSURANCE CLAIMS WELCOME! Ted 914-980-2195.
IN OBSERVANCE OF GOOD FRIDAY
The PennySaver offices will be closing at 1:00pm Friday, April 18th HAVE A SAFE AND HAPPY HOLIDAY! THE ROCK GUYS-We beat any HAMMER PRICES! WE give a ROCK SOLID ESTIMATE! Not charged by the day. Ledge/Rocks in the front yard, crawl spaces...Cracked Basements. WE break it all! We sell Stone. Waterproofing/Septic. LICENSED/INSURED. Steveeexcavation.com 845-832-0109
Community Creates Commerce By Bruce Apar “Nothing drives sales like word of mouth. It’s the most powerful advertising a marketer can have.” Ev e n THE media companies whose revenue flows from traditional advertising—print, TV, direct-mail, internet—don’t argue with that time-honored truism. The thing of it is you can’t buy word-ofmouth advertising like you can a commercial or an advertisement. Or can you? The opening quote is courtesy of Peter Storck, head of research at House Party, a Hudson Valley marketing company that literally organizes house parties to generate sales for clients by using word-of-mouth, which in these high-tech times also is known as Social Media. Mr. Storck was one of several panelists speaking about “Content and Community” on April 7 at Manhattanville College. The discussion was part of the School of Graduate
BRUCE BLOG
and Professional Studies’ “Insights into Leadership” series. One of House Party’s clients, Heineken USA, was represented on the panel by marketing executive Stacey Tank. She stressed that companies must be radically transparent with their customers, especially when things go wrong. “When we make a mistake, we say it and we fix it.” She used the example of a recall the brewery issued immediately after discovering a defect in the production of glass bottles at one of its plants. Tom Kallish, CEO of sportswear marketer Tommie Copper, concurred, saying, “Transparency leads to trust and trust leads to loyalty.” The company, which says its “compression” clothing provides therapeutic value for muscles and joints, is considered both unique and a harbinger of the future, with 94% of its revenue coming through online sales. Mr. Kallish also allowed that, in private conversations, the heads of major bricks-andmortar retail chains project they will operate 40% less storefronts a decade from now in the wake of fast-growing online sales.
E-commerce sales today, says researcher eMarketer, accounts for less than 6% of total retail revenue of $4.5 trillion. In the next three years, online sales are forecast to grow at a rate four times faster than storefront sales, to 9% of total retail revenue. Tommie Copper is riding that web-surfing wave as a pure-play online marketer whose satisfied customers, reports Mr. Kallish, each tell 12 people about the brand, with four of those people converted to Tommie Copper customers. Panelist Bob Glazer, CEO of ENT and Allergy Associates, put an exclamation point on the takeaway by noting that the next generation of consumers is a “word-of-mouth generation.” That presents a chicken-or-egg scenario that endorses the traditional value of standard channels of advertising. How did the eyes and ears attached to the mouths that help spread the word find out about the product or service in the first place? To read all Bruce the Blogs, go to News. TownLink.com. Follow him on Twitter and Facebook @BruceTheBlog.