BSIA Media Planner
2010 About the BSIA
The Building Supply Industry Association of British Columbia is an association of retailers and related suppliers, wholesalers and manufacturer companies. The Association was formed to promote the industry, provide information and services for members, to address issues of concern at all levels of Government and to be the official voice of the building supply industry in British Columbia.
BSIA Advertising Opportunities
BSIA
• BSIA e-news • BSIA Directory and Retail
The membership is made up primarily of companies located in British Columbia, however our publications and electronic media are distributed to other Provinces and the U.S. Pacific Northwest where Corporate, Regional, and Divisional, Head Offices or Plants are located.
Why do business with our members? Our retail member companies represent over 50% of the total number of retailers in BC’s building supply industry, spending in excess of one billion dollars on building supply products and services annually in British Columbia. Our media publications are read by the purchasing decision makers in our industry. The BSIA offers members four effective ways to benefit from our communication pieces, giving you the opportunity to reach your target audience and promote your company and products.
Contact: New Wave Print & Publishing Inc.
• BSIA News Magazine
Paul Barrell BSIA Media Co-ordinator
Product Buying Guide
• BSIA official website
“Our member companies represent over 50% of the total number of retailers in BC’s building supply industry”
T: (604) 491-6250 F: (604) 513-2206 E: paul@nwpp.ca
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BSIA News Magazine
About the BSIA News Magazine Our industry publication is the perfect communication vehicle for our association, its members and partners. By advertising in the BSIA News Magazine you are securing presence for your company in the primary building supply magazine in BC, which is read by the purchasing decision makers in our industry. The BSIA News Magazine is also a great vehicle for inserting your business advertising material such as brochures and flyers.
Key Features of the BSIA News Magazine • Distributed 5 times per year • 40-60 pages; self cover magazine • 80+ page Westcoast Building
Distribution Plan… The key element driving the value of the BSIA News Magazine is a comprehensive and targeted distribution plan. The magazine reaches the key decision makers at the right time and contains the right information to facilitate the purchasing decision. The BSIA News Magazine is distributed 5-times a year to all BSIA members, consisting of retailers and related suppliers, wholesalers and manufacturer companies. As well as four seasonal issues, the BSIA News Magazine is also available in a ‘stand alone’ Westcoast Building & Hardware Show 2010 issue, approximately one month prior to the event.
& Hardware Show (also distributed to Alberta retailers)
• High quality, full colour magazine • Targeted mailing – read by the industry’s purchasing decision makers
• Flyer/Brochure inserts and distribution
Circulation: 1250 – June, September and December issues 2000 – February and the Westcoast Building & Hardware Show 2010 issue Circulation is split approximately 50/50 between retail and supplier companies
• Additional printed ‘runs-ons’ of your ad or article also available
Material Deadlines: February 2010: material deadline January 15th Westcoast Building & Hardware Show 2010: material deadline March 10th June 2010: material deadline May 10th September 2010: material deadline August 10th December 2010: material deadline November 9th
BSIA Media Planner
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BSIA News Magazine
Advertising Plan The BSIA News Magazine is the perfect advertising vehicle to carry your message to a target market. Use the magazine to enhance your compelling message and overall impressions to our fellow members and non-members. An assortment of advertising sizes, rates and colour options are available. Securing your advertising placement is simple; just complete and submit (fax or e-mail a PDF) the attached insertion order form. Once the magazine is printed you will receive a tear sheet containing your advert and an invoice for your participation. The BSIA News Magazine is our cornerstone advertising vehicle for both members and non-members. DON’T MISS OUT… BOOK TODAY!
“Our members spend in excess of one billion dollars annually on products and services in the building supply industry”
Editorial Content Our objective is to provide in-depth articles on business management, merchandising trends, personnel training and motivation techniques, as well as association activities of importance to the membership. (Editorial features for each issue to be announced).
Editorial sections also include: • • • • • • • •
Member profiles (Supplier and Retailer) News From Ottawa - Federal laws and regulations and how they affect our industry Reports on BSIA social events such as golf tournaments Member news such as open houses, retirements, new stores opening Articles on sales and marketing and related issues Health & Safety in the workplace Environmental issues affecting our industry Turning Back the Pages Of Time – a retrospective look at our association and industry from years gone by
The BSIA News Magazine also includes a message from the President and Chairperson and a Calendar of Events.
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BSIA News Magazine
Advertising Rates and Options
Ad Material Upload
Net Full Colour Advertising Rates
Log on to: ftp: hiwire.serveftp.com Username: BSIA Password: build
Double Page Spread Outside Back Cover * Inside Front/Back Cover * Full Page Half Page Third Page Quarter Page
1X $2840
$1680 $1433 $1375 $1307
3X $2556
$1575 $1391 $1291 $1233
5X $2300 $1712 $1617 $1491 $1349 $1212 $1160
3X $945 $835 $771 $735 $284
5X $892 $808 $730 $698 $247
Net Black & White Advertising Rates Full Page Half Page Third Page Quarter Page Business Card
1X $1008 $861 $824 $782 $310
Production Services The BSIA News Magazine team can facilitate the creation of professional looking adverts for non-agency clients. Contact New Wave Print & Publishing Inc for an estimate.
Terms Payment due upon receipt of invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30 will be levied for returned checks.
Cancellations In the event of cancellation of a contract, the client agrees to repay New Wave Print & Publishing Inc any discounts granted for multiple insertions less discount applicable for the number of insertions completed in the contract period. All premium positions are non-cancellable. All cancellations must be received in writing prior to the advertising sales deadline.
Non-members add 20%
New Product Showcase*
Depiction and Dimensions
Quarter Page . .$400 *consists of maximum 100 words, one photo, one logo Four spots available per issue
Full Page (no bleeds)
Full Page (bleeds)
Half Page Vertical Half Page Horizontal
Supplied Inserts – Brochures/Flyers Etc $300 per publication Contact New Wave Print & Publishing Inc for information on printing brochures/flyers
7˝ x 10˝
8.25˝ x 10.75˝
7˝ x 4 .875˝
3.375˝ x 10˝
Run-Ons 500 . . . . . . . . . . . .$150 1000 . . . . . . . . . . .$300 *Premier positions are available to BSIA members only all rates are NET. Agencies to add commission to current rates.
Rate Changes: Advertisers will be protected at current contract rates until expiration of contract.
Third Page Vertical Third Page Square
4.625˝ x 4.875˝
Quarter Page Horizontal
Third Page Horizontal
7˝ x 3.25˝
2.25˝ x 10˝
7˝ x 2.375˝
Quarter Page Square
Business Card Horizontal
Business Card Vertical
5.625˝ x 3.375˝
3.375˝ x 2.125˝
Mechanical & Artwork Requirements
• • • • •
All digital color and grayscale artwork must be supplied at 300 dpi. High-res PDF files are accepted. Images from the Web are not suitable for printing. All Colour artwork must be in CMYK mode. Black and white artwork must be supplied Grayscale. All screen and printer fonts as well as linked images must be supplied if not embedded in the file.
Quarter Page Vertical
3.375˝ x 4.875˝
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BSIA e-news
monthly electronic newsletter
About the BSIA e-news Utilizing electronic media technology allows the BSIA to stay in touch and educate our members in an even timelier manner than ever before. Our monthly electronic newsletter delivers latest industry and association news to approximately 1,000 subscribers which consist of retailers and related suppliers, wholesalers and manufacturer companies in British Columbia’s building supply industry. The BSIA e-news is emailed on the second Wednesday of the month. This ever growing mailing and subscription list enables you to reach this targeted audience to deliver your message and promote your products and services – right to the inboxes of our industry’s decision makers! Utilise the BSIA e-news to add a consistent presence with your marketing messages in conjunction with the BSIA News Magazine and BSIA Directory & Retail Product Buying Guide print ads.
Advertising Rates and Options 3 months $945
Ad Specifications:
6 months $1722
• Distributed on the second Wednesday of EACH month
• We achieve a higher than average ‘open rate’ with our electronic bulletin
• Reach 1,000 BSIA members with your message delivered straight to their inbox
• Targeted mailing – read by the industry’s purchasing decision makers as well as other BSIA member employees
• Archives available on the
Only 4 advertisers per issue 1 month $350
Key Features of the BSIA e-news
12 months $2940
BSIA’s website for constant, year round exposure for your advertising dollars
• Interactive advertising – your ad will be linked to a URL or landing page of your choosing
176px x 264px JPG or GIF format File size: 100kb or less
BSIA Media Planner
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BSIA Directory
& Retail Product Buying Guide
About the Directory The BSIA Directory & Retail Product Buying Guide is an annual publication. This guide is a ‘must have’ tool and information source for all companies working within the building supply industry in BC. The Directory is mailed to the primary contacts of all BSIA member companies and is relied on year after year by our members when searching for industry related vendors and suppliers. The 2010 BSIA Directory & Retail Product Buying Guide will be available by mid January.
Key Features of the BSIA Directory & Retail Product Buying Guide • 5 1/2” x 8 1/2” spiral bound publication
Advertising Rates and Options
• Separate Retail Product Buying
FULL COLOUR
• BC building material and
Full Page . . . . . . . . . . . . . . . . . . . . . $1370.00 1/2 Page Vertical . . . . . . . . . . . . . . $1205.00
BLACK & WHITE Full Page . . . . . . . . . . . . . . . . . . . . . . $585.00 1/2 Page Vertical . . . . . . . . . . . . . . . $420.00
TABS (10 positions available): Full Page Full Colour . . . . . . . . . . $1565.00 Full Page Black & White . . . . . . . . $775.00
Guide section hardware retailers, both members and non-members are listed alphabetically and by city
• A comprehensive listing of retail head offices, buying groups, BSIA member suppliers and manufacturer’s agents
• 12 month, full colour calendar COVERS (Full colour only):
showing BSIA events
Outside back . . . . . . . . . . . . . . . . . $1680.00 Inside front / back . . . . . . . . . . . . $1575.00 Directory advertising is available to BSIA members only All rates are NET. Agencies to add commission to current rates.
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BSIA Directory & Retail Product Buying Guide
Depiction and Dimensions Full Page (no Bleeds) 4.75” wide x 7.75” high Half Page (horizontal) 4.75˝ wide x 3.75” high Full Page (bleeds)
7.75”
3.75”
Full Page No Bleeds
4.75”
4.75”
Mechanical & Artwork Requirements • • • • •
All digital colour and grayscale artwork must be supplied at 300 dpi. High-res PDF files are accepted. Images from the Web are not suitable for printing. All Colour artwork must be in CMYK mode. Black and white artwork must supplied as Grayscale All screen and printer fonts as well as linked images must be supplied if not embedded in the file.
Ad Material Upload Log on to: ftp: hiwire.serveftp.com Username: BSIA Password: build
Production Services The BSIA News Magazine team can facilitate the creation of professional looking adverts for non-agency clients. Contact New Wave Print & Publishing Inc for an estimate.
Terms Payment due upon receipt of invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30 will be levied for returned checks.
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BSIA Website www.bsiabc.ca
Our web site The association’s official website is the premier site in British Columbia to access building supply industry information, news and contact information. With over 1,500 unique visitors per month, it offers our members an effective way of getting their products and services in front of the key people in our industry. An ad on the BSIA website is the perfect way to compliment your other BSIA print and electronic advertisements and to brand your company to the target audience: the BSIA member companies.
Key Benefits of advertising on www.bsiabc.ca: • Have your message seen by over 1,500 unique visitors per month
• Interactive advertising - your
Advertising Rates and Options
• Change graphics ‘on the fly’ -
Only 4 advertising spots available 1 month $400
3 months $1080
6 months $1944
ad will be linked to a URL or landing page of your choosing
12 months $3360
update your ad with new graphics and messages any time you want
Ad Specifications: 176px x 264px JPG or GIF format File size: 100kb or less
BSIA Media Planner
2010
Insertion Order Form Bill To: Company: _______________________________________________________________ Contact:_________________________________________________________________ Ad Agency: ______________________________________________________________ Address: ________________________________________________________________ City: ___________________________________________________________________
BSIA Directory & Retail Product Buying Guide Full colour full page
Prov: _________________________________ Postal Code: _______________________
Full colour half page
Phone: (______) _______________________ Fax: (______) ______________________
Black & White full page
E-mail: __________________________________________________________________
Black & White half page Tab full colour
Size:
Tab Black & White
1/2 Page (Horizontal) 1/2 Page (Island) 1/3 Page (Vertical) 1/4 Page (Horizontal) 1/4 Page (Square)
Full Page 1/2 Page (Vertical) 1/3 Page (Horizontal) 1/3 Page (Square) 1/4 Page (Vertical)
Cover Outside back Cover Inside front/back
BSIA e-news
Colour Requirements: Black and White
1 month
Four Colour Process
3 months
Magazine Position:
6 months
Inside Front Cover Inside Back Cover Back Cover Special Page Number Requested _____________________________
12 months
BSIA Website
Issues: All ďŹ ve issues for the year 2010 February Tradeshow
June
September
December
1 month 3 months
New Product Showcase:
6 months 12 months
Supplied Inserts: Design Required: Rates: __________________ Total Price Quoted Per issue __________________________________________ New Wave Print & Publishing
__________________________________________
_________________________
Authorized Signature
Date Order Received
Notes: _________________________________________________________________
Contact: New Wave Print & Publishing Inc.
Paul Barrell BSIA Media Co-ordinator
T: (604) 491-6250 F: (604) 513-2206 E: paul@nwpp.ca