H&EN March 2026

On Location: Manchester & Liverpool Gen Z Planners On a Budget

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ISSUE 111 105 • MARCH 2026 2025

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Consistency Across the Calendar From summer festivals to winter galas, our flexible staffing model ensures top-tier talent is always available, whatever the season.

Diversity That Delivers We champion a diverse, inclusive workforce that reflects the audiences we serve—bringing energy, empathy and fresh perspectives to every event.

Beyond the Shift We invest in our people with training, feedback and career growth—creating motivated teams and future leaders in hospitality.

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Paul McCallum and the team at PJ Staffing deliver more than staff; they build high-performing, motivated teams that make every event a success. From major sporting fixtures to large-scale festivals and premium corporate events, they recruit, train and deploy staff who act with confidence and professionalism. By investing in welfare, progression and compliance, including full adherence to the Employment Rights Act 2025, PJ Staffing ensures every team performs at its best. Clients trust them to raise standards, protect their brand and deliver events that leave a lasting impression.

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CONTENTS: MARCH 2026 FRONT COVER FEATURE Fun Times

Access for All

Masters at Work

Crowne Plaza Newcastle demonstrates the flexibility and support to host an event that’s completely accessible.

Page 15.

Professional event MC Stephanie Garey discusses why you should be budgeting for an MC at your next event.

Page 20.

AND MORE

Better Together

Leading Ladies

The Fun Experts lives up to its name, providing entertainment solutions to make amazing events.

Page 39.

Feeling the Pinch

Planners and venues are anticipating budgetary constraints and considering how this may change their approach to staging events.

Page 7.

On Location: Manchester and Liverpool

The cities and surrounding areas of the North West provide fantastic locations for a whole host of events. Starts page 8.

Win Win!

Tech-Tastic

We’ve got insights into the role of gamification and VR tech in the world of events. Starts page 40.

Sacred Spaces

Former places of worship are finding new purpose as amazing, unique event venues. Page 48.

NOWIE’s Managing Director Cat Kevern on how International Women’s Day is a starting point, not a solution.

Page 23.

Joe Garland from Eventurous talks about the evolving world of team building. Page 16.

Show Time

We’re on the ground at Confex and previewing the brand-new Hospitality Live.

Starts page 18.

On Location: Scotland

A hotspot host for events, Scotland combines outstanding landscapes and cultural depth with stellar venues, and we meet the chef, The Torridon’s Danny Young. Starts page 58.

Nordic Retreat

As Oulu has been named one of this year’s European Capitals of Culture, find out why Finland might be the perfect destination for your next event. Page 28.

Generational Shift

A new generation of event planners is reshaping the industry; we get the lowdown from Jay Sands.

Page 19.

Crews News

Delve into the world of crew staffing with industry leaders.

Page 34.

And the Winner is…

Congratulations to Elliot Bridgewater who won an overnight stay for two with breakfast and Mineral House Spa access included at Crowne Plaza Newcastle!

One lucky reader can win a luxury sailing experience for four people on the west coast of Scotland with Geronimo Sailing. Page 62.

Copyright JLife Ltd. All contents are copyright, all rights are reserved. No part of the contents can be reproduced without permission from the publisher. No responsibility can be accepted for inaccurate information supplied, & content supplied does not necessarily represent the opinion of the publisher. Editorial policies & magazine layouts are purely at the publisher’s discretion & no debate will be entered in to.

Just sneaking out our latest offering in time for International Confex where we look forward to catching up with old and new faces. Talking of which, we talk a lot about gen z delegates, but what about the gen z planners, what makes them tick?

Manchester and Liverpool take the floor – two great northern event hubs – we’re networking, team building, and finding out why an MC should be first, not last on the list. Plenty of event tech to keep you up to date, and in a world of tight budgets, we debate

the pressures being created from increasing constraints. We also travel to Finland for some conference away day fun, and if it’s fun you’re looking for, our cover feature is with The Fun Experts who take it very seriously!

Publisher

Elliot Landy

Editor

Design

Ellie Tyson

Richard Shawcross

Adam Freedman

Brendan Campbell

Senior Account Manager

Finally, we preview Hospitality Live, a brand-new industry show coming to our home city of Leeds in April and don’t forget to check out our competition, you have real chance to win a sensational sailing trip in Scotland… why not enter?

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March 2026

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Check out some of the brand-new and re-imagined venues in and around the area.

MEETING POINT, WYBOSTON LAKES RESORT

Meeting Point | Wyboston Lakes Resort | Open now Meeting Point is a new stylish, modern, self-contained suite of three flexible, fully equipped meeting rooms and a breakout area created within the Drift Inn at Wyboston Lakes Resort. The largest space is Great Point, which is suitable for up to 80 delegates. Valid Point is ideal for around 40 and Focus Point accommodates meetings of up to 32. Break Point is the central breakout area with a coffee refuelling station and plenty of places for work, chat, relaxation, or competitive social games. Meeting Point boasts the latest in meeting room technology which enables remote delegates to be heard equally throughout the room. With 103 comfortable bedrooms, the Gravel Pit Café Bar with its outside terrace, the Sandpiper Bay outdoor social area, the Lakeside View events suite, and the Y Spa, the Drift Inn is now the complete package.

Wybostonlakes.co.uk

White Hart Hotel | Lincoln Open now The only AA four-star Silver Award hotel in Lincolnshire, The White Hart Hotel is the region’s most elegant and exclusive venue, now featuring 53 luxurious en suite bedrooms across the main hotel.

The historic Tank Room is now a unique venue for meetings and private dining.

The exciting developments continue with work starting on a new £11 million indoor vitality pool and spa, including gym and sauna facilities. The hotel also has plans for an enhanced roof terrace with a new ‘sky lounge’ for special occasions and exclusive use opportunities for leisure and corporate events.

Whitehart-lincoln.co.uk

Culture House | Sunderland Open now Culture House Sunderland is the National Centre for Creative Smart Cities and home to the City Library. Situated at the heart of the city, this iconic venue is a hub of creativity, bringing together art, technology, and culture. The venue allows visitors to dive into interactive digital murals, AR tours, and gamified cultural scavenger hunts. The space is available for private events and utilises the digital infrastructure to create a truly unique experience.

Culturehousesunderland.co.uk

Hampton by Hilton | Manchester City Centre | Spring 2026 Located in the city’s iconic Deansgate area, this 22-storey hotel will be Europe’s largest Hampton by Hilton offering 358 rooms, a fitness area, meeting space, and a dining zone. Delegates will be steps away from some of Manchester’s best-known attractions, including the Manchester Opera House, Palace Theatre, Royal Exchange, Manchester Museum, and Science and Industry Museum. With Deansgate-Castlefield railway station on the doorstep, the hotel will provide easy access to Manchester Airport. Hampton

by Hilton will also feature a contemporary meeting room for up to 25 delegates and a semi-private railway-arch bar space for up to 100 guests, perfect for networking events and informal receptions Hilton.com HAMPTON BY HILTON , MANCHESTER WHITE HART HOTEL, LINCOLN

NEW VENUES

Rockliffe Hall | Darlington Coming soon Following a multimillion-pound transformation, Rockliffe Hall is set to re-emerge as a world-class, gastronomyfocused luxury hotel destination when it fully reopens this summer. Set within 375 acres near Darlington, the resort will have 43 rooms and suites and a new collection of six distinctive dining and bar experiences including an all-day dining space, a cocktail bar, the Morning Room for afternoon tea, Café TERRA, and The Clubhouse. The transformation will complement Rockliffe Hall’s leisure offering with its award-winning spa, gym, golf course, tennis and padel courts, and bike hire. White water rafting or car racing at Croft International Circuit are excellent nearby options for team building exercises.

And for corporate events, the hotel boasts 21st-century communications technology, easy parking, and guaranteed privacy – plus a round of golf when the going gets tough. Exclusive use packages are available for larger meetings and conferences.

Rockcliffehall.com

Freight Island | Trinity Leeds Spring 2026 A 15,000 sq. feet venue with a roof terrace is going to be added above Trinity Kitchen in the shopping centre, with views overlooking City Square. The space will be transformed into a spectacular multiFREIGHT ISLAND, TRINITY LEEDS

level dining, entertainment, and dynamic leisure venue, enhanced by additional space and a new terrace to bring the atmosphere outdoors. Food will remain at the heart of the venue, with menus driven by independent chefs and operators, alongside a programme of DJs, sports, performances, cultural, and corporate events.

Freightislandleeds.com

Radisson Blu Medlock Hotel Manchester | Late 2026 Set within the city’s vibrant Etihad Campus and perfectly positioned in the new entertainment district, the Radisson Blu Medlock will offer premium accommodation for people attending corporate events at the Etihad Stadium and Co-op Live. The hotel will offer a choice of 401 elegantly designed rooms, including 42 suites and a two-storey penthouse suite with private VIP access.

10 luxury pitch-side suites transform into exclusive hospitality spaces during matches and major events. From focused start-up sessions to creative team meetups, the pitch-view rooms will offer flexible, light-filled spaces designed to help ideas flow. For something a little more celebratory, the two-floor penthouse suite sets the scene perfectly – a standout venue for events that deserve a cityskyline backdrop.

Radissonhotels.com

New and Improved

ROCKLIFFE HALL, DARLINGTON

NorthinBrief TPOE Launches Into North East

Eventbase and Komo Collaboration

New beam Appointments

The Power of Events (TPOE) has launched into the North East with the new Leeds region for its Schools Engagement Programme. The unique initiative is connecting thousands of young people with the dynamic world of events, providing insights and career pathways into the industry.

Leading experiential event tech platform Eventbase has announced a new strategic partnership with Komo, an industry leading provider of interactive audience engagement, gamification, and loyalty solutions. The collaboration will elevate event experiences through a nextgeneration interactive experience called MagicBadge Engage.

beam has announced the appointment of David Tremmil as its Chair and Linden Beattie as its Vice-Chair.

In its first academic year from 2024 to 2025, the programme engaged over 106,000 young people through 350 school visits.

Ambassador registration is now live on the Schools Engagement Programme portal and industry professionals are invited to sign up and support the next generation of talent by volunteering as little as an hour. The first wave of Leeds school engagements will begin in the spring, with the aim of reaching over 10,000 young people in the first year.

Rick Stainton, CEO of TPOE, said: “The launch of the Leeds Hub marks a significant progression into the North East for one of our core projects, to engage and inspire young people across the UK about the diverse opportunities within the events industry. With the incredible support of our ambassadors and sponsors, we look forward to developing a lasting impact across the region.”

Lime Venue Portfolio Renews Partnership Lime Venue Portfolio has renewed its education partnership with The Delegate Wranglers for a second year.

The 2026 partnership will see Lime Venue Portfolio contribute thought leadership, research, and expert voices across a series of The Delegate Wranglers’ platforms and events, designed to support organisers navigating an increasingly complex events landscape.

Key elements of the renewed partnership include two DW On the Road events.

Supercharge Your 2026 was held at the QEII Centre at the beginning of February, with a North West edition planned for later in the year.

Through the education programme, The Delegate Wranglers will continue to share Lime Venue Portfolio’s award-winning industry guides. The next release, the Big Event Food Survey Report, will be followed by additional insight-rich resources created to support customers and the wider events community, offering valuable perspectives on food strategy, innovation, and the growing role of technology at events.

Instead of using printed QR codes for delegates to scan, MagicBadge Engage lets organisers provide attendees with a secure digital MagicBadge on their phone to drive gamified experiences. With a simple scan or tap, they can earn points or badges, participate in challenges, and unlock interactive moments throughout the entire event. Every game stop becomes a unified digital-physical touchpoint, transforming sponsor booths, sessions, and activations into engaging moments that reward participation and drive discovery.

By combining Eventbase’s app technology and Komo’s interactive engagement tools, event organisers will be able to deliver more immersive participatory and measurable experiences at their events.

NOWIE Launches Fourth Level-Up Programme NOWIE has launched the fourth cohort of its Level Up mentoring programme, welcoming ABPCO as a new partner.

The six-month programme connects midcareer event profs with senior industry figures.

The launch marks NOWIE’s second year of partnership with Arena UK and Europe.

Ross Robertson, Managing Director of Arena, said: “Supporting initiatives like Level Up fits closely with Arena’s commitment to development and encouraging knowledge-sharing across the events industry. Our partnership with NOWIE has continued to grow over the past two years, and this programme is a natural next step.”

Founded in 2013 as The Network of Women in Events, NOWIE became a community interest company last year and now has more than 10,000 members.

See the latest news online Hospitalityandeventsnorth.com

Managing Director of Inloco Events, David has stepped into the role, having served as beam’s vice-chair, ensuring continuity and continued collaboration and growth to the association. His appointment follows a year of leadership alongside Louisa Watson, who made history as the first venue representative in the role. Linden is the General Manager of Down Hotel, Spa, and Estate and has assumed the vice-chair role while continuing his position as the association’s finance director, ensuring financial stability and consistence as the association enters its next chapter.

“Stepping into the role of chair after serving as vice-chair is a real privilege,” commented David. “Louisa leaves an incredible legacy, and I want to thank her for the energy and leadership she has brought to the association. I am focused on building on that momentum. I want to ensure we strengthen advocacy, deepen collaboration across the industry, and ensure beam continues to deliver real value for its members.”

GEI Line-Up Announced The Green Events and Innovations Conference (GEI) being held at the Royal Lancaster London on 24th February has a star-studded line-up for the18th edition of the event.

GEI18 will welcome Conservationist and Broadcaster Chris Packham CBE and Dale Vince OBE, Founder of Ecotricity and Forest Green Rovers FC who will share details of an important collaboration project. Multiaward-winning Singer-Songwriter David Gray will join the EarthPercent Hour, hosted by the charity’s CEO Cathy Runciman.

Other speakers include Ash Perrin, who brings laughter and play to children in refugee camps through the Flying Seagulls Project; AR and Digital Artist Doddz; Writer/Director of pop musical Hot Mess; Ellie Coote, who will demonstrate art’s unparalleled ability to reach people’s hearts and minds; and musical artists Katarina Barruk and Madame Gandhi.

Rounding off GEI18 will be the International AGF Awards where AGF celebrate the most innovative and greenest events, venues, organisations, and individuals from across the globe over the last 12 months.

www.hospitalityandeventsnorth.com

OPINION

Feeling the Pinch As we move through 2026, some planners and venues are anticipating budgetary constraints and considering how this may change their approach to staging events. approach, and our teams are working closely with them to help demonstrate the best value. We often suggest planners should move their event to off-peak days if they’re looking to reduce costs while maximising the experience.

“Budgets do have a wider impact on the industry though. Hotels value transparency and a clear understanding of whether an event can be delivered successfully without compromising service standards.”

KELSEY SUMMERFIELD

It’s a familiar challenge for event planners – clients expect memorable experiences while maintaining tighter control over spending. This balancing act has become increasingly complex as costs across the supply chain – from staffing and catering to technology and venue hire – continue to rise. For venues, the question becomes how to support planners in achieving their objectives while attending to their own fiscal responsibility.

Kelsey Summerfield, Key Account Manager at Valor Hospitality UK & Europe, which offers event spaces at hotels across the UK, balances optimism and realism when viewing a mixed economic outlook.

If budgetary constraints mean event planners have to do more with less, how will this impact the industry and what changes can we expect to see?

“Event planners have always needed to balance budgets while delivering on event objectives and this remains true in 2026,” says Kelsey. “Positively, the market is showing greater optimism than in 2025.

We’re seeing a good pace of bookings and longer lead times. However, budget control continues to be a theme for planners.

“At Valor, we’re seeing event planners with tighter budgets adopt a more flexible

March 2026

Based on her experience at Valor, Kelsey advises against allowing budget concerns to negatively impact staffing and logistics: “Keeping service and staffing levels consistently high, regardless of budget, is the most important thing.

Some venue operators may change their approach based on their clients’ budgets, but maintaining high-quality service is something it’s best not to compromise on.”

Adam Herbert is CEO and Co-Founder of Go Live Data, a B2B marketing-tech company which specialises in the events industry. He also has a positive perspective on the year ahead: “Our campaigns promoting in-person live events are without doubt getting an upsurge in replies and engagement. My theory on why is simple; AI has made outreach and comms so automated at scale that a lot of it now just feels inauthentic. And when everything starts sounding the same, face-to-face connection becomes the differentiator.

That’s why I think 2026 could be a genuinely strong year for business being done at community level – more local, more relationship-led, and more human.”

While Adam acknowledges that some planners and venues may tread cautiously due to budgets already being tightened, he doesn’t see demand for events drying up: “If anything, I think people are becoming more selective about which events they attend, as opposed to being less interested. They want a reason to show up to something that feels like it’s worth leaving the house for, and nothing feels better than making real connections with like-minded people in person.”

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ADAM HERBERT

And what advice might he offer to those wanting to promote events in this climate?

“Do what smart marketers have always done when money is tight and go heavy on the highest ROI channel to attract attendees. This was, and still is, email.

However, it must be done properly. Start with a super-focused list of your actual ideal customer profile (ICP) and not just anyone with an inbox. Invite them in a human way – clear value, clear outcomes, no hype. And keep the messaging respectful – fewer sends, better relevance, and make it feel like a genuine invitation rather than a sales pitch or broadcast.”

The broader picture for 2026 suggests that while budgets remain a constant consideration, the industry’s response is evolving. Rather than simply cutting costs, successful partnerships between planners and venues are finding smarter ways to deliver value, ensuring that events continue to achieve their objectives even in an unpredictable economy.

Valorhospitality.com | Go-data.com

ON LOCATION: MANCHESTER

Meet in Manchester Marketing Manchester tells all about why the city sits perfectly for business events.

Choosing the right destination is no longer simply about capacity and connectivity.

Organisers are balancing sustainability targets, accessibility requirements, delegate experience, and what long-term value the area will gain, all while delivering standout events in an increasingly competitive market.

It is imperative that host cities can provide all these requirements while providing a unique and balanced experience to the delegates that will descend into their city. Manchester has quickly become one of the UK’s strongest answers to this challenge.

– a verified net zero hotel – Treehouse Manchester, and Mollie’s are setting clear standards around responsible sourcing, energy use, and waste reduction, while heritage venues are being retrofitted to improve performance without losing character.

Accessibility that supports better events Manchester’s commitment to accessibility continues to strengthen its reputation as an inclusive destination for events of all sizes. Ongoing work across the city, which is driven by local bodies, transport partners, and businesses is continuing to enhance the inclusive design, improving wayfinding, expanding accessible accommodation, and supporting smoother journeys for all visitors.

As we move through 2026, the city offers organisers a rare combination of scale, creativity, and a commitment to responsible event delivery. It is a city that understands events are part of a wider economic, social, and cultural ecosystem.

Marketing Manchester contributes to this wider progress by helping ensure that visitors to Manchester can access clear, practical accessibility information during the trip‑planning stage. This work supports businesses, in communicating their accessibility features more effectively, helping visitors make informed choices before they arrive.

Sustainability built into event delivery Sustainability is now embedded in every part of the event delivery process. As the city region is working towards net zero by 2038, tangible benefits are increasingly prevalent to event’s organisers choosing Manchester to host their event.

Looking ahead to the rest of 2026, the Manchester Convention Bureau, part of Marketing Manchester, will further develop and tailor this messaging for delegates, providing more targeted accessibility guidance that enhances the overall event experience and reinforces Manchester’s position as a welcoming, inclusive host city.

The world is taking notice of Manchester’s advancements. In 2025, the city rose to 35th out of 81 destinations in the Global Destination Sustainability Index (GDS), positioning it among the UK’s leading sustainable event destinations.

Venues and hotels are backing this up operationally. Almost half of city-centre hotel beds now hold third-party sustainability accreditation. New properties such as Radisson Hotel Manchester City Centre

Joanne Cuff, Senior Tourism Development Executive at Marketing Manchester, said: “Accessibility is a city-wide commitment Continued on p11

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www.hospitalityandeventsnorth.com

What truly sets The Monastery apart is its dual identity The Monastery is a thriving events venue that delivers high-end, memorable experiences - and a values-driven charity that strives for positive change. It proves that heritage can be progressive, that business can be compassionate, and that venues can do so much more than host events - they can spark transformation.

The Monastery Manchester Gorton Lane Manchester M12 5WF 0161 223 3211 events@themonastery.co.uk www.themonastery.co.uk

t ee fas Fr e r Fi p i Su W

Hotel Indigo Manchester – Victoria Station A Boutique Hotel Inspired By A City Of Pioneers

Unbeatable city-centre location in the heart of the city, putting the Northern Quarter, AO Arena, shopping, and nightlife just steps away.

Boutique style with local character, blending modern design and comfort with nods to Manchester’s rich industrial heritage.

Stylish rooms and thoughtful amenities, including premium bedding, spa-inspired bathrooms, and free high-speed Wi-Fi. Perfect for business or leisure stays, with easy transport links, on-site café and restaurant with a vibrant atmosphere that feels distinctly Manchester.

Manchester city centre’s versatile conference and meeting venue, with excellent public transport and ample local parking. The fully equipped Auditorium is perfect for in-person and hybrid conferences for up to 400, exhibitions, exams and more. We also have seven smaller rooms, four of which have full livestream capabilities.

Our friendly team look forward to welcoming you.

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Manchestervictoria.hotelindigo.com

Setting Our Agenda Shonali Devereaux of the Meetings Industry Association (MIA) sets out a strategic approach to industry challenges.

The business meetings and events sector operates in a complex environment.

Economic pressure, evolving workforce expectations, and heightened scrutiny around value, wellbeing, and ESG are longterm challenges which require evidence-led, focused support to assist with day-to-day decision making.

For the MIA, that reality defines our priority for 2026: to deliver practical support that directly helps businesses operate with confidence and resilience.

Turning insight into action MIA’s people and performance insights will help businesses focus their resources and investment while shaping our training programme, accreditation criteria, industry guidance, and advocacy priorities.

Applied learning and development Professional development remains core to our value proposition. Building on our established education programme, we will introduce new training in sustainability, accessibility, operations, and HR to give members practical tools they can apply immediately to improve industry standards. Our Connect Days, Connect Dinners, and flagship events will remain spaces for networking so that shared challenges translate into collective solutions.

Raising industry standards Accreditation is a central focus this year. As the sector evolves and priorities shift, so too must the standards that underpin it, and it’s vital our accreditation keeps pace. We will ensure it continues to provide clear, relevant standards that support best practice and build trust and credibility.

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Advocacy through collaboration Finally, collaboration with industry bodies will reinforce our advocacy. Building on the success of initiatives such as the joint ESG summit in partnership with beam, we will deepen partnerships across the industry. As a collective, we reduce duplication of effort and have a stronger voice with government to ensure that the value of business meetings and events is clearly understood.

Mia-uk.org

www.hospitalityandeventsnorth.com

ON LOCATION: MANCHESTER Continued from p8 in Manchester. Through the work of the Manchester Convention Bureau and our partners, we are embedding inclusive design across transport, venues, and the wider city, ensuring every stage of the delegate journey is seamless, welcoming, and accessible for all.”

A city creatively connected Manchester’s strength as an event destination is closely tied to its sectoral strengths, especially for organisers working in the digital and creative sector looking for a city that offers built-in industry alignment.

MediaCity is a prime example of this, with its next stage of evolution in hand, the campus is increasingly positioning itself as a flexible, production-ready space for conferences, product launches, and hybrid events. Often described as the most connected place in the UK, MediaCity is home to broadcasters, innovators, and immersive studios, offering organisers access to spaces designed for modern content-led events.

Sport is another key differentiator. The continued development of the Etihad Campus, alongside the new 401-bedroom Radisson Blu Medlock Hotel and Co-op Live, is creating a new district where sport, hospitality and conferencing intersect. This opens opportunities for experiential events that connect business audiences with elite performance environments.

A growing events calendar Manchester’s ability to attract and retain major industry events speaks volumes to organisers. This year, Manchester will see the launch of CHS Manchester, a new flagship event for the hospitality and events industry, bringing together CHS Leeds and CHS Birmingham to a single, large-scale event hosted at AO Arena. This move reflects the trust and confidence large scale events holders have in Manchester’s ability to host and support major trade events.

Alongside this, Academy of International Business (AIB) 2026 will bring a major professional audience to the city, reinforcing Manchester’s reputation as a centre for business, innovation, and knowledge exchange. In the sporting world, Manchester

will be hosting the ICC Women’s T20 Cricket World Cup 2026, which will bring international talent to Emirates Old Trafford, showcasing the region’s ability to successfully deliver world-class sport.

Extended venue offering The city’s venue offer is broad, flexible, and proven. From large-scale conference centres to cultural spaces and arenas, organisers have access to venues that are experienced in complex deliveries. Manchester Central Convention Complex remains a cornerstone of the city’s business events offering, combining scale, centrality, and operational expertise, while venues such as the Whitworth Art Gallery, Science and Industry Museum’s restored Power Hall, Victoria Baths, and National Football Museum offer characterdriven alternatives.

Why Manchester makes sense A collaborative approach between venues, hotels, local authorities, and destinations partners means the city is working towards the same goal, enabling organisers to effectively and efficiently move from concept to delivery. Most importantly, Manchester understands the long-term value of events and the legacy they leave behind.

For a destination that delivers at scale while retaining its character, creativity, and captivation, Manchester continues to be the city where great minds meet.

Meetinmanchester.com

Accommodation stock continues to grow and diversify, with international brands and independent operators ensuring organisers can secure suitable options across price points and delegate profiles.

The city’s cultural, culinary, and nightlife offer also provides natural extensions to the conference day, from informal networking in the Northern Quarter and private dining in Spinningfields, to live music and world-class theatre.

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March 2026

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INTERVIEW

Declining attention spans are one of the biggest obstacles event professionals are facing today. An insight paper published last year by Exclusive Collection revealed that average attention spans have dropped from 12 seconds in 2000 into just 8.25 seconds in 2025 – a figure that’s expected to decline even further. The report also revealed that digital distraction is now deeply embedded in the industry, with 44% admitting to checking their phone or devices sometimes during a conference or event and 30% checking them often.

With all this in mind, Low Kee Hong from Factory International, the organisation that programmes and operates Aviva Studios in Manchester, explains why simply booking a venue and filling a schedule no longer guarantees success with engagement and emotional impact now the true measures of effectiveness: “Everything we do isn’t about a one-off interaction, it’s about longterm connection.”

Attention is the new currency in corporate events says award-winning Creative Director at Manchester’s Factory International, Low Kee Hong.

For Kee Hong, this starts with understanding delegates beyond data points. Planners who rely solely on metrics risk missing the emotional drivers behind attendance: “It’s not enough to look at the numbers; it’s about understanding people’s anxieties, desires, what gives them joy, and what frustrates them. You have to take delegates from audience to participants.”

Kee Hong points to a shift away from static formats and towards experiences that invite participation, surprise, and shared moments. Even subtle creative shifts such as changes in pacing or tone can dramatically improve engagement: “The goal is not scale, but intention.”

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Adopting this mindset also requires event profs to shift away from transactional thinking as prioritising connection over conversion can dramatically increase the impact of an event: “Don’t think of an event as a transaction, think of it as a conversation that lasts. Do this by creating an agenda that encourages dialogue, peer-to-peer interaction, and moments of reflection as opposed to one-way messaging.”

The data supports this approach; according to Exclusive Collection, 46% of those surveyed say interactive workshops are the format that helps them maintain focus most effectively, reinforcing the value of environments and setups that are designed to support different outcomes and styles of engagement.

Ultimately, events that delegates will remember are those that resonate on a human level. Kee Hong is clear that authenticity is no longer optional: “Authenticity is no longer a creative preference; it’s a commercial necessity.

Events that feel human are more likely to cut through the noise. And remember, delegates can smell anything fake from a mile away!”

Experience-led thinking also extends beyond programming and agenda; venue choice now plays a more strategic role in shaping how an event is perceived. Spaces with strong identity, flexibility, and cultural relevance can deepen engagement and help brands to align with values such as community and innovation: “When brands choose spaces rooted in culture and creativity, they tap into a deeper narrative where the venue becomes part of the

www.hospitalityandeventsnorth.com

INDUSTRY OPINION

Creativity and Safety Intertwined Ciara Norman, Safety, Health, and Environment Manager at V&A Dundee – an Association of Event Venues (AEV) member – talks about combining aesthetic form with compliant function.

Standing as a stunning symbol of great design and innovation, V&A Dundee showcases Scotland’s rich design heritage from within a striking, angular facade mirroring the rugged cliffs of the country’s coastline. The building is designed to be a welcoming space for everyone to visit and reconnects the city to the waterfront.

Health and safety isn’t always the first thing that comes to mind when people think of creativity and design at V&A Dundee. My role sits with uniting creativity and enabling an inspiring design experience, while overseeing the control of the risks.

For events and hospitality, safety planning begins long before visitors arrive. Every exhibition, temporary structure, lighting rig, catering, or AV set up must be risk assessed

not only for guest safety, but for its interaction with the building and the environment. From exposed waterfront conditions and changing weather patterns to expansive internal spaces, complex visitor flows, and risk management, all are part of the daily routine of my role.

V&A Dundee recently joined AEV to collaborate with other event venues. The AEV working groups have been a valuable tool to exchange knowledge and get solutions to everyday or one-off problems that arise within our different teams.

Our aim is always to ensure that creative exhibitions and event concepts can be delivered without compromising safety or the integrity of our iconic venue. Equally important is our culture. One of the most important duties in my role is to collaborate with the many teams working within the museum such as curators, visitor experience, event management, facilities, and external contractors to create a safe environment for all. Our teams are empowered to take ownership of safety and to work with me to allow their ideas to move forward.

When safety is managed well, it becomes almost invisible, allowing guests to focus on the experience, the design, and the atmosphere in the building. In a venue as unique as V&A Dundee, achieving that balance is both the challenge and the reward of the role.

Vam.ac.uk | Aev.org.uk

Shine a Light!

David Tremmil, Chair of beam, steps into his new role with a determination to continue building community relationships.

As I begin my tenure as 2026 chair of beam, it is a real honour to take on this voluntary role alongside my day-to-day position within an agency operating at the heart of the business events sector. I do so in the shadow of some outstanding chairs, each of whom has left their own mark on the association.

It’s exciting and a little daunting but above all a huge privilege. beam has always benefited from chairs who bring different perspectives, and I am proud to follow Louisa Watson, the association’s first chair to come from a venue background, as we continue to build collaboration across the industry.

I would like to thank Louisa for her leadership and dedication, and the wider board for

March 2026

the time, energy, and expertise they give to beam. I also want to thank our members for the trust they place in the board, putting their faith in us to help shape the future of the association. That trust means everything and is never taken for granted.

I have seen the value it delivers. I am fiercely proud of this industry – its creativity, resilience, and the heart that runs through it – and with the board by my side, including Vice Chair Linden Beattie, I will continue to champion it.

My focus will be on strengthening relationships, ensuring beam remains relevant and influential and that members feel represented, fully supported, and part of a real community. beam has a strong and credible voice, and we must continue to use it effectively by working closely with industry bodies and government on the issues that matter most to our sector – from sustainability and skills to policy, procurement, and long-term resilience.

Having been part of beam for many years,

The challenges facing our sector cannot be solved in isolation. By working together across agencies, venues, hotels, suppliers, and associations and by maintaining open and constructive conversations, we can ensure the business events and accommodation industry remains strong and well placed for the future.

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beam-org.uk

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CASE STUDY

Access for All Crowne Plaza Newcastle demonstrates the flexibility and support to host an event that’s completely accessible.

Blind Veterans UK is a nationwide charity that’s been running since the end of the First World War, helping to create independence for veterans that are visually impaired, giving them the means, confidence, and skills to carry on living their lives. Each year, the charity hosts multiple events for its members to connect and socialise, and its biggest event in the North East is the annual Christmas gathering where members from across the region are invited for a fully accessible celebration.

The charity consistently chooses Crowne Plaza Newcastle as its venue due to its central location, excellent accessibility measures, and proximity to a train station, alongside a wider transport network that’s easy for visually impaired attendees to navigate.

Charlotte Crumbley, Regional Administrator of the North East branch of Blind Veterans UK, explains the importance of the event: “The average age of our members is 84 and a lot of them are widows or it’s just them and their wife as their children have grown up. The event is a three course Christmas dinner that’s there for our members to have an accessible Christmas and sit with likeminded people that are all living the same experience – peer-to-peer support is really important.

• Alternating black and white tablecloths to create contrast against lighting • Minimal table clutter, with only essential crockery and cutlery • Menus produced in large-print A4 format rather than standard A5 • Menu design adapted to avoid dishes that may be difficult for visually impaired people, such as soup • No red carpet of floor coverings that could present trip hazards “These are small details, but they make a huge difference to our members’ confidence and independence on the day,” Charlotte adds.

Susi Lennie, Director of Meetings and Events at the hotel, explains the team’s approach: “For us, it’s very much about what the client needs, so we always work closely with them during the pre-planning stage to understand who will be attending and what support might be required.

“Over the years we’ve developed a strong routine and understanding of their requirements – and that knowledge benefits other accessible events we host too.”

“Care homes and hospitals aren’t set up for the visually impaired, so this event is an opportunity for members to be able to fully relax; they know how it works, we’ve been doing it for years, and the hotel makes it completely accessible.”

Since beginning the partnership in 2018, the hotel has worked with the charity to introduce a series of adaptations that are now second nature to the events team: “Visually impaired doesn’t mean fully blind, and even if someone is blind, they can still see light and shadows. The Crowne Plaza team knows this and adapts elements of the event to make them more suitable for our members.”

Practical adjustments made by the events team at the hotel include…

• Tables spaced with generous walkways to aid navigation

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On the day, additional operational measures include…

• Extra staff on-site to assist with guiding and wayfinding • Designated area with water for guide dogs that’s close to exit points • Additional signing positioned at key points • Table service for tea and coffee rather than self-service stations The long-standing partnership between Blind Veterans UK and Crowne Plaza Newcastle demonstrates how proactive communication, consistency, and attention to detail can transform an event into a genuinely inclusive experience.

Cpnewcastlehotel.co.uk

TEAM BUILDING

Better Together Owned by Joe and Joanna Garland, Eventurous is a full-service events agency with over 30 years of experience in facilitating team building events and activities. It helps companies with everything from energising away-days and icebreakers to immersive experiences for groups of 10 to 10,000+ that are designed to build a more collaborative workforce.

“Team building has evolved from being a one-off morale boost of ‘forced fun’ outdoors to a deliberate way of strengthening how teams actually work together,” explains Joe. “With hybrid working and constant change, it’s now about building trust, alignment, and psychological safety – not just bringing people together in the same room.”

Joe Garland from Eventurous talks team building and how it’s evolving.

As team building continues to evolve into a more standard practice, Joe has noticed a rise in certain trends as well as a dip in some more traditional formats: “There’s a clear shift towards purpose-led experiences that align with business goals. Shorter, highimpact sessions and activities that combine engagement with reflection are growing in popularity. At the same time, overly competitive or ‘one-size-fits-all’ formats are becoming far less appealing. Sustainability is also a core focus for events with an eye on things such as reusable resources, less travel, and digital solutions.”

Despite its surge in popularity, Joe believes there are still misconceptions surrounding team building: “People often think that it has to be loud, competitive, or uncomfortable to be effective. In reality, the most impactful experiences are inclusive, well-designed, and relevant to real workplace dynamics where everyone can contribute.”

building is designed so everyone can participate meaningfully, regardless of their background or ability. It encourages different voices, highlights diverse strengths, and helps teams practice inclusive behaviours rather than just talk about them.

“If collaboration, communication, or trust are weak, performance suffers. Team building is a strategic investment because it directly supports productivity, engagement, and resilience – particularly during periods of growth or change,” says Joe, expressing why team building should be considered a strategic investment rather than just a ‘nice-to-have’.

“When treated as a strategic investment, organisations often see stronger relationships and clearer communication which leads to more confident collaboration. A shared experience gives teams a common language and reference point which helps reinforce company values and strengthens culture long after the event has happened.

“When people understand each other better, they work together more efficiently.

Effective team building reduces friction and builds a sense of belonging – proven drivers of retention. People are far more likely to stay where they feel connected and valued!”

Joe also believes that team building should stop being treated as a standalone event: “The greatest impact comes when it’s linked to wider organisational people and culture strategies with clear objectives and follow-up, so the learning carries through into everyday working life.”

Eventurous.co.uk

Creating these inclusive spaces for employees to participate in can support your company’s DEI goals: “Inclusive team

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Your Event Deserves More Than Good... Aim For Gold!

Contact the Gold Winning Team Now sales@eventurous.co.uk 01827 215 200 | www.eventurous.co.uk

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Meetings, Conferences & Events Where ideas come to life.

Just four miles from Lincoln, the Lincolnshire Showground is an outstanding venue for meetings, conferences and events of every scale. Set across 270 acres, it offers flexible indoor spaces and expansive outdoor areas, including the award-winning EPIC Centre, hosting up to 1,650 guests.

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March 2026

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www.lincolnshireshowground.co.uk

25th & 26th February

SHOW PREVIEW

The Main Event More than just another trade show, International Confex has established itself as the essential events industry gathering point.

International Confex returns to ExCeL London on 25th and 26th February, bringing together the key movers and shakers of the UK events industry. For over 40 years, this industry institution has served as both marketplace and masterclass, assembling event professionals from every corner of the sector.

Continuing Confex’s commitment to responsible event planning, The People & Planet Theatre is bringing together sustainability experts, inclusion advocates, and industry changemakers. Discussions will move beyond tick-box sustainability toward data-driven impact and genuine environmental accountability.

The 2026 edition promises to deliver its most ambitious programme yet, with over 200 expert speakers, more than 330 exhibitors, and an expected attendance of 5,500 event professionals.

Other specialist theatres include the Agency Hub, providing a forum for agency founders, freelancers, and creative directors to engage in honest, essential discussions; Brand Experience Lab, where creativity and strategy come together; and a dedicated Association Theatre addressing the unique challenges facing membership bodies and not-for-profit organisers.

At the heart of Confex 2026 is a conference programme spanning nine specialist content theatres, tackling the most urgent challenges facing event professionals today. The lineup reflects the industry’s evolving priorities – from artificial intelligence and sustainability to creative strategy and talent retention.

The newly expanded Exhibition HQ Theatre will host sessions addressing everything from exhibitor ROI and hosted buyer strategies to the role of technology in transforming the exhibition experience. One standout panel features Kajal Mann, Talent and Employer Branding Specialist at Easyfairs, exploring why strong workplace culture has become a competitive advantage in attracting both audiences and top-tier staff.

The AI & Data Zone dives deep into how artificial intelligence, automation, and smart analytics are revolutionising event delivery. Expect practical workshops on proving campaign ROI through Google Ads and SEO, alongside discussions about preserving the human element in an increasingly automated industry.

Networking has been upgraded with the introduction of Braindate, a peer-topeer learning platform. Combined with enhanced matchmaking via the event app and curated speed networking sessions, Confex is prioritising meaningful connections over random hallway encounters.

The show floor itself has been reimagined with expanded pavilions, including a B Corp-certified innovation zone and sector-specific networking areas built around shared values and challenges.

It’s recognition that effective networking happens when professionals with common goals and obstacles can connect.

ambitious event tech start-ups, creating a comprehensive marketplace for event professionals seeking new partners.

Attendees can explore the latest in event apps that deliver on their promises of genuine engagement, discover tools that streamline delivery and stretch budgets, and meet venue operators pushing boundaries in immersive experience design. For those tackling international programmes, sessions on adapting event strategies to honour cultural context and regional preferences offer practical frameworks for global scalability.

The event also recognises that logistics and technology make up only part of the industry’s challenges. Sessions addressing work-life balance, team wellbeing, and creating meaningful connections in an era of remote work acknowledge that successful events depend on supported, motivated teams.

A panel exploring what CMOs really wish their agency partners understood promises frank feedback on collaboration, measurement, and creative briefs. Another session challenges outdated team building formats, sharing creative and inclusive approaches fit for contemporary realities.

For more info or to register now, visit International-confex.com

The exhibition space will showcase everything from cutting-edge event technology to sustainable supplier innovations. The mix ranges from established global hotel groups to

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GEN Z EVENTS

Generational Shift There’s a great deal of talk in the events industry right now about how organisers can engage with generation z, an increasing cohort of event attendees.

But what about those who have started running the show?

Jay Sands started performing magic and DJing at children’s parties when he was just 10 years old. Now 25, he runs Gen-Z Events, a production company that delivered over 300 corporate events last year with a 14-person team and a 10,000 sq. feet fabrication facility. Clients include Universal Music and Hasbro, but what’s most striking about the operation isn’t just the scale, it’s how his generation’s instinctive understanding of social media and attention is fundamentally changing how events work.

“The bottom line is that attention spans have got a lot shorter,” Jay says, and the way people absorb and process information has altered dramatically: “At a big corporate conference, you look out at the room and its cameras looking back at you – phones, not people’s eyes. People won’t tell you about the latest event they attended, they’ll show you.” Jay observes that constant exposure to the churn of social media content has created a kind of ‘fast fashion’ effect: “Something’s cool for one or two events, then it’s got to keep moving. With gen z, you’ve got to constantly be evolving or you’ll evaporate as a business.”

This pace of change isn’t just about connecting with younger audiences. The decision-makers themselves are getting younger and they’re bringing different expectations: “For example, if you think about weddings, gone are the days when parents make the calls, it’s the bride and groom now. The same goes for corporate companies – younger team members are planning events, seeing things on social media, and saying: ‘make it happen’.”

Jay makes a distinction between event planning and curation: “There’s a difference between pulling an event together and curating an experience that genuinely captures attention. We’re huge fans of Walt Disney’s approach, thinking

March 2026

about things four-dimensionally. 2D is a pretty-looking event, 3D is the ability to physically interact – like knocking on a door – but 4D is something that pulls you through, immersing people in a world we’re creating, taking them out of their state of mind, and bringing them back to a childlike place.”

80% of Gen-Z Events’ workforce falls into the gen z category itself: “People are typically surprised. We’re thought of as the lazy generation and, while some of our team may not have been the most academic at school, when you give people a purpose and work that they get excited by, everything changes. Without them, this business wouldn’t run the way it does.”

Jay is sympathetic to the challenge facing legacy operators: “For established businesses trying to adapt, it’s about attention and retention. People don’t want the hard sell to just be advertised to – they want to instinctively, subconsciously decide you’re who they’re buying from. Sometimes people are scared to think outside what they know. If you’ve been in a stagnant industry for years, there’s comfort there.

But when a sudden shift occurs, it’s a real learning curve. Things have never moved as quickly as they have over the last three to five years. I’m probably the youngest luxury event planner in the UK, the next people above me are typically in their 40s or 50s. It’s almost like this career skipped a generation.”

We talk with Jay Sands, Founder of Gen-Z Events, about how a new generation of event planners is reshaping the industry.

INTERVIEW

Professional event MC Stephanie Garey discusses why you should be budgeting for an MC at your next event.

Self-proclaimed dad joke aficionado and professional event MC (master of ceremonies) Stephanie Garey has been bringing confidence, industry expertise, and a touch of humour to events for the past six years. With budget constraints front of mind for event organisers, we asked Stephanie why having a dedicated MC should be a priority.

Stephanie describes the MC role as the glue that binds everything together: “Delegates go to events to have fun and learn; if there’s no MC, it can all come unstuck quite quickly! The way we facilitate that is to make sure that everyone feels comfortable by reading the room and matching the vibe accordingly.

“We’re basically there to make sure that everything is neat, tidy, and really aligned.

This can start months before the event; we speak with event managers about their

goals for the event and the content so we can weave the story from that. We’ll also have briefings with speakers to make sure they’re equipped and not planning a secret sales pitch as well as coaching them to feel more confident to resonate with delegates.

“There’s always going to be some sort of tech issue or a speaker running late – usually quite minor things – but if there’s nobody there on stage to resolve or smooth the issue over, the tension can build quite quickly into awkwardness. Whether it’s keeping the energy up, holding space for challenging conversations, or managing time delays, we’re experts in creating atmospheres and moods while keeping things running smoothly and still having those conversations that make events great.

“I’m such a stickler for things running on time; people’s time is the most precious resource in the world! Sometimes we need to act

as good cop, bad cop and hurry speakers along – without an MC, they might go way over their time limit. Another thing that can crop up is challenging questions from delegates where the speaker maybe wasn’t prepared to get a grilling. We’re in strange times politically and business-wise so things can get a bit heated; difficult questions are good but we’re there to be a moderator when necessary.”

With event organisers constantly looking for new ways to battle declining attention spans, Stephanie believes that an MC is a sure-fire way to keep people engaged: “I like to use funny stories and jokes which pretty much always gets delegates’ attention, keeps them entertained, and relaxes them. It also makes the event more personal so they’ll warm to you which really helps when things go wrong!”

For event profs on the fence about hiring an MC for their next event, Stephanie says: “An MC is one of those areas where people think they can cut corners in terms of budget but honestly, we’re not that expensive compared to other areas and the impact we make is huge!

“It’s hard to get people to come to events these days so once you’ve got them there, you want them to come back. Think about the delegate experience beyond the agenda or entertainment, consider how they’re going to feel at the end of the event, and ask yourself: Are they going to have had a good time? Will it have run 100% smoothly? Are they going to be telling people how great it was after? An MC is there to make your life easier and make the whole experience better – it’s a no-brainer!”

Stephaniegarey.com

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INTERNATIONAL WOMEN’S DAY

International Women’s Day (IWD) has rolled around again; you’ve just scrolled past yet another LinkedIn post where a company smugly congratulates themselves for having employed not one, but multiple women. The caption is overflowing with girl power, the comments are flowing, and the hashtags sound like a patronising Zumba teacher. The rest of the year? Crickets.

The events industry is numerically dominated by women but run by men; despite making up 76.9% of event professionals worldwide, only 22.62% of women occupy roles in the top level of seniority, compared with 46.43% of men (IBTM, 2022). This is what The Network of Women in Events (NOWIE) is trying to tackle.

NOWIE was established in 2013 to improve the working landscape for women in the live events industry. Starting as a Facebook group and later evolving into a thriving community and membership programme, NOWIE was founded on the principles of women supporting women. Over 10 years later, we continue to strive for better opportunities for women in the sector at all stages of their career through networking, community, and improved representation.

NOWIE’s approach has been underpinned by our key priorities of mentorship, access to resources, supporting professional development, and community building.

Today, that community has over 6,000 members. Through initiatives, ongoing research, and DEI training, NOWIE is championing a forward-thinking, inclusive events industry where women work in safe, secure, and equitable environments.

KEY INITIATIVES Mentoring One of NOWIE’s flagship programmes is the Level Up Mentorship Programme, now in its fourth year. The scheme pairs mentees with experienced industry professionals, providing guidance, confidence-building, and practical career support. Mentoring – as both mentor and mentee – has been a cornerstone of my own career and instrumental in building a network I still lean on to this day. Research led by Leeds Beckett University aimed at tackling

March 2026

Leading Ladies

gender inequality in the events industry found that involvement in a mentoring programme led to long-term changes in confidence, career outcomes, and attitudes towards equality for participants (Dashper, 2021). For the 2026 cohort, we’ve taken a step further. Recognising the importance of men’s active involvement of creating more equitable workplaces for women, we’ve welcomed our first male mentors.

Research In 2025, we launched The Big Survey – a first-of-its-kind study of women’s experiences working in the industry.

With over 600 respondents, we were able to create a profile of the key issues impacting women in events. This data enabled NOWIE to shine a light on persistent issues and provide evidencebased insights that can influence policy, organisational behaviour, and industrywide conversations.

Community building NOWIE also hosts regular events aimed at building networks, fostering peer support, and connecting women with role models.

These range from informal meetups to panel discussions and workshops, all designed to help women at all stages of their career feel less isolated and more empowered.

International Women’s Day is great to kickstart these conversations, but unless it sparks real, year-wide action, it’s meaningless. At NOWIE, we choose not to hold big events for IWD. Instead, we celebrate women 365 days a year. The entire industry benefits when women are supported and encouraged, and leaders should take IWD as a reminder to revisit internal policies and check in with their female staff.

The NOWIE community is open to all walks of the industry – suppliers, organisers, venues, and everything in between – and to anyone who is happy to be identified as part of a group of women. We would love you to be part of the change!

Nowie.org

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NOWIE’s Managing Director Cat Kevern on how International Women’s Day (8th March) is a starting point, not a solution.

ClientNews Off Limits Begins New Chapter Off Limits, one of the UK’s most established team building and corporate experience providers, is entering an exciting new phase following its acquisition by industry leaders Joanna and Joseph Garland.

The Garlands, owners of multi-award-winning full-service events agency Eventurous Ltd, have secured the assets, team, and corporate client contracts of Off Limits, ensuring continuity of service and the ongoing development of the brand.

The newly formed business, The Events Network Ltd, will continue to trade under the Off Limits brand name, with all existing corporate bookings honoured in full. Clients are assured that events will be delivered with the same creativity, care, and professionalism the brand is well known for. Joanna commented: “Honouring every booking is essential to us. It reflects who we are as a business and our commitment to excellence, reliability, and innovation.”

A passionate and dedicated Off Limits team remains focused on delivering high-quality, engaging team building experiences nationwide. With access to broader operational resources and industry insight, the brand is well positioned to evolve while retaining its distinctive personality.

The move also strengthens the Garlands’ wider portfolio, which includes Eventurous, 4 Events, Mythe Barn, and Sheepy Meadows, offering clients enhanced capability and creative choice alongside trusted delivery.

Offlimits.co.uk | Eventurous.co.uk

Unforgettable Events at Perth Venues For more than 125 years, Perth Theatre and Concert Hall have been at the heart of cultural life in Perth, enriching the area with world- class performances and unforgettable shared experiences. The iconic venues are more than architectural landmarks, they’re vibrant creative hubs that ignite the imagination, strengthen community connections, and contribute meaningfully to local wellbeing and economic growth.

Perth Theatre and Concert Hall also set the perfect stage for events. The two stunning city centre venues combine flexibility, style, and technical excellence, making them ideal for events up to 1,200 delegates. Whether hosting a gala dinner, awards ceremony, cabaret style evening, or bustling trade fair, event organisers will find spaces designed to impress, and teams dedicated to making every detail seamless.

With easy access to parking, train, and bus connections, and within 90 minutes travel-time of most major Scottish cities, the venues’ commitment to accessibility extends beyond convenience to inclusivity, with fully accessible spaces for all guests. Their sustainability credentials are equally strong, proudly holding the Green Tourism Gold Award.

Blending heritage with innovation, Perth Theatre and Concert Hall continue to offer inspirational, memorable settings where events truly come to life.

Contact conferences@ perththeatreandconcerthall.com for your personalised quote.

cafés – Gather at the People’s History Museum and The Dugout at the National Football Museum – as well as taking on the hospitality operation at Hazel Grove Golf Club. Its Manchester partnerships now span high-profile venues including the People’s History Museum, the National Football Museum, Stoller Hall at Chetham’s School of Music, Victoria Baths, and Chetham’s Library, bringing contemporary food and hospitality to some of the city’s most historically significant spaces.

Vanillainallseasons.co.uk

Blackberry Events Celebrates Collaboration Win Event management company Blackberry Events has secured Collaboration of the Year at the beam Awards, marking another milestone in the agency’s rapid growth.

30 Years of Transformation The Monastery of St Francis & Gorton Trust is proudly celebrating its 30th anniversary, marking three decades of transformation that have turned Gorton Monastery into a dynamic home for world-class arts, dazzling events, and ambitions community programmes.

The building is an awe-inspiring gothic revival masterpiece designed by EW Pugin that was completed in 1872. After closing its doors as a working church in 1989, it faced years of neglect. However, thanks to the tireless efforts of local volunteers, the Monastery of St Francis & Gorton Trust was founded, and a rescue mission began. The monastery was restored to its former glory and reopened in 2007.

Today, it’s open to the public from 10am until 4pm every Sunday to Thursday with an on-site café and a wide range of activities to enjoy.

On weekends, the building closes to facilitate private events including weddings, concerts, and awards shows. It has most recently been awarded Leading Live Event Venue of the Year at the 2025 This is Manchester Awards.

The Monastery is living proof that historic venues can be much more than beautiful backdrops; they restore communities, inspire creativity, and drive lasting social change.

Themonastery.co.uk

Manchester Expansion Award-winning catering company Vanilla In Allseasons has rapidly grown its Manchester footprint, forging partnerships with some of the city’s most iconic cultural institutions while establishing a strong and trusted presence in the corporate events sector.

The ceremony was hosted by leading industry association beam and brought together hundreds of professionals from the industry.

The awards took place in the newly unveiled Masters Suite at The Belfry Golf and Spa Resort, providing a fitting backdrop for a night.

Out of five award categories, Blackberry Events was recognised for Collaboration of the Year, alongside long-standing partners The National Association of Head Teachers (NAHT). Blackberry Events has worked with NAHT as event delivery partners for over 12 years, helping to grow the Inspiring Leadership Conference into the UK’s longest-running leadership event in education.

Director at Blackberry, Georgie Butler, has been leading the event into its next chapter with the support of a growing team of experts.

Judges from leading agencies and venues summed up the collaboration with high praise: “A masterclass in delivery, purpose, and partnership, this collaboration stood out for its creativity, attention to delegate experience, and lasting impact on the educational sector.”

With a bold strategy in place for 2026, Blackberry Events shows no signs of slowing down.

Blackberry-events.co.uk

New GM at Château Rhianfa Having worked as Château Rhianfa’s sales manager for nearly 13 years, Delyth Roberts has recently taken on the role of general manager. Delyth has spent her entire working life in hotel hospitality and brings considerable depth of experience to her new position.

Led by Adam Evanson, the team works closely with venues and event organisers across Greater Manchester, delivering food and hospitality experiences that range from discreet boardroom dining to large-scale corporate celebrations, always with a focus on quality, creativity, and service.

The majestic hotel is a local landmark and much sought-after destination for corporate events and meetings. The venue has had a brand-new kitchen installed in January, a development bound to enhance its renowned culinary offerings. Delyth is excited about the year ahead and looks forward working with her amazing team to continue building success at Château Rhianfa.

Alongside its events portfolio, the business has diversified its offering, operating two city-centre

Chateaurhianfa.co.uk

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ON LOCATION: LIVERPOOL

Find out from Liverpool City Region Destination Partnership how an event in the area will turn into an unforgettable experience.

When planners look for a destination that effortlessly blends culture, convenience, and character, Liverpool City Region leaps to the top of any shortlist. It’s a destination that doesn’t just tick boxes – it tells stories.

From stunning waterfronts and outstanding venues to immersive experiences for delegates once the meetings are over, Liverpool offers business events with a difference.

A stage set for every occasion At the forefront of Liverpool’s event offer is ACC Liverpool campus, a world-class hub comprising a convention centre, exhibition space, and the M&S Bank Arena. Its flexible configuration, cutting-edge technology, and waterside location make it ideal for major events, while the on-site hotels and proximity to the city centre ensure delegates are always close to the action.

Liverpool’s appeal doesn’t end at largescale venues. It’s the diversity of spaces across the city region that gives planners such freedom to craft unique experiences.

In the heart of the city, St George’s Hall stands as a neoclassical icon, its grand halls and concert spaces providing dramatic backdrops for conferences, awards ceremonies, and networking receptions.

Nearby, Liverpool Cathedral adds another sense of scale and spectacle, offering awe-inspiring spaces, while Spaces at The Spine provides a striking contemporary contrast with light-filled, design-led rooms.

Step outside the city centre and you’ll find opportunities that go beyond the expected. Knowsley Hall, with over 500 years of heritage and sweeping estate grounds, brings a true sense of occasion to events, marrying historic grandeur with modern event flexibility.

Complementing this, Formby Hall offers a more contemporary retreat-style setting, combining conference facilities with a spa, golf course, and countryside surroundings.

Over in Wirral, Eureka! Science + Discovery offers a science-centric venue which is not only a compelling educational space but a versatile setting for meetings and seminars that benefit from a creative twist – complete with that famous view across the River Mersey.

For organisers seeking something truly distinctive, Liverpool’s iconic sporting venues provide exciting settings. Aintree Racecourse delivers sweeping panoramas across the home of the Grand National, with grandstands and adaptable meeting and exhibition spaces that blend sporting prestige with business function. Anfield Stadium, steeped in footballing heritage, offers a powerful sense of place for conferences, dinners, and corporate events. Looking to the banks of the Mersey, Everton FC’s Hill Dickinson Stadium is a striking new waterfront destination for events, bringing contemporary design, scale, and skyline views to Liverpool’s already impressive conference portfolio.

And don’t overlook other cultural gems across the city region; from the World of Glass in St Helens, where delegates can explore the art and science of glassmaking, to Shakespeare North Playhouse in Prescot – it’s full of experiences that resonate long after the business day ends.

A city you can walk (and love) One of Liverpool’s standout qualities is its compact, walkable heart. From Lime Street Station to the Royal Albert Dock, many venues, hotels, restaurants, and attractions sit within easy reach of one another, meaning delegates can explore its vibrant streets on foot. This closeness fosters organic networking – discussion threads continue over coffees at independent cafés, over lunch overlooking the water, or during a walk between sessions past historic cultural landmarks.

Beyond the agenda When the formal programme wraps up, Liverpool continues to shine. Delegates can shape their downtime around many cultural experiences. Wander Liverpool Pier Head with its mix of attractions, eateries, and waterfront views. Art lovers will find world-class collections at places like Tate Liverpool x RIBA North and the Walker Art Gallery, while music enthusiasts can dive into The Beatles Story or simply follow the city’s soundtrack through historic pubs and live venues. For those seeking calm, scenic escapes aren’t far away, stroll along Crosby Beach to see Another Place by Antony Gormley or take a relaxing ride with Mersey Ferries and watch the city glide by.

A destination that resonates Liverpool City Region isn’t just a destination for events – it’s a destination with personality. It understands the needs of modern delegates: inspiring spaces, local culture, compact accessibility, and memorable experiences that extend far beyond the boardroom.

For more information on planning your next event in Liverpool City Region visit Visitliverpool.com/liverpool-conventionbureau

UNIQUE Q EVENTS AN ICONIC VENUE

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NETWORKING

Senior Events Specialist at Bright Events, Karen Edwards, discusses the importance of building a community through networking.

We all have our thoughts about networking; some of us love it, some of us hate it, some of us don’t have time for it, and some of us couldn’t think of anything they’d rather do less! As a freelancer in the industry, networking is simply something I have to do. I’ve been doing it for almost 10 years, and in that time, I’ve learnt one thing: establishing a strong community around you is essential for success and your sanity! I never feel like I’m working alone; my community gives me trusted peers to bounce ideas off, ask questions to, celebrate successes with, and review the bad times with.

For me, it’s all about connecting with people, whether they’re colleagues, clients, businesses, or friends. It’s about taking time out to chat about life as well as work. It’s about supporting each other, building relationships, recommending and referring, having a voice, and most of all, it’s about finding a community of likeminded individuals.

I know that networking can feel intimidating and overwhelming to start with! The trick is to get the other person talking first then when you feel confident and comfortable in the situation, start talking about yourself and things that interest you – start to find a commonality with the person you’re talking to.

Always make sure that you follow up after networking; this could be as simple as sharing a contact, forwarding an email, or arranging a date to meet up. No matter how it’s done, following up shows you’re motivated and keen to build this relationship.

When you think of networking, what’s the first thing you think of? Standing around in a room full of strangers, trying to sound interesting and making small talk? This might be one way to do it but there are so many other ways…

• Meet for a coffee • Message over LinkedIn or like and comment on someone’s post

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• Send a WhatsApp message (you know how much we all love a WhatsApp group!)

• Join a networking group or special interest group for face-to-face or online meet ups • Join a group for ‘walkies and talkies’ • Pick up the phone and chat to a friend, peer, or client • Attend lunches, dinners, conferences, and exhibitions Whatever the networking situation, the goal is the same: to make yourself stand out and become a trusted partner.

Whether you are employed or selfemployed, full time or part time, networking plays a role in your day-to-day life. You may not see every interaction with clients, colleagues, and suppliers as networking, but it is. These subtle interactions over the phone, email, and face-to-face as well as the follow If you’re looking for a unique venue in ups and the chats at Liverpool to host a corporate away day or organised events are just looking for a location that is new and all networking – all different for a large event, then you won’t of which build and find anywhere much more fun and unique solidify relationships than Eureka! Science + Discovery! and help to raise your Whether you’re looking for a meeting room profile as a trusted for 10, a conference venue for 90, or a full partner. Networking venue hire for your company away day should be fun! Find we’ve got you covered! the networking type that suits you and Our team will work with you to create your community will the perfect, memorable, fun event you be there. have imagined!

Unlike any other venue in the UK

Brighteventsltd.com

0151 323 0056

discover.eureka.org.uk/venue-hire

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Nordic Retreat As Oulu has been named one of this year’s European Capitals of Culture, find out why Finland might be the perfect destination for your next event.

Named the happiest country in the world for eight consecutive years, Finland is a fantastic destination to spread some cheer at your next international event. Known for its remarkable infrastructure, commitment to sustainability, and high levels of safety, the country makes executing events as smooth as it can be. Throughout the country, there are plenty of venues with event capabilities, ranging from hotels and resorts to castles and wellness retreats.

Finland is characterised by four main regions known as the fantastic four. Lapland, coast and archipelago, Lakeland, and Helsinki region showcase everything from Arctic wilderness to urban cities.

Once delegates have reached the country by plane, boat, or car, getting to each of the regions is no problem due to the comprehensive and reliable air, rail, road, and water transport networks that run like clockwork and are some of the best in the world – Finland’s coach and bus network covers more than 90% of public roads!

ARKTIKUM

Lapland Finnish Lapland is a year-round destination known for its Arctic wilderness, northern lights, snow, reindeer, endless summer nights, rich Sámi culture, and (of course) being the home of Santa Claus.

Arktikum is a museum, conference centre, and architectural landmark located in Rovaniemi that offers insight into the one-of-a-kind culture and history of the North with four conference rooms with a capacity of up to 180 delegates. The largest conference and event venue in Northern Lapland comes in the form of the Sámi Cultural Centre Sajos in Inari – with a max capacity of 430. Sámi are the only group of indigenous people in Europe and Sajos provides the ultimate place for delegates to learn about the rich culture and traditions in a respectful way.

There are plenty of activities to keep delegates entertained during their

downtime, whether it’s viewing the aurora borealis – which is visible approximately 200 nights of the year in Lapland – getting behind the wheel for a fast-paced ride on a snowmobile, going on a reindeer safari, or simply wrapping up and getting their steps in surrounded by breathtaking scenery.

There are also a wide range of unique and authentic eateries to choose from where delegates can sample the culinary delights the region has to offer.

TRAVEL

Coast and Archipelago From lively coastal cities to secluded lighthouses, historic manors, and national parks, Finland’s coast has it all. With more than 50,000 islands scattered across the sea, it’s the world’s largest archipelago, and there are plenty of gems to be discovered.

Turku Castle is a historical monument that’s over 700 years old and is one of the oldest buildings still in use in Finland today. It’s home to a versatile range of spaces and high-quality restaurant services that can host up to 250 delegates. Or how about hosting your next event on a ferry? The Aurora Botnia and Viking Grace are cruise ships that offer incredible views of the archipelago for up to 220 – that’s bound to be an event delegates won’t forget!

TURKU CASTLE

Helsinki Region

The Helsinki region includes the capital city – said to be one of the world’s most liveable cities – and its surrounding area.

Nature trails and city life are both never more than a stone’s throw away, and the area is overflowing with good food, public saunas, interesting museums, and Nordic architecture.

One of the best ways delegates can relax in their spare time is island-hopping by boat, whether it’s a sail from beach to beach, dinner in a secret bay, or speeding along the beach on a boat safari. No trip to Finland is complete without a stint in the sauna, and the country’s coast doesn’t disappoint. For a bit of whimsy, delegates can try Storfinnhova Gård, an underground smoke sauna on the island of Kemiönsaari and there’s even the option of a private cruise down the Oulujoki River on a sauna raft.

Hanasaari Hanaholmen is a modern, maritime-inspired conference venue located on a small, scenic peninsula just 10 minutes away from Helsinki. The venue’s 231seat auditorium, large congress hall, and nine meeting rooms with sea views make for an ideal destination. Palsta Kirkkonummi is a private seaside retreat destination designed for teams and groups looking to reconnect and recharge surrounded

by Finnish nature. It offers exclusive use for corporate meetings, off-sites, strategy days, and wellness experiences.

Lakeland

The region is more than just the capital city; it also includes charming historic towns like Porvoo and Fiskars that offer art workshops, theme walks, and tastings. Fiskars combines riverside views with art, design, and crafts, while Porvoo is known for its narrow cobblestone streets and historic wooden town. Want to wine and dine delegates?

Take a dinner cruise on a traditional wooden ship or visit one of the five Michelin star restaurants the city has to offer.

Lakeland is where Finns go to recharge and reconnect with nature – an ideal setting to encourage rest and relaxation in delegates.

Europe’s largest lake district is home to many of the country’s 188,000 lakes.

Mukkula Manor is a venue located on the shores of the beautiful Vesijärvi in Lahti, with three conference rooms for of up to 80 – and even has the option to hire the lakeside sauna building. Scandic Rosendahl Tampere has 15 newly refurbished conference and meeting facilities for up to 650, a magnificent winter garden, and a nightclub for private events.

Delegates can spend free time boosting heart rates at one of the adrenalinepumping activities available in Lakeland such as rally driving, flyboarding, or abseiling. Or take them out on the water for paddleboarding, kayaking, canoeing, or sailing – one of the best places to start is Lake Saimaa, Finland’s largest lake, which offers everything from cycling trails to the world’s rarest seal.

Visitfinland.com

PALSTA KIRKKONUMMI

Suppliers

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We create bespoke animated screens that take your event to the next level.

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CASE STUDY

Get it Covered Tentickle Stretch Tents walks us through the challenging installation of a large-scale structure at a major UK theme park.

For a high-profile corporate event at one of the UK’s largest theme parks, Tentickle Stretch Tents was appointed as main contractor to design and deliver a complex temporary roofing solution over the venue’s artificial beach and pool area.

The brief required three large stretch tents to cover the main event space, plus an additional structure over a dedicated drinks area. The installation had to be visually striking, fully compliant with safety requirements, and delivered within a strict overnight build window to allow the park to reopen to the public as normal the following morning.

Engineering design The primary technical challenge was the ground condition. The ‘beach’ environment consisted of sand sitting above a concrete water-retaining structure. Traditional ground anchoring using pegs was not permitted as penetration of the surface would risk damage to the pool infrastructure and water containment system.

A full ballast-based solution was therefore designed. All load points were calculated and resolved using concrete weights, each requiring mechanical handling. Due to the sandy surface, standard forklifts could not be used; specialist all-terrain forklifts capable of operating safely on sand were sourced specifically for the project.

along the pool edge while maintaining the required structural stability.

Logistics and delivery Access to the site was restricted by park operating hours; the venue closed at 5pm, with access granted from 6pm for a time-critical operation. All structures had to be fully erected, tensioned, inspected, and signed off by 6am, providing a fixed 12-hour window for delivery of three large tents and one medium structure.

Tentickle’s West Midlands operation mobilised a convoy of installation vehicles including multiple rigging vans, articulated lorries transporting concrete ballast, and the all-terrain forklifts. Arrival was scheduled ahead of the official access time to ensure early entry through the service gate as the structural works were the longest and most complex of all event trades on-site. Close coordination took place with park management and the event organiser to sequence unloading, machine movements, and exclusion zones within the narrow service routes of the waterpark environment.

The build was completed by 4am, allowing sufficient time for final inspection and handover before the venue’s operational deadline.

Outcome The event took place successfully in clear weather conditions, with the structures providing both shelter and a strong visual centrepiece for the corporate programme.

Following the event, dismantling was carried out in reverse sequence during the next overnight closure, and the site was returned to operational condition without disruption to the park’s public opening.

The project demonstrated Tentickle’s capability to deliver complex, large-scale temporary structures in highly constrained environments, under immovable time pressures, and in coordination with major venues and global brand clients.

The combination of engineered ballast solutions, specialist plant, detailed logistics planning, and experienced rigging crews ensured a safe, efficient, and commercially successful outcome.

Tentickle-stretchtents.co.uk

Ballast positions were carefully planned so that weights could be located partly on sand and partly within shallow water zones, allowing the tent geometry to sit precisely

Fast facts

Installation and crew Two experienced rigging teams worked in parallel throughout the night, supported by dedicated plant operators and a site supervisor overseeing sequencing and safety compliance. Temporary floodlighting was installed to allow accurate positioning and safe working conditions across the beach and pool interface.

Despite the constrained manoeuvring space and sensitive surface, all ballast units

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were positioned precisely in accordance with the pre-engineered layout. The three main stretch tents were erected and tensioned simultaneously, followed by the drinks area structure, with full alignment checks and storm restraint systems installed.

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Client: Global Korean technology brand (via event agency) Venue: Major UK theme park – beach and pool area Scope: Design and installation of multiple large-scale stretch tents under extreme time and access constraints Three large stretch tents 12 hour night shift build 45,000 kg concrete weights

CREW STAFF

www.MLD.events

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CREWS

NEWS

All you need to know about crew staffing with some industry leaders.

Behind every successful event is a highly skilled crew working tirelessly behind the scenes and the importance of using a dedicated, professional event crew has never been greater. We spoke to four industry figures to gain their insights into how crew roles have evolved, why specialist teams outperform ad hoc staffing, and what organisers should consider when building strong, reliable crew partnerships.

Richard Charidge | MLD Event Group Richard explains how he’s seen the role of event crew evolve over the years: “It’s now a far more specialised and essential function which means crew members are no longer viewed as ‘general crew’ but must be specifically trained in defined roles and plant operations. Client expectations and qualification standards have risen significantly which requires a higher level of technical expertise and professionalism.”

When using a dedicated company, clients learn the core skills and personalities of each of the team, something you don’t get when hiring ad hoc or freelance: “Using

those that aren’t already an active team risks the event’s finish, safety record, and build schedules. Unlike a team that’s wellrehearsed in working proactively for an event, ad hoc teams can sometimes lack the enthusiasm and drive to complete an event build safely, on time, and on budget.

Although this isn’t always the case, it’s critical for event organisers to understand the risk and ask their suppliers openly if the crew being provided are long-term employed staff or just freelancers that may never have worked together – it’s also vital for suppliers to be transparent about this.”

Phil Stevens | PS Events Things have changed in the crew staffing world, as Phil points out: “Gone are the days of crew turning up in scruffy attire with bad attitudes and a cigarette in their mouths! Crew are now predominantly uniformed, well mannered, and very much part of the event from the beginning build right through to the breakdown.”

Dom Riley | Olympus Crew Dom believes that one of the biggest assets anyone needs in life and business is time and that having a dedicated crew gives you time for other priorities: “There are many advantages to using a dedicated crew company; the biggest being that organisers don’t have to pay to hire fulltime staff themselves. It also cuts out all the admin and time it takes to source internally, as well as removing the the headache that comes when there are issues such as a no show. With a dedicated crew company, all that extra work is gone the moment you confirm the booking.”

There can be hidden risks when working with inexperienced or unfamiliar crew: “There’s the obvious issues of no shows, bad punctuality, and accidents on-site.

But again, it comes down to time; if you continually use a dedicated crew, you’ll come to know the individuals you work well with so you can request them and know you’re in safe hands. Just by using the same crew company, you build that relationship and trust that benefits all involved. By building relationships with crews, you’re moving away from the risks that come from a poorer service.”

“It’s always better to use a dedicated crew as they tend to work in teams week in, week out. A solid local crew also has that ‘show how good we are’ mentality that we work hard to gain repeat bookings. Venue knowledge is also key for local crew who work in a venue repeatedly as they know what’s behind every door or drape which often many jobs run much smoother.”

Phil offers his advice to organisers who work with dedicated crew companies: “Give guidance; a lot of organisers forget to do this and 90% of the time, crews haven’t seen any site plans or schedules beforehand! It’s important to give the crew chief a time scale, list of jobs, and what is expected from the team.”

Rui De Oliveira | Rodeo Crew Rui also believes that the role of crew has changed dramatically: “It’s moved far beyond simple labour support. Crew are now production partners – people who bring technical understanding, safety awareness, and a solutions led mindset to every build. Put simply: crew today are skilled operators, not general labourers.”

More clients are turning to social platforms to cut costs or move quickly, but this approach carries often overlooked risks: “This includes no verification of skills or knowledge, no insurance or liability protection, zero guarantee of reliability, unfamiliarity with crew standards, and lack of background checks. Using a professional crew company removes all of these risks.

You get trained people who are insured and understand how to deliver a smooth, safe, and professional event.”

www.hospitalityandeventsnorth.com

WORKING ON SOME OF THE WORLD’S MOST PRESTIGIOUS EVENTS WE ARE A CREWING COMPANY FOR THE CLIENTS AND FOR THE CREW. WE ENSURE THE BEST SERVICES FOR YOU.

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• We have forklift and IPAF operators

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DAY IN THE LIFE

Olympus Crew offers event solutions with crew, technicians, and carpenters nationwide. Staffing jobs and events predominantly in the north of the UK, it has now spread across the country and the globe working on some of the world’s most prestigious events.

Most mornings start the same way: coffee in hand, scrolling through the day’s schedule before the rest of the house fully wakes up. I check which crews are on-site, where they’re heading, and what each team is responsible for. That first look sets the tone for the day.

If I’m heading to site, I give myself plenty of time to get ready. I double-check I’ve got water, PPE, and anything else I might need.

I also load the car with spare uniform; it sounds simple, but it can save a lot of hassle if someone’s kit isn’t up to standard – little details make a big difference.

Once on the road, I’ll check in with the crews due on my site that day to confirm arrival times and that everything’s running smoothly. I also call my regional manager in London to run through the schedule and make sure he’s happy with how the day is shaping up.

On-site, the first job is gathering the team, signing everyone in, and making introductions with the client. I get a rundown of the jobs that need completing and then delegate tasks across the crew.

From there, my day becomes a steady loop of movement and communication between teams, checking progress, answering questions, solving issues, and making sure standards are being met.

Some days are straightforward; others throw up unexpected challenges. Either way, staying visible and approachable keeps things on track.

At the end of the shift, I walk the site with the client and get final sign-off. It’s a satisfying moment – a chance to see the results of the day’s work. I always thank the

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crew before we part ways as their effort makes everything possible and I believe in recognising that. Then it’s back home to see my family, which is often the best part of the day.

In the evening, I usually spend some time in my home office dealing with admin or planning ahead. During busier periods, that work can stretch late into the night, but it’s all part of keeping the business running.

Office days follow a slightly different rhythm. I’m up early, coffee in hand again, checking schedules and crew allocations.

I help get the kids ready for school and take my eldest before heading back to the office. On the drive, I have my daily checkin with my London regional manager.

At my desk, it’s emails, quotes, invoices, payments, and paying the crews – the less visible but equally vital side of the job. I stay in regular contact with our admin manager in Leeds, checking progress and seeing if there’s anything I need to follow up on.

I also manage crew scheduling for the North, while my regional manager handles the South.

On quieter days, I try to make the most of the breathing space. I might go to the gym or spend time with my wife and our eightmonth-old while keeping an eye on things through my phone. I think it’s important to appreciate those calmer periods and use them to recharge. I also use quieter times to check in with existing clients and reach out to new ones, pencilling work into the calendar and planning for future recruitment.

Whether I’m on-site or in the office, no two days are ever quite the same! But every day revolves around the same core goals: looking after the people, delivering for the clients, and building something I’m proud of.

Olympuscrew.co.uk

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Olympus Crew’s Director Dom Riley shares his working day both on-site and in the office.

LEADING PROVIDER OF TEMPORARY WATER SUPPLIES & WELFARE SOLUTIONS FOR LARGE SCALE EVENTS

Wicked Event Water Services provides quality assured water solutions.

Satisfied long-term clients include Glastonbury Festival, Victorious Festival, The BBC,ITV and Netflix.

FESTIVALS | MUSIC | FILM | TV CONSTRUCTION | EMERGENCY

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PROMOTION

... living up to its name, providing nationwide entertainment solutions to create amazing events. logistics team plays a vital role. Once an event is confirmed, the team works closely with clients to provide practical solutions at every stage, managing power requirements, access, timings, and site plans. For larger or more complex events, they attend site visits, prepare detailed event packs, and liaise with health and safety teams and other contractors to ensure everything runs smoothly on the day.

Quality equipment

Established and a trusted name in the industry for more than 20 years, The Fun Experts helps event planners meet and exceed the growing expectations of clients seeking memorable experiences, brands wanting confidence in delivery, and organisers needing suppliers they can rely on completely.

A key strength of The Fun Experts is its extensive range of equipment. With over 425 pieces of entertainment – all owned and maintained in-house – clients have access to one of the most comprehensive selections in the industry. The team works closely with organisers to select the right combinations for each event and can adapt, design, and brand equipment to meet specific requirements. All branding is managed in-house, ensuring quality and a smooth customer journey.

Founded in 2003 by James and Sunny Sandwell, the business was created after recognising a clear gap in the market for a trusted, professional entertainment supplier which understood the importance of reliability, presentation, and brand reputation. That commitment is captured in the mission statement which continues to guide the business: ‘The Fun Experts – creating amazing event experiences through trusted advice, quality equipment, delivered by an exceptional team.’

Safety as standard

Nationwide service

Above all, the greatest asset is its people.

The team is professional, approachable, and passionate about creating engaging experiences. From arrival on-site to interacting with guests, they represent both The Fun Experts and their clients’ brands with pride. This people-first culture has been recognised with the company receiving Employer of the Year Award several times, proudly reflecting the value it places on its team.

From its base in the North West, the business delivers fun nationwide and abroad. The team also take a refreshingly supportive approach to advice; rather than focusing on selling, they understand the client’s requirements, offering guidance and reassurance throughout the planning process. From the first enquiry through to booking, clients are supported by a team who genuinely want their event to succeed.

Behind every successful event is meticulous planning, and the company’s dedicated

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The team is committed to making your event both fun and safe; safety is never compromised. The company provides tailored risk assessments and method statements for each piece of equipment, holds £10 million public liability insurance, carries out annual PAT testing, and ensures all inflatables undergo RPII testing.

People make the difference

From corporate entertainment and exhibitions to fundays to brand activations, the team brings the same level of trust, professionalism, and attention to detail to

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every project. Clients return time and time again, not just for the entertainment itself, but for the reassurance of working with a supplier that truly understands their needs.

Trusted by leading brands That professionalism has earned the trust of an impressive client base, including international brands, councils, and organisations. It’s also reflected by the company having the highest feedback in the industry with the transparent approach to live feedback on the website and the many customer service awards won. The recent award of an official trade mark by the IPO has further reinforced its position as established industry professionals and a name to live up to.

As the business looks forward, continued investment in new equipment, services, and relationships ensures clients will enjoy the best fun events.

Thefunexperts.co.uk sunny@thefunexperts.co.uk | 0800 086 2380

EVENT TECH

All in the Game Kamran Hatami of Exhibition Games offers some insight into the role of gamification in the events industry.

Gamification is the process of integrating game design elements and principles into non-game contexts to increase user engagement and motivation. When we talk about gamification in events, we’re not really talking about games – we’re talking about human behaviour. Every gamification project starts with one simple question around what we want people to do at the event followed by a conversation with the client so we can map out what’s realistically possible for a specific event, audience, and budget.

In our experience, most events are built around five key types of desired behavior…

• Attention In exhibitions and large events, many brands compete for visibility.

Gamification offers a non-advertising, experience-driven way to capture attention.

• Education Many products and services are complex and difficult to explain with brochures or posters. A gamified experience allows people to actually interact with a product or process instead of just reading about it.

• Networking In large venues, gamification can give people a natural reason to start conversations and interact with others they would not normally meet.

• Filtering In highly specialised events, not every visitor is a potential customer. Games can quietly help identify people who are genuinely interested or active in a specific topic.

• Activation In conferences and corporate events, the goal is often not just to inform, but to energise people, create emotional engagement, and motivate them to take action. Gamification turns passive audiences into active participants.

Gamification can be applied to almost any kind of event – conferences, training events, sales kickoffs, HR programmes, product launches, and even city-scale or sports events. The logic is simple: wherever

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people experience something, a welldesigned gamified experience can create strong neural and emotional connections.

These connections later show up as brand recall, longer dwell time, follow-ups after the event, and loyalty. In events, this usually translates into spending more time in one area or with one brand and completing activities that are linked to a company’s message.

There are three main levels of gamification solutions…

• Plug and play Ready-made platforms offering quizzes, scavenger hunts, or digital challenges.

They are fast and low-cost but offer limited customisation.

• Semi-custom/ready-to-go games These are 80% to 90% ready and can be branded and adjusted with a company’s content. They balance speed, cost, and personalisation.

• Bespoke experience design Everything here starts with the desired behavior and is designed around the event space, audience, brand goals, and technical setup. This creates a completely unique experience.

Most event professionals are already experts in their own field; they don’t need to read articles about gamification.

What works is short, focused discovery sessions where they describe their event and challenges and we show them – in a personalised way – what kinds of experiences are possible for their situation.

This approach is better for both sides as the client gets clarity quickly and we avoid offering generic solutions.

Innovation also requires trust. This is why we usually recommend starting with a small, low-risk experience and expanding once people see real results. For example, we now run experiences using breath sensors, where a player’s blowing power moves a digital character. We only deploy these more experimental formats with clients who already know us, because trust is built step-by-step.

Exhibitiongames.se

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EVENT TECH

We talk with Jon Shone, Director at boutique events company Goho, about VR tech in the world of events.

person viewings. It reduces time and costs.

The bigger barriers tend to be confidence.

Many organisations are unsure where VR genuinely adds value and aren’t willing to explore this to a deeper level. Wider adoption will come as VR tools become easier to deploy and as the industry develops clearer use cases.”

The rise of hybrid events has brought both opportunities and challenges: “When I hear the word hybrid in an event, I do deflate a bit. For me, it’s knowing that the virtual aspect is going to be such a restricted sensory experience for the end user. However, I do understand that for some people, especially if neurodivergent or sensory sensitive, this is a safe way to experience the event.”

Coming from a career background based in theatre and pop music, Jon Shone’s journey into virtual reality wasn’t driven by fascination with cutting-edge technology, it was more about solving a fundamental challenge in the events industry: “In venues and events, we often ask clients and stakeholders to make significant decisions based on renders, empty spaces, and imaginative language,” he explains. “Sadly, that just doesn’t fully convey scale, venue flow, or a desired atmosphere. VR offered a way to bridge that gap by increasing client buy-in and allowing the experience to be lived prior to the event.”

Jon’s feeling is that the most successful VR applications are those that solve a specific challenge: “Venue walk-throughs are a strong example, particularly for large or complex spaces. They allow planners to experience layouts and sightlines remotely, which is super useful for production load ins.

VR has also proven effective in visualising event builds for conferences, exhibitions, and brand activations. This helps teams to all get on the same page early and reduce costly changes later.”

When VR tech becomes woven into standard workflows, that’s where it can be seen as a powerful asset: “VR brings clarity and confidence; it reduces uncertainty by allowing people to experience a

Looking ahead, Jon predicts a shift from novelty to standard planning tool: “The most exciting developments are less about spectacle and more about how VR can support better design, testing, and optimisation before an event ever goes live.” space or concept rather than interpret it. This can significantly improve decisionmaking, reduce revisions, and help identify potential issues around flow, accessibility, or production much earlier in the process.

In that sense, VR is as much a riskmanagement tool as it is a creative one.”

Jon’s view on the investment is pragmatic: “The ROI depends on intent. One-off VR experiences can be expensive if they’re not designed for reuse. However, assets such as virtual venue tours tend to deliver long-term value, particularly in the sales pipeline. In a way like buying or renting a house, if you can walk inside virtually before you’ve seen it, you can cut out a lot of in-

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So, what advice does Jon have for those considering using VR? “Start with the problem, not the technology. Identify where your current processes create friction. Begin with a small, practical application and get support from people who actually know the tech.”

Thisisgoho.com

www.hospitalityandeventsnorth.com

PROMOTION

Safe and Sound

At conferences, meetings, and events, childcare is becoming an increasing concern as delegates seek to balance professional and parental obligations.

As a result, event organisers face increasingly complex responsibilities around safeguarding and child protection. From festivals and sporting events to hotel conferences and community gatherings, any event hosting children or vulnerable adults requires robust safeguarding measures.

X2Consult Ltd is a specialist provider offering comprehensive safeguarding solutions specifically tailored for live events and hospitality venues. Based on its extensive experience in child protection, the company provides everything from training courses to on-the-ground safeguarding teams, helping organisers create safe, compliant environments while focusing on delivering exceptional events.

Founded by Safeguarding Consultant Thomas Stead – who has worked within the private education sector as a designated safeguarding lead, prevent lead, and educator – X2Consult encourages schools, businesses, youth training centres, event providers, and sports facilities to participate in understanding their statutory duty towards keeping children, vulnerable adults, and colleagues safe.

X2Consult’s training programme covers the full spectrum of safeguarding needs across the events and hospitality sectors.

Its Level 3 Event Safeguarding and Child Protection Awareness course provides essential foundations, while other specialist Level 3 programmes address hospitality and hotel safeguarding and safeguarding in the security sector. For

March 2026

those requiring advanced expertise, the Level 5 Event Designated Safeguarding Officer qualification prepares professionals to take lead responsibility for safeguarding at events. These fully accredited courses ensure staff understand their responsibilities, can recognise warning signs, and know how to respond appropriately to concerns.

Beyond training, the team offers hands-on support for events. Their live event delivery package includes safeguarding policy design, implementation of policies and procedures, and on-the-day safeguarding and child protection officers who provide expert oversight.

The company’s services include event safeguarding risk assessments, safeguarding intelligence gathering, and both standard and enhanced DBS checks. It also provides event auditing, local authority support liaison, and safeguarding response capabilities.

With statutory compliance becoming increasingly stringent, X2Consult helps organisers navigate complex regulatory requirements. Its expert consultancy and audit services identify potential vulnerabilities before events start, while its safeguarding officers provide professional oversight during events, ensuring policies translate into effective practice.

As safeguarding awareness continues growing across the industry, X2Consult is here to offer organisers peace of mind and professional expertise.

X2consult.co.uk

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DAY IN THE LIFE

There’s no such thing as a typical day at Presentation Design Services! Despite having worked here for two years, the irregular rhythms of the events world mean every day is different, which is what makes the role so interesting!

We’re an event production company operating for over 20 years across a broad spectrum of live events, activations, pop-ups, conferences, exhibitions, and experiential installations. I worked as a theatre designer in my previous life; it was so much easier to predict. In the events industry, I’ve found that a project can go from the very first enquiry to the live date in a matter of days, and I’ve got to stay on my toes!

My day might start with reviewing the client brief and working closely with our project managers to refine concepts, check alignment with budget and build requirements, and ensure every creative decision supports the wider narrative.

From there, I’m often in touch with clients, suppliers, and our internal teams, translating creative vision into clear, actionable plans.

By midday, I’m usually deep in problem solving. That might involve adjusting layouts in AutoCAD, producing quick 3D visuals to help communicate an idea, refining artwork, or managing content awaiting client approval. Timelines can vary, but they’re often tight, so gathering accurate information is essential – whether it relates to artwork, construction details, drapery specifications, finishes, or dressing requirements. I occasionally manage a quick walk round our estate to take in some fresh air too!

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My responsibility is to maintain the quality of our finishes, identify potential challenges early, and help refine the build process as it progresses. Every event relies on precision, insight, and strong logistical planning.

Collaboration is central to everything we do; I work closely with our technical team to develop practical solutions, our workshop team who build and finish the physical elements, and our sister company that produces custom drapery. I may also oversee scenic or vinyl installations, source props, or prepare foliage.

On-site, I feel like I’m the creative glue.

My role becomes the link between design intent, technical delivery, and client expectations. Our projects range from major conferences to immersive brand activations and PR installations. I might be coordinating local crews, leading the build of set pieces and props, overseeing drape installation, or managing last minute touch ups and finishing details. The days can be long, but it’s fast-paced, collaborative, and demanding – long days, big energy, and unforgettable moments. Dealing with surprises and coming up with creative solutions on-the-spot – this is where ideas turn into experiences.

When a client can’t quite put into words what they’re looking for, or their budget won’t allow them to get everything on their wish list, and we come up with a plan to ensure the experience is still brilliant, that really gives me a warm glow!

Designservices.co.uk

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Helen Davies, Creative Producer at Presentation Design Services, gives us an insight into her working day.

INDUSTRY OPINION

The Bottom Line Andrew Harrison, CEO, Event Supplier and Services Association (ESSA) on the real cost of delivering events in 2026.

The events industry has always been resilient.

Problem solving and adaptability are built into how suppliers, venues, and crews operate.

But as we look ahead to the rest of 2026, the pressures emerging across the supply chain suggest resilience alone will no longer be enough.

Insights from ESSA’s Stronger Together survey point to an industry that remains active, but increasingly uneven. Nearly half of suppliers forecast revenue growth, while almost a third expect decline. That divergence highlights a growing reality: opportunity still exists, but it isn’t being felt evenly, and in many cases, it comes with greater risk attached.

Nowhere is that more evident than in the true cost of doing business. Labour, transport, materials, compliance, and energy costs have

all shifted significantly in a short space of time.

These are not marginal increases. For many suppliers, they are fundamentally reshaping cost bases and squeezing margins, even as diaries appear full.

delivery schedules and work-life balance concerns take their toll. Investment in training, development, and support is no longer optional; it is critical to maintaining capability and resilience across the sector.

Pricing pressure has not eased. Businesses report being asked to absorb additional responsibilities, manage late changes, or accept unfavourable contract terms, often with little opportunity to rebalance cost or risk.

On paper, activity looks healthy. In practice, profitability is being eroded.

Sustainability presents a similar picture. Progress is being made, but unevenly. Cost remains the biggest barrier, even as expectations from clients, venues, and organisers continue to rise. Without shared standards and practical frameworks, the gap between ambition and delivery will widen.

People remain central to this challenge.

Most businesses report operating at or near capacity, yet recruitment difficulties are widespread, with a shortage of skilled candidates continuing to limit growth.

Retention is equally pressing, as intense

What these insights reveal is not an industry in decline, but one at a crossroads.

Essa.uk.com

More Than an Event Al Turner, Marketing Counsel at the National Outdoor Event Association (NOEA), talks experience, identity, and value creation.

It’s never been harder to deliver an outdoor event. Costs are rising, inflation is squeezing ticket sales, and operational pressures continue to grow. Yet events have rarely been more important to the communities they serve. Research shows that events drive local spend, support jobs, and contribute to cultural life. Those numbers help make the case to stakeholders, but they’re only part of the story.

Outdoor events sit at the heart of the experience economy. We can measure attendance, dwell time, demographics, and spend. We can map ABC1 audiences and understand behaviours and that data is essential for attracting sponsorship. If you know who your audience is and can evidence their profile, you move from selling space to offering access to a defined, engaged community.

But some of the most important impacts remain hardest to quantify; the pride a community feels when a much-loved event returns or the lift people get from being part of something shared. Studies have shown that live experiences create stronger emotional connections than many other forms of engagement. People remember being there and how it made them feel. That emotional connection builds loyalty and shapes perceptions of the brands involved.

This is where placemaking comes into its own. From a local government perspective, events support regeneration and help define an area’s identity. But for organisers, it’s more human. Events remind people what a place is, creating moments of pride and belonging.

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For sponsors, this is where real value exists.

Positive live experiences improve brand perception and increase future engagement.

That emotional association is incredibly difficult to achieve through traditional channels, yet in our sector it happens naturally.

My message to organisers is simple – know your numbers, understand your audiences, and use the data to demonstrate your worth.

But don’t underestimate the deeper impact of what you do. That feeling has real value and it’s something partners and communities should be proud to invest in.

Noea.org.uk

www.hospitalityandeventsnorth.com

NorthinBrief NOEA Continues Partnership The National Outdoor Events Association (NOEA) has announced the continuation of its content partnership with Event Production Show (EPS) as it presents a full line-up of content on day one of the 2026 show.

Taking place on 25th February, the programme will bring together leading voices from across the outdoor and live events sector. The programme includes sessions that will explore how AI is already transforming event delivery, with Goc O’Callaghan of UBX opening the day with real-world examples of how data and automation are reshaping both production and audience experience.

The wider economic and societal role of events will also be explored through a placemaking lens, with Alasdair Moore of Intrepid Collection sitting alongside independent Producer George Bacon MBE, while emerging production technologies will be brought to life through an interview with Tom Rees of AeroAVA and Julie Coates Walker from Arena Racing Company, looking at how drones and new formats are changing the creative possibilities of live events.

The day will conclude with a discussion on sponsorship and long-term brand partnerships, featuring insights from Al Turner at EI8HT PR & Marketing, Cris Cicerello of Wasserman, and Anjna Raheja from CarFest.

Bev Osborne, President of NOEA, said: “Regardless of their aspirations, we like to think that the content we have on show will deliver a balance of future thinking with the realities of delivering events on the ground and to bring people together who are actively shaping the next chapter of outdoor and live events.”

asembl. Unveils 2026 Trends Report Leading events specialist agency asembl. released its 2026 Trends Report at the end of January, identifying four fundamental principles that will define to success of live experiences in 2026 and beyond: connecting communities, neurodivergent marketing, AI personalisation, and challenging B2B conventions.

Gavin Farley, CEO of asembl., explains: “This isn’t another generic trend report, it’s what’s genuinely working for our clients right now. When 85% of neurodivergent people are avoiding events and only 33% of advertising isn’t ‘overly serious’, it’s time to rethink what we’re doing, why, and for who. These aren’t optional nice-tohaves anymore – they’re the community strategies, accessibility changes, and engagement approaches that are fundamental to staying competitive. The brands, venues, and organisers that get and utilise this will own 2026.”

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Key findings from the report include: 94% of organisations report creator content drives more ROI than traditional digital advertising, 72% of people would choose a brand that uses humour over the competition, and gamification boosts engagement by as much as 150% compared to traditional recognition methods.

The full report is available to download at Knowledge.asemblgroup.co/trends-2026download

CHS Unveils Further Show Details CHS Manchester has revealed further details of its launch show, announcing a major evolution of the show, designed to deliver a festival-style experience, a citywide fringe programme, and a stronger national positioning.

The major new fringe programme has been developed in close collaboration with Manchester Convention Bureau, part of Marketing Manchester, and the AO Arena, as well as a growing list of industry partners. Running before, during, and after the main show, the fringe will extend the CHS Manchester experience beyond the exhibition floor and into the city itself.

The programme will bring together a series of simultaneous experiences designed to showcase Manchester’s strengths as a business events destination, including creativity, media, sustainability, and culture, creating rooms for visitors to arrive earlier, stay longer, and engage more deeply with the city.

ABPCO at Confex The Association of British Professional Conference Organisers (ABPCO) is delighted to be right at the centre of things for Confex 2026. Confex attendees will have plenty of opportunities to see, hear, and meet ABPCO representatives, including new Executive Director, Matt Stalker.

Highlights include ABPCO’s Membership Showcase – with a panel sharing real-world positive experiences of what it’s like to be an ABPCO member; Max Agostini, Chief Communications Officer of Mash Media, interviewing Matt; and ABPCO’s Co-Chair, Sammy Connell, delivering a keynote speech exploring what keeps event leaders awake at night.

All are welcome to visit ABPCO’s Hub Stand in the Associations Pavilion which will be open throughout the show, alongside social drinks on the Whitespace stand.

See the latest news online Hospitalityandeventsnorth.com 47

Conference Centre Joins Lime Venue Portfolio Lime Venue Portfolio has expanded its collection of venues with the addition of Lakeside Conference Centre, a contemporary venue designed to inspire innovation, located at the heart of York Biotech Campus.

The new addition gives event planners even more choice within the portfolio in the North of England, while opening the doors to a venue with strong relevance for brands and organisations looking to align with elite research, technology, learning, bioscience, and medicine.

“This is a special space for events, and we’re really proud of what we have here,” commented Annaleigh Marshall, Conference Centre Manager at Lakeside Conference Centre. “Lime Venue Portfolio has the bandwidth and ambition to bring a wider, national audience to our campus and to widen our appeal across specialist events, and in front of event planners, who want to offer something genuinely different to their delegates.”

UFI Awards Open UFI, the global association of the exhibition industry, is inviting exhibition organisers, venue operators, and service providers worldwide to have their work recognised by entering the 2026 UFI Awards.

This year’s six award categories were chosen by industry experts, reflecting the industry’s most relevant challenges and opportunities: Digital Innovation, People and Culture, Industry Partners, Marketing, Operations and Services, and Sustainable Development.

Chris Skeith OBE, UFI CEO and Managing Director, comments: “The UFI Awards celebrate the powerful ideas, initiatives, and innovations from our global community. By showcasing these best practices, they encourage the exhibition industry to keep evolving, adapting, and building a more resilient future. They provide a unique collaborative platform where members share their successes and approaches which inspire others to evolve, helping to future-proof their businesses and our industry.”

The deadline to submit entries is 1st May. To find information about each category, including how to apply, visit Ufi.org/awards

UNIQUE VENUES

Sacred Spaces Former places of worship are finding new purpose as unique event venues.

Churches, chapels, and synagogues have served their communities for centuries as places where people come together to practice their faith. More of these character-rich spaces are being reimagined as event venues, offering planners something truly unique.

The impressive architecture and epic acoustics are an obvious attraction – with soaring ceilings, ornate features, and a sense of gravitas that you just don’t get with modern buildings. These spaces were designed to inspire awe and that quality can be harnessed to elevate events – whether it’s a corporate conference, a gala dinner, or a product launch.

But converting the space into a functioning event venue can be a delicate operation. Careful consideration of heritage is required, there may be practical limitations to deal with, and venue operators will often need to strike the fine balance between preservation and modern functionality.

Of course, there are pros and cons to creating a unique and memorable event atmosphere. Many of these buildings are listed, which brings both opportunities and constraints. Original features like stained glass windows, carved stonework, and vaulted ceilings are protected assets that add significant value. They’re also inflexible elements that can complicate everything from lighting rigs to catering logistics.

Acoustics present a particular challenge; what made these spaces perfect for choirs and organs can be a challenge for

amplified sound systems. Event planners working with converted worship spaces quickly learn that professional acoustic treatment isn’t optional – it’s essential to avoid every event becoming a cacophony.

Working with the building’s infrastructure will require serious thought. These spaces, constructed centuries ago, weren’t designed for modern power loads, internet connectivity, or commercial kitchens.

Successful conversions invest heavily Continued on p52

THE CUTLERS HALL

The Cutlers Hall is without question a magnificent venue steeped in history and grandeur.

This impressive Grade II listed building in the heart of Sheffield has excellent transport links, complimentary robust Wi-Fi and the flexibility to suit all types of events.

The Main Hall is perfect for events up to 550 guests, whilst smaller rooms are able to provide the ideal backgrop of a more itimate affair. With our winning combination of a specacular environment, flexible room space and outstanding service along with exceptional food and drink, we look forward to welcoming you and your guests to The Cutlers Hall.

7-15 CHURCH STREET, SHEFFIELD, S1 1HG www.cutlershall.co.uk

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March 2026

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Unique venue for outdoor events, meetings, conferences, dinners and celebrations Ideal location close to the A1 and Scotch Corner Ample FREE on-site parking Bespoke packages tailored to suit your needs

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PROMOTION

Get on Board Spectacular by definition, the Sunborn London offers its guests the thrill and exclusivity of a yacht experience combined with the prestige and comfort of a luxury hotel.

From its teak wood paneling, spiral staircases, luxury food, and beverage outlets to its grand opulent exterior, the Sunborn London is truly one of the UK’s most unique venues for luxury experience escapes. Situated next to ExCel London, it provides a fantastic base for Northern event profs heading down to the capital for a conference or exhibition and is an exceptional event venue in its own right.

• The UK’s first and only super luxury yacht hotel • Inspired by sailing glamour of the 50s and lifestyle design • Sharp appearance and sophisticated interior design, mixing classical elements with cutting-edge trends • Five decks with 138 spacious bedrooms and five suites (each has a minimum of 30 sq. metres) • Astonishing panoramic views of the docklands and financial district of Canary Wharf

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Every room at the Sunborn London combines contemporary style with timeless quality, offering guests an indulgent experience. The rooms blend traditional craftsmanship with modern amenities, featuring magnificent views framed by expansive French windows, each a spacious oasis of light which provides a serene and luxurious atmosphere. The bathrooms are pristine and equipped with first-class furnishings and amenities. Guests can also enjoy round-the-clock in-room dining, with the added option of choosing a Dock or River View Room, some of which come with balconies on the higher decks.

With its timeless elegance and unrivalled style, the Sunborn London is a stunning location that will capitalise the success of your business by creating unforgettable events. It’s a unique conference venue fitted with the latest communication technology and centralised multimedia systems. Clients can also enjoy flexible meeting spaces and highly adapted conference areas in the fully-licensed, luxurious space that can stylishly host receptions, corporate meetings, summer parties, and gala dinners.

Sunbornlondon.com events@sunbornlondon.com

UNIQUE VENUES

Continued from p48 in technological upgrades – hidden cable runs, discrete lighting solutions, and temperature control that doesn’t compromise the architecture.

The floor plans common to these spaces – large open areas with minimal structural interruption – can however prove versatile, accommodating everything from standing receptions to theatre-style seating. Many feature raised platforms or stages that once held altars or pulpits, providing natural focal points for presentations.

For delegates, these venues offer something genuinely memorable. When

corporate hospitality can often feel interchangeable, a converted chapel or church provides talking points and photo opportunities that the anonymity of standard conference centres can’t hold a candle to.

Despite the challenges, this trend continues apace. As more places of worship seek sustainable futures and event planners are always on the hunt for distinctive venues, it’s a match that makes a lot of sense.

These buildings were designed to bring people together – now they’re serving that same function in new ways.

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INDUSTRY OPINION

Room2Give

Louisa Watson, Marketing Director and Sustainability Lead at Wyboston Lakes Resort, calls for long-term collaboration.

There’s no shortage of brilliant ESG ideas in our industry – creative, impactful solutions that could make venues and events more sustainable. But too often, these ideas stay siloed. They’re shared in conference halls or private conversations, but they don’t spread far enough to create the wider change we all need.

At Wyboston Lakes Resort, we’ve learned so much from others – from peers, presentations, and open conversations with fellow professionals. At the same time, we’ve proudly shared our own initiatives, welcoming hundreds of visitors to see our sustainability efforts in action. But now it’s time to go further.

We believe collaboration and co-operation across our industry is essential – for people, for the planet, and for the future of hospitality.

That belief is the driving force behind our Room2Give movement.

Launched just over a year ago, Room2Give invites guests staying more than one night to opt out of room cleaning and, in doing so, support one of three local charities. The guest chooses the charity by placing the corresponding door hanger outside their room. Every time they do, we donate to our Room2Give fund and the guest’s chosen charity. In its first 12 months, Room2Give has raised over £35,000 for our three local charities.

Now, we’re inviting all hotels, venues, serviced apartments, and retreats to join us. Together, our goal is to raise £1 million for local charities across the country – in a way that empowers guests, minimises environmental impact, and strengthens local community connections.

We’ve made it as easy as possible to get involved. Room2Give is completely free to join. We provide: • A full setup and training guide • Advice on choosing local charities • Logos and print-ready artwork for guests’ rooms and communal areas • Ongoing support from our team Most importantly, we invite you to sign the Room2Give Charter – a shared commitment to using our spaces not just for hospitality, but for meaningful impact.

Let’s use the strength of our industry not just to deliver memorable stays, but to make a lasting difference.

Room2give.co.uk

Marketing Matters Matt Stalker, Executive Director at ABPCO, on how to effectively promote your events.

Great events don’t just happen. They don’t market themselves. Even the most compelling programme needs smart, intentional event marketing to attract the right audience and build momentum.

At the heart of effective event marketing is a clear and confident brand. Your event should have a recognisable identity that reflects its purpose and value – whether that’s thought leadership, learning, networking, or inspiration.

A strong profile builds trust and helps your audience quickly understand why your event is worth their time.

Just as important is knowing where and how to reach your audience. Different groups favour different communication channels, from email and LinkedIn to WhatsApp groups, event apps, company newsletters, emails, or industry press and PR. Understanding these

March 2026

habits allows you to focus effort where it will have the greatest impact, rather than spreading messages too thinly.

The right registration and event marketing software can be a powerful enabler. A good platform doesn’t just sell tickets, it automates communications, tracks engagement, and provides valuable data to refine your messaging. Used well, it can significantly enhance your overall marketing and communications capacity.

Clarity is another cornerstone. Be explicit about the purpose of your event and the essentials – dates, venue, format, timings, breakout sessions, and who the event is aimed at. Ambiguity creates friction; clarity builds confidence and speeds up decision-making.

Promotion should go beyond logistics; bring the event to life by highlighting different

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elements over time – programme themes, keynote and guest speakers, interactive sessions, and any off-site or social activities. This layered approach keeps content fresh and sustains interest.

Social media can amplify all of this, creating anticipation and real-time engagement.

Used thoughtfully it can humanise your event, showcase behind-the-scenes moments, and encourage peer-to-peer sharing.

Ultimately, effective event marketing is not just about visibility. Done well, it drives ticket sales, boosts attendance, deepens engagement, and ensures your event delivers impact and real value for both organisers and participants.

Abpco.org

NorthinBrief Women in Events Retreat The Winter Retreat for Women in Events was recently held at the De Vere Horsley Estate, marking another success for CoFounders Gabby Austen Browne and Lucy Eden as the retreat series continues to address critical wellbeing needs within the events industry.

The winter retreat was expanded to a 1.5-day residential format, welcoming 13 events professionals to the grounds of the historic Horsley Estate for a carefully curated programme of rest, reflection, and reconnection.

The retreat made full use of the venue’s facilities, with participants experiencing the grandeur of the Great Hall for movement sessions, meditation, discussions, and sound baths, while they enjoyed the intimate dining room for nourishing meals and exclusive use of the Towers Bar and Lounge for evening connection. The estate’s 75 acres provided the perfect backdrop for their winter walks and forest bathing, while luxurious accommodation in the Towers Mansion House allowed participants to fully immerse themselves in the experience.

“I went in with no expectations, but the experience turned out to be deeply positive and much needed. Taking the time to slow down, breathe, and reset was one of the best things I’ve done for myself in a long time,” shared retreat attendee Gema Rodriguez, Managing Director at TFI Lodestar.

AEV Announces Partnership The Association of Event Venues (AEV) has announced a new safeguarding partnership with X2Consult Ltd for 2026.

Alden Arnold, Head of Commercial and Projects, AEV, said: “We’re delighted X2Consult has joined as our AEV safeguarding partner, their knowledge and expertise will be extremely helpful in guiding our members to strengthen their safeguarding culture fostering a safer, inclusive, and well-governed member venue experience.

“X2Consult ensure safeguarding standards are actively managed rather than simply documented. Their ability to concisely translate statutory guidance into practical systems aligning with all elements of event management will prove essential to our member venues and we look forward to working with them.”

beam Awards Winners Winners of the inaugural beam Awards were unveiled at a dinner on 30th January at The Belfry Hotel. Five awards were presented on the night, with winners selected by an independent panel of industry judges following a strong response to the entries.

The awards were launched to recognise outstanding leadership, collaboration, and positive change across the sector, celebrating individuals and organisations that exemplify beam’s core values of resilience, innovation, ethics, and quality.

The 2026 winners were: Agency Leader of the Year – Nick Scott, arrangeMY; General Manager of the Year – Sally Beck, The Royal Lancaster London; Collaboration of the Year – Blackberry Events and NAHT; Spirit of beam Award – Deborah Collins, The Belfry Hotel; and The Chris Peacock Champion of Change Award – Adriana Kyriakaki, Novotel London West.

AEO Excellence Awards Open Entries are now open for the AEO Excellence Awards, the Association of Event Organisers’ (AEO) flagship awards programme celebrating excellence, innovation, and impact across the UK and international events sector.

Winners will be announced at a gala ceremony on 12th June at Grosvenor House, with this year’s masqueradethemed celebration ‘behind the mask: a night of recognition’ offering a backdrop to recognise the people and work shaping the industry.

Each year, the AEO Excellence Awards highlights the work that often sits behind the scenes of successful events, from commercial growth and creative delivery to collaboration across complex teams and supply chains. It offers the industry a moment to pause, reflect, and recognise the organisations and individuals shaping how events are delivered today.

Categories span marketing, international performance, conferences, exhibitions, sustainability, team achievement, and individual contribution, reflecting the breadth and diversity of the sector. Entries are open to organisers, venues, and suppliers operating across the UK and internationally. There is no cost for AEO, AEV, and ESSA members to enter.

The Sustainable Events Lounge will mark the launch of the latest Sustainable Event Buyer’s Guide, an essential resource for organisers looking for insight, advice, and suppliers that can help them design and deliver more sustainable events. The guide features expert content, practical tools, and real-world case studies that highlight how events can deliver for both delegates and the planet.

Leeds Independent Venues Launch Six of Leeds’ leading independent venues have joined forces to form the Leeds Independent Venues Group, a new collective created to showcase the city’s diverse event spaces and strengthen its position as a top destination for meetings and events.

The group brings together Horizon Leeds, theStudio Leeds, University of Leeds and Cloth Hall Court, Royal Armouries, Leeds Conservatoire, and Harewood House.

Together, the six venues offer a diverse range of environments, capabilities, and event solutions across the city, allowing planners to find the right fit for every type of meeting or event. By teaming up, the collective proudly champions independent, local venues and the vital role they play in Leeds’ events landscape.

Each of the venues brings its own character, expertise, and strengths, and together, those strengths form a powerful collective that reflects what today’s event bookers value most, offering planners a well-rounded, citywide choice that aligns with their priorities.

See the latest news online Hospitalityandeventsnorth.com

A full list of categories, key dates, and entry guidance are available at Aeoawards.org

Sustainable Events Lounge BMA House is set to welcome event professionals to Event Industry News’ Sustainable Events Lounge – a reimaging of the annual breakfast briefing – on 25th March.

The 2026 edition has been designed to inspire, educate, and energise event profs who want to lead the change.

The morning will include insightful panel discussions with sustainability leaders, hands on masterclasses diving deep into actionable strategies, and, for the first time, a live sustainability hackathon.

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SHOW PREVIEW

There’s a brand-new industry event being held at the Royal Armouries in Leeds on 20th April; Hospitality Live is here!

If you’ve worked in corporate events, agency planning, or venue sourcing for more than five minutes, you’ve likely had the same experience: a well-intentioned trade show that leaves you with a bag full of brochures, sore feet, and very few meaningful connections.

Traditional exhibitions weren’t designed for how planners actually work today. They’re often too big, too formal, too salesy, and too time-consuming for a role that demands agility and output. The result?

A format that technically works but rarely delivers real value for the people who matter most: event planners and bookers.

Hospitality Live, launching on 20th April at the Royal Armouries in Leeds, is taking that problem seriously. It’s a one-day, festivalstyle MICE event built by operators, venues, and event professionals who believe the experience needs to change, and they’re designing the fix from the ground up.

Start with what planners actually need Rather than forcing delegates through endless rows of stands, Hospitality Live will put the emphasis somewhere else entirely: genuine connections and practical insight.

The event opens at 12pm, acknowledging that planners don’t need or want to lose an entire day to get value. Once inside, the format is refreshingly different…

• Curated networking that prioritises relevance over volume • Casual meeting spaces instead of rigid stand builds • Fast, bite-sized speaker sessions with practical takeaways • Food, coffee, and social areas designed to spark conversation • Live demos and showcases that you can actually engage with And it doesn’t stop when the expo closes.

From 6pm, Hospitality Live shifts into a festival-style evening with music, drinks, and informal networking that continues into the night. Same people, same conversations… just without the awkwardness.

Insights you can use, not just sit through The content strategy is what sets the tone.

Speakers and session leads are being finalised, but the mandate is clear: no hourlong theory talks, no panel fatigue, and no filler.

Expect 10-to-15-minute bursts covering the topics planners keep asking for – from sustainability and tech to supplier negotiation, PR, future MICE trends, and purpose-led events. The goal isn’t to impress; it’s to equip. Planners don’t need more noise – they need signal. Hospitality Live gets that.

Designed for the people who deliver events Hospitality Live is built for: • Corporate event planners and PAs • Agencies and booking specialists • In-house event teams If you plan conferences, away days, incentives, launches, internal meetings, or product events, this is your industry day – just rebuilt to make sense in 2026.

Purpose matters too There’s also a social-impact layer that isn’t window-dressing. In partnership with Zarach, the children’s bed charity, exhibitors can donate brand-new beds instead of promotional giveaways. Good for the planet, better for the community, and finally a CSR initiative that isn’t just a badge.

Free to attend – if you’re quick!

Delegate attendance is free and registration is now open on the website.

If you’re tired of trade shows that feel like obligation rather than opportunity, Hospitality Live might be worth marking in the calendar.

Hospitality-live.com

ON LOCATION: SCOTLAND

Take the High Road A hotspot host for meetings, conferences, and events, Scotland combines outstanding landscapes and cultural depth with stellar venues and well-connected urban hubs.

For planners looking for a flexible, sustainable location, Scotland offers the chance to step away from routine ready to refocus.

Sustainability is central to Scotland’s appeal and the commitment to reach net zero by 2045 is reflected in venue operation and events delivery. Aberdeen’s P&J Live is a leading example, powered partly by energy from local food and garden waste and supported by on-site biodiversity projects. In Glasgow, the Scottish Event Campus continues to invest in digital systems that reduce materials and support more efficient operations. In Edinburgh, organisations including the EICC, the Grassmarket Community Project, and Invisible Cities connect delegates with social initiatives that promote community wellbeing.

Technology, life sciences, energy, and fintech are among the sectors supported by strong academic partnerships and a growing startup ecosystem. This appeals to planners who can take advantage of local expertise and shape programmes around current research and innovation.

Scotland’s evolving cultural landscape offers event professionals new options for social programmes and incentive activities. The reopening of Paisley Museum this year will create a landmark cultural venue in the west of Scotland, while the revitalised Inverness Castle Experience and the updated Calanais Standing Stones Visitor Centre on the Isle of Lewis provide fresh opportunities to explore. Activities such as guided forest walks, wellbeing focused outdoor sessions, or time spent in slower, restorative settings are becoming

a core part of incentive and leadership programmes.

The rich and varied food and drink scene also continues to flourish. New developments such as the sustainable, state-of-the-art Eden Mill distillery in Fife or Fingal’s private dining Chef’s Table experience in Edinburgh bring high-quality, locally focused offerings for small groups and VIP events.

Continued on p65

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Corporate events at the Crichton 3

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5 4

6

1 2

Location and Contact THE BLACK WATCH CASTLE AND MUSEUM

The Crichton estate benefits from 85-acre estate with The Crichton Business Park 1 beautifully stunning sandstone buildings, landscaped gardens and grounds 85-acres of beautifully2 landscaped Crichton Central Largestand event spaceaninon-site south-west grounds gardens, Crichton 3 The hotel, a dedicated events team and Gardens Scotland a thriving community4feel, Themaking Crichton Memorial Church Variety of spaces to suit all corporate it the perfect location for your requirements from 1:1s up to 600 corporate events.

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5 Easterbrook Hall 6 Easterbrook Bistro, Bar & Spa 7 Academic Campus 8 Holiday Inn Dumfries

conference delegates

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 Breakout Variety of spaces roomsto suit all corporate requirements from 10 to 350 guests

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Nestled just a short distance from the centre of Perth and surrounded by stunning private gardens, the historic Balhousie Castle offers a picturesque and unique setting for a multitude of events.

Scan QR code for more information!

71-bedroom hotel on site

5  parking, Largest multi-functional business park with EV charging points 6 The Crichton is located at: in the south of Scotland

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In-house catering team

The Crichton Trust, Banked Road, Dumfries, DG1 4ZE

 On On-site and accommodation sitecatering bistro and café

Whether hosting weddings, off-site business meetings, conferences, receptions or dinners, the Castle's elegance and storied past elevate every event. This extraordinary venue, with its variety of rooms and galleries, ensures an unforgettable experience for all attendees, making it the perfect choice for gatherings of all sizes.

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event planners  Professional Town centre location, 2 just 45 minutes from A74(M) Town centre location 7

contact events@crichton.co.uk 01387 219 090 www.crichton.co.uk

CONTACT US:

Balhousie Castle, Hay Street, Perth, PH1Looking 5HR for the 01738 638152 | manager@theblackwatch.co.uk | www.theblackwatch.co.uk perfect conference

1 The Crichton Business Park

01387 219090 events@crichton.co.uk

venue near Glasgow?

2 Crichton Central

5 Easterbrook Hall

6 Easterbrook Bistro, Bar & Spa

3 The Crichton Gardens

7 Academic Campus

4 The Crichton Memorial Church

8 Holiday Inn Dumfries

Looking for the perfect conference venue near Glasgow?

Looking for the perfect conference venue near Glasgow? Host your next conference at the Golden Jubilee Conference Hotel with contemporary conference facilities designed to inspire collaboration and success. All meeting rooms are equipped with 4 K screen, PC, Barco clickshare and lectern. Between sessions, delegates can enjoy stylish accommodation, exceptional dining and informal break out spaces.

For more information contact Conferences@goldenjubilee.scot.nhs.uk www.goldenjubileehotel.com

0141 951 6006

Our dedicated conference and events team are on hand to make your experience stress free and seamless.

March 2026

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The Perfect Stage for Your Next Event Looking for a venue that combines flexibility, style, and expertise?

Perth Theatre and Concert Hall offers world-class spaces in the heart of Scotland, designed to make your event unforgettable.

Why choose us?

• Versatile Spaces: From intimate boardrooms to grand auditoriums for up to 1,200 delegates.

• Prime Location: Within an hour’s drive of most major Scottish cities, with easy access to parking, train, and bus stations.

• Dedicated Support: Our experienced technical and front of house teams take the drama out of planning.

• Fully Accessible: Inclusivity at the core of everything we do.

• Sustainability: Proud holders of the Green Tourism Gold Award.

For over 125 years, we’ve been central to cultural life, creating shared experiences that inspire and connect communities. Whether it’s a conference, awards ceremony, dinner, cabaret-style event, or trade fair, our stunning venues provide the perfect backdrop.

Book today: conferences@perththeatreandconcerthall.com 01738 477732

MEET THE CHEF

Class Cuisine

After winning National Chef of the Year 2025, Danny Young continues onwards and upwards at his new home, The Torridon, a five-star boutique hotel and event venue in the Scottish Highlands. becomes a nightmare. I try and keep it clean, simple, and tasty – three or four elements, just to get the flavours out there.”

Working as a chef in a Michelin-starred restaurant wasn’t Danny Young’s first choice of career: “I was going to go in the forces as a chef but didn’t pass some of the tests – I was only 15 and a half at the time.” What seemed like a setback turned into opportunity when, on the same day he received the rejection, an apprenticeship opened up at Northcote in the Ribble Valley.

He spent 13 years there, working his way through every section and eventually becoming head chef. Along the way, he won Northwest Young Chef of the Year, Young National Chef of the Year 2018, and earned an Acorn Award: “I worked my way around the group – it’s gastro pubs and football clubs – so I’d done all sectors. It gave me a real grounding in what I wanted to do.”

When an opportunity arose at The Torridon, Danny was able to make the transition into fine dining. Nestled in the Scottish Highlands, the five-star hotel offered the chance to oversee two very different dining concepts under one roof: “We’ve got the three AA Rosette 1887 restaurant, which is fine dining with a tasting menu, and then Bo & Muc Brasserie for à la carte.

It gives you real consistency – you can push the fine dining as far as you want to go.”

March 2026

After settling into The Torridon, Danny returned to National Chef of the Year and this time, he won: “I’d competed the year before and only came in the top 10. I felt I hadn’t performed to my full potential. Over that 12-month period at Torridon, I really found my style of food – what I wanted to cook for myself and for the guests. The judges said they could definitely see the evolution.”

Danny and his team at The Torridon regularly cater for a broad range of events, from intimate corporate retreats and team building experiences to high-profile product launches and full exclusive-use buyouts.

They’ve welcomed luxury automotive brands including Ferrari and McLaren, hosted cruise lunches for Hebridean Princess, and worked with lifestyle and beauty brands such as Lyle & Scott and Garnier. During the summer months, they also cater for Back-Roads walking groups, creating nourishing, seasonal menus tailored to guests returning from days spent exploring the Highlands.

When it comes to events and corporate catering, Danny takes a pragmatic approach: “A lot of chefs try to do too much when it comes to events and it

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Menus for corporate events often feature the signature Highland venison paired with seasonal accompaniments alongside dishes such as hand-dived scallop with yuzu and caviar: “Produce from our kitchen garden plays a starring role across the menu, from freshly picked herbs to heritage vegetables, allowing us to showcase the best of the local larder in a way that feels elegant yet unpretentious.”

The Torridon’s culinary offering is rooted in a strong sense of place. Every menu is bespoke and designed specifically around the brief, the season, and the surrounding landscape: “We work closely with local farmers, fishermen, and foragers, as well as our own kitchen garden, to create dishes that feel both refined and deeply connected to the Highlands.”

Danny has clear ambitions for the future: “I want to try and get the restaurant to a point where people come to the Highlands for the food, not just because we’ve got an amazing hotel. That’s the goal – to be part of something that puts The Torridon on the map as a culinary destination.”

Thetorridon.com

COMPETITION

Set Sail!

You can win a luxury sailing experience for four people on the west coast of Scotland with Geronimo Sailing.

Geronimo Sailing owns and operates one of the most luxurious charter yachts on the west coast of Scotland, To Infinity. Available for exclusive private use for corporate occasions and team building, To Infinity comes with a professional crew on board to make sure everything’s plain sailing as you cruise the islands and inlets of the west coast. On a day trip you can explore the beaches and coves of the Firth of Clyde, with the option to visit one of the area’s renowned distilleries. If you choose to travel further afield, To Infinity can comfortably reach the islands of Jura and Islay.

beyond the ordinary. Whether it’s welcoming new clients, rewarding team performance, or hosting an executive away day, a sailing experience on To Infinity provides the perfect setting for meaningful connections away from the office and a unique venue that combines team building opportunities with genuine luxury.

Departing from Ardrossan Marina, with a fully qualified Yachtmaster at the helm, you spend the day exploring the dramatic west coast of Scotland aboard the impressive 47-foot Beneteau 473 yacht.

The prize can be adapted to suit specific requirements, with any additional costs quoted at time of confirmation.

The yacht carries comprehensive safety equipment including life rafts, lifejackets and lights, lifelines, smoke detectors in every cabin, gas detectors, fire extinguishers in every cabin, three VHF radios, and flares.

Geronimosailing.com

Beneteau Océanis yachts are renowned for making sailing accessible without compromising on performance or comfort.

This beautiful Clipper features three double cabins with en suite facilities and a spacious deck layout while below deck offers supreme comfort with well-appointed cabins, a main saloon with full-size shower facilities, and all the amenities you’d expect from a luxury charter vessel.

COMPETITION To win a fully inclusive day trip yachting for four people, simply answer the following question…

What is the name of the luxury yacht operated by Geronimo Sailing?

Enter online at Hospitalityandeventsnorth.com/ competitions/or by post to JLife Ltd, Unit 7, Gemini Business Park, Sheepscar Way, Leeds, LS7 3JB. Please ensure your entry includes your name, address, daytime telephone number, and email address. The winners will be randomly selected on the closing date: 27th March 2026 Terms and conditions apply: Prize valid until 1st September 2026. Nontransferable and subject to availability and weather conditions. When entering the competition online you have the option to not be entered in H&E North Magazine and Geronimo Sailing’s databases in order to be contacted about news, promotions, and special offers. Postal entry data will not be saved. Publisher’s decision is final.

Geronimo Sailing has built an impressive reputation among corporate clients across Scotland and beyond, specialising in creating memorable experiences for businesses looking to offer something

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Providing amazing experience days...

A DISTINCTIVE SETTING FOR CORPORATE EXCELLENCE

for corporate clients in the West Coast of Scotland.

One of the most luxurious charter yachts on the West Coast of Scotland, To Infinity is available for exclusive private use for family or corporate occasions.

With a professional crew on board you can cruise the islands and inlets of the coast and stop off and enjoy the watering holes available.

• A beautiful luxury hotel and venue set amidst the Scottish countryside • Just 5 minutes from Glasgow Airport

To Infinity is available for day charter for up to 10 guests and weekend charter for 6 guests, plus crew.

• Five beautifully appointed suites, each offering a distinctive setting accommodating up to 500

For more information on sample itinerary and sailing options contact us today.

• Premium conference, meeting and event spaces

Call 01294 424 000 geronimosailing.com

Contact us to discuss your event needs 01505 864 333 | events@ingliston.com www.ingliston.com

Where excellence unfolds

Make your meeting or event memorable, explore everything Glasgow has to offer and relax at the stylish Hilton Glasgow.

hilton.com/glasgow Hospitality & Events North 25.indd 1

March 2026

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Events with Impact

• City Centre location easily accessible by public transport • Supporting organisations and individuals in Glasgow and the Greater Glasgow area. Supporting education projects • Historic venue designed by Robert Adam • Variety of rooms to suit events from 2 to 250 or hire the full venue exclusive use Trades Hall Of Glasgow 85 Glassford Street, Glasgow, G1 1UH

0141 552 2418 | info@tradeshallglasgow.co.uk | tradeshallglasgow.co.uk Scottish Registered Charity No. SC040548

Unlocking Potential Camilla Woods, Service Director at Hospitality Action, explores the power of multi-generational workforces in the hospitality industry.

Did you know that hospitality is one of the UK’s most multi-generational industries, with up to four generations now working alongside one another? At Hospitality Action, we see this as a huge opportunity for employers, with generational diversity proven to strengthen teams, boost wellbeing, and drive business success.

Younger colleagues bring fresh ideas, adaptability, and insight into emerging trends, while more experienced team members offer stability, problem-solving skills, and institutional knowledge. When these perspectives combine, not only are teams more creative, but resilience is stronger, as is the capability of delivering seamless service.

Beyond business outcomes, multi-generational teams nurture wellbeing. Ensuring staff feel

heard and that their contribution is recognised means people will feel valued and motivated which in turn builds a sense of community. In a sector where retention can be difficult, this inclusive culture is vital to encourage people of all ages to stay and grow.

itself. Taking just five minutes at the start of a shift to think about your emotional responses or assumptions can help reduce unconscious bias. Doing so will improve communication and ensure that every team member feels valued.

However, generational workforces are not without challenges. Differences in communication styles, feedback preferences, and technological confidence can cause friction if overlooked. A younger team member may prefer instant messaging while others respond better to structured emails.

Awareness and open dialogue are therefore essential to bridge these gaps.

Our diverse multi-generational workforce is one of hospitality’s greatest strengths.

By valuing each contribution from every generation, we can build inclusive and resilient workplaces that unlock the full potential of all our people – the force that keeps our brilliant industry moving.

Hospitalityaction.org.uk

Stereotypes can also emerge, yet we often see that these differences are more about the individual’s life stage rather than their age

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www.hospitalityandeventsnorth.com

ON LOCATION: SCOTLAND

Continued from p58 Venues across Glasgow, Edinburgh, Aberdeen, and beyond, offer modern, flexible spaces and travel between cities is simple and straightforward, making multi-day or multi-location events easy to navigate. International connectivity is set to improve further in 2026, with several new and returning routes making it even easier for global delegates to arrive directly.

A highlight of the year is VisitScotland Connect. Taking place on 15th and 16th April at Glasgow’s SEC, it brings together international tour operators, travel experts, and Scottish suppliers, demonstrating Scotland’s commitment to sustainable growth and global business partnerships.

Scotland’s corporate events culture is informed by a strong sense of local connection. Community driven experiences – from storytelling sessions with local historians to food tours showcasing independent producers – give groups an authentic insight into the places they

visit. Initiatives with an environmental or social focus, like Solsgirth Home Farm in Clackmannanshire or the Dundreggan Rewilding Centre near Inverness, naturally enhance corporate events, leaving a positive and lasting local impact.

VisitScotland’s Business Events team is on hand to support organisers considering Scotland for their next event. The team offers impartial, expert guidance to help planners identify suitable destinations, venues, and partners. Assistance includes tailored introductions, local insights, and practical support throughout planning.

Whether developing a bid, refining an itinerary, or seeking connections across Scotland’s academic and industry networks, the team is ready to help.

Visitscotland.com

DIRECTORY

Public Image Events

STAR Your World

Hire from us.

We stock a wide selection of hand-crafted and off-the-shelf props, and technical equipment for special effects. info@publicimage-events.co.uk www.publicimage-events.co.uk/hires | 01665 661381

Corporate event planning with STAR Your World. Expert destination knowledge, seamless coordination, trusted global partners and creative solutions that save event planners time, delivering unforgettable experiences with confidence and ease worldwide.

01952 455532 | sales@staryourworld.com

The Guide Post Hotel

The Conference Works The Guide Post Hotel, Bradford is the best place for a Christmas Party/gathering.

With tribute events and party nights, we have something for everyone.

As trusted AV and production specialists, we love bringing events to life with incredible sound, lighting, sets, and staging.

We handle the tech so you can focus on your audience!

From conferences, awards and exhibitions, with a live, virtual, or hybrid audience, our dedicated team is ready to add the wow factor!

01274 607866 | sales@guideposthotel.net www.guideposthotel.net

Jackie Cains Therapies Workplace massage reduces stress & anxiety, relieves muscle tension, improves & boosts morale, improves productivity, reduces absenteeism & sick days, increases energy levels.

07858 863897 | hello@theconferenceworks.co.uk www.theconferenceworks.co.uk

jackiecainstherapies@gmail.com | 078913 30306

Top Cat Big Tops

Top Cat Big Tops manufacture and hire out colourful temporary structures. Staffed by a crew of highly experienced personnel with many years of experience in the festival, local authority, educational and corporate fields.

Ramada Hotel & Suites by Wyndham Coventry Within walking distance of Coventry rail station and only 10 miles from Birmingham Airport. Public Parking adjacent. £1.5m New Air Conditioning System completed.

Dedicated Meetings Floor catering for up to 75 delegates.

024 7623 8110 | www.ramadacoventry.co.uk reservations@ramadacoventry.co.uk

01654 700030 | www.topcatbigtops.co.uk info@topcatbigtops.co.uk

Train Groups & Charters Ltd Experts on private charter trains and exclusive use carriages across the UK rail network. Dining options and steam locos available too.

Free, expert advice.

Seren Ventures Seren Ventures provides adventure activities, outdoor skills courses and guided mountain walks in Snowdonia, The Lake District and Scotland. Our guides at Seren Ventures are highly experienced instructors who work, play and live in the outdoors.

Our approach is relaxed but professional, whichever adventure you choose, you’re guaranteed to be safe, learn and have FUN!! Whether you have experience already or you’re starting from scratch, we have something for you.

www.traingroupsandcharters.com | 07718 862490

COMING UP IN MAY

Leeds, Sheffield & York Luxury Venues Historic Venues And More...

andy@serenventures.com 01690 710754 www.serenventures.com

Swirl Sip Socialise

Edinburgh Epicurean Experiences: restaurant & private dining with a Scottish Sommelier. Showcasing refined Scottish cuisine, perfect wine & whisky pairings, seamless service and unforgettable views. swirlsipsocialise.com| 07403391945 joanne@swirlsipsocalise.com

For more information contact Adam Freedman 0845 052 2911 66

www.hospitalityandeventsnorth.com

WHERE BUSINESS MEETS ELEGANCE • Exclusive-use Georgian country house – Impress clients and colleagues in a beautifully restored historic setting that offers privacy, prestige, and character.

• Versatile event spaces – From board meetings and strategy days to large conferences, product launches, and corporate celebrations, we can tailor the Hall and Carriage House to your needs.

• Inspiring surroundings – Set within stunning gardens and parkland, Hotham Hall provides a calm, memorable environment that encourages creativity, focus, and connection.

• Exceptional hospitality – Professional planning, trusted suppliers, and high-quality catering ensure a seamless, stress-free experience from start to finish.

• Team building & away days – Flexible indoor and outdoor spaces ideal for workshops, leadership retreats, and engaging team experiences.

• Convenient Yorkshire location – Easily accessible yet peacefully secluded, offering the perfect balance of productivity, discretion, and escape from the office.

01430 285284 | hothamhallestate.com | hello@hothamhallestate.com The Park, Hotham, York YO43 4UA