H&EN May 2024

The five-star Sheraton Grand Hotel & Spa is located right in the heart of Scotland’s capital, and provides the city’s largest hotel function space, with over 11,000 sq ft of purpose built, flexible meeting space – long holding the reputation for being Edinburgh’s firm favourite for meetings, incentives, conferences, exhibitions and events.

*1 in 20 delegates go free when arranging a Day Delegate Meeting

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Home to One Spa, recently voted Best Spa in Scotland; One Square Bar & Brasserie, renowned for its fresh, traceable and delicious seasonal Scottish menus; and our beautifully stylish and exclusive Club Lounge – our luxury facilities all combine together to promise a unique, unrivalled experience.

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*Full terms and conditions apply.

CONTENTS: MAY 2024

FRONT COVER FEATURE

The Royal Seal

The Royal Armouries in Leeds has redefined its event spaces in a new creative approach.

AND MORE

Heads Up

We speak to Drew Burrow from ADI, the AV company behind Manchester’s new 1,500 sq. metre LED digital ceiling about the future of AV in the event industry. Page 14.

Seeing Is Believing

With the disastrous Willy’s Chocolate Experience making headlines, we explore whether using AI imaging to advertise your events is worth it. Page 16.

Yorkshire Rose

We focus on god’s own country, with special features on Leeds, York and Sheffield. Page 18.

Competition

Win a free table for 10 at one of The Coniston Hotel & Spa’s renowned Christmas Party Nights, worth £600. Page 20.

Next Steps

Event Sustainability Consultant, Jules Carey, offers some advice to move forward your sustainability journey. Page 28.

Day to Day

Juliet Shenderey gives us a glimpse into a day in her life as an event planner and shares some of the vital skill sets you need. Page 37.

And the Winners Are…

Our latest and 100th edition centres around two of the UK event industry’s key locations, Yorkshire and Scotland; both boasting beautiful open spaces, eclectic venues and great suppliers epitomising why the North has so much to offer.

We take a look at where the industry stands with views on many hot topics, from AI to sustainability, the guest experience debate to how best to drive sales from your data, and discover what B-Corp

Be Our Guest

Enhance your guest experience, with expert guidance from Sonya Cook, Co-Founder of The Guest Project, and Matthew Lamb, Director of This is EventoS. Page 45.

Scotland

There are many reasons why so many corporate events are moving north of the border. Page 46.

In the Bag

Virtual delegate goodie bags can tick many boxes for event planners as we move towards a sustainable future. Page 52.

Congrats to Juliet Taylor who won a twonight stay for two at the DoubleTree by Hilton Newcastle International Airport.

accreditation could do for your business. With all the latest news, views, and features from the area and a chance to win a Christmas party for your team, H&E North is the place to be for savvy planners. Plus have a peek at Manchester’s new 1,500 sq. metre LED digital ceiling!

So follow us on socials too for daily updates… and here’s to another 100!

On the Move

Portable catering is the way to go for flexibility and convenience for your delegates. Page 54.

B Green

With so many event companies attaining B Corp status, we explore what the certification means and why your business should consider it. Page 62.

Data Driven

Steve Messenger, Managing Director of RedRoute International, explains how your event data can drive future sales. Page 74.

Hasit Raja won a pitch-side meeting for 20 at Leicestershire County Cricket Club.

NorthinBrief

Venues of Excellence Conference Success

Venues of Excellence (VOE) has hosted its 2024 Annual Conference at the awardwinning Alton Towers Resort sponsored by Oyster Recruitment. The theme for the conference was titled The Power of Discovery and was attended by 143 delegates and supported by 21 exhibitors.

The Power of Discovery theme was a major success with delegates and as always, VOE provided motivation and inspiration from an excellent range of industry speakers and informative sessions all focussed on helping venues strive for continued excellence. With a stellar line up of speakers, themes included inspiration, motivation, entrepreneurial vision, and industry best practice.

Stadium Events & Hospitality Awards Sponsors Announced

Global Payments has been announced as the official headline sponsor of The Stadium Events & Hospitality Awards 2024. Leading worldwide provider of payment technology and EPOS software solutions, Global Payments, is serving more than four million merchants worldwide. The company provides specific stadium hospitality solutions both in the UK and globally. Its 41 UK venues enjoy an elevated fan experience with products such as pre-event order, order at table, self-order kiosks, and QR code scanning – technology you see on the high street, now available in stadium hospitality.

Guests attending the awards will be able to order their drinks in advance and during the event using the latest Global Payments system, including new self-order kiosks and QR code scanning at the table. The Global Payments team will be presenting the final prestigious award of the evening – The Overall Matchday Hospitality Award, which pitches all venues against each other (regardless of size) to recognise the very best Matchday Hospitality experience at a UK Stadium venue.

Entrepreneur Residency at UCLan

Hospitality consultant and leading event management specialist, Liz Taylor, has been selected to join the University of Central Lancashire (UCLan) as an Entrepreneur in Residence.

Joining a team of business figureheads from across the northwest region, Liz will call upon her 35 years of experience at the forefront of the UK’s event industry, her indepth knowledge of the hospitality sector and acumen as a business founder and entrepreneur, to enhance the students’ experience at the university.

Speaking of the announcement, Liz Taylor, CEO of Taylor Lynn Corporation and MD

of Liz Taylor Consultancy said: “I have always felt it is important to nurture young talent and contribute to the education of young people; and not just those studying in courses relevant to my industry. But all those students at UCLan with whom I can share my experiences and ideas on what it takes to become a successful entrepreneur.”

ESG Summit Paves Better Future

From how to create change and achieve buy-in to accreditation, how to measure and impact delegate travel, and insights into B-Corp and Social Impact, beam’s ESG Summit on 8th May at Unity Place, Milton Keynes is a day designed to inform, educate, inspire, and share tried and tested sustainable practices.

The full day programme, featuring a wide range of experts from across the industry, is designed for both agencies and suppliers. The agenda includes expert guest speakers and interactive sessions on topics such as creating change and achieving buy-in; measuring and influencing delegate travel, and waste management best practices.

Engaging plenary sessions will covering key topics including accreditation – starting your ESG journey: communicating green credentials – Insights for venues and agents; B-Corp and social impact and equality, diversity, and Inclusion (ED&I). There will also be an open mic session when everyone will have the opportunity to share their successes and contribute their thoughts and advice.

Louisa Watson, ESG Director of beam says: “With sustainability increasingly important to everyone, this is a superb opportunity to learn from others and share our experiences and best practice. Sustainability is not about being perfect, it’s just about being better.”

Phase Two Progress on Green Selfsufficiency

Wyboston Lakes Resort has implemented phase one of its Green Energy Roadmap and embarked on phase two of its path towards self-sufficiency in Green Energy. 356KWh of solar panels and a 200KWh storage battery installed at The Willows Training Centre are already helping to make the Centre more self-sufficient in electricity even on some winter days.

At the same time, at The Woodlands Event Centre, a new upgraded Building Management System (BMS) which incorporates the use of Artificial Intelligence is reducing energy waste still further and optimising energy usage.

After investing £650,000 in phase one, work has started on phase two on which the resort is investing a further £2.3 million This includes installing solar panels and storage

batteries at The Woodlands Event Centre, The Waterfront Hotel and the Resort’s Knowledge Centre. Once completed later this year, the Resort will have in total 1.4 megawatt hours of solar panels and 1.1 megawatt hours of storage batteries.

In addition, systems are being installed to transfer electricity between buildings when appropriate.

Birmingham Hosts Global Sport Conference

SportAccord 2024, The Power of Sport, was recently held at ICC Birmingham with an expected over 1,500 delegates in attendance over its five-day event. After last year’s exhibition was held at Olympic Museum in Lausanne, Switzerland, the globally renowned conference’s visit to Birmingham is monumental for the city’s event industry reputation.

The five-day conference tackles sport’s current largest challenges and opportunities with renowned global experts in sport, industry, and academia while welcoming leaders and key decision makers from over 120 International Federations (IFs), the International Olympic Committee, and the host cities and organisations involved in the business of sport.

Not only was the event hosted in Birmingham, but its opening ceremony involved the local Symphony Orchestra and Royal Ballet, making SportAccord’s visit a celebration of sport and local culture.

Power Up

With seamless Wi-Fi connectivity a necessity for indoor and outdoor events, reliable connection is something that delegates have come to expect, but reliable Wi-Fi access outdoors presents its own set of challenges. However, with strategic planning, it’s achievable.

LM Global recently provided connectivity for a massive outdoor space for North East Autism Society. Louis shared the logistical concerns the team faced throughout the process and how they overcame them: ““Over recent months, we’ve been supporting an ambitious project to transform 77 acres of land into a multimillion-pound working farm and training centre.

“Given the scale of the project and its rurality, ensuring its numerous training facilities, accommodation, shops and event spaces are digitally connected was paramount, which is where we were able to lend a hand.”

One of the key aspects of providing Wi-Fi across a large space that will see potentially thousands of users at once is finding a provider who can handle that kind of demand on the network: “To

Louis Duncan, Technical Director at LM Global Technology, demonstrates how supplying power and Wi-Fi to outdoor events can work, with a little help.

ensure the entire site was able to access super-fast, uninterrupted Wi-Fi, we worked with them to identify a provider able to not only provide the best possible connection, but also one which specialised in event solutions, while saving them tens of thousands of pounds in installation and annual fees.”

Outdoor events often involve vast amounts of space, which is what makes ensure good connection throughout so troublesome. Luckily, there are things you can put in place to extend coverage over the area: “Securing a gig-fibre line and establishing a mesh-internet connection also helped to ensure optimal speeds and signal strength across the entire site, while our team also helped to strategically

plan where to place Wi-Fi access points, something which is often overlooked when designing event spaces and outdoor areas but is pivotal to ensure power and connectivity 24/7.

“But Wi-Fi is only half the battle. Sourcing and distributing the power required to maintain this entire operation is the other half. There are so many variables to consider, such as how much power is required, how many access points, resilience, and additional generators to ensure continuity in operations, all of which had to be considered.”

Luckily, with such a demand for connectivity existing, there are many professionals to choose from who can tackle such problems for you, leaving you to tend to other matters of the event organising process: “Granted, not every event space or outdoor area will require such a complex solution, however simply investing in outdoor power outlets and working with a trusted provider to install a simple mesh Wi-Fi solution can ensure you meet the needs of your delegates all yearround, no matter how small or large your operation.”

No Business Like Good Business

Susan Tanner, CEO of the National Outdoor Events Association (NOEA), discusses the importance of good business and fair play in the events industry.

For many NOEA members, if you’re reading this, you may well be outside already, in a field, taking a well-earned break from an event production, one of few you will get this summer. The events industry is back, at its intensive best, and the pressure is on. I wish you all the very best of luck.

However, as I do so, I’d like to take this forum as an opportunity to address a subject that has increasing relevance and real importance. It’s the simple need for us all to do good business and, well, be nice. It’s not a hard, 80s style, business visionary piece of advice. It doesn’t rhyme very well and there isn’t a TED Talk in it. But it is important. In fact, its possibly the most important piece of advice that NOEA will be giving this year.

It’s an area we’ve touched on before, and one that we have become increasingly concerned about. Fiscal pressure on events is creating a schism between those on the ‘buy’ side of event businesses, and those on the ‘supply’ side.

It’s understandable too. This is an industry still trying to balance post-pandemic books, it has the spectre of weather, disease, and regulation forever hanging over it, and people are scared. They want security. At the same time, there are bad actors on both sides. There are regular horror stories of events being let down by suppliers at the last minute, of companies not being paid. It’s tough, and its feels like it is getting tougher out there.

Understandable yes, acceptable? No. Within NOEA we see too many examples of good, to accept that bad business is ok. We see events rightfully prizing their partnerships with their supply chain, above all other priorities. We see those partners working collaboratively on timing, access, and, yes, price. We see open and honest conversations happening. We see the dropping of words like ‘supplier’ completely. This is the way it should be, and I don’t see any excuse for it not being so.

It’s not just about doing the right thing. It’s about good business, quality business,

Safe and Sound

Sarah Drabwell, General Manager at AEV member venue Sandown Park Racecourse, takes a look at the association’s health and safety support.

In the world of event planning, topics such as health and safety requirements can elicit a collective sigh from all involved.

At our Jockey Club Venues, including Sandown Park, Aintree and Haydock Park, we recognise the importance of taking care of that. We believe these aspects are not only crucial for ensuring the wellbeing of attendees but also for safeguarding the reputation of the event itself.

Many of our staff have undergone rigorous health and safety training. There is no need to think about the angle of that ladder or the colour of that fire extinguisher. We are on it, allowing our guests to concentrate on ensuring the success of their event.

Our group runs several large events including the Epsom Derby, the Grand National, and the Cheltenham Festival,

the largest sporting festival in the UK. The importance of health and safety in events cannot be overstated.

We have everything needed from CCTV operators to Level 4 GNVQ trained safety officers. What’s more, we have incredible relationships with our local safety advisory groups meaning that, for large or outdoor events, we can make sure all the right people have been informed allowing events to pass without issue.

The great thing about being part of a group of venues is having a wealth of expertise at our disposal. Being a member of the Association of Event Venues (AEV) adds to that expertise. This month, we hosted the AEV health and safety working group bringing together experts across the industry, working together to ensure the significance

effective business. To become a member of NOEA you need to have these ethics, and they are tested. But we’re also seeing both sides of the divide coming to NOEA and asking for us to put this idea of good business at the centre of our messaging in 2024. They see it as critical, and they’re right.

So, as we descend into what could be one of our most successful years in the events industry for some time. I really hope we maintain our values and our ethics, especially when they are being so sorely tested. I hope we can play the long game with our partners and build respectful relationships that solidify when things get tough, not crumble apart.

It will be difficult, but there are no longer any excuses. This industry cannot afford to eat itself; it needs to look after its own.

Noea.org.uk

of robust health and safety measures is understood and executed.

Being known for safe and well-managed events attracts visitors. From small meetings to fun runs, filming to festivals and exhibitions hosting thousands of guests, our experienced events team is dedicated to assisting with all queries ensuring events run smoothly and safely. With over 30 years combined knowledge, there isn’t much they haven’t encountered.

We pride ourselves on taking the risk out of risk assessment to take care of you, your event and your health and safety.

Aev.org.uk

Check out these new and remodelled hot spots for conferences, exhibitions, or to entertain your delegates.

Oulton Hall | Oulton | Open Now

Recently refurbished is Oulton Hall, situated in West Yorkshire between Leeds and Wakefield, Oulton Hall has excellent meeting and event facilities. Whether you’d like to host a board meeting, product launch, or team building day its facilities make your event stand out from the crowd with its private dining, nine flexible meeting rooms, and gorgeous expansive grounds which include an offering of corporate golf.

Oultonhallhotel.co.uk

Co-Op Live | Manchester | Open Now

The long-awaited Co-Op Live is now open, proving to be the most impressive place to take your clients. Its private suites are built for five-star entertaining which boast luxurious interiors tailor made for socialising and networking with premium seats of the venue. You’re in full control of the food and drink too with private in-suite catering and service.

Cooplive.com

HB-Space | Hebden Bridge | Open Now

Recently opened in West Yorkshire is this co-working space which can assure you that you’ll always have a desk to work at. By paying on a monthly basis, you can reduce regular pay-per day hotdesking prices and rest assured that your desk is your own to customise. Only a 15-minute walk from the train station this central workspace provides a modernly furnished, quiet space to get your head down as it even has a private area to take calls during the day.

Printworks | Manchester | Open Now

Recently refurbished and open again for events Printworks in Manchester. Showing off its new show-stopping digital ceiling –the largest in Europe – you can expect a variety of stunning shows from the bizarre to the beautiful. The customisable ceiling screen gives you total brand domination during your event.

Printworks-manchester.com

PHOTO: THE QHOTELS COLLECTION

PHOTO: N CHADWICK

New Holgate | York | Open Now

This boutique hotel in York has recently re-opened its doors after a £2 million refurbishment, its owner, York Businessman, Nick Bradley has years of corporate experience behind him and has created a hotel with corporate events in mind. As well as its luxurious 12 bedrooms which have been situated over four floors in a townhouse style, the venue includes a boardroom which can seat eight people, a luxurious whisky lounge, dining area, and a bar which can all be hired out for private corporate events or informal networking.

Newholgate.com

Bradford Live | Bradford | Opening 2024

Set to open in time for Bradford’s City of Culture year in 2025, Bradford Live is a new 3,800 capacity live entertainment venue. The iconic building which originally opened in 1930 as The New Victoria is being refurbished to preserve its local history which included welcoming music greats such as Bill Haley, Buddy Holly, The Rolling Stones, and The Beatles. Set to have two event spaces, the main auditorium can hold over 3,000 people while the restored 1930s ballroom is expected to fit 500 people for conferences and banquets.

Bradfordlive.co.uk

Hot Spot!

A few months into her new role, we speak to new Chair of beam, Julie Shorrock about how the organisation is progressing.

Shining Light

Julie Shorrock, Managing Director of Hotel and Travel Solutions (HTS) took over as Chair of beam, the UK trade association for the Business Events, Accommodation and Meetings industry, for 2024. Julie was previously Vice Chair and has been a Board Director for many years and took over the roll from Sian Sayward who has become Immediate Past Chair and continues as Governance Director.

Julie told us how busy she’s been since taking over: “My feet have barely touched the ground,” she quipped. “I don’t think I really appreciated the volume that comes with the role, however it’s high volume for a short period of time right now. We’re doing a lot of changes at beam, but I can certainly see the light at the end of the tunnel, and then things will calm down.”

The organisation was previously known as HBAA, but announced its name change to beam in January 2022: “With changing the name, you’ve always got: ‘beam? What’s beam? Who’s beam?’ And we’re just slowly coming out of that, which is really good.”

Julie has been called the Queen of Delegation and is living up to this new title in her new role, giving out more responsibility to beam’s board members to create a more unified organisation:

“I’m quite a delegator. I think it’s very important that we have a board of 13 very experienced entrepreneurs and leaders, and they all need to be seen and heard. It’s really important that not just our members but the whole industry know that beam isn’t just made up of a Chair. There’s actually 13 of us behind the scenes making all of this happen. All of this year’s calendar of events has be delegated out across the board – voluntarily, with everyone choosing what they want to take on board.”

There are other changes afoot at beam as well: “We’ve first of all moved our secretariat. We had a company called AMC previous who have been fantastic! Very professional very driven, very association focused. Now we’ve moved over to Hills Balfor, a company fairly well known in the events industry. They came onboard as of February, they are very much industry focused.

“Last December, I started to talk about collaboration and say that that’s what I felt beam needed to be doing. The associations in the industry all have USPs and a purpose, but what I felt we needed to do was support one another more, so that as members, you can

choose to be a member of all, or the one that is most appropriate to you, but you still want support for the others. We’re looking at doing more affiliate programmes and collaboration together, which just makes us stronger together. We’ve signed a collaboration with IACT, and I’m also talking to Clive Wratten at the BTA and Kerrin MacPhie at the mia.”

Beam represents the interests of UK agencies and venues. Its members are specialists in the business events, accommodation and meetings sector which contributes £31.2 billion to the UK economy annually. Its agency members transact over £1.2 billion’s worth of bookings for their clients.

Beam-org.uk

We believe we have created a setting that will surpass anything you could begin to expect from a corporate events venue

To us, every function is a bespoke event. We will deliver to your individual, exacting requirements

The convergence of scientific marvel and unparalleled hospitality: Jodrell Bank Centre for Engagement offers unique and awe-inspiring corporate spaces. Nestled amongst the Cheshire countryside, this UNESCO World Heritage Site is home to the iconic Lovell Telescope and award-winning First Light Pavilion. From a range of auditoriums, exhibition spaces, and an immersive planetarium to explore, Jodrell Bank is a place your guests will remember.

A truly unique alternative for corporate events and team building with everything you need to create memorable experiences in the forest.

With the warmer weather approaching, we take a look at some outdoor activities to help strengthen your team.

The fresh air and scenic surroundings of outdoor locations will stimulate creativity and rejuvenate team members, leading to increased motivation and productivity to take back to the workplace. So this summer, get your clients or staff onside, and outside.

High Ropes Course | Dalby Forest, North Yorkshire

A high ropes course at Go Ape in Dalby Forest offers an exhilarating experience where teams can navigate through treetop obstacles, zip lines, and rope bridges. This activity fosters trust, communication, and teamwork as colleagues support each other through challenges high above the forest floor.

Goape.co.uk

Orienteering Challenge | Sherwood Forest, Nottinghamshire

Sherwood Forest, legendary home of Robin Hood, offers an ideal setting for an orienteering challenge. Teams can test their navigation skills as they work together to find hidden checkpoints using maps and compasses. This is a great activity to encourage strategic thinking, decision-making, and effective communication.

Goorienteering.org.uk

White Water Rafting | River Tay, Perthshire

Scotland’s River Tay offers thrilling white water rafting experiences suitable for all levels of expertise. Teams can navigate through rapids, working together to steer the raft safely downstream. This adrenaline-pumping activity builds trust, communication, and teamwork under pressure, strengthening relationships among team members.

Naelimits.co.uk

Kayaking Adventure | Lake District, Cumbria

The stunning lakes of the Lake District provide a perfect backdrop for a kayaking adventure. Teams can paddle together, navigating the serene waters while working on coordination, leadership, and problem-solving skills. Kayaking encourages collaboration and offers a refreshing break from the office environment, leaving your team all the more ready to get back to it when they return.

Kayakmad.com

Highland Games | Across Scotland

Embrace Scotland’s rich cultural heritage with a Highland Games experience. Teams can participate in traditional Scottish games such as caber tossing, tug-of-war, and Highland dancing. This fun-filled activity promotes friendly competition, team spirit, and celebration of Scottish culture.

Teamchallenge-company.co.uk/teambuilding/highland-games

Survival Skills Workshop | Peak District, Derbyshire

In the heart of the Peak District, teams can participate in a survival skills workshop where they learn essential techniques such as shelter building, fire making, and foraging. This hands-on experience encourages creativity, resilience, and adaptability, while also strengthening team bonds in a challenging environment.

Redoakbushcrafts.co.uk

Heads Up

We speak to Drew Burrow from ADI, the AV company behind Manchester’s new 1,500 sq. metre LED digital ceiling, the largest in Europe, about the future of AV in the event industry.

With over 1,500 sq. metres of LED screens, Manchester Printworks has undergone a major refurbishment which will shape the way the venue is used for events and conferences. Taking control of the project is ADI, venue transformation specialists who utilise digital technologies, LED screens and creative content to help re-energise spaces and places, engage audiences, and activate brands. Drew Burrow, Head of Sales, Bespoke, and Creative at ADI has been working in AV for 14 years before recently completing work on the new digital ceiling at Manchester Printworks.

Following in the footsteps of Las Vegas’ mega venue, Sphere, which made waves for its adaptable digital exterior, a similar effect is achieved in Printworks. Drew says: “With its vast scale and integration with audio and lighting, the digital ceiling is an incredible canvas for in-venue events. With carefully considered content and music you can completely change the atmosphere inside Printworks for a particular occasion or activation, or rebrand the entire venue with ease using all the interior and exterior digital platforms.”

Though the enormity of the AV installation itself is a star feature, Drew argues it’s how you use it which really impacts your event, using it as an opportunity to let your imagination run wild: “While the giant LED ceiling and additional AV are impressive technologies it’s the creative and audio that bring it to life and enhance the visitor experience. It’s about being clever with the creative and designing unique content visitors haven’t seen before.” Having complete creative control of the environment isn’t all, hosting an event or

conference at the venue could ensure you greater brand presence and exposure, Drew continues: “It’s a giant canvas for exposure, activation, and mass experience. In total there’s over 1,500 sq. metres of LED screens, digital signage, and way finders across the venue that can show custom branded content, so it allows brands to achieve a real take-over during an event or conference.”

Showing it’s one step ahead, Printworks has enriched northern representation in the event industry, competing with other UK venues and beyond: “Having the largest digital ceiling in Europe has helped cement Printworks’ position not just as a leading UK leisure venue but create a destination venue not usually seen outside the US or Asia.”

Immersive AV installations by the likes of Sphere and Printworks are on their way to become an event industry trend and are already a fixture of modern, luxury event design. Drew predicts a continued audience-first approach to AV, saying: “We’re seeing a greater focus on personalised audience experience and visitor-generated content; whether that’s augmented reality with motion sensors and heat-mapping cameras allowing on-screen content to be influenced by people’s movements or interactions, or visitors using their mobile devices to share their own content across in-venue displays. Live gamification is another growing trend; using mobile devices visitors can seamlessly start gaming and competing against each other on screens and digital signage at a venue.”

There seems to be a lot of confusion and misinformation floating around currently about ‘Ultra Processed Foods’ which have been castigated as being unhealthy in the media recently. But what are these ‘Ultra Processed Foods’? Bread, pizzas, and even sandwiches have been variously quoted as being ultra processed – yet most products made in factories are simply made using scaled up versions of the systems used traditionally.

The debate has been sparked off by an inquiry being held by the House of Lords Committee on Food, Diet and Obesity into healthy diet and tackling obesity who have been hearing evidence from some of our more vocal ‘foody’ lobby groups, some of which have fairly extreme views.

Indeed, taking the broadest definition of the term ‘Ultra Processed’ there are few – if any – food businesses on the high street that do not use these products either directly

Due Process

Jim Winship, Secretary of the EIF (Events Industry Forum), discusses the House of Commons inquiry into Ultra Processed Foods.

or as ingredients. Without them we would struggle to offer consumers the choices they enjoy and, indeed, we would have difficulty feeding our population as a whole. Consumers themselves would similarly have trouble making products at home as, again, many of the ingredients they use are processed in some form.

The ugly term ‘Ultra Processed’ implies that anything made on a production line is by its nature not good for us, yet there is scant evidence to support this. Even the scientific community struggles to define what the term ‘Ultra Processed’ means.

While there are some highly processed foods on the market, there are real dangers – particularly in confusing consumers – in so loosely applying general terms like ‘Ultra Processed’ without clearly defining what is meant. In reality, it is not the processing factor that is being challenged but the ingredients being used in some cases, such as shelf-life

First Steps

Louisa Watson, ESG Director of beam and Marketing Director and Sustainability Lead, Wyboston Lakes Resort, on taking that first step towards sustainability.

At the start of the sustainability journey, the first challenging question is “Where on Earth do I begin?”

Overcoming overwhelming

First, feeling overwhelmed is perfectly normal, but just like any major journey, this one begins with a single step. The secret to overcoming the paralysis of choice is surprisingly simple: pick one pressing or achievable area – whether it’s reducing waste, conserving water or switching to renewable energy sources – and just start!

Navigating accreditations

There’s no universal “best” accreditation. The key is to chat with similar businesses that have already gone through the process. Hearing firsthand about their journeys can provide invaluable insights and guide your own decision-making. Choosing an accreditation is your

declaration of commitment and provides a structure to climb the sustainability ladder.

Weaving sustainability into your DNA

Perhaps the trickiest part is making sustainable best practices a core part of your business culture. How? The answer lies in engagement. Make sustainability a shared goal, not just a management mandate. Involve your team in decisionmaking, celebrate small victories together and encourage innovation and suggestions from everyone. As your team grows more committed, sustainability becomes not just something you do, but something you are.

In conclusion: just begin

So, I say… breathe. Speak to peers, choose an accreditation that resonates with your values, and engage your team in

extenders. In which case the term ‘Ultra Processed’ is extremely misleading.

Furthermore, since any additives we put into foods have to be approved as safe, the question surely comes down to whether our approval systems are robust enough. Yet, this does not appear to be on the House of Lords committee’s agenda!

Adding this into the wider obesity debate just confuses everything still further as there is little evidence that manufactured foods are the cause of our obesity crisis. While politicians like the easy option of pointing the finger at the food industry, reality is that obesity is caused by a number of factors, not least the lifestyles we now lead. Undermining confidence in our food industry is not the solution. Ultimately, the only way we can seriously tackle obesity is through education, persuading consumers to manage their diets better and encouraging people to take more exercise.

Eventsindustryforum.co.uk

the mission. Sustainability is a journey worth embarking on. And it all starts with that first, seemingly daunting, but ultimately rewarding step. Together, we can make a difference, one sustainable step at a time. These topics and more are discussed in depth, with Contributions from Greengage EcoSmart Accreditation, B-Corp Plenary Session and Circular Life talking about “Culture Eats Strategy for Breakfast”, and the Open Mic Session to share Best Practice, at the beam ESG summit on 8th May at Unity Place, Milton Keynes and non-members are welcome. Register today to avoid missing this great event.

Beam-org.uk/event/esg-summit-8-may/

The use of artificial intelligence (AI) has become increasingly prevalent throughout our everyday lives including advertising. Brands such as Volkswagen are using AI created adverts to advertise their products, to mixed opinions from consumers. For event professionals, AI imaging technologies offer enticing possibilities for event organisers seeking innovative ways to promote their event. However, beneath the surface of this seemingly promising tool lie several inherent pitfalls and ethical concerns that warrant careful consideration. While AI imaging may initially appear as a convenient solution for event promotion, its utilisation can ultimately be an anti-climax.

The recent headline-making Willy’s Chocolate Experience which took place in Glasgow has brought this issue to public view at the moment, even sparking a Channel 5 documentary about the event. For those who managed to miss the headlines – and viral memes – which sprouted in the event’s wake, families were left disappointed when attending a low budget event based on Charlie and the Chocolate Factory, with the event’s reality not living up to the fantastic scenes which were advertised with images which were created with AI.

So one of the foremost concerns associated with AI imaging in event advertising is the risk of misrepresentation. AI programmes have the capability to manipulate images to such an extent that they may distort reality, presenting an idealised version of the event venue or atmosphere. This can create unrealistic expectations among potential delegates, leading to disappointment upon discovering that the actual event does not match the digitally enhanced portrayal. Consequently,

Seeing Is Believing

With the disastrous Willy’s Chocolate Experience making headlines for not living up to expectations, we explore whether using AI imaging to advertise your events is actually worth it.

this mismatch between perception and reality can tarnish the reputation of both the event and its organisers.

By digitally altering images to make them more visually appealing, organisers may inadvertently deceive their audience, undermining trust and integrity. In an era where authenticity is highly valued, such deceptive practices can erode the credibility of the event and damage relationships clients.

There is also a human cost to AI. Overreliance on AI may stifle creativity and human ingenuity. While algorithms excel at certain tasks, they lack the nuanced understanding and creative intuition that human beings possess. By delegating advertising tasks entirely to AI systems, event organisers risk sacrificing the human touch and emotional resonance that humandriven campaigns can provide. Creativity and innovation are essential components of effective advertising to connect with your delegates on a deeper, more meaningful level.

While AI imaging technology holds the promise of making event advertising more convenient and exciting, its indiscriminate use poses significant potential problems. Striking a balance between technological innovation and ethical considerations, if you do use AI to create artwork for your event, it’s essential to make sure you are still advertising the experience accurately and ethically, not only for the sake of your delegate’s experience, but also your brand’s reputation.

Key Features:

216 Bedrooms

Restaurant, Bar & Lounge

3 Flexible Meeting Space

Day Delegate Rates and 24 hour Day Delegate Rates

City Centre Location

On site with ACC and Exhibition Centre Liverpool Meeting space for up to 100 delegates theatre-style

BrightandBeautiful

There’s a reason Yorkshire is dubbed God’s Own Country, from its picturesque moors which inspired the Brontë’s in Haworth, its charming market towns which made the small screen in Hebden Bridge’s Happy Valley, and its popular tearoom Betty’s in York and Harrogate which coined the classic Yorkshire Tea – Yorkshire’s charm is irreplaceable. That’s why the area’s thriving event industry opportunities won’t come as a surprise.

In fact, Yorkshire and Humber boasted the fastest regional recovery from the pandemic, measuring back to 98.8% of its 2019 level by the end of 2021, according to RedFlagAlert. The region is also set to have a record-breaking year for tourism visits this year due to a push from new North Yorkshire County Council leadership, making the area a trending place to host your next event or team building day.

Yorkshire’s charming landscape is like no other in the UK. We delve into the reasons every corner of God’s Own Country holds event industry appeal.

Yorkshire’s charm is irreplaceable. That’s why the area’s thriving event industry opportunities won’t come as a surprise.

Though areas like Leeds, Sheffield, and York get a lot of worthy media attention, there are beauty spots in Yorkshire which you may not have considered before, and who doesn’t like to be ahead of the curve? In the North-East’s most popular seaside town of Scarborough, you’ll find the stunning venue, Scarborough Spa. Its versatile event spaces, The Grand Hall and the Platinum Lounge, can seamlessly cater to small corporate meetings and up to 3,000 delegate conferences. While you’re there you can take part in a corporate teambuilding scavenger hunt by Huntfun or host a summer team building day at Scarborough Cricket Club.

Bradford is anticipating an upcoming event industry buzz from its new venue, Bradford Live launching this year. The restored 1930s venue once hosted The Beatles and the Rolling Stones in its heyday and will be a

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PHOTO: ED UNWIN

PHOTO: TIM GREEN

The Perfect Canvas

Create unforgettable experiences at The Hepworth Wakefield, Yorkshire’s award-winning art gallery.

seamless event delivery – from corporate away days and conferences, photo shoots, filming and product launches to weddings, parties and intimate dining experiences. Clients have included the BBC, Channel 4 News, Jeep UK, Mercedes, NHS, Netflix, and Primark.

From the dramatic concrete of our building which rises out of the River Calder to our beautiful sculpture garden, ‘white cube’ galleries, purpose-built auditorium and café, our spaces are available to hire during the daytime and evening, seven days a week.

An event as unique as you are Planning an event is a creative process and we take the time to understand the personality, style and aspirations of each of our clients – creating bespoke and memorable packages as unique as they

are. We understand the finer details needed to deliver the perfect day and work with a list of artistic local suppliers to deliver the perfect event.

Added extras

The galleries can be hired exclusively for after-hours drinks receptions and networking events – all with the backdrop of Wakefield’s stunning art collection. During the daytime, highlights tours and creative activities are the perfect addition to impress your guests.

The Hepworth Wakefield Garden

The Hepworth Wakefield Garden is one of the UK’s largest free public gardens and provides additional outdoor space for you and your guests to enjoy. Our Grade II listed garden café provides an intimate space for small meetings, parties and private dining events. During the summer months the garden can be used for drinks receptions and events for up to 100 guests.

Food and drink

Food is at the heart of events at The Hepworth Wakefield, our inspiring menus are curated in-house by our team of highly skilled chefs using the finest, locally sourced produce with a focus on sustainable and seasonal ingredients. The Hepworth Wakefield can cater for up to 90 guests for seated dining and 150 for evening receptions.

At the heart of Yorkshire

Centrally located within the UK, Wakefield is at the heart of the North of England in West Yorkshire. The gallery is located approx. 5-minute drive from the M1 and is on a mainline train route from London Kings Cross. The on-site car park can be used by guests.

Supporting each other

The venue is a registered charity, so when you hold your event at the gallery you will be making a vital contribution to the region’s artistic legacy.

Start planning your next event

If you fancy a chat or want to arrange a visit, get in touch on hire@ hepworthwakefield.org

Hepworthwakefield.org/hire

Set within Wakefield’s historic waterfront and overlooking the River Calder, The Hepworth Wakefield offers

PHOTO: IWAN BAAN

PHOTO: JASON INGRAM

PHOTO: IWAN BAAN

Party On

The Coniston Hotel & Spa is offering a free table for 10 at one of its renowned Christmas Party Nights, worth £600.

Nestled in the heart of the picturesque Yorkshire Dales, The Coniston Hotel & Spa stands as a beacon of elegance and sophistication, offering an unrivalled venue for corporate events and special occasions. Boasting a plethora of enticing features including cutting-edge technology, a myriad of on-site activities, an award-winning spa, and exquisite dining options, the versatile venue sets the stage for unforgettable experiences.

One of the standout features is its array of beautiful and modern event spaces, each meticulously designed to cater to a variety of needs and preferences. Whether you’re hosting an intimate gathering for 20 guests or a grand affair for up to 120 attendees, The Coniston Hotel has the perfect setting to accommodate your requirements.

From the historic charm of Winston’s Barn with its vaulted ceiling and exposed wooden beams to the grandeur of The Garnett Room with its high ceilings and classic-contemporary ambiance, every space exudes a sense of elegance and sophistication.

For larger events, The Bannister Suite offers a self-contained space complete with private bar, washrooms, and courtyard, ensuring a seamless and memorable experience for guests. Additionally, the Ghyll & Wheelwright meeting spaces provide state-of-the-art technology and breathtaking views of the surrounding estate and Yorkshire Dales, perfect for inspiring creativity and productivity.

Beyond its stunning event spaces, The Coniston Hotel & Spa boasts an awardwinning spa that epitomises luxury and relaxation. Nàdarra Spa, meaning

“natural” in Scottish Gaelic, offers a range of indulgent experiences including pampering treatments, soothing spa days, and wellness experiences. Set against the backdrop of the idyllic Yorkshire countryside, the spa provides a sanctuary for guests to rejuvenate their mind, body, and soul. From the indoor swimming pool and aromatherapy steam room to the outdoor infinity pools and Himalayan sauna, every aspect of Nàdarra Spa is designed to promote holistic wellbeing and tranquillity.

The venue also offers a wealth of on-site activities to complement any corporate event or special occasion. Whether your delegates are seeking adventure with outdoor pursuits such as clay pigeon shooting and off-road driving or prefer a more leisurely experience with fishing and falconry, there’s something for everyone to enjoy. The hotel’s dedication to providing exceptional service and Yorkshire hospitality ensures that every aspect of your event is meticulously planned and executed to perfection. Wrapped with the warm embrace of Yorkshire hospitality and impeccable service, you are guaranteed to exceed all expectations and create lasting memories for you and your guests.

As a treat for readers, the hotel is offering the chance to sample its wares. You can win a table of 10 on a Christmas Party Night, allowing you to bring your team along for an evening of festive fun. Enjoy a glass of fizz on arrival, a three-course dinner and a DJ until the early morning.

Theconistonhotel.com

COMPETITION

To be in a with a chance of winning a table for 10 at The Coniston Hotel’s Christmas Party Night, answer the following question…

What is the meaning of the word Nàdarra, which The Coniston Hotel’s spa is named after?

Enter online at Hospitalityandeventsnorth.com/ competitions-5 or by post to JLife Ltd, Unit 7, Gemini Business Park, Sheepscar Way, Leeds, LS7 3JB.

Please ensure your entry includes your name, address, daytime telephone number, and email address. The winners will be randomly selected on the closing date: 12th June 2024

Terms and conditions apply:

Prize is non-refundable and cannot be exchanged. When entering the competition

online you have the option to not be entered in H&E North Magazine and The Coniston Hotel & Spa’s databases in order to be contacted about news, promotions, and special offers. Prize must be redeemed for one of the following dates: 6th, 13th, 20th or 21st December 2024.

Postal entry data will not be saved. Publisher’s decision is final.

Farmer Copleys offers full corporate facilities in a relaxed atmosphere, coupled with fresh homemade food (no beige buffets) to create a haven for innovative thinking and business development. 01977

With us being in close proximity to the M62, we’re the ideal venue in West Yorkshire for your event with venues seating from 12 to 120 people to help make your conference or corporate event a success.

Sarah Middleton, Events Co-ordinator at Wetherby Racecourse, gives us a look into her role at the venue.

Wetherby Racecourse is a versatile venue able to accommodate all manner of events and activities as Events Co-ordinator Sarah Middleton explains: “We are fortunate to have some really great flexible spaces, so we can accommodate conferences for 30 to over 300 delegates comfortably, while also providing multiple breakout suites. We also have some lovely dining areas which provide access to both indoor and outdoor seating and offer great views across the racecourse. Outside, we have acres of grassland and large areas of tarmac hardstanding, suitable for trade, team building and exhibition style events. We offer free delegate parking and are really easy to get to, located within a couple of minutes’ drive from the A1(M).”

The racecourse’s unique draw is that, unlike similar venues, it is entirely independent: “We are a heritage horse-racing venue, one of only 59 racecourses in Britain and one of even fewer that are not group owned. We are independently owned and managed from the venue site, with a small core team which we feel provides a more personal enquiry experience.”

Sarah’s role as an events co-ordinator at the venue means that she takes a leading role in making sure each event which takes place at

have to be able to assist with enquiries for both racing and non-racing events. My main role involves personally liaising with and providing conference and event support to new and existing clients from initial enquiry all the way through to being on-hand on the event day itself. No two days here are the same and the variety of events we host are what makes the role so enjoyable.”

Taking pride in giving each event specialist attention and planning stands Sarah and her team apart: “We treat every enquiry uniquely, taking the time to fully understand each client’s requirements in order that we can advise on which of the many flexible spaces we have at the Racecourse will work best for their event. Once a client has booked with us, we are continually available to provide support and solutions to assist them to plan and prepare. Ultimately, our goal is to ensure that our clients have absolute confidence in us as their venue partner, and we pride ourselves on our professional but friendly approach, building relationships with every client to ensure the successful delivery of each event.”

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world-class leisure and business destination providing great spaces to enjoy music, comedy, and sport which can also support conferences, meetings, and banquets. If you want to do some team building activities while you visit the area companies such as River and Dale Adventures offer some great outdoor adventure corporate packages with activities such as paddle boarding, rock climbing, and guided hikes.

Another town with a lot to offer is Skipton;

in local industry. More than coining a bank we’ve all heard of; Halifax is also the location of several Nestle factories and the HQ of Suma Wholefoods. The area is so significant to the North that it has its own direct train link to London. Halifax’s rich business background is manifested in Halifax Convention Centre a multi-floor venue with a convention floor and 10 additional meeting and conference spaces to fit any occasion from an intimate

if you’d like a regal reception for your corporate event then Skipton Castle offers impressive corporate facilities and grounds. The castle is one of the best preserved and complete medieval castles in England and is best suited to small to medium sized events, seating 30 delegates in a banquet setting and up to 70 delegates in theatre style. Under an hour away is the Travellers Choice team building opportunity at Farm Adventure on Hill Top Farm. You can book a day of unique activities paired with some meeting time in its own conference space or a home-reared barbecue after your activities.

Beyond just scenic countryside, Yorkshire also has towns which have made strides

meeting to a packed exhibition. In Halifax you’re close to an array of team building activities, most excitingly for literature lovers is the Brontë adventures walking trails in Haworth where the Brontës lived and set their novels.

Proving itself to be an up-and-coming region for the event industry time and time again, Yorkshire’s varied landscape accommodates everything from scenic, tranquil, industrious, and historical venues with a whole host of unique team building and social activities nearby for every delegate to enjoy.

and

PHOTO: GRAHAM HOGG

WELCOME TO SHEFFIELD

Conference Sheffield outlines what’s drawing event organisers to bring their events to the Steel City.

Sheffield has started 2024 as it means to go on. The return of the mighty Gladiators after 15 years has seen audiences across the UK tuning in to the series filmed entirely in Sheffield, while Sheffield Theatres’ Standing at the Sky’s Edge has hit London by storm as it opens in the West End. Just this week the city has announced its newest festival – Crossed Wires – an ambitious Podcast Festival across several city centre venues including Sheffield City Hall and the famous Crucible theatre.

The city is fast becoming known for its reputation for working with event organisers to go that extra mile on things like sustainability and social impact. In February, the 26th Annual Mobo Awards arrived in town at the Utilita Arena Sheffield (to be part of the ASM Global Europe family of arenas

from January 2025) Sheffield wrapped an impressive threeday fringe around the awards showcasing everything from the city’s young music talent to more than 4,000 school children performing Stormzy’s Blinded By Young Grace. Mobo CEO and Founder Kanya King CBE described their time in Sheffield as ‘a historic moment that will be remembered for its profound impact and the waves of change it initiated’.

And if understanding the needs of event organisers isn’t enough – there’s so many new venues about to open their doors as the city centre is transformed through the Heart of the City Project (that’s £470million of redevelopment) Europe’s largest purpose-built food hall is near completion: Cambridge Street Collective is set to be Sheffield’s newest food destination and social hub, complete with 24+ kitchens, rooftop bars, a cookery school and much more, over three levels! This amazing space is a game changer for networking events for large numbers in the heart of the city and will be run by foodie entrepreneurs, the Blend Family. Independent Sheffield food and drink companies will be trading on-site along with local pop-up chefs and vendors.

Meanwhile leaf HOSPITALITY is working on the DoubleTree by Hilton Sheffield City hotel development at Sheffield United’s Bramall Lane football stadium and is expected to welcome guests from late summer. The 155room hotel will include a penthouse suite, a fitness centre, and events space for up to 300 guests.

With many more hospitality and events spaces as part of Sheffield’s developments, this cultural and foodie hotspot is a real delegate crowd pleaser. Sheffield recently retained its ‘real ale capital of the world’ title with 300 different real ales on sale in the city every day (zero alcohol options available) which makes it a city that should be on your shortlist for 2024 and beyond to enjoy more than just a local beer…

A new Radisson Blu hotel is taking shape with an enviable location overlooking the Peace Gardens. Opening in the summer it’s restored the charming Victorian architecture of the original building and, as well as events space, it will introduce a stunning bar with spectacular views and 154 bedrooms.

Conference Sheffield team are always available for advice on any aspect of event planning in the city. They can be contacted on 0114 273 5978, by emailing conferences@ sheffield.gov.uk or you can find a wealth of information at Welcometosheffield.co.uk/ conference

It’s a Knockout

A beautiful stately home set in the heart of the South Yorkshire countryside, Wortley Hall makes a stunning setting for an event. With 26 acres of beautiful woodland, stunning gardens, as well as delectable food and drink, everything you need is on-site.

With two large conference rooms, and seven fully equipped meeting and training rooms, all housed in a beautiful historic building set in the 26 acres of grounds surrounding the venue, the conference facilities are sure to leave a lasting impression on your delegates. The venue can accommodate up to 250 delegates, and is known for its high-quality conference spaces, accommodating residential courses, day courses, meetings, and training.

There are also top of the line team building activities on offer. From inflatable ‘It’s a Knockout!’ challenges, to games of skill to test your employees both mentally and physically, or treasure hunts, Wortley Hall works with some of the best team building companies in the UK to give your team an experience to remember.

0114 288 2100

info@wortleyhall.org.uk

Wortleyhall.org.uk

Team Building & Wellbeing

• Bring your team out into the outdoors for a uniquely different immersive experience.

• Friendly expert guides will safely lead you though new challenges and experiences together in a welcoming woodland environment.

• Shift roles, create new bonds and enjoy a grounding and playful experience together. Embrace a sense of wellbeing, plant a seed for regular nature connection and refresh.

• Choose from one of our stunning woodland sites around Sheffield all within easy reach of the City Centre.

07702 196961

woodwellsheff woodland-wellbeing.com

Pragmatic health and safety solutions

wood_well_sheff

• Comprehensive health and safety solutions for events and their suppliers

• Statutory documentation produced

• Competent Person role

• Event safety advisor

• Training

• Audits

olly@acumensafety.co.uk www.acumensafety.co.uk 07557 669523

Event Safety

Acumen Safety is your health and safety partner, offering health and safety consultancy to events and their suppliers. From risk assessments to on-site safety management – it does it all.

Key services include:

• Supplying a retained safety advisor

• Health and safety audits and training

• Producing safety documentation – risk assessments, Event Safety Management Plans etc

• On-site event and crowd safety management

Its team are event safety experts and can support you with feasibility studies, planning, SAG meetings, event build, and show days, guiding event industry suppliers through the regulatory framework so they can plan and operate with the highest standards of health and safety.

For more information contact:

Olly@acumensafety.co.uk 07557 669 523

Acumensafety.co.uk

Hot Topics

Kerrin MacPhie, Chief Executive of the Meetings Industry Association (mia) explores the opportunities and challenges revealed by its recent quarterly survey.

Our latest mia Insights paint a positive financial picture with increased revenue forecasts and business on the books, but they also highlight some important matters that the sector needs support with.

We surveyed 117 venues and suppliers, and almost three quarters (73%) said that their forecasted revenue for 2024 is more than that forecasted for 2023, while 59% have more confirmed future business.

While this is welcome news, we cannot ignore the vast evolution that we are anticipating over the next 12 months. Just 50% of venues are currently prepared for the introduction of Martyn’s Law, while 41% are set to introduce Instant Book this year. These two items alone will bring about significant change to our operations in 2024, so we must ensure we’re equipped to adjust accordingly.

It’s clear that there is more understanding needed when it comes to preparing for Martyn’s Law. Recognising this, we have been working directly with Figen Murray OBE to develop a dedicated guide, which we hope to share with the sector in the coming months.

Elsewhere, almost half (49%) have grown their organisation’s workforce in the last year, but vacancies remain for 72%, so more needs to be done to overcome talent shortages.

While we’re pleased to see increased support for apprenticeship schemes, with 47% now employing an apprentice, in contrast, just 15% are offering Returnerships – the government’s return to work scheme for over 50s. So, we’re working closely with the Department for Work and Pensions to develop a plan to boost the number of Returnerships within the sector.

Finally, AI is a hot topic right now, but 87% of organisations do not currently utilise its capabilities. We cannot afford to be left behind and need to embrace it, so we’re pleased to be working with AI expert Katie King to help inform and support our members, while AI will also be a key topic at our forthcoming mia Summit.

Readers can download a copy of the latest mia Insights from our website and keep abreast of latest developments by following the Meetings Industry Association on LinkedIn and X.

Mia-uk.org

Next Steps

In the last decade, sustainable operations have switched from a ‘nice to have’ to essential for most event businesses. Many event professionals have already taken their first steps along the road of their sustainability journey. Once you’ve got the basics down, the question that pops up next for many of us is: ‘Ok, what now?’ We spoke to Event Sustainability Consultant, Jules Carey, to find out.

Originally from New Zealand, Jules came to the UK in 2007, working in experiential events and conferences. Organising events was what triggered Jules’ interest in sustainability: “I got really disillusioned with the waste involved in the events, and I found myself spending just as much time trying to repurpose every element of the job as I did in pre-production.”

Beyond the basic small changes that are en vogue and ingrained in the public consciousness already, one of the best more in-depth actions to take to reduce your event’s carbon footprint is to measure different aspects of the experience: “Everyone is now using reusable water bottles and trying not to give away too much plastic tat at their events. I don’t want to belittle anyone’s effort, because any effort is great, but those things are barely scratching the surface. After the basics, the most important thing to start getting a picture of where you’re at, is you need to start measuring your events.”

Measuring the impact of your event doesn’t have to be an all-at-once undertaking, and some progress is better than none at all: “There’s no need to measure every single thing that happens and goes on, but if you have a recurring event, like an annual conference, you could pick one of two elements to measure. For example, you could measure travel and food and beverage, and just look at those two things and work out the carbon footprint of those, then you have something to aim to improve on next year because there is actual solid data.”

However, measurement isn’t an option for every business and there are other paths to take if that is the case for you: “If that feels like too big of a leap, one of the other things I’d suggest would be starting to talk to your suppliers to get them on board. If you have suppliers that you use every single time then you’re very valuable to them. Asking them to make even small changes such as not shrink wrapping products when they send them to you does make a difference.”

I feel like a lot of people treat sustainability like it,s a trend, but it,s only going to become more regulated and receive more demand from audiences.

Sustainability is going to become a more central part of doing business across the board, and Jules predicts that it could even become detrimental to your revenue to leave it out of the planning stage: “I feel like a lot of people treat sustainability like it’s a trend, but it’s only going to become more regulated and receive more demand from audiences. While people are still getting away with treating it as a ‘nice to have’ that falls by the wayside when budgets and timelines shrink, as the weather gets worse, and as people become more aware of the issue, they will start to become more particular about where their money goes.”

WELCOME TO LEEDS

Epicentre of the North

Conference Leeds offers a taste of the attractions making Leeds a top conference destination this year.

Welcoming millions of visitors every year, Leeds is an exceptional conferencing city and is one of the leading top 10 conference destinations in the UK, known for its independent spirit and international vision.

Leeds is the epicentre of the modern North, located in the heart of the UK. It’s an exciting city with a rich, industrial past and a reputation for its strengths in the world of manufacturing, healthcare, professional services, and digital. With an outstanding venue portfolio, a vibrant culture and a thriving food and drink scene the city consistently delivers unique conference experiences for organisers and their delegates.

Conference Leeds provides insider knowledge into why Leeds is the perfect place to hold your next conference, revealing the reasons why delegates will have an unmatched city experience.

Unique venues

Leeds is geared up to inspire collaboration, creativity, and innovation, delivering mighty conferencing results, no matter what the event size. The city offers conference organisers a wealth of conference venues from character-filled listed buildings and sports stadiums to hotels with excellent residential facilities, alongside a unique independent venue scene and five leading universities.

For large scale events, the flagship venue Royal Armouries offers the largest dedicated conference space in Leeds.

Leeds is the epicentre of the modern North, located in the heart of the UK.

The Royal Armouries Museum just next door provides the perfect backdrop for networking and drinks receptions taking place in galleries housing the country’s national collection of armour. Among the many memorable conferencing locations, independent venues make up a huge part of the destination.

Opera North’s Howard Assembly Rooms provide a pitch perfect location for those organisers looking for an intimate conference in a beautifully restored historic venue which can cater for up to 300 delegates.

And with a nod to the history and heritage of the city, The University of Leeds’ Cloth Hall Court was originally constructed for the trade of ‘Yorkshire Broadcloths’ is a stateof-the art conference venue situated just minutes from the train station.

Accommodation options

Delegates can be assured they will get a good night’s sleep in Leeds, with plenty of accommodation options to suit all budgets and needs. Leeds is a walkable city, with an abundance of hotels close to most conference venues and Leeds Train Station, so no need to worry about transport.

Hosting a VIP? There are a whole host of luxury hotels perfect for extra-special guests and speakers. Voted one of the best hotels in Leeds, delegates can experience luxury accommodation and impeccable service at the Dakota Deluxe.

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PHOTO: LEEDS CITY COUNCIL

PHOTO: AI CROW

Chrissie McLaren, Founder of CM Event Recruitment Ltd, shows it takes collaboration and great strength to build a team.

STRENGTH IN NUMBERS

CM Event Recruitment is known for its people first approach to the events industry, with its staff taking top priority. Quick on its heels is the satisfaction of its clients, who regularly let Founder, Chrissie McLaren and Operations Manager, Richie McLaren know just how attentive, and detail orientated the team have been. At the heart of this event recruitment agency is a love of the process, not just the end goal.

Knowing how it feels to put your heart and soul into every detail, Chrissie remembers what inspired her from her career to start her own agency: “At every agency I went to they treated me like I was a number. When I moved over to Leeds, I registered at loads of agencies to see how they would treat me and only one stood out.” At the interview with no prior experience of recruiting she told the business: “If I’m not any good, fine, but if I am then give me a chance.”

After being given that chance (and subsequently being headhunted to work for several other agencies) during a rocky time for everyone during the recession, Chrissie was made redundant four times by two companies in less than two years. Coinciding with bad luck in her personal life, losing everything, including her house, Chrissie had a decision to make: “I genuinely thought about getting in a car and driving off a cliff, because I’d lost everything, but the only reason I didn’t is because I thought ‘who would feed my cat, Scouse?’; so, it

was either go back to my mum and dad’s in Liverpool; get a job, but I didn’t want to go back to working for someone else in recruitment; or set up on my own.”

Now Chrissie has climbed to the top to create her very own event agency, she has the power to give her staff a chance just like she had been given when she started. Every Tuesday new opportunities arise for potential staff in CM Event Recruitment’s training days where Georgia the CM Operations Manager and Richie the CM Operations Director gets to teach, test, and hand-pick the best of the 20 participants to be in her team. Chrissie, Richie and Georgia pride themselves on a person first approach Chrissie says: “They’ve got to have the right drive and the right attitude, and the only way you can find that out is if you actually meet them” – a principle which is so important to CM Event Recruitment that it led to a dedicated training room with everything needed to foster its amazing staff, from a projector to show examples, a mock table set up to teach wait staff skills, and even a kitchen space to test applicants and check they are bar trained.

Its staff means everything to CM Event Recruitment, demonstrated when Chrissie, Richie, and Georgia check up on them when they’re ill, call to wish Happy Birthday and offer them support when they’re going through a tough time. And just because CM Event Recruitment attracts big names like Ferrari and Vivienne Westwood doesn’t mean Chrissie and Richie let this get to their head. They still offer the very best staff, service and support with any client: “Just because it says Ferrari doesn’t mean you can just go in and charge three times more.” Chrissie says: “It’s all about the service.”

Cmeventrecruitment.co.uk

Continued from page 29

If you’re hosting a residential conference, treat guests to a stay at The Queen’s Hotel. Located right next door to Leeds Train Station, The Queen’s Hotel has the largest residential conferencing and banqueting facilities in the region, with plush, newly renovated bedrooms to boot.

Bulk-booking accommodation for delegates is also a popular option in Leeds with the Doubletree by Hilton offering a waterfront location with over 300 bedrooms. Or opt for the refurbished Marriott which is the brand’s flagship hotel in the North. Plus, later this year the prestigious Hyatt Place and Hyatt Home is set to open its doors in the city centre with another 300 rooms to add to the growing inventory.

Foodie capital of the North

Leeds has a growing reputation for being the foodie capital of the North, filled with thriving independents, big-name favourites, and establishments with fresh, local

The city offers an exceptional dining performance, from luxury to local.

produce, all within easy reach and perfect for social events and conference dinners.

The city offers an exceptional dining experience, from luxury to local. And if award-winning dining is your thing, Leeds has an abundance of restaurants appearing in the Michelin Guide, such as fine-dining restaurant HOME, newcomer The Collective and locals favourite Ox Club set on the ground floor of one of Leeds’ most iconic venues Headrow House.

Just like the conference venues, fantastic independent choices are on every corner; perfect for private dining events or a relaxed delegate dinner following a day of seminars. Try Shears Yard for the sparkling flavours of Europe, The Cheesy Living company for a Raclette night, or Tharavadu for award-winning Keralan cooking.

Only in Leeds

As one of the UK’s most vibrant and dynamic cities, Leeds is not just a hub for business; it’s a treasure trove of unique experiences just waiting to be discovered.

Filled with entertainment, the city is home to Hyde Park Picture House - the only remaining gaslit cinema in the world. Plus, the famous West Indian Carnival graces the streets of the city with a vibrant Caribbean celebration every summer. Retail therapy is plentiful at Trinity and Victoria Quarter in the city, with suburban villages such as Headingley, Oakwood and Chapel Allerton providing a quirkier shopping style.

Delegates can discover Leeds with guided tours too. Leeds Owl Trail is an urban adventure through the city’s streets or jump on Leeds’ one-of-a-kind water taxi and take in the array of architecture along the River Aire.

We’d love to welcome you to our city. For more information please contact Conference Leeds on info@ conferenceleeds.co.uk or visit Conferenceleeds.co.uk

PHOTO: LEEDS TRINITY

PHOTO: LEEDS CITY COUNCIL

THE ROYAL SEAL

By far the largest dedicated conference, events, and exhibition space in Leeds, The Royal Armouries and New Dock Hall offers world-class facilities for highprofile conferences, exhibitions, awards, and corporate events from 20 to 2,500 delegates. Its beautiful waterside setting is only a 10-minute walk from the train station (or a two-minute walk from the on-site car park.

On 23rd April the Royal Armouries will once again be hosting the CHS conference and is happy to welcome back guests for the conference’s 13th year. However, delegates this year may be excited by their new surroundings as the Royal Armouries has recently undergone a £1.25 million refurbishment.

The event spaces have been rejuvenated and new suites developed that resemble a cosy, comfortable lounge rather than a sterile office environment. Designed with an innovative spirit, these new spaces aim to improve upon traditional convention space, offering purposedriven environments tailored to the needs of guests. Many of the spaces can accommodate a cabaret style set-up

for table interaction or boardroom for an executive get together, theatre-style for larger groups or U-shaped for intimate debate.

Whatever the occasion, the venue has the facilities and expertise to cater for you. Each room is created with sustainable materials, natural textures, and a warm, neutral palette, with an occasional pop of colour. This fosters a relaxing, collaborative atmosphere perfect for any seminar or conference. Many of the suites also include data projectors, built-in 85” LED TVs with wireless and HDMI connectivity, and an integrated PA system to seamlessly run any event or meeting.

There are also refreshed room names to reflect its new look. The new names shine light on contemporary heroines, previously hidden characters, and some unsung heroes of the city’s past. One of the most popular spaces is the newly renovated Pearl Suite (200 Reception and Theatre style, Cabaret 100, Boardroom 40) on the first floor of the museum which has the addition of a private dining space and boasts floor-to-ceiling windows offering breathtaking views of Leeds Dock. The space works well for smaller conferences, luncheons, business breakfasts, intimate banquets, and Christmas parties. It also lends itself well to break-out and networking spaces for exhibitions and conferences.

The Pearl suite was proudly named after Pearl Witherington, an agent in France for the UK’s clandestine Special Operation Executive (SOE) during the Second World War. Part of her role was to conduct espionage, sabotage, and reconnaissance in occupied France, allying herself with French Resistance groups, supplying them with weapons and equipment parachuted from England.

The venue also remains uniquely equipped to cater to large events and both main halls can host 1,000 theatre style, 1,500

The Royal Armouries in Leeds has redefined its event spaces in a new creative approach.

reception style, or combined, a maximum of 2,500 delegates. The halls are perfect for large conferences and have also recently played host to a number of commercial events such as Leeds Comicon and a liveaction dinosaur experience as well as the upcoming CHS conference.

The final recent addition to the offerings is the addition of the outdoor space, The Square. Nestled by the serene waters of Leeds Dock, the public square offers a unique and versatile space that can accommodate a whole host of guests. It can serve as an immersive extra to corporate celebrations and summer barbeques and has already catered for several large commercial events. The Square plays host to a monthly Farmers market and will soon be the centre stage for Leeds Anime Con and even a classic car show.

With 13 versatile rooms, a striking waterfront view and the stunning Royal Armouries Museum in its arsenal, it’s easy to see why the Royal Armouries has welcomed hundreds of thousands of enthusiastic delegates to the city of Leeds for almost a quarter century.

Classic Ride

Take your event to the next level with a classic car from Yorkshire’s number one classic car supplier, Bygone Classics. Whether you’re planning an event, team building day, or corporate hospitality outing, Bygone Classics provide access to nostalgia and luxury. Immerse yourself in the history and designs of its collection, each car narrating a unique story. At Bygone Classics you can get more than a car rental; you’ll be inviting your delegates on a journey through time, enveloped in family hospitality.

This father-daughter team, David and Ilana Mann, turned their shared passion for enduring automobiles into an exceptional experience for classic car lovers like themselves. Beyond transportation, their collection is designed to elevate moments into memories. David says: “We give people the opportunity to drive a classic car and enjoy the experience of old-style classic motoring.” Ilana adds: “It’s an experience, anyone can hire our cars as a form of transportation to enhance their event, or as an experience. You’re able to hire the cars for a few hours or a whole day, whilst we create the perfect routes through the North Yorkshire countryside to enjoy our classic cars.”

Be the envy of all motorheads with a classic car from Bygone Classics to add a touch of vintage luxury to your event.

Unique and memorable events are about going the extra mile and while modern cars are undoubtedly reliable, many feel they lack a certain soul. Bygone Classic’s fleet is comprised of classics like the Jaguar E Type, Jensen Interceptor, and Ford Mustang, complemented by vehicles cherished by classic car enthusiasts such as its 1955 Ford Thunderbird and the Rover Mini Cooper Sport.

Embark on your next adventure with us and let the road unfold. For details on Bygone Classic’s car fleet or how to hire the car of your dreams, visit its website and follow on social media.

Bygoneclassics.co.uk

On Instagram and Facebook @bygoneclassicsltd

create a truly unique, event from start to finish.

Our bespoke service will create a truly unique, memorable and outstanding event from start to finish.

Our bespoke service will create a truly unique, memorable and outstanding event from start to finish.

www.shenderey-events.com 629309

Meet, Train, Entertain & Sustain

Our bespoke service will create a truly unique, memorable and outstanding event from start to finish.

www.shenderey-events.com 07946 629309

www.shenderey-events.com

Our bespoke service will create a truly unique, memorable and outstanding event from start to finish.

www.shenderey-events.com

07946 629309

www.shenderey-events.com

07946 629309

With 9 vibrant event spaces for 2 to 185 guests, all just a hop, skip and jump from Leeds Central station and the public transport network.

The Studio is now ECOsmart Gold accredited, just another reason to make us your first choice for your next event.

For further information visit us at: www.thestudio.co.uk call us on 0800 028 6694 or tweet us @studiovenues

Day to Day

Juliet Shenderey of Shenderey Events, gives us a glimpse into a day in the life as an event planner and shares some of the vital skill sets you need.

Hi Juliet! What does your day look like?

It’s definitely varied. Being an event planner isn’t just organising events. It’s different activities every day, from meeting vendors, going over client contracts, event contacts, scouting venues, communicating with clients, designing. You manage the whole process from the planning stage right through to putting on the event, and even post-event. It’s absolutely not a copy and paste job. Everybody’s event is bespoke.

What’s the most important skill you need for your job?

Everything is about planning, logistics, and organisation. That is really key. Everything has to have a contingency plan, and a contingency plan for the contingency plan. When you’ve been doing this a long time, you get a sort of sixth sense in a way. If something goes wrong, through no fault of your own, like a speaker gets stuck in traffic or something similar, it’s about knowing how to deal with those unexpected mishaps.

So how do you stay on top of everything?

I have a team of people who work with me. Everything is documented in spreadsheets or planners, and technology helps with that. Everyone at any point should know exactly what is going on. I love the logistical part of that, the behind-the-scenes work and details that have been organised to bring an event to life. The delegates wouldn’t believe what has gone on before they sit down at the table.

In such as client-led job, how do you make sure you’re meeting their needs?

When you meet a new client, you need to know what their priorities are. It’s their day, it doesn’t matter if it’s a party or an event for 500 or 5,000 people. It’s crucial that that the client’s needs are met.

You’ve got to remember that it’s not a nine to five job. Sometimes there is a time difference because you’re talking with clients who are abroad. You may have to schedule calls at two in the morning! And especially on the day of the event, you’re there before everyone arrives, and you’re there after everyone leaves. And of course, it involves nights and weekends.

It sounds tough but rearding! What’s the best part?

You get to work in a world where your imagination can run free, and it’s great to know you’re turning this tiny idea into something amazing. A delegate may have been to 15 conferences, so the question is how to make this one stand out.

I love watching something start from the very beginning. Getting to know the client and their brand, and then working with them to create their perfect event. And following it through. Not many people get to work on every single aspect of it. Most people involved come in and out, but I get to see the whole of it, all the growth and evolution of the event.

Make It York shines a light all that the historic city of York has to offer event organisers.

A meeting place for over 2,000 years, York is one of England’s finest and most beautiful historic cities – always reinventing itself while never forgetting its past. Cobbled medieval streets and iconic buildings tell the stories of York’s people and its history; today, heritage and innovation combine to create a world-class destination for business events and conferences.

Creativity

York is the UK’s first and only UNESCO Creative City of Media Arts, and as one of 12 UNESCO Creative Cities in the UK, is part of a network of global cities that have identified creativity as a strategic factor in sustainable urban development. York is a hotbed of creative talent and digital innovation; the creative industries represent the fastest growing area of the York economy, making the city an ideal events destination for the creative sector. With a plethora of art galleries,

museums and unique creative venues such as SPARK:York or many of the historic halls and churches, creativity is front of mind in our amazing city to help you find a unique event venue that will leave a lasting impression.

Science and innovation

York St. John University and University of York are regularly voted as two of the best places to get a creative degree, as well as being in the centre of a unique circular bioeconomy innovation cluster. The city’s knowledge-driven economy is among the strongest in the UK with a solid reputation for research, development, innovation and academic excellence. Both world-class universities provide a series of amazing on-campus venues for a wide range of events, from conferences to speeches to networking events.

WELCOME TO YORK

Rail

York sits at the heart of the UK’s largest rail cluster and is home to leading rail companies and innovative sub-sector specialists. Outside of London, no other city can match York for its rail connections and efficiency. With 140 direct rail connections and travel from London to York taking less than two hours, York is a well-connected city that’s easily accessible from all across the UK, and is also home to the National Railway Museum, an ever-popular destination for visitors and an inspiring backdrop for business events with their large galleries and spacious halls.

Leisure

Between events, York has so much to offer. Visitors can walk across York’s walled city centre within 20 minutes, with iconic landmarks and popular awardwinning attractions dotted in between. Learn about York’s chocolate history, come face-to-face with Vikings at the JORVIK Viking Centre or explore one of the world’s most magnificent cathedrals.

There are over 500 4/5-star hotels within a couple of minutes’ walk from York train station, as well as plenty of delicious award-winning restaurants, bars, pubs and cafes within the city walls for visitors to truly make the most of their time in York.

Make It York is working with venues in and around York to create a safe and welcoming place for delegates to return to: we’re here to help you plan for future events, offering free impartial advice and an in-depth, local knowledge of the city and surrounding area. Find your perfect venue with ease with their free venue search tool.

For more information contact info@visityork.org

Hi Kevin! So, how did you get started in cheffing?

I was always surrounded by home cooking, Sunday lunches and family orientated dinners. We lived next to my grandmother so we were in the habit of inviting family and friends over for dinners and helping each other cook.

That being said, my intention was to go in a different direction, I was studying at secondary school to become a pilot or engineer, but after my exams, my father helped me get me a job at a new restaurant opening in our village for some pocket money, and after a very short while in their kitchens I realised that this was the career I wanted to pursue. Come the start of the new term I did my first day at high school and immediately knew it wasn’t for me and cheffing was my calling. I returned to the restaurant for one year, then went to college and completed a course in hospitality.

Tell us about your role at The Grand?

I oversee all of the food and beverage offering at The Grand in our dining outlets and corporate facilities. Just over a year ago, our fine-dining restaurant, Legacy, was launched and has recently been awarded three-AA rosettes. We are currently working on something really exciting for Legacy, to elevate the guest experience even further. We also have constantly evolving menus in each of our outlets, as the produce changes with the seasons we revise our menus to respect that. I am also passionate about being present with our suppliers, forging a relationship with them and working with them to honour their produce.

Plate Up!

Kevin Bonello is Executive Chef at iconic The Grand, York. He takes us behind the scenes of the event catering at the hotel and defines the inspirations and signature style behind the venue’s corporate catering.

Are the considerations for corporate event menus different to the requirements for leisure guests?

For corporate events you’ve got to consider each individual event and consider the practicality of dining style whether it be flying buffet, seated, a coffee break, stand up, or an afternoon tea break, for example, if it is a standing buffet delegates need easy to eat and hold. We also take in to account the numbers and the time of preparation for each dish.

In terms of the actual food, it depends on the event, however we are conscious of providing dishes that leave delegates feeling satisfied but not sleepy or low in energy for the rest of their day. For example, a pastadish wouldn’t necessarily be the best option mid-conference as it could lead to a mid-afternoon slump!

Who and what have inspired your signature style?

I come from Malta, a Mediterranean country surrounded by sea, so I was always exposed to good vegetables, excellent fish, and

shellfish. I had my training in France, Italy, and America, so they have definitely influenced my Mediterranean style, incorporating French techniques and umami flavours.

There are a few chefs that I have worked with that have influenced me greatly, but one particular, Éric Fréchon at La Bristol, stands out. I worked with him in Paris and he is iconic, incredibly talented but very down to earth.

NorthinBrief

Long Queues Solved

Queues for the women’s toilets at outdoor festivals and events are swiftly becoming a thing of the past, with the UKs first squat and go urinals now a permanent fixture at UK events. This year, PEEQUAL will be at 30 UK events, with plans to trial the urinals abroad. Women can expect shorter queues at Glastonbury, Greenman, and We Out Here.

Last year, the start-up PEEQUAL helped relieve tens of thousands of women at over 15 large events – including the London Marathon, Wilderness and WOMAD. Now PEEQUAL Founders Hazel McShane and Amber Probyn have declared that shorter waits are here to stay, as their queue-slashing urinals become the gold standard for UK events.

Amber said: “The genie is out the bottle. Why wouldn’t events that claim they are inclusive, sustainable, and gender equal also have PEEQUAL urinals? They are becoming must haves.

“When we went to festivals, Hazel and I had to decide between joining a ridiculously long toilet queue or getting food. Now we no longer have to choose. Women’s urinals are finally creating pee equality and that makes us very happy!”

Increased Productivity for Hybrid Workers

Most event professionals think the shift to hybrid working has increased their productivity and improved company culture according to the recent release of a new event industry survey by Northstar Meetings Group. The results show a majority of 87% of participants now work from home for either part of the week (61%) or entirely remotely (26%) with only 13% working full-time in office-based roles. 72% said they were happy with their working arrangements and 58% associated the increase in hybrid working with feelings of increased productivity.

Other key conclusions from the survey showed that hybrid working is largely interpreted as only going into the office two to three days a week and that hybrid working has led to a more positive impact on company culture.

Entrepreneurs Event Returns to Leeds

Returning to Leeds Dock for its second year on 5th to 6th June after a successful inaugural event is Climb24. The only northern festival of innovation, industry, and investment, Climb24 invites you to get involved in the conversations today which will shape the business landscape of tomorrow. Touching on topics such as tech, sustainability, and diversity from over 200 speakers from influential roles in companies such as Sony and Microsoft there’s something for everyone to learn at this event.

Invested in promoting local talent behind the scenes, Founder of Climb24 Gordon Bateman

says: “This year we’re going to bring a number of young people from disadvantaged backgrounds to the event and to meet some of our speakers to talk about different career options. Our speakers come from all around the world with very different backgrounds themselves, so they can use that opportunity to be inspired and learn about jobs they might not even know exist.”

Highest Turnout in Ten Years

KBB Birmingham 2024, the UK’s largest dedicated kitchens, bedrooms, and bathrooms exhibition, has announced the highest visitor turnout in ten years, following its four day-event. Held at the NEC, the event recently attracted over 17,150 visitors including over 7,000 retailers, who visited the 320 exhibitors from across 26 different categories on the show floor.

Jon Johnston, KBB Sales Director said: “We would like to thank all our colleagues in the KBB industry who have made this year’s event such a success. The show has reached new heights with a broader range of exhibitors than ever before, who have presented innovative, multi-faceted stands, appealing to a wide reach of audiences across different sectors. We are delighted by the positive feedback we’ve had from visitors and exhibitors alike.”

Roadshows Rise Predicted to Trend

Lime Venue Portfolio (LVP) have identified that roadshows are increasing meetings and event performance across its properties according to new data. Roadshows are a type of marketing event wherein the brand travels to multiple locations to promote a product, service, brand, or purpose. LVP’s enquiries for roadshows have doubled in the first quarter of 2024, making 16% of its overall enquiries.

This follows a trend of decentralising traditional meeting formats shown at its recent Meeting of the Future research, in favour of reaching audiences through multiple events in different locations. The budding trend also connects to the on-going event industry inclination toward adding locality to events and ensuring event organisers considerately root their event in the community in which they choose to host it.

Budget Hints Toward Smaller Events

The UK conference and meetings industry has shown to continue its upward trajectory in quarter four 2023, resulting in the highest number of events hosted in November last year according to the Events Economy Tracker Report made by The Business of Events which used data collected by Venue Performance.

Though forward bookings displayed a slight decline in December, a trend toward shorter lead times was shown regardless of the slight increase in total during quarter four. Events were predominantly comprised of meetings

which preceded larger conferences, a pattern which mimics the 2022 data which showed meetings to consistently outnumber conferences by more than two to over the year.

The average number of delegates in attendance during quarter four 2023 also increased to 69 which was up from 36 in quarter three. This presented a yearly average of 59 delegates per event further emphasising the new trend in smaller events.

APBCO Festival Tackles Industry Issues

The Association of British Professional Conference Organisers (ABPCO) is set to host the 2024 Festival of Learning at the Scottish Event Campus (SEC) in Glasgow on 29th and 30th April. This year’s theme, “Fit for the Future,” encapsulates ABPCO’s mission to equip the industry with the foresight and tools necessary to navigate the challenges and opportunities that lie ahead.

One of the standout opportunities during the festival is the Invisible Cities Walking Tour of Glasgow, offering attendees a unique opportunity to explore the city’s rich history and culture. This interactive tour not only serves as a networking opportunity but also as a reminder of the importance of cultural appreciation in event planning.

The second day of the festival delves deeper into the current core issues. Sessions like “Event Power – A Force for Good” and “The Winning Combination: Balancing Technology & Human Expertise in Events” highlight the dual importance of societal impact and technological integration in event management. These discussions provide valuable insights into leveraging events as platforms for positive change and innovation.

The festival will conclude with a keynote by Dr. Tharaka Gunarathne, focusing on enhancing productivity and reducing stress through cutting-edge brain science. Heather Lishman, ABPCO’s Association Director, summarises the event as “a unique opportunity for professionals to explore future trends, network with peers, and drive positive change in the industry, a landmark event for those committed to excellence in event management.”

For more information and to register, visit the ABPCO website Abpco.org

B Green

Pauline Beattie, Sales Director at Conference Care gives an insight into gaining a B-Corp certification.

Since Conference Care recently became B Corp-certified I’d like to share some thoughts on our experience of this as many other industry organisations are considering embarking on the journey. Gaining the B Corp status is rigorous. It comprehensively evaluates a company’s governance, community engagement, environmental practices, and customer relations. We had to demonstrate tangible, positive impacts across multiple dimensions of our operations, not only showing that we prioritise people, planet, and profit equally but also take an evidence-based approach to our sustainable practices and community contributions.

The company’s internal ‘Plan-it’ team, a cross-functional group of sustainability champions, has been instrumental in driving initiatives ranging from community fundraising to advocating for

environmentally conscious event planning. The team consists of representatives from across the business who meet monthly to assess and drive forward the company’s sustainability goals.

Among the good practices which have helped us to gain B Corp certification is our carbon disclosure service. This allows our clients to select venues based on the estimated carbon output of events, and measure the carbon footprint of their full events portfolio, aligning it with the broader objective of reducing carbon emissions associated with event management. In addition, our consultancy service allows clients to reduce the carbon footprint of their event by on average 20%.

The B-Corp process was eye opening. We knew we did so much but documenting it has helped to understand how much

we actually do. Once we got the accreditation, we started thinking we need to do more! To be honest it’s been a really wonderful experience to do, and very motivational.

I will be sharing many more insights into our experience of gaining B-Corp certification at beam’s ESG Summit on 8th May at Unity Place, Milton Keynes. Register at Bbeam-org.uk/event/esg-summit-8may/

ClientNews

Jodrell Bank Introduces New Venues for 2024

Nestled in the heart of the picturesque Cheshire countryside lies a truly extraordinary destination. A blend of scientific marvel and unparalleled hospitality: Jodrell Bank, now a UNESCO World Heritage site, is an instantly recognisable icon.

At its centre, the Lovell Telescope has been exploring and mapping the depths of space since 1957, with the modern observatory home to four telescopes managed by the University of Manchester.

The Jodrell site underwent an exciting period of development and investment in 2022 which resulted in the opening of the First Light Pavilion. This award-winning visitor attraction, grass-topped dome, architectural conference space and café is set in the serenity of a 35-acre world-accredited arboretum and orchard planted by Sir Bernard Lovell.

The Star Pavilion, a 200-capacity seated auditorium with floor to ceiling windows, offers delegates breathtaking views of the iconic 250ft Lovell Telescope, which rotates against the backdrop of the suite.

The site is also home to one of the UK’s first curved planetarium cinemas with nine digital projectors creating and immersive 3D experience that transports guests to distant galaxies offering an out-of-thisworld experience. With seating for 140 it’s a truly impressive and immersive screen for private viewings, films, lectures and more. Jodrell Bank is more than just a place for your company’s gatherings and events — it’s a gateway to exploration and discovery and a unique day for your guests to remember.

Jodrellbank.net

20 Years On

With new toilets and trucks on order but not delivered, back in March 2004 Clive Owen, Mark Pelzer and colleagues were in a flush. Thanks to Graham Nixon at Nixon Hire who helped them out for a major order, they drove to collect stock from Newcastle and deliver to London, and fulfilled commitment and promise for Melvin Benn of then, Mean Fiddler.

Their determination ensured the success of that St. Patrick’s Day Festival which sparked the beginning of A1 Loo Hire and laid the foundation for the team’s reliability and convenience in event sanitation.

A1 Loo Hire extends its sincere thanks to Melvin, now of Festival Republic for his unwavering support over the years and to this day, along with Graham for loaning the toilets and trucks they needed.

Celebrating two decades, A1 Loo Hire reflects on its beginnings from zero toilets, to now with over 7,000 and expresses gratitude to all who have provided support along the way.

A1groupuk.com

Sixth Win for Hilton Glasgow

The Hilton Glasgow has won The World Travel Award for Scotland’s Leading Business Hotel for the fourth consecutive year. This marks the venue’s sixth win in total as the venue also won in 2017 and 2018.

With such phenomenal facilities, it’s no wonder Hilton Glasgow has won the award so frequently. The brand new, elegant, dazzling, and functional Grand Ballroom, equipped with the latest technology, is set to attract some of the most famed events, conferences, and meetings of the country. The Grand Ballroom has the ability to be transformed into the space clients need to achieve their goals and create the successful event they imagined. It is the ideal venue for a variety of meetings, exhibitions, conferences, or team building activities. The space lets clients take control, while enjoying the modern look and exclusivity. Equipped with the latest technology the Grand Ballroom’s animated wallpaper and LED lighting changes the way branding can be added to the room or create a multitude of atmospheres.

The dedicated Ballroom pre-event area promotes networking, connectivity, and unique feel-good breaks to give attendees more of what they want – healthy foods, innovation, and a chance to make an impact.

It’s the perfect space for any event, from day conferences to evening dinners. With experienced and friendly staff available to help make the experience special, your event will be one to remember.

Hilton.com/glasgow

Bring Dino Magic to Your Event

To generate footfall for your event, have a chat with RentaDinosaur. Established in 2015, RentaDinosaur is the largest specialist Dinosaur Show company in the UK and leaders in providing professional entertainment and magical encounters with its amazing life-like dinosaurs – sure to give the most memorable day ever!

The team of professional puppeteers, comedy actors, and expert Dinosaur Wranglers will bring fun-filled, feel-good family entertainment with their famous interactive show: “How to Train your Dinosaur” including education, slapstick comedy, and original singalong songs.

RentaDinosaur is known for providing top quality entertainment for all ages with its vast range of dinosaurs, including the biggest live

Stegosaurus in the UK! The team of expert puppeteers bring the dinosaurs to life, with realistic dinosaur movement and behaviour. They’re friendly and flexible and will always go the extra mile for you and your guests.

Bring some dino magic and mischief to your event! Rentadinosaur.co.uk

Catering Company Celebrates

A decade ago, a dream was born – Blue Pepper Catering emerged onto the scene, igniting taste buds and setting the stage for a decade of culinary innovation, impeccable service, and unforgettable moments.

As it marks its 10th anniversary, Blue Pepper takes pride in reflecting on its journey, celebrating its achievements, and expressing its gratitude to all who have been part of its remarkable adventure. Since its humble beginnings, the company has evolved into a beacon of culinary excellence, known for an unwavering commitment to quality, creativity, and exceeding expectations.

From intimate gatherings to lavish affairs, each event has been an opportunity to showcase a passion for food and hospitality, leaving a lasting impression on every palate and heart. Behind every exquisite dish, flawless event, and satisfied client stands a team of dedicated professionals whose talent, dedication, and hard work have been the driving force behind its success.

The team’s visionary chefs continually push the boundaries and presentation to the diligent staff who ensure every detail is executed flawlessly.

With a renewed commitment to excellence and a passion for culinary perfection, Blue Pepper Catering is poised to continue delighting taste buds, exceeding expectations, and creating lasting memories for many years to come.

Bluepeppercatering.co.uk

Be Our Guest

We explore how to enhance your guest experience, with opinions from two experts, Sonya Cook, Co-Founder of The Guest Project, and Matthew Lamb, Director of This is EventoS.

Sonya Cook is the Co-Founder of The Guest Project, a business dedicated to improving delegate experience: “Surveys are probably the most common method that any guest facing business would use to measure their guest experience. While those are great and have their uses, they only really provide a small snapshot of the entire guest journey, as it really is just down to those people who have the time or can be bothered to fill them out. They’ll focus on either the really good points or really bad points, but actually that won’t uncover what we like to call the ‘micro-moments’. Some of those micromoments can be nearly invisible, but they’re actually pain points which could very easily be quick fixes to improve your guest experiences.

Embrace the changes that are happening and be prepared for the new reality of a delegate experience.

“The way to get a proper full picture is to carry out an in-depth review that covers every single micromoment and touch point along the guest journey, which is what we do. That way we ensure that we unearth the more invisible micro-moments and provide solutions to those. It can also highlight the magic moments which make your guests really happy and can help keep your staff motivated.”

Matthew Lamb, Director of This is EventoS, a customer experience consultancy, explains what he thinks delegates would like from events: “The idea of ‘experience’ has changed significantly. In context of conferences, a change has happened. Delegates are no longer just looking at exhibition stands but the consideration of erected spaces, opportunities for networking and of course the coffee stations. Delegates still want and need four things: networking opportunities, free tea and coffee or snacks, speakers and (to an extent) free stuff. The presentation of these aspects has evolved and continue in evolvement.”

Feedback you receive from delegates is an extremely valuable resource when looking to improve their experience, as Matthew adds: “A delegate will feedback through social media, surveys and word of mouth about the experience that an event organiser constructs for them. You are choreographing an experience for them to meander through and need to create an inclusive environment that takes into account – them. Not as a delegate but a person. Embrace the changes that are happening and be prepared for the new reality of a delegate experience.

“You can map out and control the guest experience right from registration to post-event. You should be thinking ahead to what everyone is going to need before they get there. The level of communication they need, the amount or signage so they can get straight into the queue and through quickly to make it stress free and pleasant experience.”

WELCOME TO SCOTLAND

VisitScotland Business Events highlights

Scotland’s charms as a the complete event destination.

VisitScotland Business Events’ and several new partners represented Scotland at one of the north of England’s leading industry events, CHS Leeds, at the Royal Armouries Museum on 23rd April. We caught up with VisitScotland Business Events’ Business Development Manager – UK, Theresa Steven who discusses the benefits of representation at the event.

New partners

CHS Leeds continues to be one of our key annual events and a chance to meet with new clients from across the UK as well as providing the opportunity to speak with familiar faces and existing clients.

For the 2024 event we were delighted to be joined by seven partners on the stand including National Museums Scotland; Crossbasket Castle; The Clydeside Distillery; Sheraton Grand Hotel & Spa Edinburgh; Trump Turnberry; Dalmahoy Hotel & Country Club; and University of Edinburgh Hospitality & Events Collection. This collection of partners provided an insight into the incredible variety of Scotland’s meetings and events offering for attendees. National Museums Scotland, The Clydeside Distillery and Crossbasket

Castle attended CHS for the first time and in partnership with VisitScotland showcasing the range of stunning and unique event venues from our new partners.

Unique Scottish venues

The Clydeside Distillery is a special destination. Glasgow’s first dedicated single-malt distillery in over 100 years, this beautiful distillery sits on the banks of the historic river Clyde and provides numerous options for unique events. From exclusive use of its unusual spaces to whisky tastings and tours, every aspect of an event at Distillery is expertly planned and tailored to the client’s individual needs.

Situated just outside Glasgow and surrounded by peaceful countryside is the luxurious 17th century Crossbasket Castle. Crossbasket offers an opulent backdrop for a range of different meeting and event requirements. From its renowned Michel Roux Jr restaurant to its lavish rooms and array of activities and attractions available on the doorstep, Crossbasket is a tranquil retreat for a meeting with a difference.

Finally, National Museums Scotland cares for collections of national and international importance and provides a range of spectacular and awe-inspiring settings for your next event, whether a gala dinner, corporate meeting or film set. Exhibits can also be incorporated into events, either to highlight a theme or provide a memorable and thought provoking setting for guests.

CHS Leeds is always a rewarding show for us, there was a real buzz on the show floor, and so much enthusiasm for what Scotland can offer as a unique and varied events destination. It is always exciting to explain the scope of our offering and help delegates create memorable experiences, whether a conference, meeting, incentive trip, or corporate gathering.

Businessevents.visitscotland.com

exceptional in every way

royalyachtbritannia.co.uk AA

Flexible spaces for ambitious minds

• Choose your venue: Purpose-built conference facilities and historic venues

• Edinburgh: Easy access and iconic sights on your doorstep

• Flexible and inspiring: Whether it’s an intimate gathering or a large conference, we’ve got a space that fits

• Accommodation: Make the most of the University of Edinburgh hotels and campus accommodation

• Expert support: Our event experts handle everything from catering and technical requirements through to event management

www.uoecollection.com/conferences-events/

Edinburgh’s luxury floating hotel, fingal.co.uk

• 15ft Samsung LED video wall

• Shure table top and Sennheiser wireless microphones

• PTZ camera with pre-determined multi-positional focus

• Fully networked Q-Sys system

Michael Gourlay | Business Development Manager

T 0141 951 6006 E

michael.gourlay@goldenjubilee.scot.nhs.uk

Glasgow’s specialist 4* Conference Hotel

170 Bedrooms (deluxe as standard)

15 flexible meeting spaces for up to 250 delegates theatre-style, 140 cabaret-style and 60 Boardroom

Competitive Day Delegate and overnight rates available

Amenities include 4k screen in each conference room with HDMI connection, free conference Wi-Fi and stationery

Fully equipped gym with 15m pool, sauna, steam-room and jacuzzi

Glasgow based venue, Platform, talks us through its revamp and immersive relaunch event delivery after being acquired by events management company, Camm & Hooper.

Located in the heart of Glasgow city centre, under the iconic Argyle Street Bridge, also known as the Glasgow landmark “The Hielanman’s Umbrella”, Platform is a unique venue steeped in local history and community spirit. In recent months, the venue has seen a remarkable transformation, most notably with the conversion of one of its arches into a bar and small plates dining area, now aptly named Platform One.

Making use of your venue’s unique charms is a great way of drawing in new business, encouraging in new delegates, and overall enhancing the value of your event for delegates. In leveraging the original charm and historic location of Platform; brass, brickwork, and steel have been balanced with soft furnishings, ambient lighting, and cosy booths to create the perfect backdrop for extraordinary events.

The sophisticated come urban space has also been updated with high seating, Chesterfield sofas and button-backed armchairs – each designed to complement the forest green gantry bar carefully positioned to make room for live music, creating a cohesive environment to draw in delegates.

ESG policies are a cornerstone of doing modern business, particularly in the events industry, which boasts a phenomenal impact on communities surrounding its events. In Glasgow, local members of the community have been able enjoy the venue’s soft transformation while indulging in newly introduced global small plates, all made with local, fresh produce that capture authentic tastes from around the world –cleverly coupled with Camm & Hooper’s famous signature cocktails.

A launch event for a new or updated venue can really get the word out and build some brand awareness. In an ambitious nod to Scotland’s rich tapestry of culture and innovation, Camm & Hooper invited the who’s who of the event industry to explore Platform’s expansive, 35,000 sq. ft multiroom setup through an experiential event showcase titled ‘People Make Platform’ on 18th April.

Such events are also an ideal opportunity to cement the venue as part of the local community. The immersive launch event encapsulated the essence of Glasgow’s

vibrant community and celebrate local suppliers and friends of Platform, including urban art installations by contemporary artist Ross Muir Art — famed for his unique use of Adidas tracksuits and paintings inspired by art history — alongside up-and-coming Glasgow-based sculptor, Council Baby.

Of course, a launch event for a venue is a fantastic chance to show off exactly what the venue itself is capable of. Event professionals attending had opportunity to witness Platform’s adaptability first hand, with live music performances throughout the evening. Renowned party curators We Should Hang Out More, poptastic indie disco DJs Pretty Ugly Club, and local band The Lines will be lighting up Platform, all complemented with a mouth-watering selection of street food and signature drinks.

The event will be the first of many to be hosted at the prime Glasgow location, with plans for further development already in the pipeline, together with a new kitchen and additional seating area on the horizon.

Platformgla.co.uk

Update your spring summer wardrobe by catching up with this season's trends.

WHITE DRESSES

Et Vous Broiderie Dress | Matalan | £38

Though usually reserved for one special day, white dresses are making a statement on the runway this year. The simple shade gives a classic look to the garment and really allows you to choose fabrics which have elaborate details and patterns. This dress from Matalan has a clean-cut collar, buttons, a tie at the waist, and laser cut flower patterns but altogether it comes off as chic and minimalistic.

Matalan.co.uk

FLORALS

Tree Of Life Narrative Silk Square Scarf

Fable England | £80

Though floral patterns always come around every spring, this year’s catwalks are giving this predictable look a groundbreaking twist. Instead of floral print on dresses why not try to incorporate flowers in new ways such as broches, a statement choker necklace, or in a luxurious scarf like this one from Fable England. Depending on the size of your scarf, you can wear it traditionally around your head, as a headband or headscarf, or tie it to your handbag strap to bring the details of your outfit together.

Fableengland.com

SHORTS

Linen Pleat Blue Short | Oliver Bonas | £25

Short shorts are officially in! Straying away from your typical denim, runways saw short shorts in several variations from tailored suit shorts worn with an oversized blazer, to colourful beach shorts. These pleated blue shorts from Oliver Bonas are easy to style for those wanting to experiment with shorts since the pleats can make it look like a skirt. Excellent for a warm day at the beach, these linen shorts are comfortable and more practical than a skirt.

Oliverbonas.com

CRAFT

Khaki Sleeveless Crochet Hem Midi Dress

Roman | £40

Craft fabrics and embellishments are taking over spring and summer fashion. This could be with a touch of embroidery, pom poms, feathers, or with crochet details like in this dress. Craft details can give your outfit texture and an unexpected flare depending on how out there you wish to go; you might be surprised to find that you already have craft details in your wardrobe in woven bags or wedge heels.

Roman.co.uk

SPORTSWEAR

Second Skin Leggings | Lola Starr | £70

Sportswear influences have continued in this year’s spring fashion. This year leggings, especially ones with a cropped hem, show a continuation of last year’s biker shorts trend. They can be worn to soften formal pieces like leather pumps or an oversized blazer.

Lolastarr.co.uk

Discovery Point and RRS Discovery

At the heart of Dundee’s waterfront with stunning views across the River Tay, makes an ideal venue for any event.

• Tailored venue hire

• Locally sourced menus

• Top-class technology

• Dedicated team

• Next to train station

• Hotels nearby

A truly unique setting overlooking Captain Scott’s Antarctic research ship Discovery –book your unforgettable event today!

conferences@dundeeheritage.co.uk / www.rrsdiscovery.co.uk 01382 309060

PHOTO: JOHN POW PHOTOGRAPHY

In the Bag

Virtual delegate goodie bags can tick many boxes for event planners as we move towards a sustainable future.

Audience engagement is a top priority for successful events, with accessibility and sustainability always a consideration. Virtual goody bags can deliver all three for busy event professionals. A modern, sustainable twist on the traditional delegate bag, the bag is designed to be tailored and branded for any event and allows event organisers to share sponsors’ and exhibitors’ promotional goodies including product discounts, vouchers, competition prizes, exclusive content, and digital downloads.

Founder of digital bag provider Swagable, Catherine Grinyer says: “While running a virtual conference a couple of years ago we couldn’t find any accessible digital event bags anywhere. So, we called in the tech experts and built our own. We have over 20 years expertise in conference planning with 15 of those specialising in creating accessible events.

“Personalised, useful swag is often the missing piece of the puzzle, and we want to help make everyone’s event easier and little bit better, with our new virtual swag

bags. We’ve tested Swagable with digital accessibility experts to ensure everyone can benefit.”

No nonsense

The virtual swag bag enhances the delegate experience at in-person, virtual, and hybrid events equally, giving every delegate the same rewards whether they’re attending online or face-toface. The no fuss solution makes life easier for event organisers too without the need for shipping, storing, or stuffing traditional delegate bags and it’s more environmentally friendly.

Paper-free

Event goodie bags often leave you with scraps of paper which stay on your desk, reminding you of the connections you made. With digital downloads you can transfer these notecards, keeping the important information in a more clear and concise way to be used when you need it. This cuts down waste and encourages event organisers to prioritise their on-site paper usage.

All in one

What’s more, with an easy to navigate app or website your delegates can find perks such as gift vouchers or competitions which they may have forgotten about. Not only will delegates engage more with your content, but an online system means you can review that post-event engagement to improve your next event.

Swagablebag.com

THE NORTH OF SCOTLAND’S ONE STOP SHOP FOR EVENTS, ENTERTAINMENT & EXHIBITIONS

www.elite.scot ◆ 01224-636363 ◆ info@elite.scot

Venue Hire Without The Drama

• Meetings & conferences from 10 – 500

• Exhibitions

• Award ceremonies

• Product launches

• Functions, dinners, dances

conferences@perththeatreandconcerthall.com

01738 472707 / 477732

www.perththeatreandconcerthall.com/venue-hire

EVENT HIRE IN THE HIGHLANDS

All your event needs in one place.

• Delivering throughout Scotland

• Competitive rates

• Everything under one roof

www.highlandcaterhire.com 01463 213363 07784 143157

Making your dream event come true

www.ghillieskitchen.co.uk

hello@ghillieskitchen.co.uk 01349 883089 07784 143157

• Private chefs for all occasion

• Castles, lodges and estates

• Locally sourced, sustainable

• Bespoke menu designed to every clients requirements

Make your meeting or event memorable, explore everything Glasgow has to offer and relax at the stylish Hilton Glasgow. hilton.com/glasgow

On the Move

Portable catering is the way to go for flexibility and convenience for your delegates.

Buzzibarista is a barista-standard coffee shop with a difference. Owned by Simon and Pamela Lea this portable catering company runs out of their electric Volkswagen ID Buzz. Taking their EV everywhere from venues UK-wide to the middle of vast open fields, catering for all kinds of events from conferences to team away days – their mobile business model displays how portable catering can secure a high-quality, flexible, and considerate service for your delegates no matter the location.

Portable catering comes in many forms: it could be a gin bar on wheels, or the current event industry trend, food trucks. These mobile and compact catering providers can have numerous positive impacts on your event, one of which is supplementing your venue’s in site catering with an overflow, Simon comments: “We’ve been hired to events where they have a café on-site. For example, one over in Wales called The Park in the Past they already have an indoor cafe but they hire us so we can be facilitating the other end of their park. So, from a catering perspective,

their delegates are very well looked after, and they’re offered a little bit more convenience.”

Complaints of high foot traffic to use facilities can shape your delegates perception of your event. Taking into account the reasons people will be using catering facilities, having dedicated services for each function can drastically improve your delegates’ experience. Moreover, if your venue is spread across a large area and only has one refreshment station, with portable catering you can position facilities where your delegates will need them.

Being in the right place at the right time is a major advantage, as Simon describes an event location which posed some challenges: “It was literally in the middle of nowhere, we had to go down a dirt track and across fields.” Pamela adds: “They were trying to show off this new tech because drainage is always a real problem in farms, but we were there to serve coffee to the farmers, drivers, and the people that were interested in buying.” It’s Buzzibarista’s portable, self-

sufficient, and electric elements which mean it is able to pitch up anywhere and serve coffee between four to six hours on a single charge, Simon comments: “We can deliver a really nice cup of coffee no matter where we are.”

Sustainability is on everyone’s lips right now. Using an EV is a great way to reduce your catering’s carbon footprint, though it’s important to be aware that mobile catering isn’t intrinsically more sustainable than in-house. Although, most mobile catering companies are independently led meaning sustainable changes can be implemented faster than large industries. Pamela says: “All our sourcing is as sustainable as it possibly can be, the cups aren’t just compostable, they’re domestically compostable and the beans are B Corp certified. We had some extra milk the other day because we didn’t use quite as much as we’d thought so we just went to do another catering event and we used it all up.”

Paper Lounge makes unique sustainable and transportable furniture which you can reuse for your next event or recycle. Founder Ashraf Dadabhoy speaks to us about the company’s new place in the event industry.

Furnishing your event comes with a myriad of concerns around logistics and your business’s carbon footprint. These concerns may be a thing of the past with an innovative solution seen at this year’s Confex. Paper Lounge specialises in reusable and recyclable event furniture which you can flat pack and easily transport to your next event. Used by companies such as Audible and The White Company, its concertina honeycomb structured paper means its benches can withstand the weight of multiple people and its stools can handle a weight of 100kg.

The portability of Paper Lounge’s products makes it a great piece of kit for the stand build or conferencing set up of any event professional, Ashraf comments: “It can be shipped very cheaply because it’s all in flat pack, our customers who want to take their event abroad can just fold it up and take it with them. No heavy, bulky plastic, wooden or metal stands, or plinths which take up a lot of room, our sofas and benches can be packed up and stored easily for the next use.”

Paper Lounge’s products encourage you to be creative with your space, create social areas or breakout rooms which can be assembled in seconds using its divider walls, sofas, and benches. Just because paper is known for being delicate, doesn’t mean Paper Lounge’s furniture can’t stand the test of time, Ashraf has also created products

which enhance the furniture’s durability such as felt tops for stools, pillars, and benches or plastic tops to enhance its tables. The only drawback is no outside use, for obvious reasons!

Perhaps the most enticing feature in the concept’s favour is its sustainable approach to event furniture. A major issue for event planners is what happens to their furniture after the event is over, Ashraf says: “All of our furniture can be recycled. After you’re finished with it you can re-use or just throw it straight into the paper recycling bin. We’ve also got a range which is made from recycled paper too which completes the sustainability cycle.”

Paperlounge.co.uk

While looking at new sustainable design ideas for producing his latest product Ashraf came across the paper structures which make Paper Lounge so identifiable. After getting some factories on board production began and two target markets began to make themselves a clear fit for Paper Lounge’s products, Ashraf says: “Obviously you can use them in your home, but the main two markets we looked into were visual merchandising for stores and the events, conferencing, and exhibition sector.”

NorthinBrief

ESSA Announces Summer Event

Taking place on 10th and 11th July at The Forest of Arden Hotel & Country Club, Coventry in conjunction with headline sponsors sponsored by BeMatrix and InEvexco, the ESSA summer event will first host ESSA’s AGM, providing an opportunity for members to reflect and learn from a variety of speakers and ensure their voices are heard by voting on the all-important matter of appointing the ESSA board for 2024/5.

An afternoon of exciting sporting activities will follow with teams from across the events industry battling it out to see who comes out on top, while also providing an opportunity for some networking away from the hustle and bustle of the show floor.

ESSA Director Andrew Harrison said: “The ESSA Summer Event is one of my favourite dates in the event industry calendar for many reasons. Not only is it an opportunity to connect with colleagues and friends, new and old, in a more relaxed setting, but it also provides ample opportunity for us all to gather and focus on the things that really matter in 2024 and beyond. It’s a perfect time to reassess, reconnect and ensure we are all on the same page about how we can continue to promote best practice and ensure our industry continues to strive to be the best it can be.”

The Mia Grows Team

The Meetings Industry Association (mia) has promoted Membership Manager Katie Cotton to the newly created role of Operations Director to ensure it continues to deliver value for members as it further expands and develops.

Cotton joined the mia team in 2008 and has a wealth of experience and knowledge of the association’s diverse membership, accreditation and assessments. Her understanding of members’ needs and expectations, developed over many years with the association, will come to the fore in this role.

As Operations Director, she will take a bigger role in leading the mia as it embarks on significant changes that will ensure the association and its accreditation continue to be known for one of value and credibility.

Kerrin MacPhie, Chief Executive of the mia, said: “We are delighted that Katie has stepped up to take on the operations director role. The promotion recognises both her experience and commitment to the mia over the past 16 years, and her passion for the wider business meetings and events sector.

“She has a proven track record of managing, growing, and supporting mia’s membership. During what has been a challenging period for the industry over the past few years, her steadfast care and support of members has made her a valued and well-respected member of the team.”

The Principal York Rebrands

Ushering in a new era, The Principal York hotel is set to become The Milner York, signifying a comprehensive reimagination of the hotel’s brand and positioning for staff and guests.

Inspiration for the new name, The Milner York, draws deeply from York’s railway history. The hotel’s namesake, William Milner, was the York Station foreman during World War II. As a keen member of the LNER first aid moment he entered a blazing station building in an attempt to obtain a box of medical supplies to treat air raid casualties, posthumously gaining the King’s commendation for gallantry.

To further reflect the rich tapestry of York’s railway heritage, the hotel’s Food & Beverage outlets will also be rebranded. The Refectory Kitchen & Terrace will become Peachey’s Bar & Grill, named after architect William Peachey of the North Eastern Railway who originally designed the hotel. The Swollen Gambler will replace The Chapter House, taking its moniker from railway pioneer George Hudson who was known to live an opulent life, and put York on the map as a major railway destination in the 1800s.

The hotel is spending over £2 million in property enhancement as part of the new brand proposition, including capital investment and internal refurbishment, with over £1.6 million of that total invested into implementing climate control air conditioning in the hotel’s 155 bedrooms and suites.

Wyboston Introduces Driving Range

Golfers can now play courses all around the world at Wyboston Lakes Resort since its Driving Range has been transformed and now features the latest in driving range software and technology.

The range, now named Pinseekers, features 13 heated bays, all with Trackman software. Each shot is tracked, and the data stored so that guests can monitor their progress over time. The software lets guests play virtual courses from around the world, set up competitions for long drive or nearest the pin and offers a wide range of games suitable for all ages and skill levels.

The technology at the driving range also now includes two robots, one to mow the grass, and the other to collect the golf balls. Full or partial use hire will soon be available for groups with a variety of food and drink options.

Woody’s Lounge, an original new social seating area has been created for guests and clients wanting space to socialise and relax in a fun environment.

The refurbishment has been done using recycled and reclaimed materials in line with the Resort’s commitment to be sustainable wherever possible. The wood used to create new bays, features, seating and tables was all from reclaimed scaffolding materials.

Dale Shaw, Hotel Manager, said: “Local golfers, those working in serviced offices onsite, hotel, conference and training centre guests can all enjoy this great new facility either as a way to improve their golf at their leisure or as a social activity.”

AEV Board Gains New Members

Following the spring meeting for the Association of Event Venues (AEV) board held at the NEC, Birmingham on 20th March, the board has co-opted two new members. Rob Wicks, Managing Director, P&J Live and Andy O’Sullivan, CEO, Olympia London will join the board of 15 members to serve the association for the first time with immediate effect.

Prior to joining P&J Live as Managing Director, Rob was Commercial Director for Aberdeen FC and has two decades of experience fostering strategic sporting and events alliances internationally having delivered projects and events in 25 countries. Andy worked with the team and partners responsible for delivering a world class stadium at Tottenham Hotspur Football Club where he was venue director and director of hospitality and was appointed CEO of London Olympia in January 2024.

Isla Announces New Community Director

Ellie Ashton-Melia has been promoted to Community Director at isla, a non-profit organisation focusing on a sustainable future for events, where she will lead the strategy across isla’s Membership and TRACE communities.

Ellie will oversee a dynamic and growing membership and TRACE team. Ellie is enthusiastic about the journey ahead: “I am excited to lead isla’s community efforts and contribute to the growth and success of our Membership and TRACE communities, continuing to inspire the UK event industry transformation through its work. Our goal is to create an environment where event professionals will learn, connect, and collaborate, making them more confident to deliver sustainable events and stay on top of the latest developments and regulations.”

• Our wonderful baristas and bartenders become an extension of the client’s ethos

• Locally roasted coffee, locally produced hot chocolate melts, British wines and spirits available

• Creative and theatrical atmosphere added to events and exhibition stands

• Fully self-contained service – we take care of everything

• Fully branded experience; bar unit to cups and aprons

Contact us on 0113 460 2023 or hello@event-beverage.com for a free consultation to discuss your event www.event-beverage.com

Taking Care of Your Team

Philip Hopson, from The Event and Exhibition Beverage Company, shares his thoughts on the human element of running events.

Happy Team = Happy Clients!

Our five steps to a harmonious team!

1. Paying right – paying the living wage or above, is so important. While we all have a love of hospitality, having fiscal comfort goes a long way to job satisfaction too.

2. Humility – Everyone has good and bad days, if someone is struggling; work with them and help, rather than critique.

3. Benevolence – We teach every team member to treat clients like their grandmother! Simple manners go a long way and are noticed!

4. Rest – To deliver, a team needs to be well rested and refreshed.

5. Teamwork - Nobody, from Director to Kitchen Porter is above anyone or doing anything needed to deliver the task at hand.

Hospitality is one of the most challenging industries in the UK for employees. It is the third largest private sector employer and offers 10% of all jobs in the UK.

Event-beverage.com - Delivering Coffee and Beverages for Events and Exhibitions in the UK and Europe.

Two-Way Radios For Your Events

Communications are make or break for allowing an event to operate smoothly. DCRS has been hiring out two-way radios for over 30 years, and this has proven to be invaluable to a multitude of market sectors. Top of the list are event specialists and organisers, on both short and long-term hire contracts using Motorola Solutions two-way radios and systems including WAVE PTX.

With technical excellence and accreditations for quality assurance, health and safety, and product support, DCRS can offer exceptional client service by combining its technical and operational expertise, resources and commitment throughout your product and system’s lifetime. In recognition of this, the business has been awarded the Queen’s Royal Warrant.

Prior to your hire the team will offer you a full site survey and product evaluation to ensure that they provide the correct solution for you. Free demonstrations are also available. If required, DCRS can assist in providing your Ofcom licence, and if any problems should occur during your hire, the business offers a no-quibble exchange service.

T: 0800 043 2688

E: sales@dcrs.co.uk

W: Dcrs.co.uk

A New Language

The studio was the biggest income generator throughout COVID, but now it is closed as a dedicated space. Mark Kisby (Managing Director) explains why: “The studio was a great facility for the interpreters and clients alike. We could do full recordings of all languages and re-stream content with language audio, interpreters could co-locate to form fully functional working teams and the technical support was there to rectify any issues. However, as we have returned to in-person meetings the studio fell between two stools.

“On one side if the client had a good budget, they wanted the interpreters back in the room. It is the most reliable option as it will always be available to on-site participants should there be any issues online. Then on the other side if the client had lower budget the studio added a cost and they preferred remote interpreters working from home as being the lower cost option. So the studio fell silent, but we can still provide the service - it will be built up specifically for the event.”

Avdept.co.uk

Specialist audio visual supplier AV Department Ltd showed its versatility when pivoting to supplying language services to online events during the pandemic. The business did so successfully as it had an experimental remote interpretation studio already as a response to eco concerns and venue restrictions.

Venue finding specialist tobook goes from strength to strength as it celebrates its 30th anniversary.

As tobook celebrates its 30th year in business this year, the Midlands-based company recognises that its ongoing success stems from its understanding of clients’ needs and expectations, coupled with a commitment to exceeding them through offering exceptional levels of service.

Established in 1994, the venue finding specialists delivers precisely what its name suggests. The knowledgeable team sources venues all over the UK and internationally for meetings, events and training, ensuring that the client is in control at every stage of the process. By working in partnership with venues to ensure that every aspect of the brief is met, the team at tobook will only propose venues that have a proven track

record of service excellence, therefore ensuring that both clients and events are in the very best hands.

Alongside the venue finding arm of the business, tobook also operates a bespoke Accommodation Booking System for clients needing large volumes of bedroom accommodation, either in connection with their meetings and events or as part of their employees’ daily activity. Not only does the user-friendly platform make the whole process of booking accommodation a seamless and hassle-free experience for all, but it also empowers corporate travel organisers to efficiently personalise experiences, control costs and ensure compliance.

• FREE VENUE FINDING SERVICE WITH SUPPORT FROM BRIEF TO POST EVENT

• OVERSEAS AND UK EVENT FINDERS

• ACCOMMODATION – GROUPS, INDIVIDUAL & APPRENTICES

As part of its service promise, tobook also recognises the importance of nurturing relationships with existing venues as well as developing them with those that may be new to the market; it’s all part of the business’s commitment to delivery and clearly a strategy that has served it well. Through instilling a solid business ethos within her team based around client needs and exceeding customer expectation, it’s clear that Karen Guile, Director of tobook continues to take the business from strength to strength.

Congratulations to Karen and the team from us! tobook.co.uk

• DELIVERING THE PERFECT OPTIONS, AT THE RIGHT PRICE WITH EXCEPTIONAL CUSTOMER SERVICE

• OUR TEAM OF SPECIALISTS WORK WITH YOU, ENSURING YOU REMAIN IN CONTROL WE

• NEGOTIATING CONTRACTUAL TERMS AND CONDITIONS TO SUIT YOUR BUSINESS NEEDS

www.tobook.co.uk

enquiries@tobook.co.uk

01676 522868

Kelly McCormack, The Events Psychologist, explains how psychology can affect how delegates experience your events.

Event psychology is a multifaceted field that delves into the intricate workings of human behaviour, cognition, and emotion within the context of events. Whether brand launch or a corporate gathering, events have the power to shape individual experiences and collective perceptions in profound ways. Event psychology explores the psychological processes underlying how delegates perceive, interpret, and respond to various aspects of events, including why they would attend in the first place, and their memories post-event. By understanding the psychological dynamics at play, event professionals can enhance delegate satisfaction, optimise engagement, and create memorable experiences that resonate long after the event concludes.

Kelly McCormack, The Events Psychologist, is doing the legwork of digging through psychological research around the psychology of events and putting her findings into easily understandable bites on her Instagram: “I’ve been working in Event Management for about ten years now, and I have a degree in Psychology. I started thinking about my degree and hearing Event Psychology mentioned here and there. I started to look at the research that was out there and find some bits that were applicable to event management and made these into digestible posts that people could easily read. A lot of this stuff is kind of common sense and what people are doing already, but they wouldn’t necessarily know the psychology behind it. This is very much a passion project to support the entire events industry, for anyone to use.”

Elements of psychology can touch on every aspect of the event, from queuing to signage: “There’s a whole range of stuff

that can be done! One the main things to recognise is that it’s never one size fits all and they are always multiple opinions. There are many branches of psychology which come into it. For example, social psychology looks at the way people behave and are influenced, or there’s cognitive psychology which is how people process the information at your event, or positive psychology which is people’s attitudes to what they are doing. An example could be they are stressed or annoyed because they’ve had to queue to get in, so how does that affect how they experience the event once they’re inside?”

This research can also help you figure out what went wrong if an event doesn’t exactly have the impact you planned: “The way that people influence behaviour is very relevant to the management of events. If an event doesn’t go as planned, people will often look at the cost, but actually what the research in terms of the psychology of events is saying is: ‘No, bring it back to your attendees and how people think and behave.’ If you go changing the tech, for example, because you think the problem was there, and it was something to do with how your attendees felt, obviously you’re missing a trick there.”

Considering the psychological effects of each decision you make about your event can draw more delegates in: “One researcher said that it should always be a holistic approach when you’re doing your event design. So rather than thinking about the décor, or entertainment, the agenda has to be holistic and deeper than that, especially now in a post-pandemic world where people’s decision making is different, and delegates are really taking care with how they spend their time.”

In recent years the event industry, like many other industries, has undergone a significant shift towards sustainability and corporate responsibility. With growing environmental concerns and increasing consumer demand for ethical business practices, event companies are seeking ways to align their operations with values that prioritise people and the planet.

One powerful tool gaining traction in this movement is B Corp certification, which has gained enough traction that even big name brands such as Innocent drinks, The Body Shop, and Jamie Oliver are adopting it.

B Corporations, or B Corps, are for-profit companies that meet rigorous standards of social and environmental performance, accountability, and transparency.

They are certified by B Lab, a nonprofit organisation, after undergoing a comprehensive assessment of their impact on workers, customers, community, and environment. While B Corp certification is relevant across various industries, its importance in the events industry is significant.

Events, by their very nature, have the potential to generate massive environmental footprints and social impacts. From energy consumption and waste generation to transportation emissions and community engagement,

every aspect of event planning and execution can influence sustainability outcomes. B Corp certification offers a framework to measure, improve, and communicate commitment to sustainable practices.

One of the key benefits is its allencompassing approach to sustainability. Rather than focusing solely on one aspect, such as carbon emissions or waste reduction, B Corps assess their impact across multiple dimensions. This comprehensive evaluation encourages businesses to consider the interconnectedness of social and environmental issues and adopt strategies that address them in tandem.

For event planners, B Corp certification provides a roadmap for integrating sustainability into every stage of event management. From selecting eco-friendly venues and suppliers to implementing waste reduction measures and promoting community involvement, B Corps strive to minimise their negative impact while maximising positive outcomes. By following B Corp principles, you can create experiences that not only delight delegates but also contribute to a more sustainable future.

The certification enhances credibility

and trust among clients, partners, and stakeholders. In an increasingly competitive market where sustainability is becoming a deciding factor for consumers, having the B Corp seal of approval can differentiate your business from your competitors and attract environmentally conscious clients. It serves as a tangible demonstration of a company’s commitment to ethical business practices and sets a benchmark for industry standards.

In addition to its external benefits, B Corp certification can also have a profound internal impact on your business. By aligning your values with your operations, you can enhance employee engagement, attract top talent, and foster a sense of purpose and pride among staff members. Employees become ambassadors for sustainability, driving initiatives and inspiring others to embrace responsible practices both at work and in their personal lives.

Despite its numerous advantages, pursuing B Corp certification is not without challenges. The process can be timeconsuming, requiring dedicated resources and commitment from senior leadership. Additionally, meeting the stringent criteria may necessitate changes to existing practices and investments in sustainability

B Green

With so many event companies attaining B Corp status, we explore what the certification means and why your business should consider it.

initiatives. However, the long-term benefits far outweigh the initial hurdles, as B Corp certification not only strengthens the resilience and reputation of event businesses but also contributes to a more sustainable and equitable future for all.

The B Corp legal framework allows companies to protect their mission and ensures that you will continue to practice stakeholder governance even after capital raises and leadership changes.

After this consideration, the next step is to complete and submit a prospective B Impact Assessment. This assessment will allow you to identify the right policies and practices to put in place as your company grows. Finally, you must sign a Pending B Corp agreement and pay a one-time fee which will grant you a Pending B Corp status. After one year of operations you can choose to continue on your pathway to become a certified B Corp.

Venues, suppliers, and agents need to reduce their environmental footprint and enhance social impact and also gain a competitive edge in a market increasingly driven by values. As the demand for sustainable events continues to grow, B Corp certification emerges as a valuable tool for shaping the future of the sector.

Find out more at Bcorporation.uk

Line Up!

EASY WINS

Create boundaries

Crowd control experts at Disneyland found that when we’re in a default straight line we feel like we wait longer, making us feel more frustrated and impatient. The better alternative is a snaked line (like one you’d find in the airport), not only does this show that you’ve put thought into how long the queue will be and where exactly people will go, but it makes us feel closer to the venue and therefore more at rest that we’ll get checked in faster.

Own it

Make the wait a part of your delegate’s experience by embedding things for them to look at, buy, or engage with while they wait – remember, empty time feels like wasted time. You can entertain your delegates while they wait by putting up posters, quotes, or reading materials in your queuer’s eyeline; if you have a YouTube channel, put up a screen to loop your or your exhibitor’s videos. This is also a great opportunity to build upon your delegate’s

excitement to be there – you’ve spent months building the anticipation through marketing, tease them a little more.

Set expectations

Most of the time people are frustrated in a queue, not because they didn’t expect to queue, but because they didn’t account for how long it would take. By sharing the wait in queue time with your delegates their mind can be put at rest, better yet, if you can give them a way to check the live queue length before they arrive at the venue, they can plan their time accordingly.

Get tooled up

Having a reliable check-in software which is easy to use, secure, and has efficient customer support is a must. Choose from versatile check-in options, session check-in capabilities, and additional event functionalities like personalised agendas. You’ll also get good data collection opportunities to understand your crowd flow for next time.

Long lines to enter your event can put your delegates in a negative mood from the get-go, but with the right line management techniques and check-in software, you can rest assured that your delegates will begin their experience in a good mood.

SOFTWARE SELECTION

Eventmobi

Offering a flexible event management solution with a range of check-in options to fit your event size, needs, and budget, Eventmobi allows guests to check-in on self-service kiosks or with QR code scanning. What’s more, it also offers onsite badge printing and session checkin capabilities so you can track which sessions your delegates attended most.

Eventmobi.com

Cvent OnArrival

Cvent offers great on-site check-in with badge printing and attendance tracking. It’ll even do walk-in registrations and real time data reporting so you can keep up with the flow of delegates coming through your door. Its system can process different guest types or complex event set ups so you can rest assured that you can make it work for you.

Cvent.com

Eventleaf

Eventleaf is a great customisable tool, allowing you to embed your branding into your check-in service. Create an event site, send invitations, send reminders to guests, and allow them to register online, all in one place. Eventleaf will even let you send out surveys to your delegates to ask for their input.

Eventleaf.com

Rentadinosaur.co.uk 01689 862825 or 07757 162114 info@rentadinosaur.co.uk RentaDinosaur are the largest specialist Dinosaur Show company in the UK and leaders in providing professional entertainment and magical encounters with our amazing dinosaurs since 2015.

Our team of expert puppeteers bring the Dinosaurs to life, with realistic movement and behaviour. We’re friendly and flexible and will go the extra mile ensuring a memorable event. We

also runs art workshops, as she believes that art has the power to transform and connect people. That’s why she offers both bespoke art for the work place and team-building experiences that incorporate art.

Everyone I speak to is busy. Client requests are coming in thick and fast, and workloads mean that teams are time-poor while being expected to do ever more.

While the possibilities of AI can feel intimidating and hard to grasp, it’s worth thinking about how AI can be used as a tool to help free up time and resource. A lot of the conversation we have around AI hinges on how it could transform things in the future in significant ways (both good and bad) but while experimentation is being done in this space, we are a long way from ‘Super AI’ being accessible and widely available.

Time-Poor No More

Claire Fennelow, Executive Director of the Event & Visual Communication Association (EVCOM), explores the possibilities of AI.

There are, however, ways to engage AI’s current capabilities that are available and easy to use. We recently attended an event run by one of our members Shelton Fleming, in which they talked about how event organisers can use AI to further personalise the attendee experience, and to collect and analyse data – vital, but currently time-consuming, tasks. Our partner and event technology company Cvent backs this up in its 2024 trends report, where they also talk about using AIpowered matchmaking at events as well as AI-driven chatbots in the leadup.

While AI can also be used to generate copy and images, here event organisers

Time for Safety

Event Supplier and Services Association (ESSA) Director, Andrew Harrison, explores recent research which looks into health and safety sticking points in the industry.

Academic research into our industry is often few and far between, yet recent research into the science behind H&S for events, the first of its kind for the industry, not only provides some valuable insight, but also helps reinforce ESSA’s own goals in this area for the sector.

The research, conducted by Chloe Batchelor, Event Health & Safety Consultant and Behaviour Scientist, explored perceptions around safe working behaviour in the events industry. By interviewing and conducting research with various event professionals, including ESSA members, she concluded that five primary working resources were required for safe working behaviour – time, access, materials, plans, and people.

Lack of time, lack of necessary materials and a lack of more developed plans

were some of the most listed as areas of limiting opportunity. Moreover, the lack of easy access was the most cited reason for unsafe work behaviour in the study.

ESSA has been working hard to provide more opportunities for all to communicate these needs better, such as through the introduction of the ESSA Event Portal, our resource for organiser companies to use to support event suppliers, providing a central place for the supply chain to be able to better plan and design. ESSA is calling on the industry to now use this resource or lose a golden opportunity to improve communication.

Concerning time, tight turnarounds for events will always be an issue, but working quickly shouldn’t come at the cost of safety. Instead, as an industry, we should look at interventions that target

need to be careful. The recent viral and disastrous ‘Willy Wonka’ experience, which used AI images and text (featuring some really interesting spellings) to sell a false vision of the event which led to it being shut down and the police being called, is a cautionary tale of how not to use AI.

At this stage AI is a tool, and as with any piece of software or gadget, it’s worth exploring how it can be used to support time-poor teams on specific tasks.

Evcom.co.uk

opportunity, such as restructuring the environment where possible, to help ensure safe working even against time constraints.

We must therefore all become better at planning and communicating ahead of time and be safe in our knowledge and skills, many of which can be further honed and enhanced through ESSA approved H&S training courses to help support safer working.

Essa.uk.com

#fastlanedisplay

A1 Wet Waste is a leading drainage company specialising in effluent services across the UK. As well as working extensively on events for our Loo Hire operation, we also work closely with many other leading toilet and water companies throughout the construction industry, meeting our client’s individual needs with a fleet of specialist equipment and vehicles to transport and dispose of liquid waste.

Check out some of the best of Germany’s conferencing and event venues in the chosen cities hosting the Euro 2024 men’s summer football tournament.

CityCube Berlin | Berlin

Only a nine-minute drive from the stadium, CityCube Berlin boasts three levels of event space. Flexible partition walls on the lower level can create up to eight conference rooms of varying sizes for 400 to 3,000 delegates. For more intimate events and meetings there are 30 offices, suites, and meeting rooms to choose from. This central city venue also has great public transport links through its direct connection to the S-Bahn network, making it a must visit for on-location events and meetings.

Messe-berlin.de

ECC Berlin | Berlin

From conference to world congress, Estrel Congress Centre is the largest and most modern conference centre in Berlin. Boasting 30,000 sq. metres of event space the venue can hold up to 15,000 delegates and with flexible room concepts the

ECC can be adapted precisely to your needs. Providing extras such as in-house or outside catering, a supporting programme of spectacular musical entertainment, innovative event technology, and a wellconnected location, ECC Berlin is sure to wow your delegates.

Estrel.com

Kolpinghaus Conference Centre | Munich

Located near Munich’s central tourist location Marienplatz, the venue is ideal for meetings, conferences, and workshops

as well as larger exhibitions or banquets. Its smallest conference room can hold 10 delegates and its largest hall can hold up to 400 delegates, boasting plenty of seating arrangements, a four-channel sound system, and projection technology. With rooms filled with natural light, highquality equipped meeting rooms, and an exclusive catering partner, a flexible choice awaits.

Tagungen-muenchen.de

PHOTO: TRAVELARZ

ECC BERLIN | BERLIN

Haus der Bayerischen Wirtschaft | Munich

HBW Conference Centre has a room for all your meeting and conferencing needs. Spaced over three levels, the venue includes conference halls fit with digital technology and panoramic screening, meeting rooms which can facilitate video conferences, as well as an exclusive conference area with panoramic views of Munich. Easily accessible via Karlsplatz, Central Station, and Marienplatz HBW’s central location is a massive plus.

Hbw.de

Messe Frankfurt | Frankfurt

A mega venue comprised of four different spaces, Messe Frankfurt specialises in trade fairs, congresses, and events. Featuring 12 halls, a congress centre, gallery, and more Messe Frankfurt defines its exhibition grounds as a city within a city. Situated in the heart of Frankfurt and only a 15-minute drive from the airport, an easy destination to reach.

Messefrankfurt.com

Hamburg Business Centre | Hamburg

Hamburg Business Centre specialises in private offices and meeting spaces which, whether you’re hiring from a day to a month, you can consider your own. The centre has rooms tailored to conferencing, seminars, and co-working, all of which have reception and secretarial service, telephone services, and catering services provided. This venue is also just a 25-minute drive from Hamburg Airport and close to the city’s centre, making it a convenient location for business travellers.

Konferenzraum-hamburg.de

Curio-Haus | Hamburg

This event space has stunning interior design which will add interest and warmth to any event or conference. Its bright corridors, high ceilings, and hidden room are features which subtly hint at its historic roots as a meeting place for artists and intellectuals in the 1920s, yet its modern furnishings and technology make it feel fresh and modern. Choose from a wide selection of rooms over its four floors, ranging from intimate spaces which can hold 35 delegates up to large halls which have a capacity of 590 delegates. Situated in Hamburg’s city centre this venue oozes style and sophistication.

Curiohaus.de/en/

Villa Trufanow | Leipzig

In Leipzig’s conference villa, Villa Trufanow can host your conference in luxury and style. With catering available and plenty of spaces for small to medium-sized meetings and conferences, each meeting room has a flatscreen tv and state-of-the-art webinar technology. You won’t be compromising all this quality for convenience, Villa Trufanow is only 15 minutes away from the airport and is five minutes away from Leipzig’s centre or old town.

Villa-trufanow.de

Congress Centre Leipzig | Leipzig

Congress Centre Leipzig (CCL) is one of Europe’s most modern conference centres, welcoming national and international guests to its conferences and business events. Ranging from halls to seminar rooms, all rooms in the CCL can be used individually or combined flexibly, from intimate groups to conferences hosting up to 1,196 delegates. The venue is only a short distance from Leipzig’s Messegelände (rail station) for delegates to easily access via public transport. Take a look at the venue and its spaces in advance on the website’s 3D show round giving you a flavour of the venue’s capabilities.

Ccl-leipzig.de

PHOTO: HBW-HAUS DER BAYERISCHEN WIRTSCHAFT

PHOTO: BODO KUBRAK

PHOTO: CONRAD NUTSCHAN

PHOTO: OMITS

19-20 JUNE 2024

Feeling a little overwhelmed?

We know the feeling. That’s why we offer a place for you to tackle your challenges and dive into the world of events, meetings and incentives in just a couple of days.

Take the time to save time themeetingsshow.com /register EXCEL

It’s amazing what you can achieve when you #TakeTheTime

Event professionals are urged to register for the event for the chance to help shape the future of business events through meetings with global suppliers, by attending thought-provoking education sessions and collaborating with like-minded individuals.

As always, the show will include additional features to enhance the experience –from entertaining stand activations and networking drinks to hands-on workshops and post-show FAM trips (for hosted buyers).

This year’s show features a broad spectrum of exhibitors from across the meetings and events sector and world, including destinations, destination management companies (DMOs), hotels, conference centres, venues, and technology suppliers, who can help you plan your next event.

Confirmed international exhibitors include destinations and DMOs Atout France, Estonia CVB, Visit Denmark, Meet Boston, Istanbul CVB, Destination Vancouver and Malaysia Conference and Exhibition Bureau, and hotels and venues Westin Grand Frankfurt; Portuguese Hoti Hotels, and Olissippo Hotels and Calgary Convention Centre.

Those closer to home include Destination Harrogate, Visit Wales, Axiom Hospitality, Q Hotels and Handpicked Hotels, while Warwickshire Golf Resort and Hotel The Belfry and Tourism Ireland make welcomed returns to this year’s show. And its not just venues and destinations, with event tech, suppliers and industry media including H&E North! Keep an eye on The Meetings Show

The Meetings Show gives us a preview of the two days of business, education, and networking set to take place at this years’ show in June.

Sneak Peek

website for a full list of exhibitors and sign up to the event app once registered to find who you want to meet at the show.

If you’ve found the last year overwhelming and require some focus, feel the need to brush up on your industry knowledge, or simply desire some inspiration, ensure you save some time to attend an educational session or two.

Canvas for 2025, Experiential Experiments Extravaganza and Innovation Showdown.

Do you want to widen your reach within the industry? The Meetings Show is the perfect place to make new connections while also strengthening existing contacts. Networking is a major part of the show’s DNA with structured opportunities, whether at the Hosted Buyer Reception (for hosted

The Meetings Show has partnered again with The Attendee Experience Company (atex) to curate its knowledge programme, offering 28 sessions across four key themes – Inform, Inspire, Innovate and Impact and featuring a stellar line up of expert speakers covering topics like event marketing, AI, creativity, experiential design and sustainability.

Confirmed sessions that will inspire and captivate include 9 to Thrive: Dolly Parton’s Guide to Sustainably Rocking Events and Meetings with Be in your Element’s Lucy Eden and From Zero to Event Hero: AIPowered Event Creation in 30 Minutes with Nick Rosier.

Following its success in 2023, The Blank Canvas stage is also back in 2024 to provide a more hands-on learning experience. Sessions planned over the two days include the Neurodiverse Design Challenge: Creating the Blank

buyers only) or post-show drinks on dayone allowing for formal introductions while there are plenty of chances for more serendipitous meetings over coffee, in the Blank Canvas, or in the Hosted Buyer Lounge (for hosted buyers only).

To find out more about the buyer, hosted buyer and visitor registration options at The Meetings Show 2024, visit: Themeetingsshow.com/register

We’ll see you there!

Adrian Salamon Magic

Yorkshire’s corporate event magician. Entertainment at awards, parties, & events. Stunning close-up magic that will leave you with a lasting impression.

Call: 07849 123560 Email: contact@yorkmagician.co.uk

Website: www.adriansalamon.co.uk

All Souls Bolton

All Souls’ is a beautiful historic church (Grade II*) that has been converted for use as a conference, office, learning and community space. As part of this work, the original building was carefully restored.

Renovation work began in September 2013 and was completed November 2014. Why not book your meeting or event with us?

All Souls-Bolton, Astley Street, Bolton, BL1 8EY 01204 385868 | info@allsoulsbolton.org.uk www.allsoulsbolton.org.uk

Hinsley Hall is set in tranquil grounds close to central Leeds and offers is suitable for a range of events including conferences, meetings and training courses.

0113 261 8000 | generalmanager@hinsley-hall.co.uk www.hinsley-hall.co.uk

Hotel Football

First Direct Arena

May 2023

Hotel Football isn’t just tremendous because of its proximity to Old Trafford Football Stadium. We strive to create a refreshing approach to business by offering memorable experiences in unique settings. Our Meet with Meaning programme will help your next event to make a difference.

Jessica Southworth, Director of Sales & Marketing, Jessica.Southworth@hotelfootball.com

Lightmedia Displays

Since 1997, Lightmedia Displays has provided diverse LED screens for outdoor and indoor events, including modular and mobile options. Their fleet includes truck-mounted screens (12-45sqm) with dedicated production suites and generators. Lightmedia also offers over 100sqm of advanced 3.9mm modular LED screens with exceptional pixel pitch.

Leeds London | 0333 600 6000 | sales@lightmedia.co.uk www.lightmedia.co.uk

MEANINGFUL EVENTS WITH AN ON HAND BAKERY, RESTAURANT AND BAR Built with culture and sustainability at our core and operated on renewable energy sources. We are Edinburgh’s f irst purpose built net carbon zero event spaces.

Steve Messenger, Managing Director of RedRoute International, explains how your event data can drive future sales.

Data is the world’s most valuable resource, and the types of data

you collect at your event have a significant impact on the value you get from the event overall. The majority collected at events is about the running of the event, focusing on operational aspects such as ease of access or quality of services available. Steve Messenger, Managing Director of RedRoute International, explains there’s more to

As well as reviewing the operational concerns post-event, it is also vital to explore the impact your event had on your delegates: “The kind of data you can collect depends on the nature of the event. I think, generally speaking, event organisers can limit themselves to collecting data on the operational aspects of the event, but if you’re running an exhibition or a marketing event, you can also measure the payoff of the event. It’s not just: ‘Has the event gone well?’ You want to expand the question to what impact you’ve had on people and also potentially what the client got out of it, in terms of either financial or some other benefit.”

potential, allowing you to use these data points to encourage clients to rebook, or even to attract new business: “In our view, the primary objective for event organisers should be to use the data to get clients to buy again, or some again next year, or do some form of repeat purchase, and attract new clients to the event, and hopefully therefore boost the attractiveness of the event going forward. You can use the data to really create positive stories, which is where the event impact information begins to become useful, because you can actually discuss and create stories about how the attendees felt as a result of attending the event.”

You can use the data to really create positive stories, which is where the event impact information begins to become useful

Events may not always turn a profit, and that isn’t the main goal of most corporate events, so it is important to have another metric by which to measure your event’s success: “Many events are run not with the objective of boosting sales, but with another objective in mind. And I think that the ability to get something back about what the event did is something that all event organisers should be putting on their checklist, and not having it on there is a missed opportunity.”

Impact data falls under three main categories, as Steve lays out: “We would normally classify the types of data you’d collect into three types. The first is reach, so how many people did you actually expose the event to. The second is what we call impact information, there are two levels, did people become aware of the messages you were trying to put across, and if so, how did they change their attitudes or opinions as a result of that? And then finally, a little bit more of a challenge, is to look at the return-on-investment information.”

Being able to report back on the impact your event had has valuable marketing

THE PERFECT CANVAS FOR YOUR EVENT

Create unforgettable experiences at The Hepworth Wakefield, Yorkshire’s award-winning art gallery.

Corporate away days / conferences / film and photo shoots / parties and dining experiences / product launches / weddings

Start planning your event at hepworthwakefield.org/hire

Photo: Jason Ingram

At CM Event Recruitment we staff occasions from small private events to large corporate ceremonies.

We meet and interview everyone face-toface and conduct a skills test, ensuring they have the skills required for the job.

Matching experience to event, we supply bar staff, waitingon staff, kitchen porters and cleaners/clearers.