INTRODUCTION TO PACKAGING DESIGN

DVG 30153 PACKAGING DESIGN INTRODUCTION TO PACKAGING DESIGN NAME: NUR SYAZWINA BINTI ZAFARUDDIN

MATRIX NO.: 09DRG19F2009 CLASS: DRG 3A LECTURER NAME:PN ROHAIDAH BINTI MOHD YUSOFF

PN FARHANA BINTI SAFAR

HISTORY OF PACKAGING DEPTHS OF PREHISTORY In prehistoric times, between 10,000 and 8,000 B.C., human beings already needed containers or wrappers to store food or drinks.

These, moreover, had to conserve what they stored in their interior in the best conditions and even had to serve to transport these goods when the man of the prehistory went out to hunt.

These first packagings were clay and clay pots or baskets made with vegetable fibres.

HISTORY OF PACKAGING

IN MIDDLE AGE

The middle ages saw a rise in popularity in using wooden barrels and wood boxes as storage and transportation devices. Barrels were typically used for travelling across oceans to store items such as rum, dried food, and fresh water.

HISTORY OF PACKAGING 19th CENTURY The machinery was invented to automatically produce in-line printed paper bags.

The first commercial cardboard box was produced in England in 1817, more than 200 years after the Chinese invented cardboard.

Corrugated paper appeared in the 1850s; about 1900, shipping cartons of faced corrugated paperboard began to replace self-made wooden crates and boxes used for trade.

Plastics were discovered in the 19th century and used primarily by the military.

Since this time period in the history of packaging, a variety of plastics have been discovered and include the following: Styrene, Vinyl Chloride, Celluloid, Cellulose Acetate, Polyethylene Film Wraps, and Polyethylene Terephthalate (PETE).

PURPOSE OF PACKAGING The primary purpose of packaging is to protect its contents from any damage that could happen during transport, handling and storage. Packaging retains the product intact throughout its logistics chain from manufacturer to the end user.

FUNCTION OF PACKAGING

PROTECTION

CONVENIENCE

The main function of packaging is to provide protection to the product from dirt, insects, dampness and breakage.

Packaging provides convenience in the carriage of the product from one place to another, in stocking and in consuming.

For example, the products like biscuit, jam, chips, etc., need to be protected from environmental contact. That is why they are tightly packed.

For example, the new pet bottles of COKE makes the carriage and stocking easier.

Similarly, the pack of FROOTI provides convenience in its consumption.

COMMUNICATION Packaging is a real communication interface between consumers and producers. For the latter, it guarantees that the product will be safely delivered and that its message will be carried to consumers, who can meanwhile buy the item and use it as they wish.

CATEGORIES OF PACKAGING PRIMARY • Primary packaging is the packaging in direct contact with the product itself and is sometimes referred to as a consumer unit. The main purpose of primary packaging is to contain, protect and/or preserve the finished product, particularly against contamination.

• This is the first layer containing the finished product, such as a plastic pouch holding whole-grain cereal or the cardboard box containing the pouch of cereal.

SECONDARY • This type of packaging also provides supplementary protection to help maintain the integrity of the primary packaging. In addition, it can serve as a shipping container for small shipments, making it highly useful in e-commerce.

• Secondary packaging is frequently made up of multiple components (box, padding, separators, reinforcements, bags, paper, etc.). It may also be customized to make a product easily identifiable in the warehouse setting.

TERTIARY • This type of packaging makes it easier to transport large and/or heavy loads safely and securely. In addition to helping prevent damage, it consequently facilitates the handling, storage and transport of goods.

• An example of tertiary packaging is a stretch-wrapped pallet containing a quantity of cardboard boxes (secondary packaging) to enable efficient product shipping.

MATERIAL OF PACKAGING

PAPER Paper packaging, known as paper containers, is a high-efficient and cost-saving alternative for the community to move, carry, and keep various items. The usage of paper-based packaging is emerging daily, as it is engineered to be sturdy yet lightweight and is customizable to meet product- or customer-specific needs.

MATERIAL OF PACKAGING

GLASS

Glass is virtually inert and impermeable, making it the most stable of all packaging materials. There is no risk of harmful chemicals getting into the food or drinks that are packed in glass. No additional barriers or additives are needed.

MATERIAL OF PACKAGING

PLASTIC Plastic packaging is one of the most important contributors to protecting food from spoiling. Food waste has a significantly higher environmental impact, particularly in the form of its carbon footprint, than packaging waste. Plastics thus are the ideal packaging material for a variety of modern requirements.

MATERIAL OF PACKAGING

METAL A Metal Packaging is made of two materials: steel sheets called aliminium and bin. Steel sheets are plated with tin and organic lac, therefore the direct contact of steel with food is inhibited.

PACKAGING DESIGN TRENDS 2021

• RECYCLABILITY IN RETAIL PACKAGE DESIGN

Sustainability is, and will continue to be, a major concern among consumers (for more about sustainable packaging, see our recent blog post). One way that brands are addressing the issue is through recycling.

Recyclability refers to how well the material in packaging can be recovered and repurposed for additional uses.

PACKAGING DESIGN TRENDS 2021

• MINIMALISM WITH A TWIST FOR LUXURY PACKAGING DESIGN

While it’s too “classic” to call it a trend, an alternative design approach is to simply communicate what’s inside in a thoughtful fashion. Such no-nonsense branding can convey an aura of transparency and honesty—a good foundation for building trusted customer relationships. Wellness products and other goods which emphasize simplicity and purity of ingredients may gain from such an aesthetic.

PACKAGING DESIGN TRENDS 2021

PLANTABLE PACKAGING AND BIODEGRADABLE MATERIAL

An increasingly popular route to sustainability in the packaging industry is biodegradability. This essentially means using packaging that can be decomposed naturally by bacteria or other organisms in a waste setting, opposed to recyclable packaging which aims to allow the reuse of the material.

PACKAGING DESIGN TRENDS 2021

HERITAGE BRANDING & MODERN PACKAGE DESIGN

Brands with long histories often have an extensive graphic heritage they can draw on. For instance, many beer companies have excelled by looking back to the past, as evidenced by these recent limited edition beer cans from Tecate and Narragansett. Likewise, Kodak’s 2016 rebrand drew heavily from the 1970s version of the logo.