Retail Market Trends Analysis

Retail Trends Market Analysis PREVIEW

PREMISES: • • • •

FOOD RETAIL: National data DEPARTMENT: Grocery CATEGORY: Chocolate FORM: Bar

DATA:

• Source: Nielsen • Period: Latest 52 Wks - W/E 08/08/20 • Analysis top 100 SKUs for $ value (which account for 78% of total sales in this category)

$ TOT: Single Origin bars accounts for 26% of the top 100 SKUs. $ GROWTH: Single Origin SKUs are growing 20% compared to the previous 12 months.

SINGLE ORIGIN

No Single Origin Single Origin Grand Total

BRANDS: offering Single Origin SKUs are: Madecasse, Divine, Theo, Endangered Species.

$ Units Total % Chg YA Total % Chg YA 46,642,763 17% 12,690,901 11% 16,774,722 20% 5,349,931 15% 63,417,486 18% 18,040,832 12%

Any Promo $/KG Any Promo $/UNIT $/KG % Chg YA $/UNIT % Chg YA 41.93 1% 3.68 5% 37.07 5% 3.14 5% 40.53 2% 3.52 5%

$ TOT: Organic bars account for 38% of the top 100 SKUs in the category. $ GROWTH: Organic Bars SKUs are growing 30% compared to the previous 12 months, while “no organic” bars are growing 12%.

ORGANIC

PRICE POINT: organic bars are coming at a significant premium compared to “no organic bar”.

$ Units Any Promo $/KG Any Promo $/UNIT Total % Chg YA Total % Chg YA $/KG % Chg YA $/UNIT % Chg YA NOT ORGANIC 38,938,498 12%CHOCOLATE 11,799,571 FOR FULL 7% -1% 3.30 5% CONTACT AGOSTONI REPORT36.10 ORGANIC 24,478,988 30% 6,241,262 25% 50.35 5% 3.92 4% Ø FULL ANALYSIS OF 8 MAJOR MARKET TRENDS Grand Total 63,417,486 18% 18,040,833 12% 40.53 2% 3.52 5% Ø

PRESENTATION OF SALES DATA

Ø

GO-TO-MARKET SUGGESTIONS

All Top 100 SKUs are “fairly traded”.

FAIR TRADE

Grand Total

$ UNITS Any Promo $/KG Any Promo $/UNIT Total % Chg YA CHOCOLATE Total % Chg YAREPORT $/KG % Chg YA $/UNIT % Chg YA CONTACT AGOSTONI FOR FULL 63,417,486 18% 18,040,833 12% 40.53 2% 3.52 5% Ø

FULL ANALYSIS OF 8 MAJOR MARKET TRENDS

Ø

PRESENTATION OF SALES DATA

Ø

GO-TO-MARKET SUGGESTIONS

$ TOT: 86% of the top 100 SKUs are certified NON-GMO.

CONTACT AGOSTONI CHOCOLATE FOR FULL PRICE POINT: bars with the NON-GMO certification haveREPORT higher price points NON-GMO

than bars without the certification

Ø FULL ANALYSIS OF 8 MAJOR MARKET TRENDS Ø PRESENTATION OF SALES DATA $ UNITS Ø GO-TO-MARKET Total % Chg YASUGGESTIONS Total % Chg YA Not Applicable 8,494,078 83% 2,341,543 71% NON GMO 54,923,408 12% 15,699,290 7% Grand Total 63,417,486 18% 18,040,833 12%

Any Promo $/KG Any Promo $/UNIT $/KG % Chg YA $/UNIT % Chg YA 31.66 -11% 3.63 7% 42.36 5% 3.50 5% 40.53 2% 3.52 5%

Agostoni Chocolate Contact us for the full report

Learn more about Agostoni Chocolate at: www.agostonichocolatepl.com

Contact Information Agostoni Chocolate North America 8616 La Tijera Blvd Suite 512, Los Angeles CA 90045 Federica Sirelli – (213) 261-0057; fsirelli@agostonichocolate.com