Table of Contents 1.0 Executive Summary ........................................................................................................................................... 11 1.1 Objectives ...................................................................................................................................................... 13 1.2 Mission ........................................................................................................................................................... 13 1.3 Keys to Success ............................................................................................................................................ 13 1.4 Challenges ..................................................................................................................................................... 13 2.0 Company Summary ........................................................................................................................................... 16 2.1 Start-up Summary.......................................................................................................................................... 21 3.0 Services ............................................................................................................................................................. 27 4.0 Market Analysis Summary ................................................................................................................................. 30 4.1 Market Segmentation ..................................................................................................................................... 35 4.2 Service Business Analysis ............................................................................................................................. 44 4.3 Demographics ................................................................................................................................................ 47 4.4 Competition .................................................................................................................................................... 49 4.5 Market Niche .................................................................................................................................................. 58 4.6 Competitive Edge .......................................................................................................................................... 59 4.7 Marketing Strategy ......................................................................................................................................... 59 4.8 Sales Strategy ............................................................................................................................................... 60 4.8.1 Sales Forecast........................................................................................................................................ 62 4.9 Marketing Budget ........................................................................................................................................... 62 4.10 SWOT Analysis ............................................................................................................................................ 64 5.0 Management Summary ...................................................................................................................................... 64 5.1 Personnel Plan .............................................................................................................................................. 69 6.0 Milestones .......................................................................................................................................................... 69 7.0 Financial Plan ..................................................................................................................................................... 71 7.1 Start-up Funding ............................................................................................................................................ 73 7.2 Important Assumptions .................................................................................................................................. 74 7.3 Break-even Analysis ...................................................................................................................................... 74 7.4 Projected Profit and Loss............................................................................................................................... 75 7.5 Projected Cash Flow ...................................................................................................................................... 78 7.6 Projected Balance Sheet ............................................................................................................................... 80 7.7 Business Ratios ............................................................................................................................................. 81 8.0 Experience References ...................................................................................................................................... 82
Copyright © 2012 by Nuclear Recruiters, Inc.
www.NuclearRecruiters.com Reliable │Qualified │Experienced www.NuclearRecruiters.com Reliable │Qualified │Experienced