northwestern university
corporate PACKET dance marathon
table of contents 2 What is NUDM?
3 Our Beneficiaries 4-5 Why Donate to NUDM? 6-7 Our Benefits 8-9 Benefit Descriptions 10 NUDM Facts & Figures 11 How to Donate to NUDM
WHAT IS NUDM? NORTHWESTERN UNIVERSITY DANCE MARATHON (NUDM) is one of the largest student-run philanthropies in the nation and one of Northwestern’s oldest traditions. The 2013-2014 academic year marks the 40th annual Dance Marathon. This past year, NUDM raised more than $1.2 million for The Danny Did Foundation in an effort to advance the awareness and prevention of deaths caused by epilepsy; the third year in a row Dance Marathon has surpassed the million-dollar mark. Since 1975, NUDM has been planned, coordinated, and executed by students. Northwestern is proud to have nationwide
supporters, who have raised more than $14 million through NUDM for 33 beneficiaries. Each year, NUDM unites nearly a quarter of Northwestern’s students in a yearlong commitment of fundraising, volunteering, and advocating for the chosen beneficiary. This all culminates with more than 1,000 students dancing for 30 consecutive hours in March. With alumni, faculty, family, and community members participating in other NUDM events to show support for our dancers and honor our beneficiary, the Norris University Center attracts more than 15,000 people throughout Dance Marathon weekend.
YEARS OF EXCELLENCE.
our beneficiaries TEAM JOSEPH is a non-profit organization that funds cutting edge research oriented towards
finding a treatment or cure for Duchenne muscular dystrophy, the most common degenerative muscle disease found in boys. Formed around the fight of Joseph Penrod, Team Joseph also works with families to provide financial assistance related to caring for children affected by muscular dystrophy. Typically identified between the ages of 2 and 5, 1 boy out of every 3,500 will be diagnosed with Duchenne muscular dystrophy, a disease that methodically inhibits the restoration of muscles in the body until movement is all but impossible. By collaborating closely with scientists and research companies, the organization has made considerable progress towards addressing the 20,000 new cases that occur each year. With the support of NUDM, as well as medical professionals around the world and communities across the country, Team Joseph is committed to improving the lives of boys suffering from Duchenne muscular dystrophy.
THE EVANSTON COMMUNITY FOUNDATION is a publicly supported philanthropic organization dedicated to enriching Evanston (our hometown) and the lives of its people, now and in the future. The Foundation builds and manages its own and other community endowments, addresses Evanston’s changing needs through grant-making, and provides leadership on important community issues.
why become a sponsor? Dance Marathon’s Corporate Relations Program will connect your company with one of Northwestern University’s oldest and most beloved traditions. As one of the most highly visible organizations on campus and in the surrounding Chicagoland and Evanston communities, NUDM will be able to increase the visibility and recognition of your company. A partnership with Northwestern University Dance Marathon means access to an extensive network of supporters, as well as exposure
to three large communities: Northwestern, Evanston, and Chicago. Whether your participation comes as a monetary, product, or in-kind donation, it will be paired with a customized package of sponsor benefits, all of which are outlined in this guide. Every year, while over 1,000 students are dancing for 30 hours straight, Northwestern University Dance Marathon engages 15,000 supporters, faculty, family, and community members in different portions of the overall
event. With the help of our corporate sponsors, our publicity has extended to over 200,000 people. A partnership with Dance Marathon will not only benefit your company and our organization, but it also will ultimately and more importantly allow our beneficiary, Team Joseph, to positively impact families, children, and entire communities affected by Duchenne muscular dystrophy.
Join our tradition, join our community, and join the battle to find a cure.
JOIN NUDM 2014.
benefits name on sponsor page of website vip pass company logo on projection panel promotional materials / print ads in dancer gift bags banner at event inside dm tent promotional materials / print ads at event scrolling web ad company logo in parent mailing newsletter
$600 $1,500
$3,000
$8,000
$12,000
$20,000
benefits $600 $1,500 emcee ad recognition on listserv promotional table at norris university center video on website event commercial company logo on weeklong banner special event title sponsor block sponsor
$3,000
$8,000
$12,000
$20,000
benefit descriptions name on sponsor page of website Your support will be recognized on the Northwestern University Dance Marathon website, which receives over 122,611 views annually. Your name or logo will remain on the site until well after Dance Marathon weekend. vip pass You will join the more than 1000 students, alumni, faculty members, and families in the tent, allowing you to see firsthand what remarkable effects your generous support has on NUDM 2014. company on projection panel Your company name or logo will scroll across our projection panels at designated times during the event.
promotional materials/advertisements in gift bags Flyers or giveaways that you provide will be distributed to all dancers at the end of Dance Marathon in a congratulatory gift bag. video on website Your company will have a 30-second video commercial featured on our website.
banner at event inside dm tent Your company will have a large banner displayed in the Dance Marathon tent throughout the 30-hour event.
promotional materials/print ads on site You will be able to provide promotional items and materials to be distributed at Norris University Center during the weekend of NUDM. These items will be available to all students, alumni, faculty, parents, and local residents. scrolling web ad on homepage Sponsors at this level will have a customized ad scrolling across the homepage of NUDM.org, which scrolls with other sponsors at this level. event commercial The sponsor will have a 30-second commercial or video played on the projection screens inside the Dance Marathon tent during the event. promotional table at norris You will have the opportunity to interact with the thousands of students, alumni, and community supporters who meet at our student center during the weekend of NUDM.
benefit descriptions (cont’d) company logo on weeklong banner Your company name or logo will be printed on a large banner to be displayed at the Norris University Center the week before NUDM. company logo in parent newsletter Your sponsorship will be recognized in our NUDM Parent Newsletter, which will be distributed to thousands of Northwestern parents. company logo in alumni newsletter Your sponsorship will be recognized in our NUDM Alumni Newsletter, which will be sent to both former Dance Marathon participants and an expansive network of Northwestern alumni. recognition on listserv You will be able to send announcements directly to the more than 3,500 NUDM participants subscribed to our Dance Marathon listserv.
special event title sponsor NUDM puts on several special events throughout the year, ranging from weekly trivia to campus-wide cooking competitions. We offer one Title Sponsorship per special event. The sponsor will have its name incorporated into the logo of the special event and will have a major presence at the event itself. emcee ad You will be recognized in our official NUDM publications, which is distributed three times a year to all dancers, visitors, alumni, and administration. The magazine is also posted online for all members of the NUDM community around the country. We provide space for one-third, one-half, or full page ads depending on the sponsorship level. block sponsor Dance Marathon is broken up into ten three-hour blocks. We will name one block after a company who donates $20,000+. The block sponsor will be recognized as such in any DM materials regarding that block, and will be interwoven throughout Dance Marathon during those three hours.
NUDm: Facts & figures Donating to Dance Marathon exposes you to...
OUR PAST SUCCESSES:
500 Committee Members 1,273 Twitter Followers 1,000 Dancers 2,000 Parents 500+ Media Sources producing 2,000+ articles and videos since 2000 10,049 YouTube Upload Viewers 38,604 Unique Website Visits during DM Weekend with 360 visitors per hour 8,500 Northwestern Students 2,079 Facebook Likes 200,000 Community Members 122,611 Yearly Website Views
The Danny Did Foundation,
2013
$1,214,632
2012
B+ Foundation
$1,107,670
2011
Children’s Heart Foundation/Evanston Community Foundation,
$1,019,130
how to donate to nudm
Northwestern University is a 501(c)(3) public charity. Northwestern University Dance Marathon is a recognized student group of Northwestern University. 90 percent of the funds distributed will go to Team Joseph and 10 percent will go to the Evanston Community Foundation (ECF). Northwestern University Dance Marathon accepts both monetary and product donations.
monetary donations are the most useful to Dance
Marathon. Monetary donations allow NUDM to maximize the direct contributions to our beneficiaries, Team Joseph and the Evanston Community Foundation.
PRODUCT DONATIONS are also greatly appreciated. Product
donations are used to help us reduce our costs, motivate our participants to fundraise, and to supply our auctions and raffles. However, product donations have a more indirect route towards benefiting Team Joseph and ECF. For this reason, monetary donations, when possible, are strongly preferred.
If you would like to donate to NUDM, please fill out a brief online donation form on the corporate page of our website, www.nudm.org/corporate, and mail your donation to us at : Northwestern University Dance Marathon 1999 Campus Drive Box #50 Evanston IL 60208 P: (773) 980-NUDM (6836) | F: (847) 467-1043 www.nudm.org
For questions concerning NUDM or donation options, or for more information, contact the NUDM Corporate Relation Chairs directly:
corporate@nudm.org Lauren Saunders: (773) 706-1983 Andrew Holden: (415) 517-2655
40 YEARS. 30 HOURS.
A TIMELESS TRADITION.