Golden Grove Village Shopping Centre Promotions October 1999 – September 2000
GGV CENTRE EVENTS: NOVEMBER 1999 – APRIL 2000 NOVEMBER: ‘Best Of The Fresh Promotion: November 10 – 13’ Aim:
To create a fresh food sale week promoting the diversity and value obtainable at the Fresh Food retailers at Golden Grove Village Shopping Centre.
Objectives:
To achieve fresh food category sales of $575,000 for November 1999.
Media:
20,000 flyers locally distributed. SAFM Radio campaign commences Wednesday 10 and concludes November 13.
Signage:
2 x A2 Tasting the Village Signs installed in Centre October 28.
Activities:
Tasting the Village; Coordinated cooking displays planned Friday 12 – supported by ETSA. Best of The Fresh Flyer; Deadline for inclusion of text in 20,000 6 panel two-colour “BEST OF THE FRESH PROMOTION” flyer – Monday October 25.
Notes:
Centre retailers need to approach all receptive food suppliers, sales representatives so as to alert them to the week commencing November 10. Memo to advise retailers out October 21. Flyer distribution – November 8/9. Need a maximum of three specials for inclusion in the two colour flyer that is aimed at reminding Centre customers and new customers . Specials must be genuine specials and instantly appealing both in value and quality. Require 2 X A2 Tasting the Village signs returned from SIGNCRAFT by October 27. Memo to ‘Fresh Food’ category retailers on October 21 thanking those who attended category meeting, and reminding all category retailers of the need to be involved in Tasting the Village promotion and detailing how this can be achieved. Category meeting held with Fresh Food Category reps; those attending being; Lenards Chicken, Bakers Delight, Gourmet Deli, and Unruly Tabouli. NB: Require Fresh Food retailers to also inform Centre Management of names and contact numbers of positive sales reps and suppliers who would be likely/ could be involved in tastings/ food promotions at the Centre over a dedicated period - November 10 – 13. Thus creating a comprehensive program of tasting promotions.
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