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Waikato Farming LiFestyLes
April 2013
Crimestoppers campaign aims to shut gate on rural crime
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A new campaign rolled out by Crimestoppers aims to encourage rural people to speak up about suspicious or criminal activity. Established in New Zealand in 2009, Crimestoppers is an independent charity providing a system for people to pass on information anonymously, either through a free telephone number or a secure online form. The service is available 24 hours a day and seven days a week. The ‘Shut the gate on rural crime’ campaign is the first of its kind to be launched by Crimestoppers with a rural focus. Crimestoppers chief executive officer Jude Mannion said the campaign is to let rural people know they can play a valuable role in crime prevention by telling Crimestoppers what they know. “Ever y piece of information they give to us helps fill in the bigger intelligence picture.” Ms Mannion said Crimestoppers receives nearly 50 calls a day from all around New Zealand.
want to act “as They the fence at the top of the hill, rather the ambulance at the bottom of it
”
When information has been received, a report is created and call-takers ensure there is nothing that identifies the caller. Useful information is passed onto the relevant authorities, making sure the caller’s identity cannot be discovered. “The police tell us they find one in four of the reports we give them as actionable,” said Ms Mannion. Crimestoppers’ promise of anonymity has never been broken.
New Zealand rural insurer FMG and New Zealand Post are supporting the campaign. “They do things differently at FMG which is what makes their involvement with this initiative a really good fit,” said Ms Mannion. “FMG wants to get people thinking about prevention. “They want to act as the fence at the top of the hill, rather the ambulance at the bottom of it. “We want to encourage the same thoughts — so it really is a great partnership and we’re proud, that as New Zealand’s leading rural insurer they’re on board.” Rural households recently received promotional material in the form of ‘Shut the gate on rural crime’ stickers with Crimestopper’s freephone number 0800 555 111 and website www.crimestoppersnz.org printed on them. “Put them on the letterbox, kitchen window, barn doors, anywhere,” said Ms Mannion.