INSIGHTS NOW
Who is Driving Changes in Team and Individual Sports Participation? By Nick Rigitano NSGA Director of Insights and Analysis
The latest edition of NSGA’s Sports Participation in the US report revealed much-needed increases in 2019 for both the Team and Individual sports segments, which are key areas for many sporting goods retailers, dealers, and manufacturers. Based on NSGA’s Total Participation Points (TPP) measure, the Team sports segment increased 1.6% in 2019 compared to the prior year while the Individual sports segment increased 1.2% during the same time frame. TPPs offer a more complete view of participation because both the number of people participating in each sport segment (reach) and the number of sports each person is participating in (depth) are taken into account. A deeper look into the changes and drivers behind the segment increases shows that 8 of the 11 Team sports 16 | NSGA NOW ®
>> July/August 2020
