Volume 8 | No. 4 | July / August 2020
A PUBLICATION OF THE NATIONAL SPORTING GOODS ASSOCIATION
The Aftermath of COVID-19 Amateur Sports Organization Leaders Weigh In Return to Play Guidelines Examining Changes in Participation
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TABLE OF CONTENTS
8
PARTICIPATION NOW Leaders of Amateur Sports Organizations Discuss the Impact of COVID-19; A Glance at Return to Play Guidelines
CEO NOW 4 Striving for Diversity in our Industry SSOCIATION NOW 6 ANSGA Board of Directors Changes; Influential
16 19 21 23
Researcher Dick Lipsey Passes Away
INSIGHTS NOW
In-Depth Look at Participation Changes
INDUSTRY NOW
Mueller Sports Medicine Sponsors Pro Football Athletic Trainers; Cathy Pryor Named President of Franklin Retail Solutions
LOCKER ROOM NOW
NFHS Permits Schutt Splash Shield for Football Helmets; COVID-19 Puts Some NFHS, NCAA Rule Changes on Hold
MEMBER SPOTLIGHT NOW
What is the Biggest Concern From COVID-19?
NSGA NOW ®
>> July/August 2020 | 3
INow· NSGA OFFICERS Chairman of the Board NSGA OFFICERS Pat Donnelley ChairmanSports, of theTwin Board Donnelley Falls, ID David Labbe
Kittery Trading Post, Kittery, ME Treasurer/Chairman-Elect Greg Miller Treasurer/Chairman-Elect Universal Athletic, Bozeman, MT Cathy Pryor Hibbett Sports, Birmingham, AL
Past Chairman Past Chairman David Labbe RandyTrading Nill Post, Kittery, ME Kittery
Nill Bros. Sporting Goods, Kansas City, KS
BOARD OF DIRECTORS Kevin Bezanson BOARD OF DIRECTORS Cleve's for Sports, Kevin Source Bezanson Halifax, Nova Scotia, Canada Cleve's Source for Sports,
Halifax, Nova Scotia, Canada
Rhett Johnson Pat Donnelley Johnson-Lambe Co., Raleigh, NC
Donnelley Sports, Twin Falls, ID
David Lynn Rhett Johnson Dunham’s Sports, Troy, MI Johnson-Lambe Co., Raleigh, NC Jeff Miller Greg Miller Scholastic Sports Sales, Ltd., Manlius, NY Universal Athletic, Bozeman, MT Mick Montgomery Jeff Miller Denver Athletic Supply, Englewood, CO Scholastic Sports Sales, Ltd., Manlius, NY Ron Rugal John Oehler B&R Sporting Goods, Shelby Charter Dunham's Sports, Troy, Ml Township, MI Jerry Williams Jerry Williams Schuylkill ValleySports, Sports,Pottstown, Pottstown, Schuylkill Valley PAPA NSGA NSGATEAM TEAMLEADERS LEADERS Matt Carlson Matt Carlson President President&&CEO CEO Marty Maciaszek Marty Maciaszek Team Dealer Division, Director, Team Dealer Communications and HDADivision and HDA Julie Pitts Julie Pitts Director, Business and Research Director, Public AffairsDevelopment and President, NSSRA Larry Weindruch Director, Public Affairs Nick Rigitano Director, Insights Dan Wiersmaand Analysis Chief Financial Jennifer ShafferOfficer Comptroller
NSGA attends ASTM meetings and receives standards updates that impact sporting goods equipment.
CEO NOW It is not a secret that many sporting NSGA wasindependently among theowned many who viewed goods retailersthe and phrase dealers have beenVision“ under siege the “2020 as aover perfect way last several years. to look at the beginning of a new year and
new decade. Consumers turn to the internet, thinking it's a better option for their purchases. Thecould labor market is increasingly where tight. we are No one have envisioned Manufacturersas trywe to go directly to the consumer and narrow reach the halfway point of 2020. It is their distribution of products. also difficult for many of us to see exactly
where we arechallenges headed independent for the restretailers of this year Those are a few of the biggest and dealers face. The effects are evident andthroughout beyond. the industry as struggling businesses consolidate or close their doors entirely. Our colleagues at NSGA's benchmark The COVID-19 pandemic altered all of our associations, the American Booksellers Association and the North American Retail lives inbut March. on Memorial Day, we Hardware Association, echo those concerns, none of Then, us is throwing in the towel! saw the disturbing images of George Floyd’s
We always search for ways to help our core members in arrest their ongoing battle to succeed. death during an by a police officer who Our new 'Verified Independent Dealer Program" hits the bullseye. The idea for the is now charged with murder. How will this program was sparked by a group of NSGA-member team dealers who wanted to moment change our lives long after COVID-19 has passed? emphasize how their experience, knowledge and service differentiates them from their competition. Basketball legend Kareem Abdul-Jabbar shared his perspective in the May
30 edition of the Los Angeles Times.
Getting the public to understand the importance of working with a quality independent
“Racism America is likecomponents dust in the he wrote. “ItIndependent seems invisible dealer isin one of the critical to air,” the NSGA Verified Dealer — even NSGA willon assist Verified Dealers and explaining whatit’s it means to be ifProgram. you’re choking it — until you let by thesharing sun in. Then you see everywhere. part of this program their current andwe potential As long as we keepwith shining that light, have customers. a chance of cleaning it wherever itThe lands. But we have to stay vigilant, because it’s always still in the air.” details about the criteria for the MVP and All-Star categoriesprefaced of the NSGA Independent Dealer “protests Program, are often used as an Kareem hisVerified comments by saying along with and other important information, excuse forapplications some to take advantage” and “I don’t want to see stores looted or can be found at www.nsga.org/verified. also read to some of our members buildings even burn.” Unfortunately,You thiscan happened more about it on page 22 of this edition of NSGA NOW. We and others in the sporting goods industry. It was a shame to see some use encourage team dealers, full-line retailers and specialty retailers Floyd’s as an opportunity personal gain. involveddeath in hockey, skiing, running and for other sports to apply.
But it is clear NSGA and the industry must do more to condemn the racial Another benefit of the NSGA Verified Independent Dealer Program will be programming injustices that have gone on for far too long in this country. We have to for the group at the 55th Annual Management Conference & 21 st Annual Team Dealer take this opportunity to work to enactfor real changes. since sports Summit. This will be an excellent opportunity verified dealersEspecially to get together and isshare regarded as a place where everyone is welcome, where opportunity is ideas and concerns with their peers. unlimited, and where merit is rewarded. The Management Conference & Team Dealer Summit held May 19-21 in Braselton,
The NSGA staffaround has been examining your association Georgia, is right the corner. Some and of thediscussing best aspectsways of thefor sporting goods to help make change happen. Some of these changes include finding ways industry's premier event are illustrated on page 11 of this issue. Register now by completing form in the magazine, or, online www.nsga.org/events. for womenthe and minorities to enter the at industry, developing the pathways to leadership roles and working to make sure everyone has the chance to We hope everyone had a happy holiday season with family and friends and that you experience the physical, mental and social benefits of sports participation. closed out 2018 on a high note. Don't forget that NSGA is here to support you in making
2019will even better!more Fight the fightlwith you in the coming months and we We have to good share welcome your input and suggestions. This vision is clear for all of us Best regards, in 2020 and beyond. We can no longer just turn a blind eye to racial injustice in this country. Matt Carlson I President & CEO
Best regards, NSGA NOW® (ISSN 1045-2087) is published bi-monthly for members of the National Sporting Goods Matt Carlson | President & CEO Association, 1601 Feehanville Dr., Suite 300, Mount Prospect, IL 60056-6035; Phone: (847) 296-NSGA (6742);
Fax: (847) 391-9827. Subscription price of $50 per year is included in membership fee. Non-member subscription information available from publisher. Periodical postage paid at Mount Prospect, IL 60056 and additional mailing offices. POSTMASTER: Send address changes to NSGA NOW,® NSGA NOW (ISSN 1045-2087) is published bi-monthly for members of the National Sporting Goods Association, 3041 Woodcreek Drive, Suite 210, Downers Grove, IL 1601 Feehanville Dr., Suite 300, Mount Prospect, IL 60056-6035. © by NSGA 2019. Printed in the USA. 60515. Phone: (847) 296-NSGA (6742); Fax: (847) 391-9827. Subscription price of $50 per year is included in membership fee. Non-member subscription information available from publisher. Periodical postage paid at Downers Grove, IL 60515 and additional mailing offices. POSTMASTER: Send address changes to NSGA NOW,® 3041 Woodcreek Drive, Suite 210, Downers Grove, IL 60515. © NSGA 2020 all rights reserved. Printed in the USA.
4 | NSGA NOW ®
>> July/August 2020
ASSOCIATION NOW Pat Donnelley New NSGA Board Chairman; Greg Miller Moves to Executive Committee and Ron Rugal Joins Board Three changes to the National Sporting Goods Association
“Ron’s enthusiasm and ideas, along with his perspective as a
(NSGA) Board of Directors include the start of a three-year term
specialty hockey retailer with multiple locations, will make him a
as Chairman by Pat Donnelley (Donnelley Sports, Inc.). Greg Miller
great addition to the NSGA Board,” Carlson said.
(Universal Athletic) was selected as Treasurer/Chairman-Elect and
B&R also has a solid online presence, a strong emphasis on team
Ron Rugal (B&R Sporting Goods) joined the NSGA Board. Their appointments took effect June 1.
sales and is part of the hockey collaboration between NSGA, its Hockey Dealers Association (HDA) division and the Sports
Donnelley takes over as NSGA Board
Distributors of Canada (SDC).
Chairman for Cathy Pryor, who resigned
“I am excited about this opportunity to work with the NSGA Board
earlier this spring after leaving Hibbett Sports.
and help the sporting goods industry through such a challenging
“Pat has been a major contributor to the NSGA
time,” Ron Rugal said. “We have ventured into a forever-changed
Board and we are grateful to have someone
retail environment, and I’m looking forward to sharing best practices
with his expertise and understanding of all
and ideas that can benefit not only hockey retailers, but all retailers
areas of the sporting goods industry lead the
in our industry.”
board during such an uncertain time,” said >> Pat Donnelley
Miller joins Donnelley and Past Chairman
Matt Carlson, NSGA President & CEO.
David Labbe (Kittery Trading Post) on the
Donnelley is the Owner/Partner of Donnelley Sports, a team dealer
NSGA Executive Committee. Miller has
which has been in business for 45 years and conducts business in
served on the Board since 2017 and is
Idaho and Nevada. He has been on the NSGA Board since 2014
the President of Universal Athletic, a team
and joined the NSGA Executive Committee as Treasurer/Chairman-
dealer and retailer based out of Bozeman,
Elect last year.
Montana, which serves customers in the Western and Upper Midwestern
“It is a great honor to help support NSGA and the sporting goods
United States with retail locations in 12
industry as NSGA Board Chairman,” Donnelley said. “Our family has
communities in six different states.
been part of the NSGA family since 1976 so we know how valuable
>> Greg Miller
the support of the Association is to its members.
“Greg has been a great asset to the NSGA Board with the perspective
“I also understand the challenges our retail members face since we were involved in that side of the business for more than 40 years. I’m looking forward to continuing to work with a great group
he brings from leading a large retail and team operation spread out across such a wide area,” Carlson said. “His insight will help us advance retailer and dealer interests throughout the industry.”
on the Board and Matt and his staff to tackle all of the challenges
Pryor had been on the NSGA Board since 2012, joined the Executive
that are ahead of us.”
Committee in 2016 as Treasurer/Chair-Elect and took over as Chair Rugal is the owner of B&R Sporting Goods, a family-owned business he started in 1984 in Shelby Charter Township, Michigan.
member of that committee. “We appreciate Cathy’s dedication and service to NSGA to help
men’s clothing to grow a multimillion-dollar
make the Association and sporting goods industry better,” Carlson
specialty hockey retailer with eight locations
said. “We are glad to see she will be involved with the industry
in Michigan and Illinois. Rugal’s son Austin
as President of Franklin Retail Solutions and we look forward to
has also been part of B&R for more than
continuing our relationship with her.”
active role in the daily operations and team and online sales.
6 | NSGA NOW ®
Hall of Fame Committee from 2015–17 and remains a contributing
Rugal used his management experience in
10 years and is the vice president with an >> Ron Rugal
in June 2019. She was also Chair of the Sporting Goods Industry
>> July/August 2020
Influential Sporting Goods Industry Researcher Dick Lipsey Passes Away The National Sporting Goods Association
His sports business career began in the 1970s when he became
(NSGA) was saddened to learn of the
vice president and director of the Leisure Time Research Division of
passing of Richard “Dick” Lipsey, who was
Audits & Surveys, Inc., a leading market-research firm in New York City.
a longtime supporter and research partner
Lipsey created and managed ongoing studies of consumer attitudes
of the association, and a major figure in
and behavior for the sporting goods industry. He also introduced the
research and history of the sporting goods
concept of syndication to the sports industry for consumer studies
industry on May 15, 2020 at age 89. Lipsey underwent bypass surgery
and retail auditing programs for golf and team sports equipment.
for a heart attack and was set to return home when he contracted
In the 1980s, Lipsey served as director of sports research for The NPD
COVID-19, according to his son Rick.
Group. He created and implemented ongoing point-of-sale research
Dick Lipsey helped develop the NSGA Sports Participation in the US
programs and managed the development of syndicated consumer
study, which continues to be the industry leading standard. He also
studies of the sporting goods market. Lipsey also founded Sports
collaborated with former NSGA Research Director Tom Doyle on a
Market Place, a sports industry directory that served all segments of
book “The Sporting Goods Industry: History, Practices and Products,” that
sporting goods and sports marketing industries. The directory included
was published in 2006 and provided a valuable examination of the
more than 10,000 organizations and 27,000 executives.
sporting goods industry for professionals and students.
“Back in the 1980s when my Dad was publishing Sports Market Place,
“Dick Lipsey had an unbelievable entrepreneurial spirit and made a
it was before home computers of any note were around, so he used
great career from providing valuable information and research data,”
the big computers at Princeton to do his book,” Rick Lipsey said. “He
said NSGA President & CEO Matt Carlson. “Dick left a lasting legacy
would often do the computer work at night, renting time, because it
on the sporting goods industry and made a huge impression on the
was cheaper at night. And he often worked alongside John Nash, the
students he worked with through the years.
famous mathematician whose story became the hit movie ‘A Beautiful
“He was a wonderful supporter and friend to so many of us at NSGA
Mind.’ My dad would joke that he and Nash thought alike, and I think
through the years. We offer our condolences to his family, colleagues
they really did, seeing things way beyond what most others see.”
and friends.”
Dick Lipsey sold Sports Market Place in 1996 to become the
Lipsey was a marketing research director for three top consumer
founder, president and CEO of SBRNet. In 2008, Lipsey co-founded
goods companies — Motorola, Inc., and Helene Curtis Industries, Inc., in Chicago and Liggett & Myers (now The Liggett Group) in New
CollegeSportsConnect.com to help high school and junior college student-athletes and their parents and guidance counselors.
York — before coming to the sporting goods industry.
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It’s especially important, now more than ever, to use the resources
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you are taking advantage of this benefit to offset the cost increase. available to you and stay up-to-date on changes in the industry. Through the NSGA Shipping Program, managed by PartnerShip®, NSGA and Hockey Dealers Association (HDA) members have access to exclusive discounts on select FedEx® services to help offset these surcharges. Go to https://www.nsga.org/membership/ discounted-services/shipping/ for more information. Members of the National Ski & Snowboard Retailers Association (NSSRA) can learn more about their program at https://www. partnership.com/micro-site/index/14nssra. NSGA NOW ®
>> July/August 2020 | 7
PARTICIPATION NOW NSGA Roundtable: COVID-19 and the Future of Youth Sports By Tom Van Jacobs NSGA Marketing Coordinator The COVID-19 pandemic has impacted the world and different aspects of society in an unprecedented way. The sports industry is one area that has been impacted and changed for the foreseeable future. What do sports look like going forward even after the COVID-19 pandemic has passed? NSGA asked leaders from various national organizations for their insights on topics from the effects on participation to some of the biggest challenges that may arise in the future.
Gary Abbott
Steve Cloud
Dr. Roger Goudy
Abe Key
Director of Communications and Special Projects
Assistant Director
President/CEO
President/CEO
American Legion Baseball
Amateur Athletic Union of the USA
PONY Baseball and Softball
USA Wrestling
Q:
Dr. Christopher J. Parker President/CEO National Junior College Athletic Association
Yvonne Lara
Karissa Niehoff
Director of Marketing and Communications
Executive Director
American Youth Soccer Organization
National Federation of State High School Associations
Do you think COVID-19 will affect participation in
could be cut. On the bright side, in a recent study, most parents are
your sport or sports? If so, why?
more positive with regards to their kids returning to play.
Goudy: It depends largely on the sport. Sports that have a lot of
contact and require athletes to be in close proximity will have the greatest challenge. Individual sports and outdoor sports that allow for more free flow of air and greater spacing opportunities will be an easier fix than the others. The AAU conducts competition in 41 different sports so we are working on creative solutions for all of them. Overall, our challenge is to make the playing environment safe for all participants. Youth sports may take on a different look until we gain the public’s confidence.
Key: It has come to a standstill domestically and internationally (ie. Russia, Philippines, and Japan). Baseball and softball are at a standstill at this moment. Might not be a robust season with a possibility of only having 24 to 30 games for the season (PONY canceled its World Series events May 1). Some west and southern leagues had about a third of their season already, so it was difficult for them to have to completely stop the season. In the future, we might receive more interest from travel league participants since the financial burden is not as cumbersome. This could help kids stay
Parker: I do believe sports will come back stronger than ever at
involved in baseball and softball based on the costs of local leagues.
the youth and amateur levels. I think there will be a lot of passion
Cloud: Baseball season will happen, just under a different set of
to get them going.
Niehoff: All states, including Washington DC, have canceled their spring sports season. As an association, we are worried and must consider the resurgence in the fall of COVID-19. If schools are not back to learning, then there will not be a return to activity. There is a great risk financially. From this financial burden, activity programs 8 | NSGA NOW ®
>> July/August 2020
rules. I believe the overall result of participation will see a major decline in the recreation divisions due to communities’ being cautious on reopening facilities. Also, states have indicated high school facilities will not open for summer programs, which will affect participation. The academy, travel/showcase groups will have a slight decline as some have their own facility or access to facilities.
Lara: The situation has put every activity in its place. We do not think participation “desire” will be impacted too much, but rather the funds available to participate as well as a desire to know what the “new normal” will be. AYSO is actively working on guidance and scholarship avenues to help close the gap on the potential barriers.
Q:
USA Gymnastics Statement
Do you think there will be a change in attitudes in youth sports after this? Will there be more emphasis
and appreciation on fun and less on winning and higherlevel success?
Goudy: I do not see this as a catalyst to making this sort of change. I think there are groups that have been working to move youth sports in this direction that are making a difference. I do not think that this pandemic will influence attitudes in any way.
Parker: I think it will remain as competitive as it ever has. Niehoff: At first the community will be grateful to be back and rally around the fact that we are back to active programs. We feel we must be assertive and louder than ever at being positive and grateful that we are back. After the initial return, we will see a swing back to the middle ground of attitudes to sports from appreciation to competitiveness. We will have to keep perspective and stay in
This unprecedented global health crisis will no doubt have a substantial impact on sports from the local, grassroots level to the most elite competitions and leagues around the world. USA Gymnastics is working diligently to identify and respond to the challenges facing our members during this uncertain time. While many questions about the future of the sports industry remain unanswered, we continue to be inspired by the way sports are helping to bring people together, even during this difficult time of social distancing. could create a difficult situation with their renewal process in the current situation. We are hoping that the sponsors stay loyal and have some reason with their state associations. There are also concerns with rights fees. What will happen with revenue from rights fees if there are no sports programs. There are still contracts with these rights and how will this be paid?
charge of the environment.
Key: Our 2020 local sponsorships have been completed before the
Lara: We think we will see more enthusiasm for a lower-cost, local
pandemic. It is a small fee to pay locally and nationally. We have yet
activity that’s more inclusive, community-based and more affordable for more families. Participative vs. Performance. We believe that people will yearn for connection within community, appreciating the time spent, the friendships made and the opportunity to be a part of something bigger than themselves while finding something fun to do.
Q:
to hear of sponsors saying they would not continue to participate in our leagues moving forward. The 2021 season is a question on how long it will take as an industry to recover. Sponsorships are a local league decision and not a decision made by the PONY Baseball and Softball Organization. Local leagues can make decisions with their local sponsor on the future of sponsorships with regards to payments and other aspects. Whether that is discounting the
Do you feel this will impact your ability to gain
payment or delaying the payment deadline as examples.
sponsors for your organization/teams?
Cloud: This is a local issue which will be determined by how local
Goudy: I am very concerned that we are going to go through some
businesses recover. At a national level, it has not impacted our
tough times for the short-term. Once the dust settles, I believe there
contracts yet.
will be much fewer sport providers because a lot of the smaller organizations may not be able to survive this.
Lara: We actually think a new range of potential sponsors will
Parker: No, I think the challenges are real, but the opportunities
opportunities in the health, safety, risk, etc. areas. We have also seen
still exist.
a renewed interest from our current partners to think differently
Niehoff: We are worried about our sponsors and more worried for our state associations. State associations rely on sponsorships for funding. Will sponsors want to keep paying if there are no
emerge. We have already seen great potential in new partner
and find new ways to support a return to play. Local businesses and community promotion will be another angle to pursue to engage the community in coming together again in safe and new ways.
competitions? We are hoping the contracts do not expire for our
Abbott: The economy of our country has been impacted and
state associations with their sponsors at the end of this year. This
many potential sponsors will have less to invest. Continued on Page 10 NSGA NOW ® July/August 2020 | 9
>>
PARTICIPATION NOW Continued from Page 9
Q:
Do you anticipate any rules/regulations to change as a result?
Goudy: I do not know about sport rule changes as much as custom or ritual changes, like shaking hands or exchanging gifts, may go by the wayside.
Niehoff: In the immediate things will look different. We are releasing (See Page 11) a return to play guidelines and it will be a 3-phase return. In the first phase, we say that there should not be any sharing of the same equipment. That means a baseball or a soccer ball. Going forward there will have to be sanitation all the time, especially with sports that share equipment. Kids will have to bring their own source of hydration. There will have to be point-ofcare testing available. Officials are also looking at what they might need to change. Are they going to be using a whistle? This blows out air that could cause an issue with contamination. Will officials have to use some type of electronic signaling for calls going forward?
Key: I do not see any rule changes specifically unless it is to protect fans or players. We could see a limit to participation attendees for the games. We could possibly change the minimum number of games for a complete season. We are talking about lowering the number of games to be able to say it is a complete season. We want to be able to provide kids a chance to play even if it might be a shorter season. This is for our current spring/summer seasons. We will allow leagues to extend their season depending on when schools and the economy reopen. For example, if the season is supposed to end at the end of July, then encouraging to extend the season to the end of August. As an organization, we are going to encourage local leagues and international leagues to have a season even if it might be shortened and encouraging them to extend the season if needed. This will allow kids to play and have an outlet.
Cloud: I do not anticipate any rule change proposals. There may be discussions on eligibility waivers for players that missed out on their final year of eligibility.
Lara: We are looking at alternative game models due to player numbers, sideline numbers, officials, safety protocols, interactions, etc. We must consider all of these aspects in the soccer space.
Q:
What do you see as some of the biggest challenges your organization will face in the years ahead after the COVID-19 pandemic ends?
Goudy: Regaining the public trust that it is safe to participate. Parker: We will continue to adapt to the changes around eligibility and how we recruit and send students to four-year colleges.
Niehoff: We are concerned about participation from the state level. Will we be able to offer active programs from a financial perspective? Can kids continue to play? And if so, can they play 10 | NSGA NOW ÂŽ
>> July/August 2020
in a healthy way? If not, what happens if they cannot sponsor championship level tournaments or games? Litigation risk is another concern of ours. What degree of tolerance for ambiguity? We all know we assume risk in sports. How will our society arrive at a reasonable level of tolerance for the risk taken? Who is liable if a kid is tested and is healthy one day, but gets sick the next day after a competition? We hope that parents and society exercise some common sense when handling a return to sports and the risk that is involved. How does that affect programs? For associations like yourself, you have an obligation to inform, what level of tolerance will society have with information given and knowing they are assuming risk with any activity they participate in. Will people want to sue everybody that gave them information on guidelines, but still got sick from following those. I am also worried about the pace at which individual sport organizations are traveling to get back to playing. This might be too aggressive, as we are still learning about the pandemic, especially in kids. I hope that everybody can exercise prudent common sense about returning to play.
Key: I do not see any major challenges based on being a grassrootsoriented program. Any kid that wants to participate is able. We are not an elite travel league, so the costs are not substantial for the parents. Economically, PONY Baseball and Softball are wellpositioned as a grassroots organization where the financial cost for families in local communities is not high.
Lara: We believe the recreational youth soccer model will become more of a choice due to cost, locality, perspective and common sense. The elite, high-priced, win-at-all-costs groups will be thinned. Ultimately, we see this as a benefit to AYSO and our AYSO United programs and our future success as our first priority is creating a tangible playing experience, appropriate for all developmental ages and stages that allows players and their families to choose the best option for them.
Abbott: Jump-starting grassroots participation in our sport.
Return to Play Guidelines for NFHS, Other Organizations By Tom Van Jacobs NSGA Marketing Coordinator The National Federation of State High School Associations (NFHS) Sports Medicine Advisory Committee (SMAC) released a guidance for opening up high school athletics and activities during the COVID-19 pandemic. In this guidance, NFHS goes through a three-phased approach for returning to activities. The SMAC of the NFHS advocates that each state high school association follow and consult with its state and local health departments for determining the appropriate dates for implementing a phased-in approach from COVID-19. Decreasing potential exposure to respiratory droplets is the basis of the stratification of risk by sport in this document. Some of the key points in the NFHS guidance: • Plastic shields covering the entire face (or attached to a helmet) are not allowed during contests. • Cloth face coverings are recommended to be worn by students
• A sample monitoring form for checking symptoms before practices and competitions is available in the document. • Emphasis on the importance of keeping on athletic trainers as staff and having them assist with any return to school or return to play plans. Here is a brief look at some other sports organizations and their guidelines for return during the COVID-19 pandemic.
NCAA The NCAA has released a set of core principles and a three-phased approached to the resocialization of collegiate sports. One such principle includes having a plan in place at the university/college level for the resocialization of students. Phase three allows for gyms and common areas to reopen for student-athletes if appropriate sanitation protocols are implemented.
during phases 1 and 2 except during high intensity aerobic activity.
Little League Baseball and Softball
In phase 3, the use of cloth face coverings is still encouraged.
The Little League organization released a Season Resumption
• Officials can use artificial noisemakers or timers in place of whistles
Guide that outlines how to prepare a baseball/softball league
to allow for use of cloth face coverings during competitions. • The NFHS recommends sending out equipment for reconditioning immediately. • Each sport is categorized into different levels of potential infection
for an upcoming season, whether that be financially or help with scheduling the upcoming season. These guidelines also cover best operating practices for resuming play in local communities, practices and regular-season games, and helping pitchers get ready for the resumption of play.
risk: Higher Risk, Moderate Risk and Lower Risk. Continued on Page 12 NSGA NOW ® July/August 2020 | 11
>>
PARTICIPATION NOW Continued from Page 11
USA Softball USA Softball provides a guide that dives into recommendations for
NSGA Return to Play Resources
tournament hosts, teams/spectators, umpires, and gives an example of a release waiver in regard to COVID-19. Athletes are allowed to wear masks during games but this is not required. Also, during games, it is recommended that multiple softballs be used and switched out for sanitizing after every inning. At the end of this guide, a Q&A
NSGA’s COVID-19 Reopening Resource Library and COVID-19 Information and Resources page is where you can access the most up-to-date news on sports
about insurance is provided regarding USA Softball and COVID-19.
organization re-start guidelines and resumption
USA Hockey
associations. NSGA is regularly updating news in
USA Hockey has released a “Returning to the Rinks” guide during
dates and the return to action status of all high school these key areas at nsga.org.
the COVID-19 pandemic which outlines how to prepare ice rinks to re-open to the public. USA Hockey gives considerations for practices and tryouts initially since there will be a limitation to the number of people in the rink. They emphasize the need for sanitation and disinfecting equipment after each use as well as focusing on skill sessions for practices. In this guide, US Figure Skating also provides preparations and recommendations for their program.
AYSO The guidance from American Youth Soccer Organization (AYSO) involves recommendations for the early phases of a return to play for soccer. Phase 1 includes having sanctioned practices when
USA Swimming
official parks and fields become available by local authorities. Also
USA Swimming has provided messaging for planning a return to
equipment such as balls and training discs. AYSO is working on
mentioned is the importance of players using individual-labeled
the pool for athletes and coaches. Swimming does not require
guidance for alternative play models and COVID-19 based activities
direct contact between teammates or coaches and social distancing
such as grid work and technique in isolation.
can be maintained throughout practices. USA Swimming outlines safety measures and recommendations for before, during and after swimming. The organization also provides diagrams to show how to social distance athletes in the pool depending on the number of swimmers and the size of the pool.
USA Wrestling USA Wrestling has released guidelines for a “Return to the Mat” as of May 14, broken down into a four-phased approach to returning. Phases 1 and 2 focus on individual training and virtual coaching workouts. Phases 3 and 4 go into detail on practices based on the public health authorities allowing for small group activities.
USA Gymnastics USA Gymnastics released considerations for its member clubs as they begin to reopen. These guidelines provide details of cleaning/sanitation of the gym area and equipment including covering the foam pits with a tarp to allow for easy cleaning. They also provide recommendations for classes and team training. Per USA Gymnastics’ Safe Sport Policy, a parent/guardian must be provided the opportunity to observe their child’s training. Based on this recommendation re-given to allow this while ensuring social distancing practices. 12 | NSGA NOW ®
>> July/August 2020
Hockey Canada Hockey Canada is working on a plan that includes safety regulations, communications, seasonal structure, customer engagement and national teams for a return-to-hockey.
USA Football USA Football has released a starting guide to its phased approach to aid organizations on getting back to football. It provides links and resources to stay informed on federal, state and local guidelines. The organization is continuing to update its phased plan as information is gathered through research and engagement.
Babe Ruth Baseball and Softball Babe Ruth has released suggested guidelines for a resumption of play that emphasize following local and state health official guidelines for any activity to take place. Babe Ruth recommends that only two players are in the dugout at one time and that the other players will line up along the right and left field lines while keeping six feet apart. Additional recommendations include only having one spectator per player attending the games and, if possible, continuing the league into the fall in order to complete a full season.
NSGA NOW ®
>> July/August 2020 | 13
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SPORTS PARTICIPATION LIFECYCLE DEMOGRAPHICS
2020 nsga.org
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LOW/MIDDLE INCOME TRADITIONAL FAMILIES
SENIORS (AGE 65+)
WORKING PARENTS
EDITION
DOUBLE INCOME NO KIDS (DINKS)
AFFLUENT TRADITIONAL FAMILIES
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AFFLUENT EMPTY NESTERS
Find Out What They Participate In! Order the 2020 Edition of NSGA Sports Participation Lifecycle Demographics and other NSGA research at nsga.org/research
INSIGHTS NOW
Who is Driving Changes in Team and Individual Sports Participation? By Nick Rigitano NSGA Director of Insights and Analysis
The latest edition of NSGA’s Sports Participation in the US report revealed much-needed increases in 2019 for both the Team and Individual sports segments, which are key areas for many sporting goods retailers, dealers, and manufacturers. Based on NSGA’s Total Participation Points (TPP) measure, the Team sports segment increased 1.6% in 2019 compared to the prior year while the Individual sports segment increased 1.2% during the same time frame. TPPs offer a more complete view of participation because both the number of people participating in each sport segment (reach) and the number of sports each person is participating in (depth) are taken into account. A deeper look into the changes and drivers behind the segment increases shows that 8 of the 11 Team sports 16 | NSGA NOW ®
>> July/August 2020
tracked by NSGA experienced increases (as illustrated in Figure 1). Furthermore, five of the eight sports experiencing increases (basketball, cheerleading, flag football, lacrosse, and softball) were driven by increases in female participation. The increases in baseball and soccer were driven by males and volleyball experienced the highest percentage change in overall participation compared to the prior year (+5.3%) driven equally by males and females. Team sports experiencing decreases in participation, however, included tackle football and touch football, which was driven mostly by males, while the slight decrease in ice hockey was driven by females. Figure 2 illustrates a similar story among the Individual sports segment. Five of the segment’s seven sports experienced increases in participation, three of which were driven by females (bowling, golf, and swimming). An
each experienced declines
increase in male participation in tennis (+2.5%) canceled out
in 2018. Furthermore, the
a decrease in female participation (-2.1%), resulting in a slight
increases suggest that
increase overall (+0.4%).
participation
Pickleball experienced the strongest gains of the segment (+3.5%) with increases in both male and female participation. On the other hand, a decrease in female participation led to the decline for gymnastics, while males accounted for the slight drop in ice/ figure skating. While it is important to note that one year does not make a trend, the 2019 increases were a welcome sight for both segments, which had
amongst
the Team and Individual segments was headed in the right direction prior to the outbreak of COVID-19 and offer a glimmer of hope that interest levels in playing sports might be able to tread water until America can fully reopen once again. For more information on each report and to purchase your copies today, please visit www.nsga.org/research.
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NSGA NOW ÂŽ
>> July/August 2020 | 17
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INDUSTRY NOW Mueller Sports Medicine Becomes PFATS Platinum Sponsor Mueller Sports Medicine increased its support for the athletic training profession as it became Platinum partner sponsor for the Professional Football Athletic Trainers Society (PFATS). Mueller Sports Medicine has partnered with PFATS for more than 20 years in an effort to promote athlete safety and health to the National Football League and its players. “Mueller Sports Medicine has been honored to partner with PFATS for the last 20 years," said Mueller Sports Medicine president John Cayer. "We are proud to increase our support to become a PFATS Platinum sponsor for the first time and further support the athletic
She is the previous Chair of the National Sporting Goods Association. Having a history of more than 30 years in the sports, outdoor, and fitness retail business, she has a proven track record of success in organizational expansion, process innovation, visual merchandising, store design and team development. She is an innovator who combines collaboration, knowledge, business acumen and customer understanding to improve processes and set industry standards.
Wilson Replaces Spalding as Official Ball of NBA The National Basketball Association (NBA) and Wilson Sporting Goods announced a multi-year global partnership that will make Wilson the official game ball
training profession.”
of the NBA, Women's National Basketball
The Professional Football Athletic Trainers Society (PFATS) is a
Association (WNBA), NBA G League, NBA 2K
Professional Association representing the athletic trainers of the
League and Basketball Africa League (BAL).
National Football League. They serve the players of the NFL, the
Spalding has been the official ball of the
member clubs and other members of the community with the purpose to ensure the highest quality of health care is provided to the NFL.
NBA since 1983. Wilson was the first official ball used by the NBA from 1946–83 and will return to the NBA for its 75th anniversary season in 2021–22. The other debuts of
Mueller Sports Medicine, Inc., was founded in 1959 by Curt Mueller,
the Wilson ball will be during the 2022 WNBA season, 2021–22 NBA
who is a member of the Sporting Goods Industry Hall of Fame. The
G League season, 2021 NBA 2K League season and the inaugural
company has been has been a long-time supporter of the National
BAL season.
Sporting Goods Association (NSGA) and its annual Management Conference & Team Dealer Summit.
Cathy Pryor Becomes Franklin Retail Solutions President
OrderMyGear a Winner at American Business Awards OrderMyGear (OMG) was named the winner of a Bronze Stevie® Award
Cathy Pryor was named President
in the Achievement in Product
at Franklin Retail Solutions, a
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leading provider of in-store
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services within major retailers in
for 2019 product innovations bridging the technology gap for the
the sports, outdoor, and fitness
Team Dealer and Promotional Product industries.
industries. They provide in-store
OMG powered over $328 million in online sales across 4.3 million
intelligence, merchandising, brand
ambassadorship,
marketing services and more throughout North America. “We are thrilled to have someone like Cathy Pryor leading Franklin Retail Solutions’ team. Her accomplishments and expertise are recognized throughout our industry,” said Marty Lillis, CEO of Franklin Retail Solutions. “We look forward to Cathy bringing that talent and experience to her new role with us.” Pryor was an executive officer and VP of Store Operations at Hibbett Sports leading a team responsible for over 1,000 Hibbett locations.
transactions in 2019. In addition, OMG launched eight major product innovations to more than 6,700 users across three diverse industries, helping clients improve efficiency and grow sales. Key accomplishments and innovations of the OMG Team include a live inventory feed with leading industry brands, express stores and a technology partnership with the Sports, Inc., buying group. Described by one American Business Awards judge as having a “very impressive resume and approach to product innovation,” the OMG platform has taken great strides in successfully tackling key industry challenges. As another judge phrased it, “OMG has certainly proven itself.” NSGA NOW ®
>> July/August 2020 | 19
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LOCKER ROOM NOW
UPDATES
With the institution of the legal uniform (one-piece singlet or twopiece), male and female wrestlers are now able to weigh-in together in the same lineup, allowing gender-specific language to be removed from all three rules. Additionally, the form-fitted compression shirt
NFHS Permits Schutt Splash Shield for Football Helmets
offers females a more suitable uniform for post-weigh-in skin checks,
The National Federation of State High School
Rules in Four Spring Sports Will Not Change for 2021 Season
Associations (NFHS) ruled on June 5 that the Schutt Sports Splash Shield for football
which are typically done by male officials.
helmets, as shown right, will be permissible
Due to the cancellation of spring sports at high schools across the
for competition and is compliant with current 2020 NFHS Football
country, the National Federation of State High School Associations
Rule 1-5-3c(4) as long as it is clear and has no tint. Bob Colgate, NFHS Director of Sports and Sports Medicine and liaison to the Football Rules Committee, said the NFHS was notified
(NFHS) will not be publishing new rules (both print and digital) for 2021 in the sports of baseball, softball, track and field, girls lacrosse and boys lacrosse.
on June 5 about the new product from Schutt for its football face
Because very few schools were able to compete in these sports
mask. The NFHS is not mandating or endorsing the Schutt product
prior to the March shutdown of schools due to the COVID-19
for use by high school players.
pandemic, competition in these sports in 2021 will be conducted
Schutt announced in a press release it is manufacturing the new Splash Shield to offer some protection for football players from harmful droplets caused by talking, sneezing and coughing in close
under 2020 NFHS rules for baseball, softball, track and field, girls lacrosse and boys lacrosse.
said it will offer the Splash Shield for purchase by July through its
Basketball Shot Clock Proposal Voted Down
dealer network and online.
A proposal for a national rule mandating a shot clock as well as a
Wrestling Uniform Changes Support Girls Participation
proposal to allow a shot clock by state adoption for high school
As the result of a concerted effort to accommodate the growing
annual meeting April 14–16.
proximity - which is a concern of the spread of COVID-19. Schutt
number of female wrestlers, the 2020–21 high school wrestling rules changes are headlined by significant adjustments to uniforms, weigh-in protocol and appropriate hair-length requirements. The weigh-in procedure was altered through a combination of changes to Rule 4-5 (Weighing-In) of the Wrestling Rule Book. Following an amendment to the legal uniform addressed in Rule 4-1-1c, which now permits female wrestlers to wear a form-fitted compression shirt that completely covers their breasts in addition to a one-piece singlet and a suitable undergarment, Rule 4-5-7 was rewritten to require that a legal uniform be worn during weigh-in and that no additional weight allowance be granted. An additional clause prohibiting shoes and ear guards during weigh-in was also written into 4-5-7. Weighing-in with a legal uniform allowed the committee to break
basketball were not approved by the National Federation of State High School Associations (NFHS) Basketball Rules Committee at its “Information was given to the Basketball Rules Committee that shared the votes in individual states on how coaches and officials voted in support of or non-support of the shot clock rule,” said Theresia Wynns, NFHS director of sports and liaison to the Basketball Rules Committee. “The conversation among the committee members explored the pros and cons of enacting the proposal as a rule for all states and likewise for state adoption. The committee will continue to explore the shot clock issue.”
COLLEGE UPDATES NCAA Delays Rule Changes in Five Sports For One Year
down more gender barriers with subsequent changes to Rules 4-5-1,
The NCAA Playing Rules Oversight Panel
4-5-2 and 4-5-4. Previously, weigh-ins consisted of shoulder-to-
approved delaying rules changes in five
shoulder lineups of each contestant that were separated by gender
sports for a year to mitigate the financial
(4-5-2), took place a maximum of one hour prior to competition
impact on athletics budgets in the wake of
(4-5-1) and required supervision by a referee of each respective
the COVID-19 pandemic.
gender (4-5-4).
Continued on Page 22 NSGA NOW ® July/August 2020 | 21
>>
LOCKER ROOM NOW Continued from Page 21
The sports where the implementation will be delayed are baseball,
should review the manufacturers’ warnings about proper usage
men’s basketball, men’s lacrosse, softball and swimming and diving.
and performance limits of such products.
• In baseball, Divisions II and III regular-season bat barrel compression testing will start in Spring 2022 instead of Spring 2021. The rule was in effect for Division I baseball programs this spring. • Softball bat barrel compression testing for Division I will start in Spring 2022 instead of Spring 2021. Division II and III softball teams are still required to do regular-season testing by Spring 2022, which is the original time frame. • In men’s lacrosse, the requirement of teams in all three divisions to have two visible shot clocks with the ability to reset them to different times was delayed from 2021 to 2022. • In Division II and III men’s basketball programs, the rule change moving three-point lines to the international distance of 22 feet, 1¾ inches is delayed to the 2021–22 season. The rule was in effect for Division I men’s basketball this past season. • In swimming and diving, Division II and III programs would be required to have two officials for dual, double-dual, triangular and quadrangular meets in the regular season for the 2020–21 academic year. The two divisions also were going to be required to have four officials for invitational and championship meets in 2020–21. These rules will go into effect in 2021–22 and were in effect for Division I this past season.
USA Swimming Logo Now Acceptable on High School Swimsuits The USA Swimming checkmark logo is now an acceptable suit marking in high school swimming. This was among the high school swimming and diving rules changes for the 2020–21 school year that were approved by the National Federation of State High School Associations (NFHS) Board of Directors. The alterations for the USA Swimming checkmark logo were made to the uniform code under Rules 3-3-3 and 3-3-4c regarding accepted and prohibited manufacturers’ logos. The mark signifying approval from the international governing body for aquatic sports, FINA, is also considered an acceptable suit marking.
Ice Hockey Increases Penalties for “Dangerous” Skates A more severe penalty for players wearing skates deemed “dangerous” is one of the rule changes for high school hockey in the 2020–21 season. Skates are considered dangerous if they have protrusions and a first offense will warrant a game misconduct penalty. Players with dangerous skates were previously given a warning and an opportunity to return to the game if the issue was corrected.
NAIA Partners with NFL to Launch Women’s Flag Football Initiative Women’s flag football is on its way to becoming an official National Association of Intercollegiate Athletics (NAIA) varsity sport by 2021, thanks to a two-year partnership between the NAIA, the National Football League (NFL) and Reigning Champs Experiences (RCX). With support from NFL FLAG and RCX, NAIA will work to develop league infrastructure and operations for the first women’s flag football competition governed by a collegiate athletics association. The first competitive season will be held in the spring of 2021 and the NAIA will host an emerging sport or invitational championship in the spring of 2022.
NAIA, Spalding Extend Basketball Partnership The National Association of Intercollegiate Athletics (NAIA) announced it will extend its partnership with Spalding — the largest basketball equipment supplier in the world — as the association’s official supplier of basketballs. Beginning in July and running through the end of June 2023, Spalding’s TF 1000 Legacy basketball will continue to be the “Official Basketball of the NAIA.”
NAIA, Molten Extend Men’s Volleyball Partnership
Use of Soft-Padded Caps in Water Polo Allowed
The National Association of Intercollegiate
Use of a soft-padded cap will be permitted in high school
official volleyball for NAIA Men’s Volleyball
water polo starting with the 2020–21 season. The NFHS, with risk minimization in mind added the new Rule 1-26, which permits players to wear a soft-padded cap, but it must meet the requirements of Rules 1-20 through 1-24 and Rule 2-4. The committee noted that coaches, athletes and parents/guardians 22 | NSGA NOW ®
>> July/August 2020
Athletics (NAIA) announced it will extend its partnership with Molten USA to remain the Championship play through the 2023 season. The three-year agreement extends a deal that was originated in the 2018 season to use the V5M5000 FLISTATEC volleyball in NAIA Championship play on the men’s side.
MEMBER SPOTLIGHT NOW What is your biggest concern with what’s ahead for the industry after everything that has occurred so far in 2020? BRIAN BARNES
Brandon Source For Sports Brandon, Manitoba, Canada
TRACY GIBBONS Sturtevant’s Bellevue, WA
As we move forward in
The biggest
these times with huge
concern is
uncertainty as to what
the safety
sport is going to look
and well-being of our staff and custom-
like, I am hopeful that
ers and how to balance all their needs
vendors and brick-
and expectations. We feel fortunate our
and-mortar retail work
business focuses on promoting folks be
together as true partners to continue the
outdoors and enjoy the different activities
legacy that has been created over the years!
available. I was fortunate enough to snow
The industry needs to be respectful of each
ski at Crystal Mountain, and waterski on
other’s challenges, and work together on sell-in and sell-through data to maintain cash flow for both partners, as we hopefully
Lake Washington, in the past couple of weeks and enjoy these activities with my family while practicing social distancing. As
whether or not there will be high school and middle school sports. With this being at least 75 percent of our business, it is a huge concern moving forward. Even though most of our schools are starting summer conditioning, in anticipation of an upcoming season, we all know that all it takes is one spike in positive cases of COVID- 19 and everything will be shut down again. If there is another shutdown, athletics will definitely be one of the activities put on hold and that will hurt many of the small local team dealers across the country.
TRAVER MCLEOD
inch towards normal!
a consumer, seeing many chairs go by with
BETSY FREY
but I personally experienced a lot of happy
Hockeywolf Missoula, MT
participants who also seemed willing to
As a hockey dealer, we
Holyoke Sporting Goods Holyoke, MA My state has been hit very hard by COVID-19. The current state guidelines for organized sports are very restrictive and my concern is leagues may cancel the fall season. I was closed from March 16 to June 8 and I cannot make up this business. I think if fall sports are allowed to happen there will be less participants than previous years. This will result in less team and retail sales.
just 1 or 2 people took a bit of rethinking,
accept the new longer lines, and not full chairs, as the “new norm.”
we don’t have a clear
address changes in our business model,
picture of what our
is another concern. We have revisited our
favorite sport is going
website and are working on how it commu-
to look like in the next
nicates with our customers, and how it can
12 months. There is real concern that par-
better mimic our in-store experience. We
ticipation could drop significantly due to
are using the phone much more. And we
the constraints required by local or state
will continue to revisit our in-store expe-
governments and the sports governing
rience as we welcome back customers.
body guidelines.
Ultimately knowing not all customers are
In addition, because of the supply chain
comfortable with the same solution we are working hard to create multiple avenues to service them.
spring 2021. I fulfilled all my school orders
KEITH MANNING
not need to place orders for spring 2021, so I will be ordering and selling less merchandise. The after-effects of COVID-19 may linger for a few years.
our average customer:
Reallocating staff time and expertise, to
I am also concerned about team sales for before the shutdown. These schools will
are in the same boat as
Jack Pearl’s Team Sports Battle Creek, Michigan
interruptions and restrictions on production from our vendors, we could likely have a shortage of some important equipment or items of necessity, including custom goods. The overall uncertainty adds an incredible amount of stress to all of us.
Being a team sporting goods dealer, our biggest concern for the near future is NSGA NOW ®
>> July/August 2020 | 23
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