INDUSTRY NOW NSGA Q&A: Open With Schutt Sports’ Kip Meyer By Marty Maciaszek NSGA Director of Communications Schutt Sports has been a big part of the sporting goods industry for more than a century. So, it was big news in December 2020 when it was part of an acquisition by Certor Sports LLC and became part of the Certor portfolio. Schutt started manufacturing basketball hoops in 1918 in Litchfield, Illinois, about an hour northeast of St. Louis, but football is where the Schutt name is best known. It was the first company to mass produce faceguards in 1935 and began producing helmets in 1987. Schutt purchased the Adams USA brand in 2014 and high-end shoulder pad manufacturer ProGear in 2017 and it started producing products for the Department of Defense in 2018. Certor Sports also acquired the assets of high-tech football helmet startup VICIS along with Schutt, ProGear, Adams, Hollywood Bases and Tucci Bats. Kip Meyer, the General Manager and Vice President of Sales and Marketing for Schutt, has been with the company for 12 years and he also spent 13 years at adidas. Meyer shared his thoughts on what the future holds for Schutt in this Q&A with the National Sporting Goods Association (NSGA). NSGA: Please share what the changes are related to Schutt Sports being acquired by Certor Sports? What led to those changes? Meyer: The assets of Kranos Corporation were sold and assigned to Certor Sports LLC. Certor Sports is a private corporation that owns all the intellectual property of Schutt Sports, VICIS, ProGear, and the like. The company continues unimpeded in the team sports business. Certor Sports prides itself on creating the best protective equipment in the business. NSGA: How will this acquisition by and formation of Certor Sports keep Schutt poised for success?
>> An artist's rendering of Schutt's new headquarters and manufacturing facility expected to open in late fall 2021 in Indianapolis.
Meyer: The cross-pollination of technologies between Schutt Sports
Certor Sports is also making structural investments for future growth.
LLC and VICIS will keep us ahead of the competition in terms of
For example, we are consolidating and moving into a completely
helmet technology. Bringing the best technology is the key to our
new headquarters and manufacturing facility near Indianapolis in
success in the marketplace. And utilizing our mass-customization
late fall 2021. This new facility will provide us efficiencies in labor and
platform allows us to get the customer what they want, when they
manufacturing and will help service our customers significantly better.
want it, and at a price they can afford. Our philosophy of relentless
NSGA: What are some of the misconceptions in the marketplace
innovation and cascading technologies throughout the product line into volume categories will serve the team sports business well. This standard of excellence puts a tremendous pressure on our engineering groups at Schutt Sports LLC and VICIS, but ensures new and exciting products into the marketplace. This will help our customers maintain and grow product margins which we know is very important in equipment sales. 14 | NSGA NOW ®
>> March/April 2021
you would like to clear up about Schutt’s future because of all the changes? Have you seen big concerns expressed by team dealers/retailers, or perhaps consumers and end users such as teams and leagues? Meyer: Our customers have been great during this transition from Kranos to Certor. Yes, there were initially concerns in the
