LONG ISLAND
RESTAURANT WEEK
SPRING 2024 WRAP-UP
CONTENTS
• Advertising
• Publicity
• Website Exposure
• Social Media
• E-Blasts
• Blog Post
ADVERTISIN G: LONG ISLAND RAILROAD HIGH TRAFFIC STATIONS
* SYOSSET, DEER PARK, RONKONKOMA, ROCKVILLE CENTRE, MASSAPEQUA PARK & GREENLAWN
NEWSDAY PRINT ADS (3 IN TOTAL)
• Print Circulation:
246,735
• Run Dates: 4/1, 4/4, 4/5
NEWSDAY DIGITAL ADS
TOTAL IMPRESSIONS: 246,735
NEWSDAY DIGITAL ADS (CONT.)
• Total Clicks: 409
• Click-Through-Rate: 0.17% (double the industry standard).
RADIO AD EXPOSURE
• 30 second radio ad ran on WBLI, the number 1 station on Long Island on A25-54.
• 4/2 - 4/14 (13 days) – Ad ran 78 times
• Reach: 308,100
GREATER LI EBLAST EXPOSURE
• LIRW was featured in THREE weekly eblasts from Greater Long Island
• March 14th: 12,905 Recipients, 4,350 Opens,
93 Clicks to LIRW post for restaurants
• April 4th: 15,509 Recipients, 5,770 Opens, 190 Clicks to LIRW post
• April 11th: 15,224 Recipients, 5,351 Opens,
114 Clicks to LIRW post
GREATER LI SPONSORE
D EVENT
• Total Reads: 1,835
• Total Link Clicks: 1,490
D
• Total Reads: 2,319
• Link Clicks: 6,021
LI
GREATER
SPONSORE
EVENT #2
GREATER LONG ISLAND INSTAGRAM STATS
GREATER LI FB STATS
ADDITIONAL ADVERTISING
TV advertisement Food TV TV advertisement News 12 Cablevision: News 12 Long Island and Food TV
PUBLICITY
NEWS12 LONG ISLAND TV SEGMENT & ONLINE ARTICLE
NEWS 12 (CONT.)
PRESS EXAMPLES (CLICK HERE FOR FULL CLIPBOOK)
Click to read
DISCOVER LONG ISLAND BLOG
TOTAL UNIQUE PAGE VISITS: 8,300
Podcast reach 6,463
DISCOVER
ISLAND NEWSLETTER
LONG
TOTAL REACH: 34,657
DISCOVER LONG ISLAND SOCIAL MEDIA
• Total Instagram Reach: 211,204
• Total IG Story Reach: 4,109
• Total Facebook Reach: 134,681
• Total Facebook Engagement: 342
• Total Twitter Impressions: 952
• Total TikTok Views: 40.4K
• TikTok Likes: 1,729
WEBSITE EXPOSUR
E
MAP EXPOSUR E
LONG ISLAND RESTAURANT WEEK
SOCIAL
MEDIA
FACEBOOK SPONSORED POST
EXAMPLES
INSTAGRAM SPONSORE D POST EXAMPLES
IG POST EXAMPLES (CONT.)
IG POST EXAMPLES (CONT.)
IG STORIES
IG STORIES (CONT.)
E-BLASTS
EBLASTS (CONT.)
EBLASTS (CONT.)
EBLASTS (CONT.)
EBLASTS (CONT.)
EBLASTS (CONT.)
LONG ISLAND RESTAURANT NEWS BLOG
• Total Views: 44
• Total Users: 36
• Avg. Engagement Time: 37s
• Click here to view.
@lirestaurantwk
marketing@longislandrestaurantweek. com
THANK YOU
@longislandrestaurantweek @longislandrestaurantweek @longislandrestaurantweek