LONG ISLAND
RESTAURANT WEEK
FALL 2024 WRAP-UP
CONTENTS
• Diner Feedback
• Advertising
• Publicity
• Website Exposure
• Social Media
• E-Blasts
• Blog Post
FEEDBACK FROM DINERS
DINERS WERE VERY PLEASED WITH RESTAURANT WEEK!
OVER 70% OF OUR RECENT SURVEY SAID THEY WERE VERY LIKELY TO DINE OUT AGAIN DURING LIRW
ADVERTISING:
LONG ISLAND RAILROAD
HIGH TRAFFIC STATIONS
* Greenlawn, Syosset, Deer Park, Ronkonkoma, Rockville Centre, Massapequa Park, Huntington, Smithtown, Lindenhurst, Bethpage, Cedarhurst and Bayshore
NEWSDAY PRINT ADS (3 IN TOTAL)
• PrintCirculation: 86,850
• RunDates:10/21,10/24,10/25
PrintCirculation: 86,850
NEWSDAY DIGITAL ADS
TOTAL IMPRESSIONS: 246,857
NEWSDAY DIGITAL ADS (CONT.)
• Total Impressions: 246, 857
• Total Clicks: 338
• Click-Through-Rate: 0.14%
* Well above average clicks!
RADIO AD EXPOSURE
• 30 second radio ad ran on WBLI, the number 1 station on Long Island on A25-54.
• 10/21 – 11/3 (14 days) – Ad ran 78 times
• Reach: 324,500
ADDITIONAL ADVERTISING
• Suffolk County News
• 4,000 Readers
• The Islip Bulletin
• 4,000 Readers
• Long Island Advance
• 10,500 Readers
• Amityville Record
• Babylon Beacon
• Baldwin Herald
• Bellmore Herald
• East Meadow Herald
• Franklin Square/Elmont Herald
• Freeport Herald
• Glen Cove Herald
• Long Beach Herald
• Malverne/West Hempstead Herald
• Massapequa Post
• Merrick Herald
• Nassau Herald
• Oceanside/Island Park Herald
• Oyster Bay Herald
• Rockville Centre Herald
• Lynbrook/East Rockaway Herald
Total Clicks: 587
• Sea Cliff/Clen Head Herald
• Uniondale Herald
• Valley Stream Herald
• Wantagh Herald
Total Impressions: 58,090
• Times of Smithtown
• Print Circulation: 3,827
• The Times of Middle County
• Print Circulation: 3,291
• The Village Beacon Record
• Print Circulation: 3,956
• The Village Times Herald
• Print Circulation: 8,641
• The Port Times Record
• Print Circulation: 6,641
• Times Huntington & Northport
• Print Circulation: 4,475
Online papers have a viewership of over 200,000
Click Here for Article
GREATER LI EBLAST EXPOSURE
• LIRW was featured in several weekly eblasts from Greater Long Island
• One dedicated only to LIRW 10/25/24
• 15,932 recipients
• 7,164 opens
• 1,133 clicks
• Total Reads: 2,916
• Total Link Clicks: 2,626
• Total Reads: 4,368
• Link Clicks: 9,717
GREATER LONG ISLAND INSTAGRAM STATS
Total Viewers: 5,421
Total Viewers: 10,280
GREATER LI FB STATS
Approx. 80,000 Impressions
PUBLICITY
NEWS12 LONG ISLAND TV SEGMENT & ONLINE ARTICLE
NEWS 12 (CONT.)
PRESS EXAMPLES (CLICK HERE FOR FULL CLIPBOOK)
TOTAL UNIQUE PAGE VISITS: 2,116 Click to read
DISCOVER LONG ISLAND SOCIAL MEDIA
• Total Instagram Reach: 386,152
• Total IG Story Reach: 3,830
• Total Facebook Reach: 43,967
• Total Facebook Engagement: 131
• Total Twitter Impressions: 721
• Total TikTok Views: 49,955
• TikTok Likes: 2,304
WEBSITE EXPOSURE
MAP EXPOSURE
SPOTLIGHT YOUR RESTAURANT EXAMPLES
( SHINE THE SPOTLIGHT ON YOUR RESTAURANT AND BE FEATURED ABOVE THE LISTINGS ON THE NASSAU OR SUFFOLK PAGE!)
LONG ISLAND RESTAURANT WEEK
SOCIAL MEDIA
SOCIAL MEDIA AD SUMMARY
FACEBOOK SPONSORED POST EXAMPLES
INSTAGRAM SPONSORED POST EXAMPLES
IG SPONSORED POST EXAMPLES (CONT.)
IG TOP PERFORMING POST
E-BLASTS
EBLASTS (CONT.)
EBLASTS (CONT.)
EBLASTS (CONT.)
EBLASTS (CONT.)
EBLASTS (CONT.)
LONG ISLAND RESTAURANT NEWS BLOG
• Total Views: 350
• Total Users: 287
• Avg. Engagement Time: 33s
• Click here to view.
LONG ISLAND RESTAURANT NEWS BLOG (CONT.)
• Total Views: 113
• Total Users: 92
• Avg. Engagement Time: 28s
• Click here to view.
• Winter 2025 Long Island Restaurant Week
• January 26th – February 2nd
• Spring 2025 Long Island Restaurant Week
• April 27th – May 4th
@lirestaurantwk
marketing@longislandrestaurantweek.com