NSCAD Contributions in Kind to the Historic Halifax Seaport

I’m pleased to present on behalf of NSCAD University the activities and events held at NSCAD’s Port Campus from December 1, 2021 to November 30, 2022. The profile from these activites serves as NSCAD’s contributions in kind to the Halifax Seaport’s operating costs and the Seaport Promotion Fund.

In November 2022, NSCAD and the Port of Halifax completed a historic, long-term agreement to create an iconic, accessible, unified campus that will be the cornerstone of the vibrant creative and social district at the historic Halifax Seaport.

Our new home will extend the NSCAD experience into placemaking and help it shape the district into a thriving arts and cultural destination reflected in integrated promotions, spectacular events and the evolving Seaport Animation Plan.

The timeframe for this report is also the first year NSCAD was able to return to campuses full-time during shifting public public health protocols and opertional disruptions. Certain activities and events such as in-person board meetings and public exhibitions have only started to return to pre-pandemic activity levels and protocols in 2022-2023. These contributions in kind will be reflected in our next report in January 2024.

NSCAD is thrilled to keep raising the public profile and value of the historic Halifax Seaport district through our creative and community leadership.

Sincerely,

Peggy Shannon, MFA, PhD President, NSCAD University

Dr. Peggy Shannon NSCAD President

Contributions in kind 2021-2022

December 2021

Marketing and advertising (Extended Studies)

• 38 Instagram posts, 1,800 followers

• 1 boosted Instagram post reaching 8,340 viewers

• 2 email campaigns to 8,000 subscribers

Courses on site (Extended Studies)

• 165 people/week in 17 daytime and evening adult courses Monday through Thursday

• 100 youth/week in 10 Saturday children’s art classes

January 2022

Marketing and advertising January to March 2022 (Extended Studies)

• 59 Instagram posts, 1,800 followers

• 4 boosted Instagram posts, each reaching 15,000 viewers

• 6 email campaigns to 8,000 subscribers

Courses on site January to March 2022 (Extended Studies)

177 people/week in 23 daytime and evening adult courses Monday through Thursday

• 109 youth/week in 10 Saturday children’s art classes

February 2022

Prospect events were not held on campus pending the decision on NSCAD’s future location

March 2022

Courses on site (Extended Studies)

• March Break children’s camp (4 camps totalling 48 campers) March 14-18

• CEL Creative Entrepreneurship Lab EXPO (91participants) March 4

April 2022

Marketing and advertising April to June 2022 (Extended Studies)

• 105 Instagram posts, 1,800 followers

• 2 boosted Instagram posts reaching 12,000 viewers

• 4 email campaigns to 8,250 subscribers

Courses on site April to June 2022 (Extended Studies)

• 115 people/week in 12 daytime and evening adult courses Monday through Thursday

• 116 youth weekly in 10 Saturday children’s art classes

May 2022

The Student Art Award Gala, held on Friday, May 6, 2022, attracted approximately 200 students to NSCAD’s Port Campus including faculty, staff, friends, family, art-lovers, and government and business leaders. Our first large public event since the pandemic created a lot of excitement for the return of and in-person, ticketed event with a private VIP reception. The historic Halifax Seaport was named as a lead partner on all promotional material and at the event, and was prominent on all promotional material for the Student Art Award Gala and other student year end celebrations beyond the Port space.

NSCAD’s held its first in-person convocation since the pandemic on Thursday, May 12, 2022. Due to COVID-related gathering precautions, this event was restricted to approximately 500 participants including graduates and their friends and families (from the Halifax region and beyond), as well as local dignitaries. NSCAD awarded honorary degrees to two globally renowned Canadian artists at an outdoor ceremony in front of Shed 23 with a reception following in the Pier 21 Museum of Immigration.

Prior to the ceremony, students collected their gowns at Port Campus and were encouraged to take photos in the Seaport area where NSCAD Showcase and Celebration Week sponsors were promoted.

NSCAD hosted a textiles sale on Saturday, May 7, 2022 at the Port Campus (P208/207), raising $3,000 for the Sandra Alfoldy Memorial Scholarship. Approximately 100 people attended the event, which was widely promoted on social media and through emails to our community.

The 2022 Design Graduation Exhibition was held in the Port Loggia Gallery for two weeks in May with over 250 visitors attending the opening reception and an estimated 40-plus daily visitors for the duration of the exhibition.

The NSCAD Treaty Space Gallery hosted the Nipugtug: The Gallery Experience , running concurrently with the 2022 Design Graduation Exhibition. This exhibition featured the work of student Natalie Laurin and collaborator Emma Metallic.

June 2022

Courses on site (Extended Studies)

• 115 people weekly in 12 daytime and evening adult courses Monday through Thursday

• 116 youth weekly in 10 Saturday children’s art classes

July - August 2022

Marketing and advertising July to September 2022 (Extended Studies)

• 113 Instagram posts, 1800 followers

• 2 boosted Instagram posts reaching 25,000 viewers

• 2 email campaigns to 8,300 subscribers

Courses on site July to August 2022 (Extended Studies)

• Summer art camps: 8 weeks, 37 different camps, 468 students ages 5-16

• Summer art courses: 40 people weekly in 4 evening adult courses

September 2022

Marketing and advertising September to November 2022 (Extended Studies)

• 113 Instagram posts, 1,800 followers

• 2 boosted Instagram posts reaching 20, 000 viewers

• 4 email campaigns to 8,300 subscribers

Courses on site September to November 2022 (Extended Studies)

• 238 people/week in 28 daytime and evening adult courses Monday through Thursday

• 136 youth weekly in 10 Saturday children’s art classes plus 2 evening youth classes

• Prospect event – 20 guests

• Student Zoe Ohokannoak exhibited their paintings in the NSCAD Treaty Space from Sept. 29 – Oct 31. with an estimated 50 people at the opening reception and 40-plus daily visitors

Dr. Peggy Shannon with Zoe Ohokannoak

October 2022

• Portfolio Day, a bi-annual event hosted by Admissions to showcase the NSCAD campus, programs and admission processes, welcomed approximately 100 people

• Nocturne exhibition (NSCAD Drawing Lab) at Port Loggia Gallery with 2,500 attendees

• Prospect event – 20 guests

November 2022

• Media announcement of the lease agreement between NSCAD and the Port of Halifax, approximately 50 guests, including NS Advanced Education Minister Brian Wong

• Speculative Cartographies: Mapping Site of Difficult History at Port Loggia and Treaty Space Galleries with estimated 150 at reception, 400 throughout exhibition

• Holiday reception for donors/prospects 100 guests

Contributions in kind for reporting period

I hereby accept the reported contributions in kind for the period December 1, 2021 to November 30, 2022, the value of which is determined to be equivalent value to amounts due under Article 3.3(ii), 3.3(iii) and 4.1 of the HPA Lease Agreement no. 474-H-354 (Lease).

HALIFAX

PORT AUTHORITY