Contrast Analysis •
http://www.coca-cola.com/en/index.html
• CONTRAST is being used in the design in the following way(s):
X Strengthen an idea; support the message. ___To create a contradiction (BIG written in very small type).
X Contrasting colors
X Contrasting values
X Contrasting shapes
X Contrasting texture
X Contrasting typography
• The designer used contrast in all the ways above except to create a contradiction. It’s used to strengthen the idea because coca cola’s colors are red and white. So, it helps provide the focal point, as well as unity within the design and product. The light backgrounds give value to the other darker elements by making them standout. The contrast in the shapes helps differentiate the elements on the site. The contrast of texture in the blue sky and green grass give the design a refreshing, free feeling. In the typography sections the contrast allows the text to stand out, so you don’t have to strain to read it. Especially, the type of font coca cola’s written in, seeing as it differs from the rest of it. By using contrast in this way the designer presents a simple, but interesting site for the audience. The use of contrast has an exceptional impact on the audience because it helps guide them through the elements. • The contrast on this site is remarkably effective for this design. It keeps the site in order. So, the audience won’t get confused or frustrated when looking for a specific element. Contrast in this website creates a fun, appealing atmosphere for the audience. • The primary audience of the website is men, women, and children of all ages who enjoy a refreshing cola.