Color Analysis •
RELAY FOR LIFE: American Cancer Society
• COLOR is being used in the design in the following way(s):
X Creates a mood or feeling
X Creates visual tension and movement
X Provides unity and balance
X Provides structure and forms a grid in a design
X Provides a sense of order
X Creates harmony
• The designer used all of the above when creating this advertisement. Color was utilized this way to attract the audience’s attention. The designer’s intent was to create a bright, vibrant feeling to the audience. The designer used primary and secondary colors in this design. The saturation on all the colors forms bright colors. The paper bag uses a neutral tan color which produces a background setting. The grass and sky create a grid around the design helping to draw the viewer’s eye. This design gives the audience a peaceful, tranquil feeling. The splashes of color generate movement from one word to the next, creating a sense of order.
• This design is effective because it’s very stimulating to the eye. It gives the audience a sense of harmony, which goes along with the cause of the advertisement. • The primary audience is men, women, and children of all ages. Anyone who wants to help fight against cancer. More so for people who have had or known someone with cancer.