LONDON’S LEADING RESTAURANT & BAR BUSINESS
“a premium bar & restaurant business built on a pre-booked sales system� Late Night London
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The Gable, Moorgate
Today We have come a long way since our inception in the eighties. Novus is built on a bedrock of large, hugely profitable, cash rich food and drink businesses. The way we sell that food and drink, our complete customer focus and our love of the new is what makes us London’s most successful food and drink operator. Operating individually minded food-based bars across London.
Turnover +ÂŁ145 million with an enviable balance sheet
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Ambitious expansion plans Prime locations and signature buildings across London so we can open more premium food and drink concepts. All-day trading outlets, from Gastro bars and restaurants to fabulous Champagne and cocktail bars.
5000-12000sqft Multi-floors 250-1200 capacity 20-25 year leases with a mixture of ground floor, basement and 1st floors, leasehold or freehold, shell or distressed business considered.
Looking for 30 new sites, immediately!
The Sterling, St Mary Axe
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London focused London focussed Our dominance in the West End and City has not diluted our thirst for more and better sites in these locations. We are also very keen on securing best sites in Theatreland, Covent Garden, Kensington, Piccadilly, Soho and The City. All locations considered.
Key
Our dominance in diluted our thirst fo All locations consid
ce in the West End and City has not irst for more and better sites in London. onsidered.
Existing Novus Bars Landmark bars – larger multi-room sites with a late licence.
Balls Brothers & Exchange bars – Premium Wine bar and Restaurants.
Potential acquisition opportunity in management’s database
Premium Champagne & cocktail bars.
Restaurant bars and Gastro bars, Bespoke restaurants
CACI Target area
Source: CACI, DCL – Novus Potential Acquisitions, LEK Analysis
Novus sites Blue & Olive Restaurants and bars Green – Landmark multi room sites etc etc e 08
The Last, Shoe Lane
A safe and experienced operator with a rent roll of £15m We work with some great landlords, Land Securities, IVG UK, Prudential, Legal & General, Soho Estates, Crown Estates to drop a few names, living and thriving in some of London’s finest landmarks: Gherkin, Trocadero, Citypoint, Grand Connaught Rooms, Haymarket House, Cornhill and half a dozen Grade II listed properties. We have been trading profitably for over 14 years and are a solid, resilient tenant.
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Our model customer focus is absolute She is a twenty nine year old urbanite, working in town, with a good job, strong prospects, disposable income and a willingness to spend it. We love her dearly and she loves our energy, our sense of fun and knows she can rely on us to deliver her occasion, be it with colleagues for lunch, a catch up with friends or a rather more highoctane night out. We do all of these effortlessly, having built an operation that is as comfortable by day as it is after work and later.
Our customers are resilient and affluent 12
It’s a ga 60%
of Christmas sales booked prior to December
80%
of profit comes from the central London market
55%
of total rev through ad bookings
game of percentages
%
al revenue is gh advanced ngs
60%
of revenue earned before 11pm
ÂŁ20m
in corporate sales per year
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The Last, Shoe Lane
We don’t operate brands we create individual bespoke places
Bespoke On the whole, we don’t operate brands, we create individual and bespoke outlets, unique to the address it lives at. We know our customers want individuality, fun and a place that they can enjoy day and night, with friends, with colleagues.
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Let the numbers spe £8 £140 to
cocktail price range
1m
litres of wine and Champagne enjoyed last year
£17 £140
to
wine price range
speak
to
0
ice
72%
of drink sales come from premium spirits, cocktails, wine and champagne
ÂŁ35 ÂŁ6000 to
Champagne price range
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Pre-booked Sales What makes our business bounce above other operators is our unique advantage, Pre-Booked Sales, or PBS as we call it. PBS accounts for a whopping 55% of all customer visits - that’s over half of all our customers choosing us over the competition and booking their get-together with us. It is both a huge re-enforcement of our operational appeal and a huge advantage over our competitors. Something they have all tried to copy at some point.
Pre-Booked Sales account for a whopping 55% of all customer visits
The Last, Shoe Lane
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Private Spaces One of life’s ultimate luxuries is your own space, a place to go with friends and call it your own. The Novus business has been built on this principle, allowing customers to pre-book their own space, be that a table, a luxury booth or a private dining room.
The Gable, Moorgate
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sites across The City and West End make us London’s most successful premium bar & restaurant business
ÂŁ22m
of food sales per year
85%
of revenue comes from affluent 25-35 year olds
360,000 mojitos made and sold last year
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Serious about food We have a dedicated central food team, innovating, tailoring and finessing each and every menu we offer. Working with the capital’s very best butchers and fishmongers and where possible operate ‘field to fork’ relations with farmers and growers believing best ingredients, freshly cooked create fab flavours.
Some of our outlets are amongst the largest food businesses in the country
The Last, Shoe Lane
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We love cocktails, Cham So do over
Jewel. Piccadilly
hampagne and good wine. ver 70% of our customers! If you want a good drink in London, you should choose to drink with us. Most of London’s finest do! 360,00 mojitos, over a million litres of wine and Champagne and the same amount of vodka as 1000 pubs. With cocktails ranging from a mere £8 up to £140 and champagne from £35 up to £6000, it can be quite a night!
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Performance 80
City - annual sales vs competitors (ÂŁm)
70
West End - annual sales vs competitors (ÂŁm)
70
40
64
33
20
13
10
9
11
10
9
7
5
5
2
2
60 50 40 30 20 10 0
37
36
27
15
15
11
9
8
6
5
5
5
4
30
20
10
0
Novus figures are for FY12F Source: Sapient
Simple. Brilliant product creates brilliant performance We know by keeping a customer inspired and constantly finessing and tailoring operations to suit their lifestyle we stay way ahead of the competition in terms of innovation and performance. The numbers do not lie. Judge for yourself Jewel, Piccadilly
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The Sterling, St Mary Axe
Premium food and drin love, in location
rink businesses people ions they love to be in
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For further information contact David Lodge Property Director 07768 762 925 david.lodge@novusleisure.com
novusleisure.com