grey poupon

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Insight:

Millennials are increasingly favouring experiences over material objects (78%), meaning that doing is more important than having. These experiences become all the more desirable if they also look good on Instagram as to no one’s surprise, millennials still love their phones.

Solution: Give them what they want, and allow Grey Poupon to be at the front of it all, reintroducing themselves and proving that they are as luxurious as ever.


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