THE OFFICIAL PUBLICATION OF THE U.S. VIRGIN ISLANDS HOTEL & TOURISM ASSOCIATION
St. Thomas, St. John and St. Croix 2018/2019 MEDIA KIT
AS THE EXCLUSIVE PUBLISHING PARTNER OF THE U.S. VIRGIN
Visit St. Thomas, St. John and St. Croix is the best media buy in
ISLANDS HOTEL & TOURISM ASSOCIATION (USVIHTA), North South
the USVI by miles. Can you afford NOT to be in it?
Net, Inc. (NSN) is the official publisher of the Visit St. Thomas, St. John and St. Croix in-room hotel magazine. Our goal is to promote
Additional benefits FREE of charge:
the U.S. Virgin Islands to potential visitors, increase the actual
DIGITAL MAGAZINE (E-ZINE)
number of overnight guests, and provide on-island visitors with the
A digital version of the magazine appears on the USVIHTA
highest quality information to enable them to make the best choices
website at no additional cost to advertisers, thereby reaching
during their vacation. This benefits a wide range of businesses across
visitors before they arrive. The e-zine allows readers to easily
the U.S. Virgin Islands.
share the magazine via e-mail to a much larger audience.
Visit St. Thomas, St. John and St. Croix is a high-quality, full-color
In addition, it contains interactive features including active
upscale magazine that will be placed on an EXCLUSIVE basis in the
hyperlinks to advertiser sites, quick links to ads and content,
guest rooms of over 100 hotels comprising more than 5,500 rooms
thumbnails and a printable PDF of each page. It is promoted
in St. Thomas, St. John and St. Croix covering the vast majority of
to the USVI’s top tour operators so they can share it with their
overnight visitors to the islands.
clients before they reach our islands.
In order to generate more visitors to the U.S. Virgin Islands, NSN provides the USVIHTA with a substantial print and radio-advertising
MOBILE APPS
budget for use in USVI’s key airlift markets across the United States.
A mobile app for tablets and smartphones contains information
NSN has also developed and funded a number of other programs with
from Visit St. Thomas, St. John and St. Croix magazine and is
USVIHTA that will increase the number of tourists to the island.
promoted on the USVIHTA website to tour operators and their
By supporting our partnership with your advertising, you are
clients. This easily downloadable app provides everything a
supporting the USVIHTA, helping to increase the number of tourists
visitor needs to know while on vacation and provides another
to the U.S. Virgin Islands and providing these tourists with the means
platform for additional advertising exposure.
to make the best choices during their stay. Below you will find all the reasons why you should make Visit St. Thomas, St. John and St. Croix
LOCAL RADIO SPOTS
your primary advertising choice for 2017/2018.
Radio spots run on the island’s most popular radio stations promoting the magazine to island visitors as the leading source
Why advertise in Visit St. Thomas, St. John and St. Croix?
of information about St. Thomas, St. John and St. Croix.
• It is the official in-room magazine of the U.S. Virgin Islands Hotel & Tourism Association (USVIHTA). • It is distributed EXCLUSIVELY and prominently displayed in more
U.S. MARKET ADVERTISING Substantial radio promotions and ads run in the USVI’s most
than 5,500 hotel rooms throughout St. Thomas, St. John and
important U.S gateway markets, encouraging more visitors
St. Croix.
to come to the USVI. Radio promotions include monthly trip
• It reaches almost all the overnight visitors in St. Thomas, St. John and St.
contests that are created with the participation from hotels,
Croix, providing advertisers with access to a captive audience and the
airlines, retail establishments, restaurants and sightseeing
largest number of accommodations on the islands.
companies. Names gathered from these promotions are
• Reach upscale visitors in the comfort of their hotel room or villa while they are planning what to see and do, where to shop, dine and more. • Free window decals for USVIHTA members to proudly display.
re-marketed through a series of e-blasts in which there are additional advertising opportunities for USVIHTA members and magazine advertisers.
HOTEL DISTRIBUTION* ST. THOMAS HOTELS
Gallows Point Resort
Bellavista Bed & Breakfast
Grande Bay Resort
Bellavista Scott Hotel
Hillcrest Guest House
Best Western Plus Emerald Beach Resort
Island Getaways
Bluebeard’s Beach Club & Villas
Lavender Hill Suites
Bluebeard’s Castle Hotel
Seaview Homes
Bolongo Bay Beach Resort
Serendip Vacation Condos
Bunker Hill Hotel
St. John Inn
Calypso Realty PC
St. John Properties
Coldwell Banker – Stout Realty
St. John Savvy
Crystal Palace
St. John Ultimate Villas
Elysian Beach Resort
The Inn at Tamarind Court
Flamboyant on the Bay at Magens Point
The Westin St. John Resort and Villas
Galleon House
Vacation Vistas
Island Beachcomber Hotel
VIVA! Vacations and Villas
Island View Guest House
Windspree Vacation Homes
Lindbergh Bay Hotel & Villas Mafolie Hotel
ST. CROIX HOTELS
Margaritaville Vacation Club by
Arawak Bay: The Inn at Salt River
�Wyndham – St. Thomas
Caravelle Hotel
Marriott Frenchman’s Cove
Caribbean Breeze Apartments and Villas
Marriott Frenchman’s Reef &
Caribbean Dream & Villa Dawn
�Morning Star Marriott Beach Resort
Chenay Bay Beach Resort
Paradise Cove Cottages
Club Comanche
Paradise Properties
Club St. Croix
Pavilions and Pools Villas Hotel
Colony Cove Beach Resort
Pineapple Village Villas
Company House Hotel
Point Pleasant Resort
Cottages By the Sea
Sapphire Beach Resort & Marina
Discovery Grove
Secret Harbour Beach Resort
Divi Carina Bay Resort
Serendipity Villa
Frederiksted Hotel
Sugar Bay Resort & Spa
Hibiscus Beach Resort
The Green Iguana
Holger Danske
Villa Marbella Suites
Hotel on the Cay
The Ritz-Carlton Resort & Club
King Christian Hotel
Virgin Islands Campground
Kings Alley Hotel
Windward Passage Hotel
Kronegade Inn Longford Hideaway
ST. JOHN HOTELS
Mill Harbor Condos, Christiansted
Artistic Beach Villas
Mt. Victory Camp Eco Lodge
Caneel Bay
Northside Valley Vacation Villas
Carefree Getaways
Renaissance St. Croix Carambola
Caribbean Villas & Resorts
�Beach Resort
Cimmaron Property Management
Sand Castle on the Beach
Cinnamon Bay Campground
Sugar Beach Condo Resort
Coconut Coast Villas
Tamarind Reef Hotel
Concordia Eco-Tents
The Buccaneer Hotel
Estate Concordia Studios
The Palms at Pelican Cove
Estate Lindholm
The Waves at Cane Bay
Estate Zootenvaal
Vacation St. Croix
*VISIT will be distributed in open properties and as they open in 2018 & 2019
Annual Advertising Rates
*If a high-quality color proof/Matchprint such as Kodak
Two-page spread
$36,800
Approvals or Epson (or similar analog proofs with a color
Full page
$19,400
control bar) is not provided, we cannot guarantee color.
1/2 page (Horizontal)
$11,600
Please note that all proofs must be made according to
1/4 page (Vertical)
$8,350
SWOP standards. Proofs that do not meet these criteria
1/6 page (Vertical)
$5,570
cannot be used for color matching.
1/12 page (Square)
$2,000 Closing Dates
Covers and Premium Positions
Space reservations
July 29, 2018
Back cover
$25,500
Materials due
August 12, 2018
Inside front cover (Spread)
$46,500
Publication
October 2018
Inside back cover (Spread)
$43,000
Pages 2-3 (Spread)
$42,400
Terms
Full page opposite table of contents
$22,500
50% deposit with contract
Full page opposite commissioner’s letter
$23,500
Balance upon publication
Full page opposite USVIHTA letter
$23,500
Full page opposite masthead
$23,500
Inquiries and Space Reservations
Full page opposite contributors
$22,500
Media Marketing, Inc. 1000 Blackbeard’s Hill, Suite #7
Mechanical Specifications
St. Thomas, Virgin Islands 00802 Height
Tel: 340.774.0920
x
10 7/8”
Fax: 340.774.3144
9 1/4”
x
11 1/8”
E-mail: rjmedia@hotmail.com
8”
x
4 3/4”
1/4 page (Vertical)
3 7/8”
x
4 3/4”
Ad materials should be sent to:
1/6 page (Vertical)
2 1/2”
x
4 3/4”
Lisa Lawlor
1/12 page (Square)
2 3/8”
x
2 1/8”
Media Marketing, Inc.
Ad Size
Width
Full page (Trim)
9”
Full page (Bleed) 1/2 page (Horizontal)
1000 Blackbeard’s Hill, Suite #7 Ad Material Requirements
St. Thomas, Virgin Islands 00802
• Electronic files are to be sent in Macintosh format only.
Tel: 410.544.0808
Accepted programs include Adobe Photoshop, Adobe
Fax: 410.544.5898
Illustrator and Adobe InDesign. Include all postscript and
E-mail: USVI@northsouthnet.com
screen fonts. Include all images as EPS, JPEG or TIFF in high resolution (at least 300 DPI at 100%) in CMYK. If files
Payments
are not provided in CMYK, we will be forced to convert the
Checks should be made payable to:
color and we cannot guarantee an exact match of color on
North South Net, Inc.
press. PDF/X-1a files are preferred.
4848 SW 74 Court
• A color proof must accompany each ad for all formats; otherwise, NSN will not accept liability for files that do not print correctly.* • Live material not intended to bleed must be kept at least 3/8” from all sides to allow for trim. • Double-page spreads. Perfect alignment of type or design across the gutter of two facing pages is not guaranteed. Live matter in the facing page subject cannot be closer than 1/8” to the gutter. • There will be an additional charge if the advertiser requires ad design and production.
Miami, Florida 33155