f) BIA Budget Presentation

The Listowel BIA – 2021 Budget

2020 Year in Review

2020 Highlights: • Continued to build the “Discover Listowel” brand and market Listowel as a place to

“Shop, Dine and Discover” through the execution of the 2020 marketing plan • BIA events (Paddyfest, Summer, Holiday

Season, etc.) • Seasonal promotions and beautification • Community event support (partner, attend and sponsor) • COVID-19 Business Support • AGM Meeting • Win This Space 2020 – launched and then postponed due to Covid-19

2020 Highlights Continued

2020 Holiday Season Highlights: • Decorating Contest for Businesses • Decorating Contest for Residents • Holiday Business Scavenger Hunt • Town Decorations • Deck the Halls Town Open House • Shop Local Dollar Promotion • Marketing through radio, print, websites, and social media

2021 Budget

The Listowel BIA is requesting a total budget of $119,300. This is an increase of only $300 from 2020 ($119,000). We are not asking for a cost of living increase given the impact that Covid-19 has had on our businesses. This budget does reflect Win This Space 2021 which was postponed in 2020 due to Covid-19.

2021 Budget

The budget will fund: • Events – coordinate, participate or support (Community Event) • Win This Space 2021 (Project – Win This Space) • Ongoing marketing and promotion through local media, newsprint, radio, social media and web (Advertising and Marketing) • Summer beautification – flowers (Beautification) • Holiday Decoration maintenance and add-ons (Seasonal Decorating)

2021 Budget Continued

• A part-time Coordinator at 24 hours a week (Wages, Benefits, and Pension) • Training for the Coordinator and Board (Conferences/Seminars) • Meeting expenses (Meeting Expenses) • Online Software and Memberships (Memberships/Website) • Sponsorship of various events that promote Listowel (Sponsorship) • Audit fees and Municipal staff support (Audit Fees, Internal Transfer – Admin

Services, Grass Cutting, Banners and Christmas Décor) • General office supplies and cell phone (Office Supplies, Copier/Printer

Costs/Postage/Wireless Service)

2021 Focus

Win This Space 2021 Continue with the “Discover Listowel” brand and market Listowel as a place to “Shop, Dine and Discover” through the execution of the 2021 marketing plan BIA events (including AGM) Seasonal promotions Beautification (summer flowers, holiday decorations) Community event support (partner, attend and sponsor) Covid 19 recovery and business support efforts North Perth Façade Improvement program (BIA is supporting this Economic Development program both financially and in-kind)

Win This Space 2021

• Win This Space 2020 was launched on

March 4 but then postponed due to

Covid-19 • Win This Space 2021 is tentatively planned to launch on January 13 • Applications will be accepted from Jan 13 to February 10 • Training will take place from March 3 to 31 • The Finale will take place April 29 • New business to open in the fall 2021 *These dates are tentative based on partner availability and Covid-19 feasibility/impacts