LOOM & LEAF STYLE GUIDE

Loom & Leaf SUSTAINABLE CLOTHING

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CONTENT

ABOUT US O U R LO G O U S I N G O U R LO G O TYPOGRAPHY C O L O R PA L E T T E B R A N D C O L L AT E R A L S IMAGERY AND PHOTOGRAPHY TA K E A W AY

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our logo The logo for your sustainable clothing brand, Loom & Leaf, is a refined representation of your brand’s ethos— minimalism and harmony with nature. Designed with a clean, cursive font, the typography conveys elegance and simplicity, aligning with the sustainable and understated aesthetic of the brand. The inclusion of a delicate leaf illustration subtly underscores the connection to nature, symbolizing eco-friendliness and the organic essence of the clothing. The restrained use of colors enhances the minimalist appeal, ensuring the design remains timeless and versatile across various branding materials. Overall, the logo communicates a sense of calm, sophistication, and a commitment to sustainable living.

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logo variations 09

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LOGO do’s

Use neutral backgrounds to enhance the logo’s minimalist appeal.

Keep the design proportional when resizing.

Apply it consistently across all branding materials.

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LOGO dont’s

Avoid cluttered or textured backgrounds.

Don’t use bold or neon colors that clash with its natural theme.

Refrain from altering the fonts or leaf design.

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TYPOGRAPHY

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COLOR RGB: 215, 198,177 HEX: #D7C6B1 CMYK: 16, 20, 29, 0

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RGB: 178, 155, 124 HEX: #B29B7C CMYK: 31, 36, 54, 2

RGB: 124, 99, 69 HEX: #7C6345 CMYK: 44, 53, 75, 25

RGB: 120, 76, 56 HEX: #784C38 CMYK: 34, 0, 41, 61

PALETTE RGB: 222, 222, 204 HEX: #DEDECC CMYK: 12, 8, 20, 0

RGB: 143, 143, 124 HEX: #8F8F7C CMYK: 35, 46, 52, 5

RGB: 95, 95, 78 HEX: #5F5F4E CMYK: 58, 49, 67, 29

RGB: 48, 48, 38 HEX: #303026 CMYK: 66, 60, 72, 64

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PHOTOGRAPHY For Loom & Leaf, images that align with the brand’s sustainable and minimalist ethos work best—think natural landscapes, earthy tones, soft lighting, and clean compositions that emphasize simplicity and elegance.

Images showcasing organic textures, like linen or raw cotton, and models in natural settings reinforce the eco-friendly message. In contrast, overly vibrant, heavily edited, or cluttered images with artificial elements or bold, neon colors detract from the brand’s connection to nature and minimalism. The focus should always be on subtlety, harmony, and authenticity.

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PHOTOGRAPHY For Loom & Leaf, images that align with the brand’s sustainable and minimalist ethos work best—think natural landscapes, earthy tones, soft lighting, and clean compositions that emphasize simplicity and elegance.

Images showcasing organic textures, like linen or raw cotton, and models in natural settings reinforce the eco-friendly message. In contrast, overly vibrant, heavily edited, or cluttered images with artificial elements or bold, neon colors detract from the brand’s connection to nature and minimalism. The focus should always be on subtlety, harmony, and authenticity.

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TAKEAWAY The style guide for Loom & Leaf emphasizes minimalism, elegance, and a deep connection to nature. Stick to soft, neutral tones, clean typography, and natural imagery that reflect the brand’s sustainable and eco-conscious ethos. Avoid clutter, bold colors, or overly ornate elements to maintain a timeless and authentic aesthetic.

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THANKYOU 27

PRESENTED BY NEETHU UNNIKRISHNAN

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