SUSTAINABLE CLOTHING Loom & Leaf
ABOUT US OUR LOGO USING OUR LOGO TYPOGRAPHY COLOR PALETTE BRAND COLLATERALS IMAGERY AND PHOTOGRAPHY TAKEAWAY
our logo
The logo for your sustainable clothing brand, Loom & Leaf, is a refined representation of your brand’s ethos— minimalism and harmony with nature. Designed with a clean, cursive font, the typography conveys elegance and simplicity, aligning with the sustainable and understated aesthetic of the brand. The inclusion of a delicate leaf illustration subtly underscores the connection to nature, symbolizing eco-friendliness and the organic essence of the clothing. The restrained use of colors enhances the minimalist appeal, ensuring the design remains timeless and versatile across various branding materials. Overall, the logo communicates a sense of calm, sophistication, and a commitment to sustainable living.
logo variations
do’s LOGO
Use neutral backgrounds to enhance the logo’s minimalist appeal. Keep the design proportional when resizing. Apply it consistently across all branding materials.
LOGO dont’s
Avoid cluttered or textured backgrounds.
Don’t use bold or neon colors that clash with its natural theme.
Refrain from altering the fonts or leaf design.
TYPOGRAPHY
RGB: 215, 198,177
HEX: #D7C6B1
CMYK: 16, 20, 29, 0
RGB: 178, 155, 124
HEX: #B29B7C
CMYK: 31, 36, 54, 2
COLOR
RGB: 124, 99, 69
HEX: #7C6345
CMYK: 44, 53, 75, 25
RGB: 120, 76, 56
HEX: #784C38
CMYK: 34, 0, 41, 61
PALETTE
RGB: 222, 222, 204
HEX: #DEDECC
CMYK: 12, 8, 20, 0
RGB: 143, 143, 124
HEX: #8F8F7C
CMYK: 35, 46, 52, 5
RGB: 95, 95, 78
HEX: #5F5F4E
CMYK: 58, 49, 67, 29
RGB: 48, 48, 38
HEX: #303026
CMYK: 66, 60, 72, 64
PHOTOGRAPHY
For Loom & Leaf, images that align with the brand’s sustainable and minimalist ethos work best—think natural landscapes, earthy tones, soft lighting, and clean compositions that emphasize simplicity and elegance.
Images showcasing organic textures, like linen or raw cotton, and models in natural settings reinforce the eco-friendly message. In contrast, overly vibrant, heavily edited, or cluttered images with artificial elements or bold, neon colors detract from the brand’s connection to nature and minimalism. The focus should always be on subtlety, harmony, and authenticity.
TAKEAWAY
The style guide for Loom & Leaf emphasizes minimalism, elegance, and a deep connection to nature. Stick to soft, neutral tones, clean typography, and natural imagery that reflect the brand’s sustainable and eco-conscious ethos. Avoid clutter, bold colors, or overly ornate elements to maintain a timeless and authentic aesthetic.
THANKYOU
