Golden Opportunities 50th Anniversary Corporate Sponsorship
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Northern Gold Northern Ballet is an internationally recognised, world-class dance company, where excellence and diversity is celebrated throughout our organisation. We create innovative and exciting ballets that are experienced by diverse national and global audiences. In 2019/2020, we will celebrate our 50th anniversary. We tour to more people and places in the UK than any other ballet company, ensuring the highest quality ballet, created in the very heart of Leeds, can be enjoyed by as wide an audience as possible. > In 2017/18 alone, we toured seven productions, including three world premières, to 50 different UK venues, watched by over 150K people. We will deliver 218 UK performances in 2018/19. > 1.08M enjoyed a Northern Ballet performance on TV or iPlayer in 2017/18. > Phenomenal audience figures for our Children’s Ballets on TV have sparked opportunities to broaden this offer to include new and returning full-length ballets, with films made for TV, cinema and digital platforms.
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Northern Ballet is: A Multi Award-winning Company Recent wins include the Outstanding Achievement in a New Dance Production Award for The Little Mermaid at the BroadwayWorld UK Awards, the award for Achievement in Dance at the UK Theatre Awards in recognition of our ‘bold and varied programme’ and Best Corporate Partnership at the Emcees Arts and Cultural Awards for Excellence in Fundraising 2018 for our branding partnership with first direct bank. An Educational Centre of Excellence We discover, inspire and nurture the next generation of talent through our Academy training at our studios in the heart of Leeds. A Leader in Inclusivity Committed to inspiring people of all ages and backgrounds to experience dance, we champion the power of the arts in education and celebrate inclusive dance across our range of accessible projects. A Registered Charity Our continued success is only ever possible with the generosity and dedication of our supporters.
‘Northern Ballet’s commitment to new work is exemplary’ Financial Times
3 Victoria Sibson and Javier Torres in Jane Eyre. Photo Emma Kauldhar.
Join us in the spotlight Northern Ballet’s 50th anniversary in 2019/20 offers a unique chance for your organisation to engage with a calendar of unforgettable performance events and a high-profile programme of publicity. Golden Opportunities Sponsorship will help secure the future of world-class dance in the UK as Northern Ballet leaps into the next 50 years! Celebrate in style as we: > Visit more locations and perform to more people, on stage and screen, than ever before. > Animate our home city of Leeds, create stand-out anniversary events and make incredible memories. > Inspire communities through pioneering and inclusive outreach work, spreading health, happiness and ambition through dance. > Drive inclusive growth as a centre of excellence in the digital, creative and cultural industries.
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‘I believe Northern Ballet has developed a unique identity as a generous, collaborative and surprising organisation. We choose to tell unexpected stories and take artistic risks to engage and delight our loyal and growing audiences. Our Company of incredible dancers and creative teams have earned well-deserved reputations as exceptional collaborators and the open-hearted and courageous way our dancers express the work through their performances is truly inspiring. We hope you too will be inspired to play your part in our story as a Golden Opportunities Sponsor.’
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David Nixon OBE, Artistic Director
Matthew Koon in Casanova. Photo Emma Kauldhar. 5
Stand out Golden Opportunities Sponsorship is as flexible and individual as our incredible dancers! Experience VIP Hospitality As a corporate sponsor your clients and staff could have access to high-quality, memorable hospitality at anniversary performances across the UK and at special celebration events. Offering money-can’t-buy experiences, our VIP events, talks and meet and greets offer exclusive insights into our productions and the world of ballet. Travel with us Promotional benefits can include branding on all publicity associated with Northern Ballet 50th anniversary productions on stage or on screen, branding on our website and national tour programmes, jointly agreed PR and promotional opportunities, and publicity events featuring Northern Ballet’s world-class dancers. We are ambitious in expanding our audiences and from 2019, will be extending the reach of our work beyond the stage through the addition of significant national and international digital distribution routes. Support your Community Sponsoring Northern Ballet’s pioneering learning and outreach work will help your organisation achieve its CSR objectives, making a tangible difference to the lives of individuals and your community as a whole. Celebrate the North Sponsor stand-out events in Leeds, London and locations across our national tour as we shine a light on the region’s exceptional cultural offer, and benefit from high-profile brand alignment opportunities.
Antoinette Brooks-Daw in The Kingdom of Back. Photo Emma Kauldhar. 6
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Timeline A calendar of Golden Opportunities Celebrations begin
2019 Spring
Summer
O N STAGE
Victoria World Première Full UK Tour (Opening in Leeds)
Autumn
Winter
New Children’s Ballet World Première Leeds & short UK tour
Puss in Boots Children’s Ballet Full UK Tour
Mixed Programme Leeds & short UK tour including London
Dracula Canterbury & Leeds
Cinderella Full UK Tour, closing in Leeds
Victoria In Cinema: UK & Global
Victoria BBC Broadcast As part of an Autumn 2019 Victoriana season
Dracula Online distribution
Digital Film Library Online platform launch
Dracula In Cinema: Livestream UK & Global
Victoria Online distribution
The Great Gatsby Salford & Southampton
DIGITA L Children’s Ballets In Cinema: UK & Global
SP ECIAL EV ENTS
TO BE ANNOUNCED
OPPORTUNITY KEY Brand alignment Hospitality Community support
Celebrations end
2020 Spring
Summer
Autumn
Winter
New Children’s Ballet World Première Leeds & London
Mixed Programme 2020 Leeds & London
New Production World Première Full UK tour
The Great Gatsby Leeds & UK Tour
New Family Production World Première On Stage: Full UK Tour including Leeds
Dracula Film with score performed live by a orchestra & choir as part of Leeds International Film Festival Leeds Town Hall
New Family Production In cinema: UK & Global
New Production World Première In cinema: UK & Global
Digital Film Library New short film released
Access for all Sponsoring Northern Ballet will help your organisation achieve its corporate social responsibility objectives and communicate key business values through alignment with our incredible Learning and Academy outreach projects. Join us as we continue on our trajectory to becoming a global sector leader in inclusive dance; challenging preconceptions, opening doors to the joy of ballet and creating a lasting legacy of diversity and wellbeing. START Our flagship schools outreach activity introduces hundreds of school children each year from disadvantaged areas within our region to dance and live theatre. Children’s Ballet Performances We tour to locations with low arts provision and engagement or areas of social and economic deprivation. In 2017/18, 35k people enjoyed a performance with an affordable ticket price averaging £6. Children’s Ballet Outreach Work is delivered alongside the Children's Ballet tour. Sessions are offered in nurseries, schools and community settings to introduce children and their families to ballet. Let’s Dance Working in partnership with Martin House Children’s Hospice, we give young people with progressive life-limiting conditions, and their families, an opportunity to take part in physical arts activities together whilst creating safe and accessible access to live performances. Dance for Parkinson’s Accessible dance project led by a professional dance artist; sessions are designed to support people living with Parkinson’s to develop confidence, stability and strength, providing relief from sickness and distress. A Step Closer Opportunities for audience members to engage with our productions, including free Touch Tours and audio descriptions for the visually impaired, alongside talks and demonstrations from our dancers and creative team. In Motion Our specialist wheelchair dance programme encourages participants, young and old, to develop dance technique and creative skills. Ability A dance course specifically designed for adults with mild to moderate learning disabilities. Expressions Northern Ballet’s annual showcase of inclusive dance. By 2020, Expressions will have evolved into a European Festival of Disabled Dance, with a full week dedicated to performances, workshops, panel discussions and unique events sharing innovative practices and developments in the field. 10
In motion at Expressions. Photo Jo Dean.
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Inspiring generations Our studios in Leeds are home to our professional Company of over 40 full-time dancers and the Academy of Northern Ballet, the leading centre for dance training in the North of England. Recent graduates of our programmes have been awarded places at English National Ballet School, Elmhurst, Central Ballet School, and Royal Conservatoire of Scotland and contracts with national and international companies including Northern Ballet.
In addition to our commitment to training the dancers of the future, we also discover and develop choreographers both from within the Company and externally, securing talent both for the future of Northern Ballet and the creative industry as a whole.
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Photos Justin Slee.
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I take great pride in the supportive environment we are creating to nurture and inspire the next generation of dancers, choreographers and arts leaders. We are committed to sharing the diverse voices of the UK today, ensuring individuals facing barriers to participation and representation have the opportunity to share their stories and be part of ours.
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David Nixon OBE, Artistic Director
A chance to shine As part of Northern Ballet’s commitment to securing talent for the future of worldclass ballet, we are expanding our outreach programmes and the types of training we offer. This will give more young people the golden opportunity to immerse themselves in the arts, allowing their confidence and creativity to flourish, regardless of background or circumstance. A key focus for development will be two existing Academy Programmes, delivered across the region: > Our Academy’s Spotted! programme identifies and trains gifted and talented young dancers through specialist workshops in schools and in the community. Much of this work is targeted at schools with high levels of pupils with protected characteristics. > The Kitten Programme, our feeder programme for our Centre for Advanced Training (CAT), aimed at 7 – 11 year olds, will be further developed to offer more opportunities to harness enthusiasm and develop raw talent by providing tailor-made support for students that the Academy feels have the potential to pursue specialist ballet training.
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Digital futures To complement our acclaimed artistic work on stage, Northern Ballet will present a pioneering programme of digital work from 2019 onwards. Our Digital Futures programme will: > Reach and engage new and diverse audiences, breaking-down barriers to accessing the arts and allowing even more people to experience ballet as part of their everyday digital lives. > Develop emerging talent through collaboration across creative arts disciplines and further engage our community. > Create compelling new works specifically for film, challenge preconceptions about ballet and allow us to take even more artistic risks. > Innovate using cutting-edge digital technology in videography, lighting and sound.
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Digital distribution will reach a substantially increased and more diverse audience and will offer our sponsors opportunities for brand alignment across multiple digital platforms and accompanying communications campaigns, including highly engaged in-cinema and online audiences. In 2019, Northern Ballet will: > Stream selected large scale productions to the cinema nationally and internationally.
> A scheduled recorded relay of Victoria into cinema in Spring 2019 will be shown on 650 screens worldwide (300 UK & Ireland, 100 Europe, 150 North America, 100 Rest of World: Australia, NZ, SA, China) with a minimum estimated audience of 25k. > Dracula will be live-streamed in October 2019 into 300 cinemas across the UK and Ireland (and an additional 300 global screens) with a minimum estimated audience of 25k. > Broadcast selected large scale productions on TV. (1984 BBC broadcast received over 150k views) > Undertake widespread online distribution through key websites. (estimated minimum 200k views) > Release three of our ballets for children to cinema. (estimated 150 UK sites with an total audience of 75k throughout a 3 month screening period) > Reach over 5M views of digital content across a range of cinema, broadcast, livestream and social media platforms.
Northern Ballet dancers in The Shape of Sound. Photo Emma Kauldhar. 15
Gold level sponsorship Gold level sponsorship is offered as a standalone opportunity from £10,000 plus VAT or can be incorporated into a broader bespoke package, outlined on pages 18-19. Benefits have been designed to engage and inspire your clients and staff through a range of exclusive activity and insights. Complimentary Tickets > 30 best seat tickets and complimentary programmes to be used at any national tour venue throughout the sponsorship period including a personalised ticket booking service Special Events and VIP Hospitality Four invitations to two Opening Nights > including an invite-only pre-performance drinks reception > best seat tickets to the performance > exclusive post-show reception where the cast and creative team will be in attendance giving you the unique opportunity to experience the incredible atmosphere of an Opening Night celebration Four invitations to two Supporters’ Production Receptions > experience a special pre-performance drinks & canapés reception with an exclusive introduction to the production from a member of the creative team > best seats to the performance > interval reception
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Personalised VIP Reception opportunity to host one pre-show, interval and post-performance reception in a private entertainment space alongside a performance using your complimentary best seat ticket allocation (additional tickets can be purchased separately) your guests will enjoy an inspiring pre-performance talk from a member of Northern Ballet’s artistic team your guests will also have the special opportunity to meet the dancers after the performance. a complimentary event planning service is included (food and beverage costs charged separately) Golden Opportunity Priority Access priority booking and VIP access for anniversary productions and events one opportunity to arrange an unforgettable behind-the-scenes experience supporter newsletters with exclusive content and access to ticket discounts for your staff 10% discount on hire of our Board Suite and adjoining roof terrace at our award-winning building in the heart of Leeds
Branding > recognition of your support in all of Northern Ballet’s production programmes > recognition of your support on Northern Ballet’s website including a link to your company’s website > in-venue logo acknowledgment / branding opportunities at selected events 16
17 Christopher Hinton-Lewis, Hannah Bateman, Victoria Sibson and Rachae Gillespie in Dracula. Photo Merlin Hendy
Golden Opportunities Don’t miss your unique chance to engage with one of the most important cultural institutions in the UK at a pivotal point in its history.
50th Anniversary Partner Connect with Northern Ballet’s audience through involvement across all anniversary activity, highlighting your organisation as a key supporter of the arts and your community. Headline benefits could include: > accreditation as a Northern Ballet 50th Anniversary Partner across all anniversary events and selected communication > accreditation as a 50th Anniversary Partner on one full-scale production within the anniversary season > stand-out PR opportunities > invitations to all private and public anniversary events > all gold-level sponsorship benefits (see pages 16-17) > generous additional ticket allocation for productions From £50,000 plus VAT for 12 months Production Sponsor Gain access to fantastic sponsorship benefits and align your brand with one of Northern Ballet’s unforgettable full-scale productions or anniversary events. Headline benefits could include: > accreditation as a Production Sponsor for an “on stage” anniversary production or event of your choice > invitations to all private and public anniversary events > additional tickets/invitations for your selected production or anniversary event > on-location branding > personalised content for your social media platforms and PR opportunities > all gold-level sponsorship benefits (see pages 16-17) From £20,000 plus VAT for 12 months
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Digital Futures Sponsor Sponsor our ground-breaking digital projects and reach a diverse cross-channel audience through innovative branding activity. Headline benefits could include: > sponsorship accreditation for a digital project of your choice (options include short films, promotional content, our new digital platform and full-scale production live streams) > additional tickets/invitations for anniversary events > personalised content for your social media platforms and PR opportunities > all gold-level sponsorship benefits (see pages 16-17) From £20,000 plus VAT for 12 months Talent Sponsor Form a personal relationship with Northern Ballet by supporting one of our Company dancers, nurture the next generation of talent as an Academy sponsor or support the future creative voices of ballet through association with our choreographic development initiatives. Headline benefits could include: > > > > >
sponsorship accreditation for the talent area of your choice additional tickets/invitations for anniversary events opportunities to engage with Northern Ballet behind-the-scenes personalised content for your social media platforms and PR opportunities all gold-level sponsorship benefits (see pages 16-17) From £15,000 plus VAT for 12 months Community Sponsor Achieve your Corporate Social Responsibility objectives and communicate key business values through sponsorship of our pioneering Learning and Academy outreach programmes. Headline benefits could include:
> sponsorship accreditation for a Learning or Academy outreach event, project or programme of your choice > additional tickets/invitations for anniversary events > personalised content for your social media platforms and PR opportunities > all gold-level sponsorship benefits (see pages 16-17) From £15,000 plus VAT for 12 months
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For more information on Golden Opportunities or other ways to be part of our story, please contact: Northern Ballet’s Development Team 0113 220 8000 | development@northernballet.com Northern Ballet, Quarry Hill, Leeds LS2 7PA www.northernballet.com/goldenopportunities
#NBGolden
Northern Ballet Limited registered in England and Wales. Registered charity no. 259140. Company registration no. 947096. VAT no. 202 0374 70. Front: Abigail Prudames and Joseph Taylor in Victoria. Photo Guy Farrow. Back: Casanova Curtain Call from the wings. Photo Simon Lee.
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