11-12-10

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The University of Northern Iowa’s student-produced newspaper since 1892

Northern Iowan

Friday, November 12, 2010

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Volume 107, Issue 22

Slacktivism to the rescue!

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Cedar Falls, Iowa

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northern-iowan.org

UNI vs. Syracuse Page 9 Page 7

John Stauber gives UNI an inside look at the public relations world KARYN SPORY Staff Writer

On Nov. 8, John Stauber presented his lecture, “Toxic Sludge is Good for You,” to University of Northern Iowa students, faculty and staff. Stauber, an investigative journalist and New York Times best-selling author, wasn’t really trying to sell the crowd on the benefits of toxic sludge. In fact, his first book, titled “Toxic Sludge Is Good For You: Lies, Damn Lies and the Public Relations Industry,” explains how to promote critical thinking in the public relations profession. “After decades of working as a public interest activist and organizer, I realized that there existed in the United States, especially, an institution devoted to propaganda and we call that institution a profession, the public relations industry,” said Stauber. This realization inspired Stauber to start the Non-

Profit Center for Media and Democracy and its magazine, PR Watch, in 1993. Stauber served for 16 years as executive director for the magazine before stepping down in 2009.

NICK CLUNN The Record MCT Campus

“After decades of working as a public interest activist and organizer, I realized that there existed in the United States, especially, an institution devoted to propaganda and we call that institution a profession, the public relations industry.” John Stauber New York Times best-selling author

“I had never really given a lot of thought to the business or profession of public relations,” said Stauber. “I never really knew what it was until 1990 when I was See STAUBER, page 2

KARYN SPORY/Northern Iowan

John Stauber, a New York Times best-selling author, presented his lecture, “Toxic Sludge is Good for You,” in the Lang Hall auditorium Nov. 8.

HPELS to induct alumni into Hall of Excellence JESSICA SNOOK Staff Writer

On Nov. 13, nine graduates from the University of Northern Iowa School of Health, Physical Education and Leisure Services will be inducted into the Elinor A. Crawford & William R. Thrall Hall of Excellence. This year, many of the inductees have pursued a wide variety of careers including professors, superintendents, athletic directors and coaches. One of the most notable inductees is Shellie Pfohl. Pfohl was a 1985 graduate who was recently appointed executive director of President Obama’s Council on Fitness, Sports and Nutrition. Thrall, who served as head of the department of men’s physical education when HPELS was first established, wanted to create a hall of excellence that would honor outstanding graduates. In regards to the Hall of Excellence COURTESY PHOTO Inductees, Thrall said, “We’re proud of all Above is an example of the plaques that will be presented our graduates, but these are some of our to the graduates who will be inducted into the Hall of See HPELS, page 3 Excellence.

Students need lessons in offcampus safety, experts say The key cards and security guards that provide a layer of protection on college campuses might as well be a world away when a student steps beyond the front gates. Within several blocks, students might see a campus police officer on patrol and the familiar faces of their peers. Expand the radius, however, and the occasional shuttle bus may be the only sign of a nearby college. The call boxes and other safeguards installed on campus and often stressed to prospective students and their parents during tours can’t help out here. “In my professional opinion, I don’t believe we’re responsible,” said Paul Cell, chief of the Montclair State University Police Department, about See SAFETY, page 3

Criteria for induction: •Graduate of School of Health, Physical Education and Leisure Services. •Demonstrated mastery of the knowledge base within their chosen profession. •Contributed significantly as a teacher, leader, executive and/or administrator and is widely recognized for the quality of that contribution to their chosen profession. •Demonstrated scholarly activity through publications and presentations related to their chosen profession. •Contributed significantly to their profession while holding offices in professional 
 organizations of state, regional, national and international scope. •Demonstrated cumulative record (including awards and honors) of effective and enthusiastic service to their profession with the intent to bring useful knowledge and pertinent information to their field of work. •Completed at least 10 years of service to chosen profession.


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