PROVEN EXPERIENCE. DEDICATED SERVICE. L ASTING REL ATIONSHIPS.
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Meet The Team
Preferred Partner Index
Rising Star: Dena Malasek
Preferred Partner Spotlight: C1 Insurance Group
Industry Focus: Tom Ferry Success Summit
Cover Story: Danielle Durbin
CCAR: In the Know
Generations: Holly & Morgan Milstead
Industry News: MetroTex/CCAR Merger
Celebrating Leaders: Joe Cloud
DISCLAIMER: Any articles included in this publication and/or opinions expressed therein do not necessarily reflect the views of The N2 Company d/b/a Real Producers but remain solely those of the author(s). The paid advertisements contained within the Real Producers magazine are not endorsed or recommended by The N2 Company or the publisher. Therefore, neither The N2 Company nor the publisher may be held liable or responsible for business practices of these companies.
Jordan Espeseth Founder/Co-Owner
Reece Gentry Partner Liaison
Vanessa Corral Photographer
Ashley Gentry Agent Liaison
Katherine Fondren Editor
Rick Davis Videographer
Scott Peek Photographer
Christopher St. Germain Photographer
Lance Dunahoe Co-Owner
Sarah Consentino Ad Strategist
Beth Graeme Photographer
Jessica Espeseth Social Media Director
Preferred Partners
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A Time of Boldness
As I write this Publisher’s Note, the weight of this time of year is not lost on me. September 11th already carries a heaviness in our nation’s history, and this year feels especially heavy as we are reminded everyday just how fragile life is.
What I’m reminded of in moments like these is that we are in more than a cultural struggle. Just as there is light in the world, there can also be darkness. And whether we want to acknowledge it or not, we share in this struggle, and no one is immune in times such as these.
The encouraging part is this: God can turn things around for good. History shows us that some of the darkest times become the very moments that awaken
courage, conviction, and faith in people who may have otherwise stayed quiet. I believe, in the future, we will see people, more than ever, stand up for their beliefs and their families with eternal purpose…and let their lives point to something greater than themselves.
My hope is that, out of this season, light will shine through the darkness and bring peace to the world for our generation, and hope for the generations to come. This is the time we will see people lead with courage, love, and truth.
Jordan Espeseth Founder/Co-owner DFW Real Producers
38.8
AVERAGE TRANSACTIONS PER AGENT
$11,296,294,330
19,403 SALES VOLUME TOTAL TRANSACTIONS
AVERAGE SALES VOLUME PER AGENT $22,592,589
Greg Esquilino and his wife wanted to bring DFW a roofing company that would push communication and high values over all else. He noticed that lack in the industry since he first started in roofing
Brendan Thomas, a lifelong friend of Greg's, shared this vision and ultimately joined Greg. He and Greg are expanding their services across DFW and East Texas, creating long lasting relationships.
Dena Malasek
Dena Malasek
FROM WEDDING BELLS TO SOLD SIGNS
WRITTEN BY KATHERINE H. FONDREN
PHOTOS BY VANESSA CORRAL PHOTOGRAPHY
LOCATION: MAGNOLIA CREEK RANCH (WWW.MAGNOLIACREEKRANCH.COM)
When the world paused in 2020, Dena Malasek’s entire career—the one she had nurtured for over three decades—came to a screeching halt. For 32 years, she had been the heart behind San Diego Style Weddings, a vibrant and respected wedding magazine that offered her the freedom to raise a family while doing work she adored. “It was a wonderful, fulfilling life,” she says. “I loved putting together beautiful events and watching love stories unfold. But then COVID hit, and overnight, my clients—mostly in the wedding and hospitality industry— were on unemployment. My business crumbled. I was in my early 50s, and I truly didn’t know what else I could do.”
What happened next wasn’t just a career pivot—it was a reinvention.
Dena, her husband, George, of 26 years and their family left California and headed to Texas in August of 2020. The decision was inspired in part by their eldest daughter attending TCU and the warmth and hospitality of Texans during their visits. Still, the move marked the beginning of an entirely new chapter. “I was starting over,” she says, “new state, new industry, and not knowing a soul.”
Just a few months later, in February 2021—fresh off a Texas snowstorm—Dena officially began her second full-time career: real estate. “It was scary,” she admits. “But I had no choice. I had to succeed.” She joined Monument Realty, drawn to their energy, their growth, and, most importantly, their leads program— essential for someone building a network from scratch. “They were newer, under 100 agents at the time. But they were exciting. And the office was five minutes from my house.”
Dena’s background in publishing and sales proved to be an asset. “I’ve had my own business my whole life. So while I was new to real estate, I wasn’t new to the hustle. And real estate is definitely 24/7.” The transition, while daunting, gave her the chance to channel her entrepreneurial spirit in a fresh, highstakes industry.
But life, as it often does, had another surprise in store.
Late in 2022, one of her real estate leads—ironically, one that didn’t go as planned—brought her face-to-face with a property
that had previously been a wedding venue. For most, it might have been a passing curiosity. For Dena, it was a moment of clarity. “I truly believe it was a full-circle God moment,” she says. “After everything with COVID, here was this opportunity to step back into a world I loved so much.” She found that the property just needed someone with wedding experience and vision to make it into a great venue. “And this time, I hope I can create the ending to a career I want and deserve some day,” she adds.
She purchased the venue along with her business partner and good friend, Christine Hamparyan, who is an agent at Monument and has a background in the vacation rental side. “We have a farmhouse that sleeps 18 on the property as part of the all-inclusive weddings we have, making Christine the perfect partner,” says Dena. They renamed the venue Magnolia Creek Ranch (magnoliacreekranch.com) and hold 40-50 allinclusive weddings and events a year. Thus began the next chapter of her entrepreneurial journey—while still closing deals as a real estate agent. “Wearing two hats is no joke,” she says with a laugh. “You need nonstop energy to do both well.
It’s a roller coaster, so hang on for the ride. Be willing to grow and adapt— especially as you get older. And always, always do business with ethics and a win-win mentality.”
And despite the long days and split focus, she still finds joy in the work.
“My favorite part of real estate?
Meeting people and helping them find community. Dallas is so beautifully diverse, and I love introducing clients to all the different corners of it.”
Her definition of success is simple but profound: “Finding something you love to do and making a living at it. That, and seeing my daughters thrive—those are my greatest accomplishments.”
My husband, George, helps us so much at the ranch, keeping the grounds pristine. But there’s nothing quite like helping a family find their forever home in the morning and then helping a couple plan their forever wedding in the evening.”
Balancing both roles hasn’t been easy. Dena admits she had to ease up on social media (“I’m just not a fan of it—I think it’s a generational thing!”), and her real estate volume last year dipped slightly as she focused on growing the ranch. Still, she’s achieved remarkable success. In just four years, she’s surpassed $67 million in career volume, has been recognized in D Magazine every eligible year, and consistently ranks among the top producers at her brokerage.
She attributes her achievements to persistence, adaptability, and a fierce dedication to doing right by her clients. “I don’t have some secret sauce,” she says humbly. “It’s about research, hustle, and never giving up—even when you’re starting over at 55.”
Kenzie and Zoe, now in Los Angeles and Chicago respectively, have followed in their mom’s footsteps, both pursuing fast-paced careers in sales and hospitality. “They have that same gift of gab,” Dena laughs. “It’s in the blood.”
Looking ahead, Dena hopes to streamline systems, embrace social media a little more, grow and eventually sell the venue. “Florida might be in our future,” she says with a smile, “but for now, I’m here—still building, still learning, and still chasing what I love.”
Her advice for new agents is both seasoned and sincere: “It’s a roller coaster, so hang on for the ride. Be willing to grow and adapt—especially as you get older. And always, always do business with ethics and a win-win mentality.”
In the end, Dena Malasek’s story is about reinvention and making lemonade out of lemons. It’s about refusing to let fear or age define you—and showing that it’s never too late to wear a new hat… or two.
Magnolia Creek Ranch
CLIENTS FIRST INSURANCE GROUPC1
When you ask Jimmy Wood and Delaney Gillen about how they assist their clients and partners, premiums won’t lead that conversation. Because, according to both of them, any agent can do that. Instead, you’ll hear about value and people. Both risk management advisors are quick to point out that insurance is simply the vehicle they use to build relationships and find the right solutions for their clients.
For Delaney, it’s personal. When she talks about her work, you quickly realize it’s more than a job—it’s about peace of mind and trust. “I genuinely care about my clients and take the time to truly understand their needs,” she says. “I love getting to know them, educating them, and helping
them navigate this crazy market. We don’t just quote a policy—we ask the right questions, build relationships, and tailor coverage specifically to each client.”
Jimmy echoes the same commitment but describes it in one word: Intentionality. “Whether it’s with my clients or with my family, I want to be present and intentional. For me, success isn’t pushing a product, because I am not a sales guy! I’m focused on guidance and taking care of people. That’s what has taken C1 so far over the last 14 years. Putting Clients First.”
Two Different Journeys, One Shared Mission
Their paths to C1 couldn’t have looked more different.
WRITTEN BY KATHERINE H. FONDREN PHOTOS BY BETH GRAEME PHOTOGRAPHY
Jimmy’s family all stems from the Midwest, and his parents met at Purdue University, where his dad played football, while his mom and her twin sister twirled the baton in the marching band. Soon after they graduated, his mom and aunt began their acting career, and they moved to Southern California, which is where Jimmy grew up. After college, he worked in news and sports television as an editor and associate producer for CBS, Fox, and regional networks covering the Lakers and Dodgers. “It was an incredible opportunity to work with and meet some legends of the sporting world,” he recalls, “but my wife and I wanted a family, and I wanted something that gave me the ability to find financial success and flexibility down the line. While I knew I would always work my tail off, my priority is being a great husband and dad to the little ones we have now. Leadership at C1 has given all of us the ability to pursue that balance.”
Jimmy’s brother and cousin ended up going to Texas A&M and SMU, so the move in 2021 was the best thing to do for his family. The culture, pace of life, and opportunity aligned with his values. “The whole crew is here now!”
Delaney’s path looked different. Born in Grapevine and raised in the DFW area, she’s the middle child and only daughter between her two brothers. After a brief move early on, her family settled in Southlake when she was in fourth grade, and it’s been home ever since. She graduated from Southlake Carroll before heading to the University of Oklahoma, where she majored in public relations and joined Tri Delta.
Family has always been her foundation. “My parents are my biggest cheerleaders, and my brothers are my favorite people,” she says. Her older brother, Jake, lives in Dallas, and she admires his work ethic deeply. “He’s actually the reason I first started thinking about a career in sales,” she adds. Her younger brother, Aidan, is now at OU, and she beams with pride watching the man he’s becoming.
At OU, Delaney imagined a future in marketing or communications. But during her senior year, she felt a shift. “I realized I didn’t want to just sell a product—I wanted to offer real solutions. I wanted a career where I could connect with people and serve them.” That realization opened the door to C1 Insurance Group, where the path ahead suddenly felt clear.
Navigating a Tough Market
Since 2023, the insurance landscape has grown more complex with stricter carrier guidelines. That shift has naturally changed the way real estate transactions unfold.
“The insurance discussion is more important now than it’s ever been,” Jimmy notes. “A few years ago, most REALTORS® left this up to their partner on the lending side, or even the client in the final weeks. At this point, you could run into some major asks or speed bumps from the buyer or seller to close a deal by going this route due to general underwriting guidelines in the market. The best way to help a buyer in 2025 is to have these insurance conversations early—sometimes even before submitting an offer.”
Delaney sees this as an opportunity to show value from the start. “I always tell REALTORS®—I can add value early in the process. Connecting before the lender gets involved allows me to help clients understand potential risks tied to a home or location. It can save them time and stress, and it makes the agent look even better for having a trusted insurance partner.”
The C1 Difference
Both advisors emphasize that C1’s approach to insurance is tailored for clients who value coverage and communication, especially when serving luxury homeowners.
For Jimmy, that philosophy shows up in the details. “Other agencies tend to focus heavily on premiums and rates, while we hang our hats on the advisory component by making sure our clients have the right protection for their assets. We’ve found that tension in our industry as a whole is largely due to insureds not understanding what they have concerning coverage and purchasing an option solely based on premium.”
For Delaney, what sets C1 apart is personalization, proactivity, and collaboration. It’s never one-size-fits-all—every family and every home deserves a tailored solution. She often works with middle- to high-net-worth clients on everything from homes and cars to private collections, boats, and more, bringing an advisory approach that ensures each client receives coverage that truly fits their lifestyle and goals. From the beginning, she recognized C1 wasn’t just another agency but a place built on serving people first.
C1’s mission is clear: providing quality insurance options, transparent client-agent relationships, and unbiased expertise. The firm’s values—excellence, integrity, others-focused, and grit—are lived out daily. Both advisors credit strong leadership from founders Murrey McKee and Stephen Franke, along with
the support of the client success team led by Lindsey Pike, for creating a culture that pushes everyone toward excellence while ensuring every client is cared for.
Family and Fulfillment
Outside the office, both Delaney and Jimmy draw strength from their families.
Delaney is happiest spending time with her family and closest friends. She has been blessed with an amazing community of friends from both high school and college who bring her closer to her faith, challenge her to be a better person, and provide the energy she needs when she’s feeling down. She recharges through fitness as a proud F45 member, enjoys time on the lake, and loves catching live music. Delaney’s parents have always taught her the value of hard work, and she treasures how they challenged her to become the woman she is today. She’s also exploring opportunities to give back through volunteering, especially with children—a passion she hopes to revisit. Finding balance is important, too; she has learned to protect her weekends and make space to recharge, knowing that time for herself ultimately makes her better at what she does.
Jimmy’s world revolves around his wife, Stephanie, and their three little ones: James, Brooklyn, and Logan. “James is the oldest at five, and he’s getting pretty good at baseball, which has been fun. Brooklyn is the energy of the house, and sometimes we need to remind ourselves she’s three, not thirty. Logan is two and is just itching to get in the mix at all times. He doesn’t like standing on the sidelines at practice; he wants in.” Jimmy’s faith community also plays a central role—he leads high
school boys at Elmont Church in Van Alstyne and cherishes the chance to pour into the next generation. “We’ve found our faith-family and people like us. It only took 33 years!”
Defining Success
For both advisors, success is reflected in numerous variables, and certainly, it’s more than just the numbers.
“It isn’t just about titles or achievements,” Delaney reflects. “It’s about being proud of how you treat people, how you show up every day, and the difference you make in the lives around you.”
Jimmy uses one of his favorite quotes to guide him: “Do what is right, not what is easy nor what is popular.” That guiding principle shapes not only how he serves clients but how he shows up at home.
Looking Ahead
Both are focused on growth—professionally and personally, but at the heart of it all, they aim to continue caring for their clients and living up to the company name.
“I love helping people, and insurance is the vehicle I get to use to do that. My clients tend to understand pretty quickly that I have their best interest at heart and will always do what I can to help in any situation,” Jimmy says.
Delaney adds, “At the end of the day, it’s about peace of mind and a relationship you can trust.”
And in a world where the unexpected is bound to happen, they aim to continue building something that creates a difference clients can recognize and feel.
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Tom Ferry’s Success Summit
Celebrated Its 23rd Year in Dallas
Bringing Together Thousands of Real Estate Professionals
WRITTEN BY KATHERINE H. FONDREN
PHOTOS SUBMITTED BY FERRY INTERNATIONAL
Ferry International, the leading real estate coaching and training company, recently hosted the 23rd annual Success Summit in Dallas. The three-day event, held August 26–28, drew thousands of real estate professionals from around the world, both in-person and virtually, all united by a shared mission: to elevate their businesses, their mindsets, and their impact.
Founded by world-renowned real estate coach Tom Ferry, the Success Summit has grown into one of the industry’s most influential conferences. Over the years, it has become known for delivering high-impact strategies, powerful networking opportunities, and direct access to some of the most successful voices in real estate, entrepreneurship, and personal development.
This year’s lineup featured an elite roster of thought leaders and high performers, including Tom Ferry, the #1 ranked real estate coach and bestselling author; Josh Altman, star of Million Dollar Listing Los Angeles; Tim Grover, legendary performance coach to Michael Jordan and Kobe Bryant; Matthew Ferry, mindset coach and spiritual strategist; Jason Pantana, marketing and tech authority for modern agents; and Jimmy Mackin, CEO of Listing Leads and real estate marketing expert.
“Each year, our goal is to equip agents with the tools, systems, and mindset they need to grow—both personally and professionally,” Tom Ferry said during the event. “The industry is changing faster than ever before, and Success Summit is where serious agents come to future-proof their business.”
With a strong focus on innovation, marketing, AI-powered systems, and mindset, this year’s theme challenged agents to rethink how they scale and succeed in today’s fast-paced real estate market.
Since its inception, the Success Summit has not only been a gathering place for real estate professionals but also a catalyst for growth and transformation within the industry.
InHisDanielle
WRITTEN BY KATHERINE H. FONDREN • PHOTOS BY VANESSA CORRAL PHOTOGRAPHY
Durbin Glory
“Trust in the Lord with all your heart and lean not on your own understanding; in all your ways acknowledge Him, and He will make your paths straight.” Proverbs 3:5-6
Relationships are built on trust and faith, and for Danielle Durbin, these things last far beyond the closing table. “Every ounce of success we’ve experienced belongs to the Lord, not us,” she says without hesitation. “Our mission is to always point the glory back to Him, to steward what He’s entrusted to us with excellence, and to walk in peace, joy, and purpose through the opportunities He provides.”
It’s a conviction that doesn’t just guide Danielle’s career—it defines it.
From Finance to FaithFueled Purpose
Raised in Carrollton, Danielle earned a finance degree from Texas Tech and an MBA from the University of Dallas. “Truthfully, even with a finance degree, I don’t know that I’ve always had a sharp mind for numbers,” admits Danielle. “Things didn’t really come easy for me. I always had to work hard at it.” She spent more than a decade at a subsidiary of Goldman Sachs and excelled in leadership roles, even advising Fortune 500 executives on complex financial strategies. But the call to something more tugged at her heart.
When her daughter was born, Danielle knew it was time to shift her focus. “I felt
called to step into real estate, something I had always been passionate about,” she recalls. What started as flipping homes with her husband quickly transformed into a thriving career. Together, the couple co-founded SevenHaus Realty, a brokerage that has since completed more than 500 transactions and ranks in the top 1% of agents in DFW.
The work has grown to include SevenHaus Custom Homes and the development of Shiloh Estates in Celina. They also own The Selah, a faithcentered wedding and event venue in Pilot Point. To Danielle, these are more than businesses. They are ministries. “Every opportunity, every business, and every success has been entrusted to us by God, not achieved in our own strength,” she explains.
A Business Built on Relationships
Ask Danielle what she loves most about her work, and her answer is simple: people. “I truly believe real estate is about so much more than transactions— it’s about people, relationships, and the impact we can make through the way we serve,” she says.
For her, the most rewarding part of the journey isn’t the rankings or the sales volume—it’s the lives touched along the
way. “We’ve had the privilege of working with some truly incredible clients, many of whom have become lifelong friends. Every connection feels purposeful,” she reflects. “Even those who are only in our lives for a short season bless us, grow us, and remind us why we do what we do.”
This heart for people made it difficult early in her career to accept that not every client relationship would be the right fit. What once felt like a challenge has since become one of her greatest strengths. She now has the discernment to recognize when expectations, goals, or other dynamics aren’t fully aligned, and she sets boundaries accordingly. Whether that means stepping back or choosing not to move forward, those boundaries are not only essential, but she says it is “also one of the ways you can truly love others well,” ensuring the best outcome for everyone involved, creating space for the right opportunities and the most fruitful and productive partnerships. Over time, she has come to see these moments as a gift. God’s way of offering both protection and direction. What was once something difficult is now something she’s genuinely grateful for, as it has allowed her to cultivate and foster client relationships that are both successful and enduring.
Visionaries at Heart
Danielle and her husband bring an energy to the business that’s contagious. “Both my husband and I are visionaries—high-energy thinkers
who are always moving, dreaming, and creating,” she says with a smile. They thrive on innovation and creativity, whether designing a custom home, envisioning a new community, or finding fresh ways to serve their clients.
Their focus on collaboration over competition has been key to their growth. “Every person carries something Godgiven, and collectively we need one another,” Danielle says. “It isn’t about competition, it’s about collaboration. We love getting to link arms with others, leveraging the blessings and talents the Lord has entrusted to each of us, and watching how much more can be built when we build together.”
Redefining Success
Despite the accolades—ranked #15 out of more than 15,000 agents in North DFW in 2024, career sales approaching half a billion, and a brokerage among the
area’s top producers—Danielle’s definition of success is far deeper than transactions.
“For us, success isn’t defined by numbers, rankings, or achievements,” she explains. “True success is about stewardship: faithfully using the opportunities God has entrusted to us, serving people with excellence, and always pointing the glory back to Him.”
At its core, success for Danielle is about impact. “If we’ve honored the Lord in the way we’ve done business and life, if people feel genuinely cared for, if our home is fruitful and reflects Christ-like peace, love, and joy, then we feel we have truly succeeded.”
Family as the Heartbeat Danielle’s “why” begins at home. She and her husband not only run businesses together but also raise their daughter, who fills their lives with joy and purpose. “Family is our heartbeat,” Danielle says. “The businesses we’ve built and the work we do are all rooted in creating a life that allows us to show up fully for each other and for the people God has placed in our lives.”
Even their hobbies are an extension of that mission. Danielle homeschools her daughter, stays active in church, and embraces creativity in both design and business. “It’s such a gift to be able to do what I genuinely enjoy most and call it work,” she reflects.
“The businesses we’ve built and the work we do are all rooted in creating a life that allows us to show up fully for each other and for the people God has placed in our lives.”
—Danielle Durbin
A Legacy of Love and Light
Looking ahead, Danielle isn’t chasing conventional goals. Instead, she’s seeking alignment and creating a lasting legacy of love through faith. “More than anything, we want to be remembered for how we loved people and how we pointed them back to the Lord,” she says. “Long after the sales and business accomplishments fade, what will matter most is the way we made others feel.”
Danielle Durbin’s success is a reminder that real estate isn’t just about building homes—it’s about building people, faith, and futures. And with every deal, every relationship, and every opportunity, she’s doing just that: leaving lives better than she found them, with a legacy rooted in faith and love.
Collin County Area Realtors and MetroTex Association of REALTORS ®
Form One Unified Association
SUBMITTED BY BRI WESTBURY, COMMUNICATIONS DIRECTOR, CCAR
In a historic move to strengthen REALTOR® services and advocacy across the region, members of the Collin County Area REALTORS® (CCAR) and the MetroTex Association of REALTORS® (MetroTex) have voted to approve a merger between the two organizations. This unification creates a nearly 40,000-member association, solidifying its place as the largest REALTOR® association in North Texas and one of the most powerful in the country.
“We’re not just merging boards; we’re amplifying our voice,” said Johnny Mowad, MetroTex President. “Together, MetroTex and CCAR will form one of the strongest real estate networks in the country.”
The merger was first endorsed by both associations’ Boards of Directors, a move that reflected a shared vision to position REALTORS® for long-term success. The plan was then put before each membership for a vote and approved.
“Both boards endorsed the merger plan, reflecting our shared vision and foresight to position REALTORS® for long-term success,” said Jennifer Parker, President of CCAR. “The approved plan passed a membership vote, giving REALTORS® direct influence in shaping our future and endorsing a more impactful association.”
Strategic Benefits of the Merger
The newly merged organization will unlock powerful advantages for members, including:
• Stronger Advocacy: A unified body strengthens legislative influence at the local, state, and national levels, delivering more potent representation for REALTORS® and better protection of homeowner interests.
• Economies of Scale: Consolidated operations, reducing the duplication across services, such as education and MLS platforms, allowing for smarter investment in new tools, technologies, and programs.
• Expanded Professional Development: Members can expect more robust training, workshops, and certification opportunities backed by greater
staffing and resources with more locations.
• Enhanced Member Value: Merged operations reduce per-member costs and neutralize overlapping dues while increasing the value of benefits and services.
“This merger is more than a milestone; it’s a launchpad for new benefits and possibilities. Together, we’re shaping a stronger, smarter future for REALTORS® and the communities we serve,” said Mary Leidy, CCAR CEO.
Looking Ahead: Vision and Readiness
With a focus on collaboration and innovation, the unified association aims to foster fresh leadership, expand community initiatives, and enhance REALTOR® service standards across the region.
“We’re approaching this transition with focus and care to ensure a smooth experience for every member,” said Justin Landon, MetroTex CEO, who will lead the merged association.
“We are committed to being a national leader among REALTOR® associations. Our DFW real estate professionals deserve no less.”
Additional updates will be provided at www. StrongerTogether.RealEstate.
Holly Morgan Milstead& Milstead Holly Morgan
THREE GENERATIONS STRONG
WRITTEN BY KATHERINE H. FONDREN PHOTOS BY HEADSHOT EXECUTIVE
In McKinney, Texas, where quiet country roads once stretched as far as the eye could see, the Milstead name has been synonymous with real estate for decades. Today, that legacy continues—evolving, adapting, and thriving— through the partnership of mother-and-daughter duo Holly and Morgan Milstead.
For Holly, the business has always been more than transactions and closings. “I love to help people,” she says simply. “Sometimes, it’s finding their dream home, and sometimes it’s selling it. Either way, it’s about building trust and guiding people toward their goals.” That commitment has been the bedrock of her 36-year career—one built on hard work, unwavering standards, and a deep love for the community she’s called home all her life.
Growing up in McKinney when it was a small town of just a few thousand people, Holly learned early on the value of connection. “We all knew each other,” she recalls. “It was a close-knit community, and those
values—respecting others, helping those who couldn’t help themselves—have stayed with me my whole life.” She watched the town grow from farmland to one of North Texas’ most vibrant communities, and that perspective gives her rare insight into its market and people.
Her real estate journey began in 1989, inspired in part by her parents. Holly’s father, Early B. Milstead, co-created the MLS system for Collin County, holding listing numbers one and two. Her mother, Lena, led marketing for their brokerage and headed the residential division during its peak. “They set the bar high,” Holly says. “They taught me grace, professionalism, and how to always do the right thing.”
It’s a philosophy she’s carried into every client relationship. One of her greatest challenges, she admits, is helping clients navigate the emotional weight of buying or selling. “A home holds memories, comfort, and so much more,” she explains. “My job is to blend empathy with practical advice—helping
them balance their heart and their head so they can make confident decisions.”
Now, Holly is watching that same dedication blossom in the next generation.
Morgan Milstead didn’t always envision herself in real estate. After graduating from the University of Arkansas with a Bachelor of Science, she planned to chart her own course. But having grown up in McKinney—and having worked in marketing and administration for The Milstead Team after college—the pull toward the family business became undeniable. “I never imagined it would be my full-time career,” Morgan says, “but the more I learned, the more I loved it.”
She earned her license soon after graduation, stepping in as a buyers’ agent while continuing to manage marketing, social media, and administrative operations. From day one, Morgan has been intentional about balancing the wisdom of tradition with the energy of innovation. “I’m passionate about giving The Milstead Team
a fresh, modern feel,” she says. “That means highquality reels, professional photography, and marketing strategies that actually generate qualified leads— not just likes and views.”
Her approach is rooted in the same principles her mother instilled: integrity, service, and relationships. “I want people to see that even as a young agent, I
serve those experiencing homelessness, and advocate for animal adoption through local shelters. “Always give back and pay it forward,” Holly says—a lesson Morgan has embraced wholeheartedly.
As they work side by side, there’s a mutual admiration that’s easy to see. Holly praises Morgan’s quick thinking, negotiation skills,
and heart for people. Morgan respects her mother’s deep knowledge, resilience, and ability to see the big picture without losing sight of the details that matter most to clients. Together, they’ve created a dynamic that blends decades of experience with fresh energy and forward-thinking strategies.
When asked how they define success, both mother and daughter point beyond numbers. For Morgan, it’s about alignment: “Keith Craft once said, ‘Most people climb the ladder of success and when they get to the top, they realize the ladder is leaning against the wrong wall.’ For me, success means making sure my goals align with my values—serving others with integrity, humility, and
take my work seriously,” Morgan explains. “It’s about making a positive difference in people’s lives, treating every client with honesty and respect, and staying connected long after the deal is done.”
The learning curve hasn’t been without challenges— juggling multiple roles on the team and earning client trust as a younger agent— but Morgan sees those as opportunities to grow. “It’s taught me to stay organized, prioritize, and keep improving,” she says. “Every time I help someone find their perfect home, it reminds me why I chose this path.”
Outside of work, both Holly and Morgan share a commitment to giving back. They support The Samaritan Inn in McKinney, volunteer with Streetside Showers to
Sometimes, it’s finding their dream home, and sometimes it’s selling it. Either way, it’s about building trust and guiding people toward their goals.
faith.” Holly agrees, adding that for her, success also means “being remembered as a Christian and always doing what is right.”
The Milstead name may be rooted in history, but it’s clear the future is equally bright. With Holly’s steady hand and Morgan’s creative vision, The Milstead Team is well-positioned to continue its tradition of excellence— helping families find their place in North Texas while giving back to the community that has shaped them.
And just like the town they’ve called home for generations, the Milsteads aren’t done growing. As Holly says with a smile, “You never stop learning. It’s the most important thing.”
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How the MetroTex–CCAR Merger Redefines REALTOR® Leadership in North Texas
When the members of the MetroTex Association of REALTORS® (MetroTex) and the Collin County Area REALTORS® (CCAR) voted to merge, they weren’t just approving a plan of merger. They were choosing to shape the future of real estate in North Texas.
This merger is the product of years of conversation about where the industry is headed and what REALTORS® need from their association to thrive. The result is a new MetroTex, nearly 37,000 members strong, that is positioned not just to keep pace with change, but to lead it.
Doing More
The North Texas market is one of the most dynamic in the nation. Urban infill, suburban growth, rising costs, and fast-moving regulations demand an association capable of meeting challenges head-on.
By joining forces, MetroTex has the scale to do just that—investing strategically in what matters most:
Advocacy that carries weight at every level of government.
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New Metrotex Merged Board of Directors for 2025-2026
TOGETHER
Smarter technology that makes business simpler and more efficient.
Professional development that prepares the REALTORS® to serve their clients and in the industry as a whole.
“We now have the scale and agility to invest where it matters most, through advocacy, education, and member success,” said Justin Landon, CEO of MetroTex.
A Model for the Nation
Across the country, REALTOR® associations are asking how to stay relevant in an era of disruption. The MetroTex–CCAR merger provides a clear answer: unify, streamline, and focus on delivering meaningful results for members.
It also reflects a deeper belief that through fostering opportunity, protecting property rights, and raising professional standards, MetroTex isn’t just serving today’s REALTORS®. It’s safeguarding the future of the profession.
What Comes Next
This is not the end of a process, but the beginning of a transformation. Staff will integrate, committees will align, and new tools will roll out over time. But the trajectory is clear: a stronger, smarter, more connected MetroTex.
“Our goal is not only to serve REALTORS® better but to elevate the profession,” said Johnny Mowad, President of MetroTex. “This merger is a movement toward something better: smarter service, stronger advocacy, and a truly member-driven future.”
Founded in 1917, the MetroTex Association of REALTORS® is the largest REALTOR® association in North Texas and one of the largest in the United States, representing nearly 37,000 real estate professionals across the region. MetroTex is an advocate for the real estate industry and private property rights. For more information, visit us online at MetroTex.com.
Cloud Joe Cloud Joe
In the North Dallas real estate world, there’s a team that doesn’t just close deals—they are redefining success. At the helm is Joe Cloud, a seasoned broker with 22 years in the business, whose story began not in contracts and commissions but in clinking glasses behind a bar in McKinney that he was attempting to purchase with a few partners.
“I was working as a bar manager when life pivoted,” Joe recalled. “A regular guest, the mother of one of our waitresses, asked me how the restaurant purchase was going. I told her it had fallen through. She looked at me and said, ‘You’d be great in real estate.’ That one sentence changed everything.”
A few months later, Joe had his real estate license in hand—and a new vision for the life he wanted to build, not just for himself, but for his growing family and, eventually, the team that would become his professional backbone.
Joe launched Joe Cloud & Associates in 2006, just three years after getting into the industry. His goal wasn’t to become the biggest name in town. “I had to decide whether to grow big or stay small. A business owner at a charity event told me, ‘A midsized company never works out for the owner; you either stay small
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or go large.’ That stuck with me. I knew I wanted a boutique brokerage made up of people I could trust.”
And that trust has become the foundation of everything he’s built. The success of Joe Cloud & Associates isn’t measured in flashy numbers or awards—though there are plenty—it’s in the people. Joe is quick to point the spotlight away from himself and onto the team: Kim Moucka, Bethany White, Allison Noon, Eddie Cadena, Jennifer O’Carroll, Jenni Walker, Preston Horowitz, and Jeremy King.
“Without them, I wouldn’t have the constant drive to challenge what we can do. They’re the reason I still love coming to work every day,” he said. “We hire by committee now. Any new agent has to meet the team first. That way, we’re sure it’s a fit not just for business, but for culture.”
For Joe, culture means more than company outings or corporate events— it means long-term relationships built on trust, support, and growth. “I love being a teacher,” he shared. “That’s one of the most rewarding parts of my business. I don’t just hire based on experience. I look for passion and energy. Then, I help them grow.”
And grow they have. Some agents have been with Joe for more than 15 years. “It’s like an extended family,” he said. “I’ve watched them thrive—not just professionally, but personally. I want each of them to get to that point where income meets quality of life. That perfect balance where you’re providing for your family but also present for them.”
Balance is a word that comes up often with Joe. It’s what he’s chased—and
taught—throughout his career. As the father of two, he’s intentional about reminding his agents what really matters. “Real estate allowed me to attend my son’s School of Rock concerts and my daughter’s soccer games and marching band performances. That’s the real success. Not the closings, not the production numbers. Those are private. What matters is the impact.”
When asked to define success, Joe didn’t hesitate: “My wife once told me, ‘If you want to see if someone is successful, look at their children.’ That stuck. I look at James and Isabella, and I know we’ve done something right.”
James, who met Joe when he was two years old, is now married and working at an Intel facility in Arizona, and took Joe’s last name when he got married—a moment Joe described as “one of the
proudest of my life.” Isabella is pursuing neurology in the honors pre-med program at Baylor. “They are what make us proudest,” he said.
Joe’s people-first mindset carries into every transaction.
His approach is anything but transactional. “You’re not selling
“MY GOAL IS ALWAYS THE SAME. I WANT EVERYONE ON THIS TEAM TO LIVE A LIFE THEY LOVE. TO MAKE ENOUGH MONEY TO BE COMFORTABLE AND STILL NEVER MISS THE MOMENTS THAT MATTER.”
homes,” Joe explained. “You’re an advocate, tour guide, marriage counselor, psychiatrist, and teacher. The home will sell itself when the client connects with it. Your job is to guide them, not push them.”
This philosophy was affirmed early in his career by a mortgage professional who would regularly visit the office. “He’d bring coffee, talk to us about life, never once mention mortgages—until we asked him why he never pushed his mortgage products,” Joe remembered.
“Eventually, I asked him how he became so successful. He said, ‘Because I care more about people than the sale.’ That was powerful. And it’s how I try to lead every day.”
Outside of real estate, Joe finds joy in cooking—especially BBQ—and entertaining. “Being married to a Mexican woman, our family gatherings can grow from 4 to 24 in minutes,” he laughed. “I used to post so many BBQ photos on Facebook, people started asking if I still sold homes.”
He’s also an avid fly fisherman and IDPA pistol shooter, always learning something new. “I’m YouTubeeducated,” he joked. “Cooking, fishing—whatever it is, if I’m interested, I’ll learn it. You have to stay coachable in life.”
As for what’s next? Joe’s eyes are firmly fixed on the continued growth of his team—both professionally and personally. “My goal is always the same. I want everyone on this team to live a life they love. To make enough money to be comfortable and still never miss the moments that matter.”
In a world often obsessed with numbers and recognition, Joe Cloud has chosen something far richer: connection, growth, and legacy. “I just want to be remembered for making an impact,” he said simply.
And by every measure that truly matters, he already has.
