LASTUPDATE2minsago-HereOptionsto DownloadingorReadBookofMarksofExcellence:The HistoryandTaxonomyofTrademarksBY:Per Mollerup(Author)thePDFonlineonServerAmazon, Reddit,Goodreads.
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MarksofExcellence (firstpublishedin1997)offersarigorous explorationofthetrademark:itshistory,development,style, classificationandrelevanceintoday'sworld.Thebookincludes extensivediscussionofitsoriginsinheraldry,monograms,owner's marksandcertificatesoforigins,andalsocontainsacomprehensive taxonomyoftrademarksandanalphabeticalindexoftrademarkthemes. Thetextcoverseveryaspectofthetrademark,itshistory,development, style,classificationandrelevanceintoday'sworld.Abriefhistoryis givenoftheoriginsofthetrademarkinheraldry,monograms,owner's marksandcertificatesoforigin.Theproceedingchaptersexplore corporateidentityandcommunicationdesignwithanemphasisonsign
theory.Thecoreofthebookisacomprehensiveclassificationof trademarkscoveringnamemarks,abbreviationsandallkindsofpicture marks.Thisisfollowedbyanalphabeticalindexoftrademarkthemes fromanimalstowordpuzzles.Theindexisillustratedbyaselectionof theworld'sbesttrademarks-themarksofexcellencefromwhichthis booktakesitsname.Thefinalsectionofthebookcoversthe developmentoftrademarksovertimeandacrosstheboundariesof languageandspace.Aninvaluablereferencetoolfordesignstudents andgraphicdesigners,theoriginalbookispackedwithnearly600 illustrationsofbothrareandinstantlyrecognizabletrademarks,logos, signs,advertisements,andtheimagesthatinspiredthem.Thisrevised andexpandededitionwillincludeatleast500newimagesand80pages ofnewmaterial,bringingthissuccessfultitlerightuptodate.Whilst keepingmuchincommonwiththeoriginalbook,thiseditionwill,in appearanceandsubstanceaddsomuchthatitwillappealtocontent ownersoftheoldbook.Amonumentalvolumewithrespecttothe sphereofgraphicdesign,thisbookisjustasabsorbingforanyone interestedinanyaspectofvisualcommunication. Readmore