In contrast, Frutiger followed the rules of European design, but still made significant achievements that progressed European typography. Adrian Frutiger’s is considered to be one of the most important type designers of the 20th century. Frutiger followed traditional rules of his
Typeface Design by Frutiger
country’s culture, while Emigré magazine influenced designers to go
against fixed rules and to set new standards. The true distinction between the mindframe of European and American design can be seen through Frutiger, VanderLans and Licko. Although there is a contrast, their 20th century typograPhototypesetting System
phy paved the way to further progression in the typographic world, as well as their own typographic works being acclaimed and respected.
33
Emigré Magazine Composition