Tata Motors logs into Microsoft to improve incar connected experience
Within two weeks of announcing an open platform strategy for developing passenger cars, Tata Motors Thursday said that it has tied up with global technology giant Microsoft to improve the in-car connected experience. TAMO, the open platform from domestic automaker allows collaboration with various technology partners to launch low-volume niche products that can prove Tata Motors product development capabilities. This is a part for revamping product strategy of the company for the passenger car segment to safeguard itself from competition coming from technology giants such as Google and Uber. "We are using Microsoft's connected vehicle technologies on Azure intelligent cloud to bring the digital lives of our customers into the cars they drive," said Guenter Butschek, CEO & MD, Tata Motors. The company will use Microsoft's