Lamborghini eyes two fold jump in india sales by 2020

Lamborghini eyes two-fold jump in India sales by 2020

LATEST BUSINESS NEWS - Italian super sports car maker Lamborghini is betting big on the Indian market and expects its sales in the country to double by 2020.

In order to popularise the brand, the company also plans to push sales of its licenced accessories and merchandise in India "India for us represents a market with a lot of returns and a very important market. Last year it was a very good year there, " Automobili Lamborghini CEO Stefano Domenicali said here on the sidelines of the Geneva Motor show.

He said although the company has been present in India for around three years, it was able to sell 28 units last year.

"It is a growing market and we see potential. We can go easily to 40-50 cars a year very soon (with the upcoming SUV Urus), we can double our sales in India realistically by 2020," Domenicali said.

Stating that the India market is in a consolidation phase, he said that "there will be a situation where we do believe that the peak of demand will not go down, there will be solid growth, and then it will be up to us to push more cars in the Indian market."

When asked how soon can the company cross 100 units mark in India, he said: "Realistically speaking, I don't see that happening in the next five years."

The company sells a range of sports cars under its Huracan and Aventador families in India priced between Rs 3.07 crore and Rs 6.2 crore (exshowroom Delhi).

Domenicali said the current cars in the company's portfolio may have difficulties on the Indian roads due to low ground clearance but when the super SUV Urus is ready that will not even be a problem.

ARTICLE SOURCE – BUSINESS STANDARD