Nontox News September 2024

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NONTOXNEWS

THE TEAM

LEANNE MARIE WAITE

Self Proclaimed Bossy Britches & Spreadsheet Maven

LAURA EDWARDS

Implementation Mistress & Side Eye

Queen

LISA MARIE GODFREY

Fabulous Founder & Taste Master

LETTERFROM LAURA

Look out for the NonTox Ultimate Guide to Sober October which will be packed with resources to help you make the most of this epic time of the year!

AsweenterSeptember,wecan’t helpbutfeeltheexcitement buildingforSoberOctober2024! Whetheryou’reaseasoned participantorgivingitatryforthe firsttime,thisistheperfect opportunitytoexploretheevergrowingworldofalcohol-free living.Ourcommunityhasalways beenasupportiveandinspiring spaceforthoseontheiralcohol-free journey,andthisyearisno different.

InthenextfewweekslookoutfortheNonToxUltimateGuidetoSober Octoberwhichwillbepackedwithresourcestohelpyoumakethemost ofthisepictimeoftheyear!

Andlastbutbynomeansleast,we areexcitedtowelcomeFruitbelt asourbrandofthemonth! This brandareunique,wholesomeand trulyinspirational-soreadonto findoutmore!

THISMONTH ATNONTOX

ATASTE OF MICHIGAN INEVERY SIP

ThisSeptember, we’rethrilledto featureFruitbelt asNonToxicated's Brandofthe Month!

WithSoberOctoberfastapproaching, there’snobettertimetospotlighta brandthatexemplifiesthebestoflocal, natural,andartisanalalcohol-free drinks

BornintheheartofMichigan, Fruitbelt’sstoryisoneofpassionfor theland,community,and sustainability.Theirbeveragescapture theessenceofMichigan’srich agriculturalheritage,usingonlylocal ingredientsandalocalsupplychain makingahyperlocalmodelthat illustratesthecommunityspiritand companionshipthatiskeywiththis brand.EverycanofFruitbelttellsthe storyofpureMichigan fromthe applesandcherriesgrownonlocal farmstothewildbotanicalsthatbring theirbeveragestolife.

WhatmakesFruitbeltuniqueisits smallbatchproductionphilosophy. Theyfocusoncraftingsmallbatchesof premiumbotanicalsodas,ensuringthat eachdrinkismeticulouslycuratedfor qualityandtaste.Bycollaboratingwith localfarmersandsourcingdirectly fromtheMichiganFruitBelt,Fruitbelt notonlyoffersarefreshingalternative totraditionalbeveragesbutalso supportssustainablefarmingpractices andanecoethosthatstretchesallthe waytoitsshipping

Fruitbelt’sdedicationtothelandand itspeopleisevidentineverysip Their missionisclear:tocreatedrinksthat offeratruetasteofMichiganwhile promotingasenseofconnectionwith thenaturalworld.Andwiththeir

commitmenttozeroartificial ingredients,everyFruitbeltdrinkisa healthy,flavorfuloptionforthose lookingtoembraceamoremindful wayofliving.

Weinviteyoutoexploretheworldof Fruitbeltanddiscoverwhythis Michigan-basedbrandistheperfectfit foryourlowandnoalcoholdrinks fridge

Whetheryou’retryingtocutbackon alcoholorlookingforsomethingnew andrefreshing,Fruitbelt’sbotanical sodasareamust-try Keepaneyeout forexclusiveoffers,reviews,andnews throughoutthemonth!

VIVELA RÉVOLUTION!

Arevolutionisafoot!

Alcohol-freedrinksaretransformingsocialgatherings,makingthemmoreinclusive, diverse,andmindful.

Gonearethedayswhenthosewhoabstainedfrom alcoholwererelegatedtosodasorsparklingwater.

Now,thereareavarietyofsophisticated,alcoholfreealternativesthatcatertothegrowingnumber ofpeopleembracingasoberormindfuldrinking lifestyle.

AccordingtoAlcoholChangeUK,asignificant shiftistakingplaceinhowweviewalcohol consumption,withmovementslikeSoberOctober andDryJanuarygainingtractionglobally.These initiativesnotonlyhighlightthehealthbenefitsof takingabreakfromalcoholbutalsoinspireanew generationofsocialising onewheretheabsence ofalcoholdoesnotmeantheabsenceoffunor flavor.

The Rise of Inclusive Socialising

Oneofthebiggestbenefitsofthealcohol-freemovementisthatitpromotesinclusivity.Social gatherings,whetherthey’recasualmeetupsorformalevents,arenolongercenteredaroundalcohol. Peoplewhochoosenottodrink whetherforhealthreasons,personalpreference,orlifestylechoices cannowfeelmoreincludedinthefestivities.BrandslikeSeedlip,Caleño,andLyre’shaveproduced premiumnon-alcoholicspiritsthatalloweveryonetopartakeintheritualof"cheers"withoutfeelingleft out.

ArecentsurveyconductedbyAlcoholChangeUKshowedthatmorepeople,particularlyyounger generations,arelookingforalternativewaystosocializewithoutalcohol.Thisshiftreflectsabroader trendtowardhealthierlivingandmindfulness,withmanychoosingtocutbackonalcoholformental clarity,physicalwellness,orsimplybecausetheywanttotrysomethingdifferent.

Many people are choosing to cut back on alcohol for mental clarity, physical wellness, or simply because they want to try something different

Oneofthebiggestbenefitsofthealcohol-free movementisthatitpromotesinclusivity.Social gatherings,whetherthey’recasualmeetupsor formalevents,arenolongercenteredaround alcohol.Peoplewhochoosenottodrink whether forhealthreasons,personalpreference,orlifestyle choices cannowfeelmoreincludedinthe festivities.BrandslikeSeedlip,Caleño,andLyre’s haveproducedpremiumnon-alcoholicspiritsthat alloweveryonetopartakeintheritualof"cheers" withoutfeelingleftout.

Creating a Space for Everyone

Alcohol-freesocialisingalsocreatesasafer,morewelcomingenvironmentforeveryone,includingthose whomaystrugglewithalcoholorhavepersonalreasonsforabstaining.Itremovesthepressureto drink,makingiteasierforpeopletoconnectwithoutthefearofjudgment.Thisinclusivityisdrivinga surgeinalcohol-freebarsandeventsglobally,wherepeoplecanenjoytheambianceofatraditionalbar settingwithnoneoftherisksassociatedwithalcoholconsumption.

Infact,theriseofalcohol-freebars,suchasLondon'sClubSoda,isprovidinganewkindofnightlife. Thesevenuesfocusonofferingasocialspacewherepeoplecanenjoycreativealcohol-freecocktailsand haveagreattimewithoutfeelingpressuredtodrink.Thesuccessoftheseestablishmentsshowsthatthe demandforalcohol-freeoptionsisn'tanichetrendbutpartofalargerculturalshift.

Hostingalcohol-freeeventsisbecomingapopular optionforbrands,hosts,andvenueslookingto creatememorableexperiencesthatcatertodiverse groups.Hereareafewalcohol-freeeventideas thathighlighttheversatilityandfunofthese gatherings:

MocktailMasterclasses:Guestslearnhowto crafttheirownalcohol-freecocktailsusing premiumnon-alcoholicspirits,juices,and mixers.Theseeventsfocusoncreativity,taste, andpresentation,ensuringeveryonehasfun whilelearninganewskill.

SoberBrunches:Abrunchwherethe drinkmenuisfilledwithalcohol-free mimosas,non-alcoholicbeers,andfresh juices.Theseeventsareperfectfor daytimesocializingwithouttheneedfor alcohol.

Alcohol-FreeTastingEvents:Brands canshowcasetheiralcohol-free offeringsbyhostingtastingevents whereattendeescansampleavarietyof alcohol-freewines,beers,andspirits. Theseeventsprovideagreatwayto introducenewproductstoacurious audience.

MindfulnessSocials:Eventsthatfocusonwellness,includingyoga,meditation,andalcohol-free refreshments.Thesegatheringsareagreatwaytocombinerelaxationwithsocializinginacalm, inclusiveenvironment.

AS SPIRITS RISE

Theglobalriseofalcoholfreespiritsisnotjustatrend it’safull-blown movementthat’sreshaping thewaywesocialise, celebrate,andenjoy beverages.

Asmoreconsumersembracemindful drinking,thedemandforpremium non-alcoholicspiritshasskyrocketed Thesebeveragesofferthe sophistication,taste,andcomplexityof traditionalspirits,butwithoutthe alcohol.Let’sdivedeeperintowhy theseproductsaregainingtraction, howthey’remade,andwhythey’re redefiningsocialgatherings.

AGrowingDemandforMindful Drinking

Moreconsumersaremakinga consciouschoicetoreducetheir alcoholintakeoreliminateit altogether Accordingtoareportfrom IWSRDrinksMarketAnalysis,the globalmarketforno-andlow-alcohol drinksisexpectedtogrowby31%by 2024.Thesober-curiousmovement, drivenbyhealth-consciousmillennials andGenZ,hasbroughtattentionto thebenefitsofcuttingdownonalcohol withoutsacrificingtasteorthesocial experience.Asaresult,alcohol-free spiritshavebecomeago-tooptionfor thosewhowanttoenjoya“grown-up” drinkwithoutthebuzz.

Infact,movementslikeDryJanuary andSoberOctoberhaveplayeda significantroleinacceleratingthis

trend AccordingtoAlcoholChange UK,millionsofpeopletakepartin thesechallengesannually,andmanyof themcontinuetheiralcohol-free journeysevenafterthemonth-long challengeisover

HowNon-AlcoholicSpiritsAreMade

Creatinganon-alcoholicspiritisn’tas simpleasremovingalcoholfroma drink.Brandsinvestininnovative distillationtechniquestoensuretheir productsdeliverthedepthofflavor andcomplexityoftraditionalspirits.

Somebrandsusetraditionaldistillation methodstoextractthenaturalflavors frombotanicals,fruits,andherbs.For example,Seedlip,oneofthepioneers inthenon-alcoholicspiritsspace,uses asix-weekmaceration,distillation,and filtrationprocesstoproducetheir

Consumers no longer have to settle for sugary soft drinks or watered-down mocktails when they choose to go alcohol-free. Instead, they can enjoy complex, wellbalanced drinks that provide the same sensory experience as their alcoholic counterparts.

TasteandExperience:

products,ensuringthattheycapture theessenceoftheingredients AccordingtoSeedlip’sfounderBen Branson,theirmissionwastocreatea drinkthatoffersthesamelevelof complexityasagin,minusthealcohol.

Otherbrands,suchasLyre’s,recreate thetasteofpopularspiritsusinga blendofbotanicals,spices,andnatural flavors.Thisapproachallowsthemto mimictheprofilesofwhiskey,gin, rum,andotherspiritswithastonishing accuracy.Lyre’snon-alcoholicgin,for example,iscraftedtocapturethe juniper,citrus,andpepperynotesofa classicgin,providinganauthentic drinkingexperience.

JustasSophisticatedasAlcoholic Spirits

Oneofthekeyreasonswhynonalcoholicspiritsaregrowingin popularityisthetaste Consumersno longerhavetosettleforsugarysoft drinksorwatered-downmocktails whentheychoosetogoalcohol-free Instead,theycanenjoycomplex,wellbalanceddrinksthatprovidethesame sensoryexperienceastheiralcoholic counterparts.

Thetasteprofilesofnon-alcoholic spiritsarecraftedtoreplicatethe nuancesfoundintraditionalspirits, suchastheherbaceousnotesofginor thesmokyfinishofwhiskey.For instance,ThreeSpiritcombinesplantbasedingredientslikelion’smane mushroomsandgreenteatocreate mood-boostingelixirsthatnotonly tastegreatbutalsoofferafunctional twist,helpingtoenhancerelaxationor boostenergywithoutalcohol.

BrandInnovationandHighlight

Severalalcohol-freespiritbrandsare leadingthechargeinthisspace, offeringarangeofproductsthat appealtodifferenttastesand preferences.Hereareafewworth mentioning:

Seedlip:Knownastheworld’sfirst non-alcoholicspiritbrand,Seedlip offersthreedistinctflavors: Garden108,Grove42,andSpice 94 Eachiscraftedfromablendof botanicalsanddistilledtodelivera sophisticatedalcohol-freeoption. Lyre’s:Withawidevarietyof spiritsthatreplicatethetasteof gin,whiskey,rum,andmore, Lyre’shasbecomeafavorite amongconsumerswhowantthe optiontoenjoytheirfavorite cocktailswithoutthealcohol. Caleño:Inspiredbythevibrant cultureofColombia,Caleño’s tropical,non-alcoholicspiritsare infusedwithbotanicalslikejuniper, cardamom,andpineapple,offering auniqueandrefreshingalternative. Everleaf:Abotanicalspiritbrand that’scraftedfrom18different botanicalsandisdesignedtobe mixedwithtonicforarefreshing andcomplexalcohol-freedrink

ChangingtheWayWeSocialise

Theriseofalcohol-freespiritsisnot justabouthealth it’salsoabout inclusivity.Withmorepeopleopting fornon-alcoholicoptions,socialevents arebecomingmoreaccessibleand inclusiveforeveryone.Whetherit’sa wedding,adinnerparty,oranightout withfriends,alcohol-freespirits provideanoptionforthosewhowant

Brands like Seedlip and Everleaf

focus on sourcing ingredients from sustainable farms and using ecofriendly packaging. This further solidifies the position of alcohol-free spirits in the market.

toparticipateinthesocialritualof drinkingwithoutthenegativeside effectsofalcohol.

AreportfromIWSRalsohighlights thatmanyconsumersofnon-alcoholic beveragesdon’tidentifyasabstainers. Instead,theyfallintothecategoryof “moderators” peoplewhoenjoy alcoholbutchoosetocutdownon theirconsumption.Thisdemographic isdrivingthegrowthofalcohol-free products,astheylookforwaysto balancesocialdrinkingwithahealthier lifestyle.

SustainabilityandEthics

Manyalcohol-freebrandsarealso prioritisingsustainabilityintheir productionprocesses.Brandslike SeedlipandEverleaffocusonsourcing ingredientsfromsustainablefarmsand usingeco-friendlypackaging.This appealtoeco-consciousconsumers furthersolidifiesthepositionof alcohol-freespiritsinthemarket.

Asmorepeopleembracemindful drinkingandthealcohol-free movementcontinuestogrow,nonalcoholicspiritsareredefiningtheway alise Offeringthesame cationandcomplexityas nalspirits,these erstoenjoythe swithouttheal novativebrand andThreeSpiri alcohol-freesp kingsocializing ndmoreenjoya

AFBEERSTOTRY THISAUTUMN

Astheleaveschangeandtheairgetscrisp,there'snobettertimetoexploretherich, complexflavorsofalcohol-freebeersperfectlysuitedforautumn.Whetheryou're abstainingforSoberOctoberorsimplyexploringmindfuldrinking,thereareavarietyof non-alcoholicbeersthatdeliverthetasteandexperienceoftraditionalbrewswithoutthe alcohol.Thisseasonisaboutindulgenceinboldflavors,sohere’saroundupofthetop alcohol-freebeerstoenjoythisautumn.

Heineken 0.0 (0.0% ABV)

Whenyouthinkofautumn,youthinkofhearty,warmingdrinks exactlywhatBigDrop’sGalacticMilkStoutdelivers.Withdeepnotesof chocolate,coffee,androastedmalts,thisalcohol-freestoutisperfectfor cosyinguponcoolevenings.

TastingNotes:

Flavour:Chocolate,roastedcoffee,caramel. BestEnjoyedWith:Richstews,roastedmeats,ordessertslike chocolatecake.

Oneofthemostpopularalcohol-freebeersintheworld,Heineken0.0 offerstheperfectbalanceoffruityandmaltyflavors,makingitacrowdpleaserforallkindsofgatherings.It'sarefreshing,easy-drinkingbeer thatpairswellwithlightermealsorsnacks idealforanautumnpicnic.

TastingNotes:

Flavour:Mildfruitynotes,balancedbitterness. BestEnjoyedWith:Salads,lightappetizers,orroastedchicken.

Big Drop Brewing Co. - Galactic Milk Stout (0.5% ABV)

BrewDog - Punk AF (0.5% ABV)

Autumnisatimeforboldflavors,andBrewDog'sPunkAFdeliversjust that.Withtropicalfruitnotesandahoppybitterness,it’sarefreshing contrasttotheheavierbeersoftheseasonwhilestillofferingthe richnessyouexpectastheweathercoolsdown.

TastingNotes:

Flavour:Tropicalfruits,pine,mildbitterness.

BestEnjoyedWith:Grilledvegetables,burgers,orspicydishes.

ForthosewholoveastrongIPA,AthleticBrewingCo.'sRunWildIPAis astandout.Ithasallthehoppybitternessandcitrusybrightnessofa traditionalIPA,makingitperfectforpairingwithautumndisheslike pumpkinrisottoorroastedsquash.

TastingNotes:

Flavour:Citrus,pine,mildbitterness.

BestEnjoyedWith:Roastedautumnvegetables,pastadishes,or spicycurry.

Autumncallsforsomethingcrispyetfull-bodied,andClausthaler’sDryHoppedNon-AlcoholicLagerisexactlythat.Withnotesofcitrusand malt,thisbeerisidealforoutdoorgatherings,likebonfiresortailgating events.

TastingNotes:

Flavour:Citrus,malt,dryfinish.

BestEnjoyedWith:Grilledmeats,pizza,orheartysandwiches.

Withthecoolweathersettingin,you’llwantabeerthatpairswellwith theflavorsoffall.BrooklynBrewery’sSpecialEffectsisahoppyamber lagerwithasatisfyingbitternessandsweetnessthatworkswellwith classicautumndisheslikeroastedporkorrootvegetables.

TastingNotes:

Flavour:Toastedcaramel,floralhops,mildbitterness.

BestEnjoyedWith:Roastedmeats,sweetpotatofries,orhearty grainbowls.

Clausthaler - Dry-Hopped Non-Alcoholic Lager (0.5% ABV)
Athletic Brewing Co. - Run Wild IPA (0.5% ABV)
Brooklyn Brewery - Special Effects (0.4% ABV)

Alcohol-freebeersarenotjustfor thoseavoidingalcoholentirely;they’re partofalargermovementtoward mindfuldrinking.AstheIWSRDrinks MarketAnalysispredicts,thealcoholfreecategoryissettogrowby31%by 2024,indicatingthatmorepeopleare choosingtocutbackonalcohol,not justforhealthreasonsbutforbetter balanceandaclearermindduring socialoccasions

BrandslikeHeineken,BigDrop,and AthleticBrewingCo.arecapitalizing onthistrendbycraftingalcohol-free beersthatarejustassatisfyingastheir traditionalcounterparts.Whether you'rehostingasobergatheringor simplywanttoenjoyyourfavoritefall flavorswithoutthealcohol,thesebeers offertheperfectbalanceoftaste, quality,andsocialenjoyment.

Autumnistheperfecttimetoexplore thedepthandvarietythatalcohol-free beershavetooffer Fromdarkstouts tohoppyIPAs,there’sanon-alcoholic beerforeverypalateandoccasion. Whetheryou'repairingthesebeers withseasonaldishesorsimplyenjoying themontheirown,youcansavorthe experiencewithoutthealcohol.

Readytotrytheseautumn-inspired beers?Makesuretojointhe NonToxicatedcommunityformore reviews,tastingnotes,andexclusive offers!

HEROIC CHOICE

HOWTOBUILDTHE ULTIMATE ALCOHOL-FREE BARATHOME

Creatinganalcohol-freebarathomeisnotonlyagrowingtrendbutalsoafunandsatisfyingwayto exploretheworldofmindfuldrinking.Whetheryou'reparticipatinginSoberOctober,embracinga permanentalcohol-freelifestyle,orsimplycuttingbackonalcohol,awell-stockedalcohol-freebarcan offeralltheexcitementandeleganceofatraditionalsetup.Inthisarticle,we’llguideyouthrough buildingtheultimatealcohol-freebarathome,completewithproductrecommendations,glassware essentials,mixers,andaccessoriestomakeyourat-homebarassophisticatedaspossible.

STOCKINGYOURBARWITHESSENTIAL ALCOHOL-FREESPIRITS

Theheartofanygreatbarliesinitsvarietyofspirits,andthisholdstrueforalcohol-freebarsaswell. Alcohol-freespiritshavecomealongwayinrecentyears,offeringdepth,flavor,andsophistication. Hereareafewstandoutalcohol-freespiritstoelevateyourbar:

Caleño Dark & Spicy

Inspired by the vibrancy of Colombia, this tropical, nonalcoholic rum alternative delivers rich, spicy flavors with hints of pineapple, coconut, ginger, and kola nut. Perfect for mixing with ginger beer or creating an alcohol-free rum punch.

Everleaf Forest:

Crafted with 14 botanicals including saffron, vanilla, and vetiver, Everleaf Forest offers a complex and aromatic alternative to gin. Its natural, bittersweet taste makes it perfect for mixing into an alcohol-free spritz or simply with tonic water for a refreshing alternative to a G&T.

Pentire Adrift:

Pentire creates alcohol-free spirits inspired by coastal plants from Cornwall. Adrift has a fresh and herbaceous profile, featuring notes of sea rosemary, sage, and citrus. It’s ideal for those who enjoy a crisp, botanical flavor and pairs wonderfully with tonic or soda.

Feragaia:

This Scottish-made alcoholfree spirit offers a uniquely earthy, spicy, and fruity blend of 14 land and sea botanicals, including seaweed, sage, and green tea. Feragaia has an intriguing complexity that works well with soda or as the base for a unique alcohol-free cocktail.

MIXERS:THEMAGICBEHINDEVERYGREATAFCOCKTAIL

Onceyou’vestockedyourbarwithalcohol-freespirits,it’stimetofocusonmixers.High-qualitymixers areessentialforcreatingdeliciousmocktailsthatfeelindulgentandrefreshing.

FEVER TREE TONIC WATER DASH WATER

Whetheryou’remixingupanalcoholfreeginandtonicorsimplylookingfor arefreshingdrinkonitsown,FeverTree’spremiumtonicwatersarea must-have.Theirrangeincludes MediterraneanandElderflower varietiesthatcomplementmost alcohol-freespirits

Foratouchoffizzwithoutanyadded sugar,DashWaterisperfect.Infused withnaturalflavorslikecucumber, raspberry,orlemon,thissparkling waterisgreatonitsownorasamixer foralight,refreshingdrink.

Ifyou’relookingtoaddafloral,fruity notetoyourdrinks,thisistheperfect mixer.Theelderflowerflavoraddsa touchofelegancetoyourcocktailsand isastapleforanyalcohol-freebar.

Presentationiseverything,andusingtherightglasswareandbartoolscanmakeyouralcohol-freedrinks feelextraspecial.Herearesomeessentialstoincludeinyourbarsetup:

Highballglassesareperfectforlong drinkslikealcohol-freeginandtonics ormojitos,whilerocksglassesare greatforservingspirit-forwarddrinks likeanalcohol-freeoldfashioned

Agoodcocktailshakerisessentialfor mixingupmocktailswithprecisionand flair.Lookforonethat’seasytohandle andcomeswithastrainertofilterout iceandunwantedpulp

Precisioniskeywhenitcomesto makingtheperfectAFcocktail,anda barspoonandjiggerwillensureyou’re usingtherightmeasurementsevery time

CREATINGTHEULTIMATE AFSOCIALEXPERIENCE

Agreathomebarisn’tjustabouthavingtherightingredients it’saboutcreatinganinvitingandinclusive spacewhereeveryonefeelswelcome,regardlessofwhethertheydrinkalcoholornot.Alcohol-free socializingisontherise,withmoreandmorepeopleembracingmindfuldrinkingandoptingfor sophisticatedalternatives.

Bysettingupanalcohol-freebar,you’recreatinganenvironmentthatfosterssocialinteractionwithoutthe pressuretodrink.Encourageyourgueststogetcreativewithmocktailrecipesorhostalcohol-freetastings todiscovernewflavorstogether.AccordingtoAlcoholChangeUK,thistypeofsocializingisnotonlymore inclusivebutalsopromoteshealthierandmoremindfullifestyles.

Buildinganalcohol-freebarathomeisagreatwaytoexploretheworldofmindfuldrinkingandalcoholfreesocializing.Withpremiumnon-alcoholicspirits,mixers,andtherightbartools,youcancreatea stylish,inclusivespaceforyourselfandyourgueststoenjoy.Whetheryou’rehostingadinnerparty, celebratingaspecialoccasion,orsimplytreatingyourselftoawell-crafteddrink,analcohol-freebaristhe perfectadditiontoanyhome.

Asalcohol-freeoptionscontinuetoevolve,thepossibilitiesareendless sowhynotstartbuildingyour ultimatebartoday?

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