2.2 Marketing and Competition (A) Market Policy and Characteristic of Product or Service (1) Marketing Strategy 1.1 Marketing Policy Focus on aggressive marketing together with brand building to add new customer base in general and corporate groups, retaining existing Customers by applying relations management (CRM) for specific group and individual customers Organizing regular activities to promote the market both internally and externally, as well as issuing printed media as a communication and provision of information. Furthermore, the hospital also focuses on Holistic Health Promotion to promote better quality of life for patients. The Company continuously developing service quality in terms of technology and medical treatment to match leading private hospitals in order to become in line with international service standards and to expand the market covering local and international Customers. 1.2 Treatment Quality Development Policy There is a purpose to develop Excellent Center that focuses on recruiting and developing specialized personnel in each field, applying the latest and most efficient technology in service provision by a team of capable and experienced medical stuff. 1.3 Service Provision Quality Development Policy Focus in continuous quality development and improve patient service provision process with support service provision according to international standards by creating the full satisfaction for customers with convenient and repid service with use of the latest information technology. (2) Business Channels With 34 years of experience, the hospital has been trusted bymore than 1000 business alliances such asleading insurance companies, andcorporate customers, organizations leading in domestic and international field, who operating in Thailand in many different industries such as the energy, electronics, automobile, aviation and beverage industries. The hospital has continuously increased its sales channels and raised the level of its ability in accepting a greater variety of customer segments. Proportion of Services Provided to Each Type of Customer (Unit: Million Baht) % 2014 % 2013 % 2015 Revenue from hospital contracting company Revenue from general customer Total Revenue
659.03 1,242.82 1,901.85
614.75 34.65 65.35 1,268.30 100.00 1,883.05
32.64 571.09 67.35 1,210.25 100.00 1,781.34
32.06 67.94 100.00
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