How Live Chat Software Helps you Knowing Customers’ Buying Trends? Summary: An entrepreneur, who is well aware of its customers’ buying trends and expectations, is most likely to deliver a sales generating online service. By using live chat software, entrepreneurs can get more accurate, real time and relevant information about their customers’ buying trends and expectations, which in-turn helps them providing a required customer service. Body: Why is that important for entrepreneurs to know about the buying trends of their customers? Certainly! none of the businesses can go blindly into the market to sell a product a service. It has to set a target audience for which it designs a particular product or service. Once, it has defined a category or class of its customers, it has to know about their buying trends, preferences and concerns. By getting all the relevant information about the market trends, customers’ buying behaviors and their needs and expectations, a business can well equip itself to face all kinds of challenges beforehand. The common way of knowing customers’ buying trends and market situation is, to conduct surreys and research, which is a time taking and hectic job. However, by having live chat software installed on their e-commerce websites, entrepreneurs can make this task much easier and faster than ever. By Monitoring the Visitor’s Activities The live chat software’s real time monitoring feature enables you to track all the activities of potential customers on your website. Suppose, when a potential client lands on your website, your chat agent can observe his entry, the time of his arrival and the keywords he used to search a particular product or service. By using IP addresses, you can even track the geographical location of a customer which helps you know from which area of the world, you have more customers’ density and where you have a smaller customer base. Referral URL also enables you to know from which website a particular potential client has landed on your estore. By engaging them in One-on-One Chat Sessions The most accurate way of knowing your customers’ buying trends is to engage them in one-onone conversation which is only possible through live chat. Having complete product knowledge, the skilled chat agents would engage customers in seamless text-based conversation. Thus, customers’ queries and concerns unveiled in a chat session would provide enough insight into their shopping trends, their expectations, concerns and complaints.