5 things that can damage your e-store website For an e-store to prosper, it is very crucial that the virtual store is designed in a way that it provides maximum customer convenience. Your web store should be simple and free of too many distracting ads and animated videos. It should be fast and must be well designed with the descriptions elaborately explained. For your online business, your website is your main selling point. Since it is your virtual store, it is all that you have to represent your brand. The importance of making an easy to navigate and engaging website is well known amongst online entrepreneurs. But, despite that, there are many e-companies that fall short of designing a convenient web store and fail to deliver a good customer experience. The reasons for this are: Too many ads Placing ads on your website is a good thing, but when you get greedy and fill up your entire website with irrelevant ads, it can become extremely annoying. Too many ads can be distracting and can confuse the customers. It clutters up your website making it difficult for the visitors to navigate through it. The worst kind of ad is the pop up which is usually very infuriating. So, if your website is full of unnecessary ads, chances are, your customers are highly disappointed with you. Slow loading One thing that customers cannot stand is a website that loads too slowly. A heavy website is the worst kind of website in the opinion of a majority of customers. Since customers of today are extremely impatient and irritable, they would leave your slow web store and move on. In a 2009 study, it was revealed that a slow loading website can seriously damage your e-store. The main reason for a slow loading website is: Music and videos Not only are animated videos and music annoying and distracting, they make e-shopping a terrible experience. The cherry on the cake is that these animated clips also slow down your website, the consequences of which have been explained above. So for a smooth performance of your website and to ensure customer convenience and sales, keep your website free of unnecessary video clips and do not add music to it. Absence of live chat According a study by LiveAdmins - a company providing live chat support software in UAE, majority of the visitors leave a web store empty handed if they cannot find what they are
looking for. But, if live chat support is provided, the figure can dramatically drop. It has also been revealed through numerous research reports and surveys that customers now demand the presence of live chat on a web store and many would leave if they do not find it. Not making descriptions clear No one likes to navigate through a confused website which lacks all the essential information required. Everything on your e-store: from your FAQs to product descriptions should be clear and well explained. The shipping policies, sales requirements, payment methods, everything should be described well to the customers. Otherwise they might not return to your website again. The above mentioned 5 things will not only repel your customers but will also lower the sales, damage your reputation and destroy your e-store. So, provide live chat support on your website, and stay away from these mistakes.
For an e-store to prosper, it is very crucial that the virtual store is designed in a way that it provides maximum customer convenience.