It's all about the marketing!
Marketing is really such a broad topic and that is seen here in our special section, "It's All About the Marketing." It could be using tools like video, social networking as described in this month's View From the "C" Suite by David Lykken, or using affordable tools and techniques as David Hershamn suggests in his article, "Low Cost Marketing Ideas," Dave discusses increased phone usage, writing press releases and articles, and much more to get your name out there to the masses. For some, marketing is just about continuing to further your expertise by education and letting your community know that you are an expert on whatever facet of the industry you focus on as recommended by ...