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Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience in MBA Business schools. For last fifteen years
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD has taught various subjects from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies.
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Business Ethics
1. “Business should provide goods and services in a manner that is sustainable and safe.” Prepare an executive summary (in your own words) to showcase how the company is delivering on this Principle 2 of the National Guidelines on Responsible Business Con (NGRBC) from the Business Responsibility & Sustainability Report – 2022-23 (BRSR) of a company of your choice. Choose any ONE listed company from the BSE/NSE list of top 100 companies by market capitalization. You must mention the name of the selected company and include the weblink to its BRSR. (You may also refer to the company website or its sustainability report for additional information on this principle and its indicators) DO NOT copy paste.
2. Go through the ‘Corporate Governance’ section in the annual report (FY2022-23) of the company selected in Q1 and prepare an analytical write up (in your own words) on its corporate governance philosophy, each board member’s profile analysis in terms of whether they are executive, nonexecutive, or non-executive & independent, their skillsets/ competencies, the committees they are a part of in this company and their other board positions outside of this company. Conclude with your analysis/insights about the contribution that these board members make to their fiduciary duty of care and diligence as ‘trustees of social wealth’ on the board of this listed company. (You must go through their profiles as given on the company’s website in ‘investor’
section for additional relevant information). You must mention the name of the company and include the weblink to its annual report 2022-23.
3. You are a sales manager in a mid-size IT company selling IT hardware. The purchase manager for a large company agrees to give you an order of Rs. 50 lakh (their first order with you) on the condition that you will agree to make a Rs. 50,000 donation to his favorite charity (NGO) that is supporting a local youth sports team being managed and trained by his wife.
a. What according to you is/are the ethical dilemma/s in this situation?
b. Explain the step wise process of how will you handle this situation?
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Research Methodology
1. One of the newly opened Gym in your area trying to understand what type of exercise is preferred by people these Days, how often they do their exercise and do they really enjoy it or they do just for the sake of doing. Which research design is most suitable for this situation? Write research proposal for this situation.
2. You are a HR manager in one of the major IT company. Design an experimental study to look into the factors that affect employee churn in the IT firm, with an emphasis on HR initiatives to lower attrition. Develop a design of experiment of this study keeping independent, dependent and extraneous variables into consideration. How you will apply control in this experimental research. Explain the variables and steps.
3. During pandemic Zepto has emerged as a major Quick commerce market in Mumbai; however; after the entry of Swiggy’s Instamart and Zomato’s Blinkit
the market has become highly competitive. The market has been changing with respect to consumer preferences, market trends and consumer choices for apps.
a. Classify and distinguish the specific purposes for which Zepto may be able to use research effectively. Write down the problem statement and operational definition of this research.
b. Develop a questionnaire to study consumer preference for most preferred qcommerce app.
NMIMS SOLUTION JUNE 2024
Corporate Finance
1) Sanjana decides to invest in a Recurring Deposit at the rate of Rs. 2,000 per year for 5 years and at Rs. 3000 per year for next 10 years. What shall be the value of her investment at the end of 15 years, if the rate of interest is 10%?
If she wants to receive a lumpsum payment of Rs. 1,00,000 at the end of 15 years, what should be the sum invested each year for 15 years at the same interest rate?
Calculate showing formula and detailed working. Amounts may be rounded off to nearest rupee.
2) Atharva Textiles is suffering from declining profits, one of the key reasons for which has been pointed out as Inventory Management. The following details are collated by the Finance Manager:
Purchase price per unit is Rs. 1000.
Cost incurred at the time of each order is Rs. 600.
The no. of orders placed in a year are 30.
The firm incurs a cost of 5% to carry Inventory cost.
Average inventory held 2,500 units.
Determine the current Total Inventory Cost.
Also advise what should be the Optimum Order quantity to minimize the cost, if the annual demand for the enterprise is 1,65,000 units. What shall be the Total Inventory Cost at that level?
3) a) Priya Industries sells their products at Rs. 80 per unit. They incur a Variable cost of Rs. 45 to make the product. Annual credit sales of Priya Limited is 50,000 units. They give a month’s credit and have a closing debtor balance of Rs. 3,00,000. The Finance manager decides to increase the credit period from existing 30 days to 45 days. They have an increase in sales quantity by 10% with the closing debtors balance going up to Rs. 4,24,000. Cost of funds for the firm is 20%. Calculate the investment in additional receivables. What should be the considerations to assess the effectiveness of the additional credit period? Should Priya Industries continue with the relaxed credit or reinstate it to 30 days?
b) A firm sells 2000 baskets at Rs. 100 each. The Basket has a making charge of Rs. 50 each and a fixed operating cost of manufacture of Rs. 50,000/year.
Calculate the Contribution and DOL. Also show the impact if SP increases by 50% on the contribution and DOL. What does the change in DOL signify?
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Digital Marketing
You are a digital marketing specialist working for a growing e-commerce company that specializes in selling organic skincare products.
The e-commerce company, named "EcoGlow Skincare," was founded with a mission to offer high-quality skincare solutions that prioritize both effectiveness and environmental sustainability. Established by a team of skincare enthusiasts and environmental advocates, EcoGlow Skincare aims to revolutionize the beauty industry by providing consumers with access to natural, eco-friendly alternatives to traditional skincare products.
Product Portfolio:
EcoGlow Skincare offers a diverse range of organic skincare products formulated with responsibly sourced, cruelty-free ingredients. The company's product portfolio includes cleansers, moisturizers, serums, masks, and specialized treatments, all designed to nourish and rejuvenate the skin while minimizing environmental impact. Additionally, EcoGlow Skincare recently introduced a new line of environmentally-friendly sunscreen lotions, which are free from harmful chemicals and reef-safe, catering to consumers who prioritize sun protection without compromising on sustainability.
Values and Commitments:
At the core of EcoGlow Skincare's ethos are values of transparency, integrity, and environmental stewardship. The company is committed to sourcing ingredients ethically, utilizing sustainable packaging materials, and minimizing its carbon footprint throughout the production and distribution process. EcoGlow Skincare actively supports initiatives aimed at preserving natural habitats and reducing plastic waste, reflecting its dedication to fostering a healthier planet for future generations.
Market Positioning:
EcoGlow Skincare positions itself as a premium brand within the organic skincare market, offering products that deliver exceptional results without the use of harsh chemicals or synthetic additives. The company's target audience
consists of environmentally-conscious consumers who seek safe, effective skincare solutions aligned with their values of sustainability and holistic wellness. Through its digital marketing efforts, EcoGlow Skincare aims to differentiate itself from competitors by emphasizing its commitment to purity, efficacy, and planet-friendly practices.
Distribution Channels:
In addition to its e-commerce platform, EcoGlow Skincare distributes its products through select retail partners that share its values and commitment to sustainability. The company also participates in trade shows, wellness events, and pop-up shops to engage directly with consumers and raise awareness about its brand and product offerings. However, the primary focus remains on expanding its online presence and leveraging digital marketing channels to reach a wider audience of skincare enthusiasts globally.
EcoGlow Skincare is not currently heavily involved in the digital space and has been reserved to enter. They hire you as a consultant in the Digital Marketing space.
1. Explain ways through which you will promote EcoGlow Skincare online. Elaborate on the campaign.
2. Explain the ASCOR Digital Marketing Model framework for the brand EcoGlow Skincare.
3. a. How will you convince the management to go ahead with digital marketing of the products? Also, share the difference between traditional and modern marketing.
3. b. At an organizational level, what are the various challenges that you will face in introducing and establishing Internet Marketing for the EcoGlow Skincare products?
Digital Payments
1. Discuss the evolution, applications, and security concerns surrounding Near Field Communication (NFC) technology, highlighting its impact on modern society. Provide examples of NFC-enabled devices and industries benefiting from its adoption. Assess the potential future advancements and challenges for NFC technology.
2. Discuss the impact of major cryptocurrencies like Bitcoin and Ethereum on traditional banking systems, regulatory frameworks, and emerging trends in decentralized finance. Evaluate the prospects and risks associated with widespread adoption of cryptocurrencies, considering factors such as scalability, security, and regulatory compliance.
3. XYZ Company, a medium-sized retail business in utilities, recently decided to transition from traditional cash-based transactions to digital payments. This decision was driven by the increasing demand for contactless payment options from customers and the desire to streamline financial operations.
a. Discuss the factors that motivated XYZ Company to shift towards digital payments. Analyze the benefits and potential drawbacks of adopting digital payment systems for businesses like XYZ Company.
b. Evaluate how the shift to digital payments may impact XYZ Company's customer base. Discuss strategies for XYZ Company to enhance the customer experience during the transition to digital payments.
NMIMS SOLUTION JUNE 2024
Entrepreneurship and Venture Capital Management
1. Health & Wellness retreat: Can you explain how you plan to generate revenue and sustain your business in the Indian market.
2. Riyansh and John are two friends who want to start a technology company. They are concerned about limiting their personal liability and attracting potential investors. Which form of ownership should they consider, and what are the main characteristics of this form?
3. Elizabeth is aspiring entrepreneur who wants to launch a business with a fastfood restaurant. She does not want to start business from scratch because of low-risk appetite and not sufficient capital to start the business.
a. Elizabeth is exploring different business models for her new fast- food restaurant venture. Examine the advantages and limitations of franchise business model and an independent fast-food restaurant.
b. Advise Elizabeth on the most suitable model for her business and why?
NMIMS SOLUTION JUNE 2024
Financial Institutions and Markets
Q1. Ms. Suraksha, after completing her graduation, has recently joined a bank. With a steady income and good growth prospects for her career, she intends to save regularly and increase the amount of savings gradually over the years. Her colleagues in the bank have advised her investing in Mutual Funds (MFs), as a suitable option for her. However, Ms. Suraksha is not aware with MFs. Help
Suraksha to understand about mutual funds, types of MF and why she should invest through mutual fund?
Q2. You are appointed as a Senior financial research analyst in a reputed firm. Your manager asks you to advise him on the different ways to test market efficiency. Discuss the various test for market efficiency which will help the Firm’s investment to earn excess returns.
Q3. “PNB unearthed the scam on January 25, 2018, and submitted a fraud report to the Reserve Bank of India (RBI) on January 29. On that day, a criminal complaint for registration of FIR was also made with the CBI. This was followed by another fraud report being submitted to the RBI on February 7, the day when one more complaint was filed with the CBI”
A. With reference to the PNB Fraud case, analyse the event in details. (5 Marks)
B. Enumerate the various risk that is highlighted in this event and bring out the difference between Systemic Risk and Unsystematic Risk.
NMIMS SOLUTION JUNE 2024
Insurance & Risk Management
Q1. Anita is self employed. She is thirty one years old, and is a fitness freak. She looks upon health insurance policies as useless annual drain on people’s monetary resources. Confident that she will remain fit and healthy in the foreseeable future, she has decided not to spend yearly sums on buying a health insurance policy. Do you feel that she is doing the right thing? If not, suggest suitable types of health insurance policies that she can consider. (10 Marks)
Q2. Insurance is provided on the trust basis and the facts mentioned in the proposal form. What is your understanding on the above statement with reference to the basic principles of Insurance? (10 Marks)
Q3. Jatin has recently started working with a renowned MNC after passing out of a premier B-School. A senior colleague has suggested him to take a life insurance policy. However, Jatin is not convinced with the idea of taking a life insurance policy and is unaware of the various life insurance products which are available in the market. As a friend of Jatin You need to make Jatin understand the following:
a. Explain the concept of life insurance to Mr. Jatin and highlight the importance of a having life insurance policy (5 Marks)
b. Help Jatin in explaining the various types of life insurance policies (any 4) which are available in the market.
International Banking & Foreign Exchange Management
Q1. Suppose that your friend Mr. Naresh is expanding his business by starting a new export venture. He has seeked your advice in the matter. Explain to him how the EXIM bank can help him and discuss their programs and services that could be useful for Mr. Naresh.
Q2. Dr. Swami is part of the management team of MHS bank that is performing very well in the domestic market of its country. Advisors have suggested them to consider expansion in foreign countries as well. What can be the advantages of such an approach? What kind of services can the bank aim to provide by ‘internationalisation’ of the bank? (10 Marks)
Q3. a. Over the past few years India has attracted a large amount of Foreign Direct Investment (FDI) in various sectors. Explain what you mean by FDI with an example. (5 marks)
Q3. b. The Euro as a common currency for the European Union’s member states was launched with the aim of greater European Integration. Do you agree that Euro as a single currency has advantages? Discuss.
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International Finance
1. Suppose a particular Multinational Company is striving research for further scope of Global Finance Factors at MACRO Level. Which arena will be stringent for Management to discover the further International Scope ? Elaborate respective factors.
2. How the Bretton Woods System & Gold Standard affected 44 Countries Delegates at New Hampshire for new Currency USD as Global Reserve Currency? Elaborate the effective features of BWS in terms of International Finance regime.
3. a) What is the Cruciality of IMPERFECT MARKET THEORY in the era of International Trade & Finance as whether it can stand out as most different / Niche Global Theory?
b) Elaborate as how International Bonds Markets forms the crucial paradigm in International Finance Markets? Elaborate any 2 Factors.
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International Logistics & Supply Chain Management
Q1. An international athleisure brand is planning its foray in the Indian market but is unsure of whether to begin by importing its range of athleisure wear in India from its contract manufacturers located outside India or contracting a domestic Indian manufacturer to produce & supply its range of athleisure wear. Help the company in its supply chain planning & suggest a supply chain strategy for its Indian foray.
Q2. An Indian manufacturer of copper wires wants to expand into international markets by exporting to two countries, Saudi Arabia & Qatar. Explain the various factors to be considered in planning the logistics for the exports expansion, and suggest the appropriate choice of logistics strategy (in-house / 3PL / 4PL etc.) for the same.
(10 marks)
Q3. An Indian chemical manufacturing company has been facing stiff competition in the domestic market from imports. While there is strong demand for the product, cheaper imports from other countries such China, USA and Thailand, have limited the growth potential for the company. The company is therefore exploring sourcing its products from several low-cost suppliers based in these countries.
a. Identify the key factors the company must consider for procurement from these countries? How can it organize its international procurement function to ensure smooth procurement on a regular basis? (5 marks)
b. Explain the role of government agencies in such international procurement. What related procedural aspects will the company have to handle additionally for such international procurement?
International Marketing
1. Taking your business into the global marketplace can be a daunting task and also navigating it is tricky. What in your opinion motivates firms to engage in international marketing? (10 Marks)
2. How in your opinion does India benefits when Foreign Direct Investments (FDI), and FII invest in India?
3. Read the following case study carefully and then answer the questions that follow:
Harley-Davidson Inc. is discontinuing sales and manufacturing operations in India as part of its company-wide restructuring. India hasn’t been an easy market for Harley, where it sells a few thousand bikes. The company operates a “complete knock-down” assembly plant, where components and parts are imported from U.S. and assembled into motorcycles. Finding the price sweet spot and gaining traction in India, even with models made for the market with smaller engines, has been difficult. Discounts sometimes help; at other times, they turn off buyers. Duties and taxes haven’t been lowered to keep pace, while ownership costs and road taxes have increased. State levies make up 50% of a vehicle’s on-road price. Many large domestic manufacturers though are exporting a significant proportion of their overall production.
Recently, an announcement was made after around a month of Harley-Davidson exit. “As per a distribution agreement, Hero Moto Corp will sell and service Harley-Davidson motorcycles, and sell parts & accessories and general merchandise riding gear and apparel through a network of brand-exclusive Harley-Davidson dealers and Hero’s existing dealership network in India,” Hero
Moto Corp said in a statement. Some industry experts are considering it as an apt strategy for Harley-Davidson and Hero Motor Corp.
a. State any five likely reasons that led to Harley discontinuing its sales & manufacturing in India. Examine the stated reasons critically by providing suitable arguments. (5 Marks)
b. Discuss the type of strategic alliance between Harley-Davidson with Hero Motor Corp. Provide your arguments if this alliance can be beneficial for both the companies.
IT Security and Risk Management
1. Differentiate between vulnerabilities, threats, and countermeasures in information security. How do organizations identify and address vulnerabilities?
Illustrate how a firewall plays an important role in protecting networks from unauthorized access. (10 Marks)
2. Explain the importance of security awareness training for employees within an organization. How can a strong security awareness culture contribute to mitigating cybersecurity risks?
Discuss the role of employees in maintaining the security of information systems and the potential consequences of a lack of security awareness among staff members. (10 Marks)
3. A multinational e-commerce company, E-ShopX, is preparing for its annual flash sale event, which attracts millions of online shoppers. As a cybersecurity analyst hired by E-ShopX, you are tasked with ensuring the security of the company's systems and infrastructure during this critical period.
Malicious Code Incident:
a. Scenario: On the eve of the flash sale, several customers report unusual behavior on the E-ShopX website, such as unexpected redirects, pop-up ads, and slow performance
As the cybersecurity analyst, how would you investigate the reported incidents to determine if
the website has been compromised by malicious code? Outline the steps you would take to identify, isolate, and mitigate the malicious code to ensure the security and integrity of the website for the upcoming flash sale. (5 Marks)
b. Scenario: As the flash sale approaches, E-ShopX becomes a prime target for cyberattacks, including denial of service (DoS) attacks aimed at disrupting the website's availability and causing financial losses.
As the cybersecurity analyst, what proactive measures would you implement to protect E-ShopX's systems and infrastructure from potential denial of service (DoS) attacks during the flash sale event? Describe the strategies and technologies you would deploy to detect, mitigate, and respond to DoS attacks in real-time to ensure uninterrupted service for online shoppers.
Lean Six Sigma
1. As a consultant for business process outsourcing (BPO) company develop a comprehensive framework utilizing the DMAIC methodology for process improvement by identifying any process (at least 1) that needs improvement. Additionally, envisage yourself as the project leader of a Six Sigma initiative
and draft a set of guidelines for your team to adhere to, aimed at avoiding conflicts effectively.
2. Consider yourself as a Six Sigma project leader for a super specialty hospital. Develop a comprehensive schedule outlining all activities from patient admission to bed occupancy. Additionally, construct a process map delineating the patient admission procedure, commencing from registration to bed allocation within the hospital. (10 Marks)
3. Suppose you are employed at an organization that offers advanced software solutions and web-based business tools to other companies.
a. Select a specific process within your organization and deconstruct it into smaller tasks to pinpoint Non-Value Added (NVA), Business Value Added (BVA), and Value Added (VA) activities. (5 Marks)
b. If you are positioned as the project leader of a Six Sigma initiative centred around the identified process from part a then enumerate responsibilities associated with Six Sigma belts, including Master Black Belt (MBB), Black Belt (BB), Green Belt (GB), Yellow Belt (YB), and White Belt (WB).
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Managing Business Process Outsourcing
1. Your company, Acme Inc., is considering outsourcing its customer service department to a BPO provider in another country. You are the project manager responsible for selecting the best BPO partner. What key areas will you assess in your due diligence process? What specific steps will you take to gather information?
2. Describe the key factors a company should consider when developing a capability sourcing strategy. (10 Marks)
3. BBC stands for the British Broadcasting Corporation, is a public service broadcaster which is headquartered in London. It is the world’s oldest and largest broadcasting company. It is recognised under the Royal Charter and operates for state for Culture, Media and Sport. It is often referred as ‘the Beeb’ by UK audiences. It has another nickname also, i.e. ‘Auntie’. Therefore, the two names may be clubbed together to be called as ‘Auntie Beeb’.
The BBC is a productive, extremely capable company which has won many awards for the outsourcing business. It serves a number of facilities like business process outsourcing, information technology, facilities management and serving the clients as per their needs. It generates the maximum customer centric vision so as to achieve maximum value to the company. According to Dave Wyer, Strategic Supplier Development Manager, Outsourcing Yearbook 2015, BBC has ranked best in outsourcing relationships. However, BBC faces some challenges also. The organisation thinks although it is best in outsourcing the business solutions, it lacks behind in many other contracts. In spite of information technology, more services need to be provided such as cloud, robotics, multi channel, single sourced, multi sourced, etc. Therefore, to achieve this, intelligent and proactive management of services are needed. The company always looks for collaboration with existing partners to innovate new technologies and methods. However, this scenario can sometimes become complex due to market conditions which makes it difficult to smoothly execute all operations together. In addition to this, the license fee is also fixed which makes the task difficult due to the fixed income stream.
Dave Wyer says, ‘if you are expanding the outsourcing with multiple suppliers, then each of it is adding a certain risk with the value to the organisation’. Therefore, all these risks must be identified and monitored clearly for their occurrence. Another factor for eveloping the risk is due to the value leakage, which everyone tries in the organisation to mitigate throughout the life cycle of the contract. Hence, so as to avoid this, close attention is needed at all stages of the business by all the members of the organisation involved in it.
To deal with all kinds of related risks, a forum has been developed alled ‘The STAR Forum’. The BBC STAR Forum is an organisation-wide group dealing with the bringing of all contract managers and the sponsors under a common roof, so as to have a clear vision of the business like what is going on in the business, etc. i.e. the complete inside and outside details of the business outsourcing deals. This forum meet is organised quarterly and attended by all the senior management people and board executives also.
This approach exemplifies the barriers and risks of the BB’s strategic decisions for the business and thereby improves the value for the organisation. It builds more partnership opportunities for the company by engaging the staff efficiently with the designed strategy. Using the forum, robust communication links provide the BBC management to perform portfolio analysis for risks and develop the plan as per the risk for the removal from the system.
a. While achieving success, the BBC also faces challenges. Based on the information provided, identify two key challenges faced by the BBC in its outsourcing endeavors and explain their potential impact. (5 Marks)
b. Explain how the STAR Forum, as described in the case study, helps address the challenges faced by the BBC in its outsourcing strategy.
NMIMS SOLUTION JUNE 2024
Marketing Research
1. You are the marketing director of Alpha motors your organization wants to launch a range of EV’s. Your company wants to conduct market research to establish customer needs and expectations prepare a research plan. Mention TG, Priority markets, research hypotheses in the plan along with success benchmarks for your research.
2. “Understanding TG is critical for marketing success” Prove or disprove this hypothesis by applying the 4 P’s of marketing for the company Alpha motors mentioned in question no 1. (10 Marks)
3. Your company is planning to launch a new range of soaps targeted to the Indian family. The category is cluttered with many similar products in such a scenario:
a. Define the TG and markets you shall target give justifications for your selection, why do you think target grouping is so important in market research. How will you target consumers differentiate your product with competition? (5 Marks)
b. Create a 10 question questionnaire to conduct primary research in the target consumers, which sampling techniques would you use? Justify your reasons.
New Product Development and Managing Innovation
1. Explain the different product lifecycle stages. Describe the characteristics of each phase in terms of product familiarity, sales etc. and provide a product example for each stage. (10 Marks)
2. Creating a 'new product strategy' prior to initiating the concept development phase is a fundamental component of launching new products. Picture yourself
in the Product division of a leading multinational automotive manufacturer. The company intends to introduce a moderately priced mid-range version specifically designed for the Indian market. In this example's context, assess the strategy utilizing two strategic planning models: the Ansoff Matrix and the BCG Matrix. (10 Marks)
3a. What are the advantages for companies in conducting competitor analysis? Elaborate on Porter’s Five Forces model with an industry-specific example to illustrate its application. (5 Marks) 3b. List and elaborate the 4 different types of innovation? Explain by providing an example from products/industries of your choice for each type.
Sales Management
1. Excellent Corporation, a multinational company operating in the consumer goods sector, is restructuring its sales territories. The company's products range from personal care items to household cleaning supplies, catering to diverse demographics & geographic regions. As the sales manager, you’re tasked with optimizing the sales territory assignments to maximize sales performance & customer coverage. Outline the key factors you would consider when redesigning the sales territories for ABC Corporation (10 Marks)
2. Prepare a Sales Plan for a brand of consumer durable focusing in rural market (10 Marks)
3. Read the case & answer the questions based on the case:
Case Background:
You are a sales representative for a leading chemical manufacturing company specializing in high-quality housekeeping and cleaning solutions. Your company has recently introduced a new line of environmentally friendly and highly effective cleaning chemicals suitable for the hotel industry. Your target client is a luxury hotel chain with multiple properties worldwide.
Client Information:
Hotel Chain: Prestige Hospitality Group, a well-established luxury hotel chain with a focus on sustainability.
Decision-Maker: Ms. Rodriguez, the Director of Housekeeping for Prestige Hospitality Group.
Current Suppliers: The hotel chain is currently working with a different supplier for its housekeeping chemicals.
Challenges:
• The hotel chain is already committed to a contract with a different supplier.
• Demonstrating the superiority and sustainability of your chemical products.
• Negotiating a deal that is competitive and aligned with the hotel's budget.
Objectives:
• Convince Prestige Hospitality Group to consider switching to your company's housekeeping chemicals.
• Highlight the environmental benefits & effectiveness of your products.
• Negotiate a mutually beneficial contract that meets the hotel's needs and aligns with your company's goals.
Questions:
a. Explain various Sales related marketing strategies (5 Marks)
b. What Negotiation tactics will you adopt to close the deal?
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Services Marketing
1. You have a retail store. There are various kinds of products that you have. It includes- consumer durables, groceries, and clothes. You have been operating in an offline mode. With increasing customers moving online, you intend to catch up to that trend. How will you build your online brand?
2. You intend to start a sandwich store. What are the possible challenges that you can possibly face, while you are creating an offering – Product, Price, Place, Promotion, Physical evidence, process, and people. (10 Marks)
3. ABCD is a coaching academy for IIT students. However, with more coaching institutions growing and online options coming, prospective students are not opting for your services. You are receiving negative reviews about your company recently and customer services is poor. a. How will you build a positive image about your brand? (5 marks)
b. How will you improve your customer service?
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Strategic Financial Management
Question 1:
A manager in a bank appraising a project found from sensitivity analysis that a project is too risky with respect to the selling price assumed. To this the
Director of the firm stated that he believed in scenario analysis to make a judgement about the risk of the project and asked the manager of the bank to consider scenarios rather than sensitivity. Was the Director right in his suggestion?
Question 2:
Nurta Pharmaceuticals current earnings per share is Rs. 20, which is distributed to its shareholders. The required rate of return for the shareholders is 20%, and the market price of the share is Rs. 100. Nutra Pharmaceuticals has three business opportunities. Option 1 is to make a product that gives 25% return, Option 2 is expansion of current product that would give 20%, Option 3 is to produce a product that would give 15% return.
Assume all products are scale able, mutually exclusive and are funded only through equity. To fund the projects, the only option is to reduce the dividend payout to 50%, i.e dividend would reduce from Rs. 20 per share to Rs. 10 per share. The retained part of the dividend would be used to fund the selected project. Determine the growth rate (g = b*ROE) for each of the options and the new share price (assuming constant growth). Comment on the new share price for each of the model. (10 marks)
Question 3a: Shaurya Ltd issues bonds with a face value of INR 100, coupon rate 5% (annual coupon payment) that matures in 4 years. Compute the Yield to Maturity (YTM) assuming the current market price of the bond is INR 96. (5 marks)
Question 3b:
Based on the details given below, compute the profit or loss incurred in the transaction assuming Mohan purchases one call option contract of Asus Ltd:
Number of shares in the option contract: 100 shares
Strike price: Rs. 300
Option cost: Rs.2000 Current market price of Asus Ltd on option expiry date: Rs.350
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Treasury Management in Banking
1. In March 2022, major Central Banks worldwide started increasing interest rates resulting in higher Treasury Bill yields and failure of few banks in US (due to selling of Assets to meet liquidity). Explain the role Treasury Policies & ALCO for liquidity management?
2. A British MNC in India want to move their Corporate Treasury to Head Office in London for better liquidity management. Explain what are the considerations when choosing the location to setup a Corporate Treasury office? (10 Marks)
3. In view of settlement risk and increasing interest rates, explain the following:
a. What is Herstatt risk? (5 Marks)
b. How Assets and Liabilities are considered Rate Sensitive?
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World Class Operations
1. You are the Maintenance Manager of a Pump manufacturer and have launched their TPM Program. Explain the concept of 5S and why it is the
foundation of TPM. What are some of the benefits you expect from this TPM initiative? (10 Marks)
2. Global Manufacturing firms in diverse sectors such as Automotive (Toyota, Daimler), Electronics (Apple, Phillips), Appliances (Kohler, Black & Decker), etc., are highly reputed for their unflinching commitment to Quality. In this context, briefly explain the key factors that are part of Quality. (10 Marks)
3. a. Quality Awards act as motivation for the companies to carry on with world class standards in manufacturing. Discuss the difference between National and International Awards.
(5 Marks)
3. b. With reference to Quality Awards, what are the Deming Criteria for Performance Excellence in assessing the award? NMIMS SOLUTION JUNE 2024 Visit Our Website: WWW.MBAASSIGNMENT.COM