ROI in Action By Andy Ghillyer NMEDA DIRECTOR OF EDUCATION & TRAINING
S
igning-up to host a CAMS
Presidential Conversions held their
Arkansas Rehabilitation Services
Regional event requires a
first CAMS-HP Regional event in
(ARS) and the local rehab hospital.
commitment of time and
their Little Rock, Arkansas location
Attendee evaluations scored the
resources. Along with logistical
in October 2018. Owner John Wilson
event very highly, with positive
planning and aggressive marketing,
recalls: “It was a lot of work to get
feedback on the selection of
you will be disrupting the operation
the CAMS organized—getting the
vehicles and participation of co-
of your store for the day—clearing
store set-up to host guests for an
sponsors (BraunAbility, SureGrip, and
out your showroom to turn it into a
all-day presentation and doing a lot
Q’STRAINT). Shortly after, Presidential
classroom (if you don’t have separate
of campaigning in our local market.
won a competitive bid for a five-figure
meeting space) and arranging for a
NMEDA and our sponsors supported
order for SureGrip push-twist hand
range of vehicles for the very popular
us with marketing collateral to mail
controls for the Arkansas Spinal Cord
walkaround portion of the day’s
to our State Agencies, which really
Commission (ASCC).
events. With so much work involved,
helped.”
Looking back on the order, Wilson
The event attracted 23 influencers,
recalls, “We had received smaller
including several visitors from
orders from ASCC in the past, but this
the obvious question to be asked is: “Is it worth it?”
was by far the largest and reflected their growing confidence in working with us.” When asked to assess the Return on Investment (ROI) of his CAMS event, Wilson had this to say: “Having a course offering that educates our influencers can be nothing but positive for the dealer host. It helps to build rapport and trust, and that’s got to be worthy of a longer-term investment.” ---
John Wilson demonstrates WAV features at October 2018 CAMS event.
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This new feature aims to highlight real life stories from NMEDA members about how their membership and participation in NMEDA initiatives has brought about profitiability, increased confidence from consumers, or other business benefits. If you have a success story you’d like to share, please contact Katie McDonald at katie.mcdonald@ nmeda.org.
