Pajaro Valley Chamber of Commerce and Agriculture Business Directory

APTOS • RIO DEL MAR • LA SELVA BEACH • WATSONVILLE • CORRALITOS • FREEDOM PAJARO • LOS LOMAS • AROMAS • PRUNEDALE • CASTROVILLE

PAJARO VALLEY The Heart of the Monterey Bay

PAJARO VALLEY CHAMBER OF COMMERCE AND AGRICULTURE BUSINESS AND COMMUNITY PROFILE • 2014-2015

Main Street

AmericAn Fuels Watsonville’s Most Convenient Water Store Largest Selection of Water Containers

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We Fill tanks 7 Days a Week

gAs stAtion coFFee

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Gasoline • Diesel • ProPane • FooDmart easy in anD out excellent service

Main Street

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175 main street at the entrance to Historic Downtown Watsonville (HWy 129) A true locAl independent gAs stAtion

Now an Authorized

Dealer!

OPEN 7 DAYS!

• • • • • • •

AIR COMPRESSORS AUTO TOOLS CHAIN SAWS GENERATORS GARDEN TOOLS LOG SPLITTERS MIXERS

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& MORE!

WE PAY THE TAX ON RENTALS!

SIX CONVENIENT LOCATIONS Campbell

Hollister

Morgan Hill

408-378-4921

831-638-1999

408-779-7368

Santa Clara

Watsonville

Santa Cruz

900 DELL AVE.

408-727-0822

2550 LAFAYETTE ST.

2610 SAN JUAN RD.

831-722-0334 285 W. BEACH ST.

www.AToolShed.com 1-800-A-TOOL-SHED

95 E. MAIN AVE.

831-477-7133 3700 SOQUEL AVE.

WE DELIVER

City of Watsonville “Opportunity through diversity; unity through cooperation” It is an incredible honor to serve as the mayor of the City of Watsonville. This is a city of great possibility and opportunity because of its hard working families, its rich agricultural heritage, and as an emerging hub for entrepreneurs and businesses from various industries. I am confident that the Pajaro Valley Chamber of Commerce directory will provide you with valuable information about the economic promise of our region.

Agriculture and food processing have been identified as vital industries to the County at large, and in particular to the Pajaro Valley. Cabrillo College’s Solari Green Technology Center, located in the heart of our historic downtown, can play a vital role in meeting the needs of Watsonville Mayor - Karina Cervantez a growing industry by providing training in ag-technologies and innovation that promote 21st century jobs and careers in agriculture.

Watsonville is home to a number of companies that are growing in the light manufacturing sector. Specifically, high-tech manufacturing of components and products used in lifestyle, racing and aerospace have seen tremendous growth. Fox Racing, for example, has grown from under 100 employees to a seasonal high of over 700.

The Pajaro Valley Chamber of Commerce and Agriculture Business and Community Profile is proudly published by:

Register-Pajaronian Publisher

John Bartlett General Manager Amy Bartlett Editor

Brian Williams Advertising Sales:

Tina Chavez 831.761.7359 Susie Ronzano 831.761.7356 Allison Stenberg 831.761.7326 Jillian Hogan 831.227.8385 Sadie Wittkins 831.406.9322 Art, Design and Layout:

Mike Lyon

Production:

Daryl Nelson Cover & Interior Photos:

Tarmo Hannula

We continue to focus on providing the workforce, infrastructure and lifestyle options that have allowed these companies to grow and thrive. Our proximity to UC Santa Cruz, California State University Monterey Bay, and Cabrillo College provide many opportunities for continued collaboration with our city to develop a stronger workforce and economy.

The Pajaro Valley Chamber of Commerce and Agriculture Business and Community Profile is published yearly. It is mailed directly and distributed at locations throughout Watsonville California by the Register-Pajaronian 100 Westridge Drive • Watsonville CA 95076 • 831.761.7300 ©Register-Pajaronian 2013. No articles, illustrations, photographs, and any other editorial matter or advertisements herein may be reproduced without written permission of copyright owner. Printed in the U.S.A.

Visit our website to learn more about the City of Watsonville at www.cityofwatsonville. org. We invite you to explore and discover the many opportunities our City has to offer.

Register-Pajaronian

Companies like West Marine, the largest distributor and retailer in marine parts and accessories in the world, are headquartered in Watsonville. Companies like Elecraft, Orion Telescopes, Photoflex, Westek, Schmid Industries and Nordic Naturals have made Watsonville home and have continued to provide good-paying jobs for Santa Cruz County residents.

Sincerely,

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Karina Cervantez

2014-2015 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

100 Westridge Drive Watsonville CA 95076

831.761.7300 fax 831.722.8386

www.register-pajaronian.com

Table of Contents Community Message..........................................................6 Membership Benefits...........................................................6 A Great Place for Business..................................................8 Agricultural History Project................................................10 The Heart of Monterey Bay................................................12 Watsonville Civic Plaza.....................................................13 Watsonville Hospital..........................................................14 Education...........................................................................16 Vison Plan...........................................................................20 Pajaro Valley Chamber Members Directory...................25

Photos: TARMO Hannula/Register-Pajaronian

Community Message

T

he Pajaro Valley Chamber of Commerce and Agriculture welcomes you to the jewel of the Central Coast. Here you will find the richness of prime agricultural land, the beauty of the forest of Mount Madonna and the beaches of the Pajaro Dunes. It is the reason generations of families have continued to call the Pajaro Valley their home.

I invite you to get involved with the Chamber by attending one of our many events. Monthly mixers are a great way to meet other business people of the community

in a relaxed, welcoming and friendly atmosphere. Our quarterly business lunches always feature dynamic speakers who teach and inspire as well as provide opportunities to connect on a professional level. Whether you’re new to the community or have done business here for years, come and see the exciting things happening with the Chamber. The Pajaro Valley is truly an amazing place to work, live and play. Here at the Chamber, “It’s OUR business to help you grow YOUR business”.

Membership Benefits Dedicated to the success of our members by:

Pajaro Valley Chamber of Commerce and Agriculture

P. O. Box 1748 * Watsonville, CA 95077 www.pajarovalleychamber.com Phone (831) 724-3900 * Fax (831) 728-5300 Thank you for considering membership in the Pajaro Valley Chamber of Commerce and Agriculture. We think you’ll not only enjoy being part of our Chamber, but will see tangible benefits right away.

For example: You’ll be represented • With local, state and federal governments

You’ll receive business referrals You’ll enjoy networking opportunities with other members • Luncheons • Annual Awards Dinner • Business After Hours Mixers • Annual Business Expo

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• creating a strong local economy • promoting the community • providing networking opportunities • representing business to government

Participate on dynamic committees • Ambassadors (ribbon cuttings, grand openings and special events) • Business and education (Adopt a School Program & Passport To Work) • Tourism and marketing • Government affairs (positions on local and regional issues) • Marketing and communications • Technology task force (advertise cooperatively and inexpensively) • Recognition on our website • Membership directory listing • Website (company listing, links to your website) • Shop local campaign • Sponsorship opportunities at events

2014-2015 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

Weekly Bits and Blogs • Find out what’s happening in the Chamber in a weekly e-mail. As a member, we welcome you to send us your press releases and advertise events your company may be having which we will post on our website as well.

We look forward to welcoming you as a member of the Pajaro Valley Chamber of Commerce and Agriculture. We are going through an exciting time of growth and invite you to take advantage of the great opportunity to grow with us. If you have any questions, please feel free to call the Chamber office at (831) 724-3900.

The Mehl family and staff are deeply appreciative of the honor the community has bestowed on us by voting Mehl’s Colonial Chapel the Best Funeral Home in the Pajaro Valley.

Please know that we are committed to continue serving our families in the future with the same level of service and care that we have provided for the past 85 years.

Our Family Serving Your Family 222 East Lake Avenue • Watsonville 724-6371

763-4533 Serving the area with quality fertilizer and chemical sales & service

Never Too Late Coaching Where Dreams Meet Reality

Whether it’s through individual coaching, mastermind or training, I will take you to the next level of your growth path. Contact me today:

llo (831) 840-2479 e M .

E e e n e R Certified John Maxwell Coach, Trainer & Speaker

Since 1929 LIC #323

Photos: TARMO Hannula/Register-Pajaronian

Watsonville A Great Place

for Business Enterprise Zone

Businesses in Watsonville enjoy special tax incentives just for locating in the Central Coast’s most business-friendly town. The State Enterprise Zone in Watsonville covers almost every commercial property and provides tax credits to businesses simply for hiring, investing in new sales and manufacturing equipment or investing in new tangible property. Just hiring one person can earn a business credit of up to $37,440!

“The Watsonville Enterprise Zone saved us thousands of dollars in our start up costs by providing a tax credit on the purchase of our expensive manufacturing equipment” Spencer Owyang - Owner of Constructors Racing Group

Enterprise Zone Credits • Hiring Tax Credit of up to $37,440 per qualified employees.

Business Friendly Government

Hub Zone

Watsonville offers businesses a friendly environment in which they can thrive. From assistance in finding a location to help in navigating the approval process, you can expect red-carpet treatment from friendly, knowledgeable and helpful city staff.

Watsonville’s Economic Development staff are ready and waiting to help. Give us a call today!

Parts of Watsonville are also a Federal HUB Zone. The HUB Zone makes it easier for businesses to secure Federal Government contracts. If your business works with the Federal Government, we could have just the right location for you!

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2014-2015 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

• Sales and Use Tax Credit for the purchase of manufacturing and sales related equipment.

• Business Expense Deduction on tangible business assets up to $20,000 • Banks can get a tax credit for loaning to companies in the Enterprise Zone

Opportunities Abound The Pajaro Valley is home to over 50,000 residents and the last few years have seen a burst of investment in Watsonville.

Major retail expansion, new housing developments, infrastructure improvement and investment and expansion of educational facilities have all succeeded in creating new jobs for our community.

Three new hotels and increased occupancy in all lodging facilities enhanced Watsonville’s tourism-related economy.

While the city’s economy is rooted in agriculture and food processing, Watsonville has a diverse and stable economic base that extends far beyond those traditional industries. Watsonville growers and plant scientists are innovating new berry varieties and growing methods all the time. Non-agriculture sectors of the city have grown in recent years to include a number of design, manufacturing, electronics and service firms. A number of national companies are headquartered in Watsonville including Granite Construction Company, Graniterock, Monterey Mushrooms, S. Martinelli & Company and West Marine Products.

The City of Watsonville is committed to ensuring that Watsonville’s workforce is prepared for the 21st Century. The City, working closely with Santa Cruz County and local employment training providers, has developed several job training programs to meet local market needs.

Watsonville residents and businesses are able to tap into three institutions of higher education. The University of California in Santa Cruz is located just 20 miles to the north and California State University Monterey Bay is only 20 miles to the south. Cabrillo College, the local community college, with a satellite campus in Watsonville, is also a site for the Cisco Network Academy.

Watsonville is centrally located at the junctures of highways 1, 129 and 152, and is home to the only public airport in Santa Cruz County. This full service, general aviation airport provides commercial, recreational and emergency transportation benefits to local businesses and residents. There are at least five charter operators to meet customers’ transportation needs.

Location, Location, Location Watsonville’s Central Coast location is not just the perfect climate to do business, it is the perfect climate for living. Watsonville is only 95 miles south of San Francisco, between the cities of Santa Cruz and Monterey. Surrounded by beautiful mountain ranges, canyons and the Pacific Ocean, no other location offers our combination of business friendliness and natural beauty. Our average high temperatures range from 60º in the winter to 75º in the summer. Imagine how much you can save on heating and cooling!

The natural wetlands of Watsonville offer some of the finest bird habitats in the United States and are lined by convenient trails that are perfect for walking, jogging, and cycling. Watsonville is minutes from pristine beaches and beautiful redwood forests. Add in Watsonville’s produce, food and wine, the most affordable housing on the Central Coast and our beautiful town is a perfect choice for your business and your home.

2014-2015 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

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Agricultural History Project

D

A trip back in time to the old days of farming

uring the Agricultural History Project’s annual Day on the Farm event, now in its 12th year, children help adults grind corn, pump water, milk cows and churn butter, bypassing the grocery store for their dinner’s ingredients.

AHP CEO John Kegebein said the event serves as a way to showcase how people worked to put food on their tables. It takes guests on a trip back in time to the old days of farming, forgoing the high-tech appliances that define modern living.

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“We want to show people that food comes from the farm and not the grocery store,” he said.

With the help of adults, children are able to drive an early 1940s John Deere tractor. A tractor rodeo is also held, featuring trophies and ribbons.

A team of Clydesdale draft horses give hayrides. In addition, some guests have the chance to steer the horses around the Gazebo.

Other animals at the event include rabbits, lambs, goats, chickens and alpacas from Rock Star Alpacas.

2014-2015 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

Day on the Farm typically draws around 1,000 people locally and from nearby areas, Kegebein said.

“Day on the Farm is one of our biggest events of the year,” he said. “People of all ages have a great time participating in the activities of daily farm life of yesterday, as well as wandering through the exhibits on the history of agriculture here in Pajaro Valley.”

The 1.3-acre Agricultural History Project site sits near the front of the Santa Cruz County Fairgrounds, 2601 East Lake Ave. in Watsonville, and

contains its own museum, a barn and several other structures that house a fleet of antique tractors and a wealth of treasures from the Pajaro Valley’s rich agricultural heritage. It has all grown out of a letter campaign that started in late 1985.

The Agricultural History Project also holds Second Saturdays on the Farm.

Kids are able to try early-day water pumps, play hoops, string cranberries, popcorn and create paper chains, puppets, bird ornaments and other decorations.

The Gift Shop, Museum and other exhibitions will all be open as well.

Second Saturday was created to allow people to get a taste of early-day farm life in the Pajaro Valley. Each month a new theme is explored at the event.

There is plenty of free parking and the entire event is free.

Donations are appreciated.

For information, visit www.aghistoryproject.org or call 724-5898.

John Mullen, CLTC Financial Services Professional CA Ins. Lic. # 0B38439

New York Life Insurance Company Licensed Agent 733 Cedar Dr. / P.O. Box 542 Watsonville, CA 95076 Tel. 831-722-2695 Fax 831-722-5461 jfmullen@ft.newyorklife.com www.johnmullen.net

a t l e D ss Gla

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1811 FREEDOM BLVD. FREEDOM

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STATE CONTRACTORS LIC. #678627

2014-2015 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

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Photos: TARMO Hannula/Register-Pajaronian

Visit Watsonville!

The Heart of

History & Culture Agricultural History Museum Bockius-Orr House Historical Museum Historic Main Street & City Plaza Pajaro Valley Art Gallery William H. Weeks Architectural Tour

Recreation & Nature Wetlands Nature Center & Wetlands Trails Pajaro Valley Farms & Wineries Pinto Lake

L

Monterey Bay

ocated in the beautiful Pajaro Valley, between scenic Mount Madonna and the Monterey Bay, the Watsonville area is well known for its tremendous agricultural bounty, lovely rural scenery, and quaint family farms. Watsonville also offers visitors some of the best bird watching on the West Coast, with seven miles of public trails and a Wetlands Nature Center. The City’s six coastal sloughs and nearby beaches offer excellent opportunities to view rare birds, including the Peregrine Falcon, Whitefaced Ibis, and Snowy Plover.

Incorporated in 1868, the City is rich in historic architecture, including many works of local architect William H. Weeks, such as the Tuttle Mansion, the Lettunich Building, and the bandstand at the City Plaza. Visit historic downtown Watsonville to see many of his major works.

On Friday afternoons, finish your walking tour at the Farmers’ Market, next to the historic City Plaza, for fresh local and organic produce, seafood, pastries, and a variety of delicious ethnic dishes prepared to order, hot off the grill.

Watsonville Airport Watsonville Speedway

Major Events July:

July 4th Spirit of Watsonville Independence Day Parade and Celebration

Aug:

Strawberry Festival

Sept:

Labor Day Santa Cruz County Fair Monterey Bay Birding Festival

Oct:

Watsonville Fly-In & Air Show

Dec:

Holiday Factory Sale

Every Friday, 3-7p.m.:

Watsonville Certified Farmers Market For More information about visiting Watsonville, please call: Chamber of Commerce: (831) 724-3900 www.pajarovalleychamber.com

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Watsonville Civic Plaza

Photos: TARMO Hannula/Register-Pajaronian

“Opportunity through diversity, unity through cooperation”

T

he Watsonville Civic Plaza continues to be a downtown gem for the city.

The successful collaboration among the City of Watsonville, Santa Cruz County and the Superior Courts of the state of California opened in May of 2008. The 140,000-square-foot building, located at the corner of Main and Second Streets in downtown Watsonville, houses a new expanded Watsonville Library, the California Agricultural Workers History Center, City Administrative offices with Council Chambers, Superior Court facilities, and private and retail office uses. The facility is utilized by hundreds of people each day, and provides better access to public services for local residents.

A library occupies the first two floors of the building, eliminating the overcrowding that occurred in the older library and providing a safe haven for students. The building provides a homework center, study area, computer room, and a public research room. The colorful and comfortable design includes a story hour room for children, and brightly colored computers intended for use by children.

The Literacy Center, on the first floor, will help adults learn to read and write.

The library also houses the California Agricultural Workers History Center, showcasing the area’s agricultural history and diversity. Photos and displays highlight the diverse background of the region’s agricultural workers, and a large research room includes related documents and recordings.

The Santa Cruz County Superior Court facilities on the third floor provide expanded and improved services. The county’s family law courts have been relocated to the Civic Plaza, and the State-funded ”Self-Help Center” assists residents in accessing legal information so they more knowledgeably work through the court system. Consolidation of the courts and District Attorney offices in downtown Watsonville provides more centralized access for residents, and brings almost 100 employees downtown, contributing a major economic stimulus to

the area.

The City Council Chambers allows more people to attend Council meetings, and are used by other public agencies.

City administrative offices on the fourth floor are bright and spacious, providing extraordinary views of both the downtown area and the hills to the east.

State-of-the-art computer and audio visual equipment enhance both the speaker and the observer’s experience at meetings. Also located on the top floor, a community room is available for rental by public or private groups of up to 240 people for meetings and parties.

indicate that Civic Plaza is indeed achieving that goal.

The building is truly a tribute to the longterm collaborative efforts between the City, the County of Santa Cruz and the Superior Courts of the State of California, which resulted in the creation of an outstanding work environment for the building’s occupants as well as a pleasant experience for building visitors.

The building has commercial space for lease, including office space on the second and fourth floors and three on the first floor. It is served by a 460-space sixlevel parking structure that also provides parking for nearby downtown businesses.

Civic Plaza was intended to serve as a catalyst for additional private investment and job creation downtown. Completion of a 20,000-square-foot commercial building directly across Second Street, coupled with the recent relocation of the adult school to Rodriguez Street and the expansion of the Cabrillo College Watsonville Campus to incorporate a vocational technology center

2014-2015 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

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Photos: TARMO Hannula/Register-Pajaronian

Health Care

Watsonville Hospital

Hospital Information

Specialties

• Licensed beds: 106 • Physicians: Active: 104; Courtesy: 40 • Accredited by The Joint Commission

• Anesthesiology • Cardiology • Dermatology • Emergency Medicine • Family Practice • Gastroenterology • General Surgery • Geriatrics • Gynecology • Hematology • Infectious Disease • Internal Medicine • Neonatology • Nephrology • Neurology • Obstetrics • Ophthalmology • Oral/Maxillofacial Surgery • Orthopedic Surgery • Otolaryngology • Pain Management • Pathology • Pediatric Dentistry • Pediatrics • Plastic/Reconstructive Surgery • Podiatry • Psychiatry • Pulmonology • Radiology • Rheumatology • Thoracic Surgery • Urology • Vascular Surgery

Service Highlights

Founded in 1895, Watsonville Community Hospital is a 106-bed, acute-care facility accredited by The Joint Commission. In addition to the emergency department that serves as an advanced life support base station for Santa Cruz County, the hospital offers a comprehensive portfolio of medical and surgical services, including a full service Wound Treatment Center.

The physicians and staff at Watsonville Community Hospital strive to exceed patient expectations, while delivering compassionate, quality care.

Providing a supportive patient-centered approach (in English & Spanish) to better health through diabetes self-management, diabetes prevention education and medical nutritional education for children and adults.

For information or to make an appointment, contact us.

• Birthing Center, Neonatal Intensive Care • Cardiac (CCU, Cath Lab) • Cardiopulmonary/Respiratory • Emergency Department, Advanced Life Support Base Station • GI/Endoscopy Lab • Imaging (CT Scanner, MRI, Nuclear Medicine, Ultrasound) • Industrial/Occupational Medicine • Laboratory • Rehabilitation (OT, PT, Speech) • Senior Services • Surgery (Inpatient/Outpatient) • Wound Treatment Center (Hyperbaric Medicine)

Diabetes Health Center

85 Nielson St. • Watsonville, CA 95076 831.763.6445 • www.pvhealthtrust.org

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2014-2015 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

Scurich Insurance Services

License #0436405

Tony Sc

h uric Sc

ich ur

Mi ke

Servicing the Agricultural Community Since 1924

320 East Lake Avenue Watsonville, CA 96076 Phone: (831) 722-3541 www.scurichinsurance.com

Greater things are yet to come, and greater things are still to be done in this City.

upc

We use only the finest ingredients Smoked Low and Slow No Order is too Small or too Large Come taste the difference at Freedom Meat Lockers.

United Presbyterian Church of watsonville

now serving beer & wine.

Robby Olson, Pastor Sunday Worship at 10am 112 E Beach Street parking lot on Trafton

Find more information and listen to sermons online

www.upcwatsonville.org

Freedom Meat Lockers & Sausage Co. 160 Hi Grade Lane, Freedom, Ca. 95019

831-724-4355

education in the

Pajaro Valley

Photo: TARMO Hannula

T

Cabrillo College T

Watsonville

he Cabrillo College Watsonville Center offers college level and basic preparation classes in general education and career technical (vocational) education, where students can earn an AA/AS degree, a certificate or skills for career advancement, or prepare to transfer to a four-year university. Financial aid information and academic counseling is available in both English and Spanish to help get started with a plan and assistance for the fastest path to success, and services such as tutoring and help with computer skills are offered as well.

The Watsonville Center classrooms are all equipped with “smart” classroom technology, students have access to fully equipped computer labs, and the new Solari Green Technology Center is built to demonstrate the highest standards of energy efficiency and renewable materials. Construction classes in energy management include solar technology and the latest techniques in “green” design.

For information, see www.cabrillo.edu/services/watsonville, call (831) 786-4700, or visit us at 318 Union St. next to the Watsonville City Plaza.

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he Pàjaro Valley Unified School District is the largest school district in Santa Cruz County (per enrollment) covering over 150 square miles, spanning two counties from north Monterey in the south to Santa Cruz County in the north.

The district serves the cities and communities of Aptos, Corralitos, Freedom, Pàjaro, La Selva Beach, Las Lomas, and Watsonville. Over 19,900 K-12 students attend the district’s 16 elementary schools, six middle schools, four high schools, six charter schools, and one alternative school. The district also includes 12 children’s centers, and an adult education school, migrant education and Head Start centers, and other special services. The district’s enrollment puts it in the top 10 percent of largest districts in the state, and among the 100 largest of the state’s 1,095 districts and county offices. The district

Dr. Lupe Rivas Vice President/Clerk

Trustee Area II Eastern portion of PVUSD including Salsipuedes lupe_rivas@pvusd.net

Leslie DeRose

Trustee Area V Northwestern Watsonville & some outer lying areas leslie_derose@pvusd.net

has four Distinguished Schools and recently passed a $150 million bond to improve the technology infrastructure, upgrade the older buildings and improve safety features on school grounds and in our buildings. For more information on the district go to: pps-pajaro-ca.schoolloop.com

Kim De Serpa • President

Trustee Area I Northern portion of PVUSD Corralitos & more than half of Aptos area kim_deserpa@pvusd.net

Karen Osmundson

Trustee Area III North Monterey County area & the southwestern area of Watsonville out to the coastline karen_osmundson@pvusd.net

Maria Orozco

Trustee Area VI Freedom Area maria_orozco@pvusd.net

2014-2015 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

Willie Yahiro

Trustee Area IV Southwestern Watsonville and some outlying areas willie_yahiro@pvusd.net

Jeff Ursino

Trustee Area VII Central Coast area: La Selva Beach & Rio Del Mar areas jeffrey_ursino@pvusd.net

Soroptimist International of Watsonville A volunteer organization committed to improving the lives of women and girls in local communities and throughout the world through programs leading to social and economic empowerment. This year, Watsonville Soroptimists advanced their “Educate to Lead” vision by donating over $35,000 in local scholarships and awards.

To learn more about our Watsonville club and membership or to attend a meeting, please visit our website: www.siwatsonville.org or email: siwatsonville@soroptimist.net.

Opportunity to Read

the Library Literacy Program Invites you to become an

Adult Literacy Tutor Today!

ALL YOU NEED TO DO IS • Review our Tutor Orientation Schedule • Keep an in-take appointment • Attend a 2 day training CHANGE A LIFE! SHARE THE WEALTH OF READING CALL 831-768-3410 or visit 275 MAIN STREET Watsonville (next door to the Library)

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831-818-7607

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90 Mariposa Ave., Watsonville Bus: (831) 722-3188 Ext. 106 Cel: (831) 818-6367 Email: kimturley1@sbcglobal.net

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831-840-2479

Ed Gagné ~ Honesty ~ Loyalty ~ Integrity ~ ~ Community involvement for over 20 years ~ ~ Extensive local market knowledge ~ “Real person doing Real Estate”

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Jeniffer Oliver-Wess Owner/Operations Manager CCRM

(831) 722-4696 www.OliverPM.com

Shannon Hill Bookkeeping Manager CCRM

Kathy Oliver Owner/Broker CRB, CRS, GRI, WCR-PMN Cal BRE Lic #01116175

PAJARO VALLEY CHAMBER of Commerce & Agriculture VISION PLAN

DEDICATED TO THE SUCCESS OF OUR MEMBERS BY: • Creating a strong local economy • Promoting the community • Providing networking opportunities

• Representing business to government 20

Judge John H. Watson laid out the town plan in 1852

CHAMBER KEY ELEMENTS FOR ACTION Welcome to Watsonville and the beautiful Pajaro Valley! We are a very diverse, multicultural community with a wide variety of business opportunities. Agriculture and ag-related industry is the primary economic driver in “If everyone is moving forward together, then takes care of itself.” our success community, -Henry however, Ford in addition to agriculture, many national and world wide companies call A groupWatsonville of people workingtheir together towardWe a common can achieve much home. have goal a wide more than individuals workingand alone.

That’sretail, why themanufacturPajaro Valley Chamber variety of large small of Commerce is ablehigh to provide many opportunities resources ing, and techsocompanies hereand too.

We to our members – because people working together.

Executives and entrealso boastofagreat wonderful variety of home preneurs, people businesses. from small and large businesses and non-profits, educators, based

A message from our President

community leaders, and residents give their time and talent to the Chamber so that other members may benefit from their expertise. And when many members work together to promote a sound, healthy environment for business and eduthe largest district in the county, and we cation, the success will take care of itself.

have a great satellite campus for Cabrillo

You mayCollege be saying here to yourself, “That sounds great, but what’s in it for me?” My as well. answer? Plenty!

As anofadvocate andareagriculture, As a member The Pajaro for Valleybusiness Chamber, you automatically entitled we work at monitoring local,forstate and networking to a lengthy list of direct benefits and services your business: and make recommendaevents, Federal educationallegislation, meetings, advertising opportunities, and links to the comto the BoardYour ofmembership Directorsisand governmunitiestions and people we serve. an open invitation for you institutions. to meet ing people from other businesses and industries, get involved in legislative and business planning initiatives, become an advocate for local business. It Whether looking forcharitable ways to improve allows you to plan andyou host are special events and fundraisers when you expand your business, new or Most have a or lot of time to give, or donate a rafflestart prize a when timeone, is limited. importantly, opensbeautiful the door to relationships justthough, comemembership to visit the beaches,you won’t find anywhere else. wetlands and mountains of the Pajaro Valley,

we at the of That is really what thePajaro ChamberValley is aboutChamber – building relationships that can help Commerce and Agriculture are ready help too. you professionally, and bring you a great deal of personal to satisfaction, any wethose can.relationships, Relocation are are laying While you areway building you packets and other members available, well as referrals and information the foundation for the as future of business in our area. about our beautiful valley. Do not hesitate to

For morecontact than a 80 years, Pajaro information.

Valley Chamber of Commerce has providus forthemore ed programs, events, research, and relationships with key nonprofits and governments to support the local business community. The Chamber serves as a catalyst to build stronger, cross-sector partnerships and provide voice, insights, of the and connections that strengthen Chairperson the intersections of Board business and community.

Through our informational luncheons, networking mixers, presentations from business and community leaders, and connectionsHAMBER to local, state, and federal , AJARO ALLEY the Chamber continues to help businesses and individuals make a difference. of Commerce and Agriculture

Katie Mahan

P

V

C

The Chamber has been 44 the organization businesses have turned to in Brennanlocal Street good times and in tougher times.

We continue to Watsonville, CA promote 95076“it’s good business to do business with Chamber members” and to shop local in general. Our (831)724-3900 Chamber will continue to be committed to supporting our businesses and communities. By www.pajarovalleychamber.com working together and joining hands to create a successful and purposeful business climate, we can move forward and prosper.

address: P.O.to Box We invite you Mailing to take your Chamber involvement the next1748 level. Please conWatsonville, 95077 sider using your enthusiasm and expertiseCA to forward our goals as a member of one of these important Chamber committees: Business and Education, Government Affairs, Ambassador Committee, and the Tourism and Informative Luncheon Committee.

On behalf of the Pajaro Valley Chamber of Commerce and Agriculture, I thank you for your continued support and look forward to working with you to promote, grow and sustain a diverseValley and healthy business community.

Pajaro Chamber

Agriculture Come join us and of help Commerce our community to grow and thrive!

Laura Owen

Chairperson of the Board

MEMBERSHIP MEMBER CONNECTIONS TOURISM & AGRICULTURE GOVERNMENT AFFAIRS FINANCE Membership Our major focus is growing and serving the needs of our membership base while providing value-added benefits and programs to demonstrate our commitment to local businesses. We are looking to add dynamic business people to expand our committees and develop future leadership of our organization and the community.

Member Connections The continued success of our networking events and mixers are expanding with networking opportunities for our membership. We continue to leverage social media and our website to achieve efficiencies in communicating with our membership. The Ambassador committee continues to innovate in welcoming new and renewing members and promotion of our membership through ribbon cuttings and luncheons.

Tourism/Agriculture We promote our local area and the companies that help bring visitors to us and develop niche tourism in areas of interest to visitors such as agri-tourism and the sister city programs. We provide opportunities for education and enrichment through our Chamber trips.

Government Affairs We strive to be the voice to local government for local business by engaging on the behalf of members and building rapport and relationships with local government. Our membership is informed on issues that could impact their business and we are advocates for them in pursuing their concerns.

Finance The Chamber of Commerce & Agriculture operates on member dues and fundraising events. The ongoing management of our members’ dues receives scrutiny and is protected through safeguards to ensure financial sustainability.

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everything APtOS

Renzo Quarr Lombardi y in A (le romas ft) and hi s fa .

Water board to mull moratorium

History corner

By John Hibble Call: 688-1467

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aptoshistory.org Visit the museum:

7605-B Old Dominion Court Aptos, CA

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By ERIK CHALHOUB

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Eiskamp named SCFB Farmer of the Year

Update

Keynote speaker encourages political involvement

A golfer aims for the cup at Seascape Golf Club. Photo by Tarmo Hannula/Aptos Life

Wharf

County officials hear grim fire season report

By TODD GUILD Of Aptos Life

Maria Del Toro, Sharaya Garland and Brittany Rodriguez, ROP Santa Cruz Dental Assisting students, prepare to show visiting fourth-graders about the program. Photo by Tarmo Hannula/Aptos Life

An insider’s look at college

SANTA CRUZ COUNTY — Santa Cruz County fire officials are bracing for a busy fire season, which will be made worse by the ongoing drought and a difficult budget.

The grim message by Cal Fire San Mateo-Santa Cruz Unit Chief Scott Jalbert to the Santa Cruz County Board of Supervisors came May 6 after record low rainfall statewide has emergency responders preparing for “significant wildfire potential.”

Crews that fought fires during a

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Inside ...

South County Farmers Markets return to Greenfield F

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produce vendors, food vendors and green product

of Commerce director. “For the first time in two years, it’s

Greenfield Police Explorers pose for a picture. The explorers helped with gate security for the Farmers Market on July 5. Samantha Bengtson/The land

22

Greenfield Police officers and explorers provided security for the event.

Vendors for the event ranged from clothing vendors, to snow cone vendors, to solar lights, restaurant vendors and tea/coffee and green product vendors. One such vendor was Cecilio Zaragoza, an independent Ganolife representative.

Ganolife is a tea and coffee product that contains more than 150 anti-oxidants, 200 photo nutrients and has antitumor effects. It comes in different flavors like latte,

Partly

B1 energy throughout the day so regpaj John E. Eiskamp smiles as he receives one they’re well A8 nutrified,” said Toniafter he was youtub of a pile of proclamations Zaragoza. gh om/ Farmer of the year.

Frida t will be named registe e.c The Farmers Market also rpaja Todd Guild/The Land Toni y will be cloudy. roni showcased different types of an su gh Frida t’s low: nny. solar lights from motorcycles, to dogs and fire hydrants to Detai y’s high: 55 ls on 71 red peppers. Patrons could page A8. also get their fill of beans and different assortments of nuts.

South County Farmers Cancer survivor granted wish 2 Markets are every Saturday from 8 a.m. to 1 p.m. If you Orchard given reprieve 3 are interested in a booth call Challenging competition 4 Michael Muniga at the City of Greenfield. The market will SVF welcomes new CEO 5 run until Aug. 30.

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Inside ...

Worlds of color

2014-2015 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

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PRSRT STD U.S. POSTAGE PAID PERMIT NO. 23 WATSONVILLE, CA

Garage Sale Briefs Guest Columns Author Feature Nonprofit Spotlight Calendar

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******ECRWSSEDDM****** POSTAL CUSTOMER CAPITOLA, CA 95010 SOQUEL, CA 95073

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Inside ...

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Prost suspe itute in Goocted exec’s gle death Body fo und in victim’s 50

Monthly publication dedicated to covering everything in Capitola/Soquel, CA.

Experience, also known as S4C. The event was designed to give young people a taste of college life by a visit to the campus, complete with classroom tours.

“It’s a perfect experience,” said Pajaro Valley Unified School District Superintendent Dorma Baker. “Students see a campus and start thinking, ‘this is something I can do.’ It gets them in the right mindset.”

The Santa Cruz County College

Prsrt std u.s. PostagE Paid PErmit no. 23 WatsonVillE, ca

Of Aptos Life

Monthly publication dedicated to covering everything in APTOS, CA.

By TODD GUILD & TARMO HANNULA APTOS — Some eight years before they will receive their high school diplomas, nearly 3,000 Santa Cruz County fourthgraders on May 9 began to plan their time at college.

The kids, who came to Cabrillo College’s Aptos campus, were taking part in the third annual Santa Cruz County College Commitment Samper Fourth Grade

to Wh

Drought dampens fairgrounds flower planting

******EcrWssEddm****** Postal customEr aPtos, ca 95003

Tour gives fourth-graders a feel for life after high school

Alix Ti Diana chelman w Tarmo Ha Santa August W as appointe nnula/Register ed -Pa charge Cruz whe nesday in d public de jaronian re Santa s in the de she is fa Superior Cofender cing Cruz. ath of ur a Goo manslau t in ghter gle ex EVERYTHING CAPITOLA & ecutiv e of

STER B AR -PA got be OMAS — JARONIAN APTOS — The Soquel Creek Water District Board of Directors will Caterphind the w Renzo Lo

By ERIK CHALHOUB consider declaring a groundwater into th illar 777D heel of a mbardi Of Life Capitola/Soquel e wor Tuesda gigantic emergency and moratorium on “unbel son Q San k Serving Santa Cruz, Monterey, Benito and San Luis Obispo Counties zo y, ro uarr ne projects during a public hearing June cinatio ievable im CAPITOLA — The first-ever Onc y in Ar at the A.R. lling 3. a DVD n” with “Magination Open Streets event in Capitola

By TA Wilinto a e he arriv omas.

Before that meeting, however, the ed, he RMO Kr proved to be a success, organizers ment set that sh ighty Macand fasup OF TH he fin p th HAN mac board allowed Twin Lakes Church E RE hine ows he said. ished, rock crushe en hopped NULA GIST qu ER-PA Renz hines. avy eq s,” SA to move forward with its campus arry he r, an The Capitola City Council uiptool in o can also her fir NTA CRUJARONIAN sure ’s truck re checked d after redesign on April 29, reversing a reviewed the event on June 12. that out pair often his father identify near faces st court ap Z — A hi decision made nearly a month ago.

About 6,500 attended the event onhelps Vince’s Not ex everything shop to the ly gh cyclwith Vince a Goo felony man pearance -end pros The board voted 3-1 to grant the toolbo every actly was in make 3-year e.

May 4, which also coincided w gl x, a or sl -o or e aughte Wednesd titute m k on hi an ld canc typica church with a conditional will-serve “This the opening of the new 220-space Alix execut l da der.

Th s mot d ad r char ay er letter. The letter, while it doesn’t forLot orges in where sh e suspec Catherinive.

Beach and Village Parking chancee Se as id e survivor y for a bo 2, was an . the de e e Tich ted of guarantee water service, states that said. th of them amazing said Director Saskia Lucas. ab Make- to live hi re si de nt ath of oard el ,” Crys th certain requirements have been met his 50 killing Fo man, 26 Described as a “pop-up”Tupark, tal Lo erapy dock Grani A-Wish Gres dream th go t th e

By LUKE PHILLIPS , of rres es -fo mbard and advances the process to receive ed tero anks the event closed the trEsplanade ater Novem at the Sa ot yacht, t Timothy Folsom ansfer day bega i Grani ck of Wat Bay Area to service. Of the Land n is from Stockton to Monterey Es nta Cr be H with his Se truck pi sonvill terock and tions a big Vice President Bruce Daniels Santa r. uz Sm cape, whi ayes, 51, aside cking avenues for vehicle traffi c, which e.

D Co ire th le ATASCADERO all Cr mmun said de Cruz ctor dissented. Director Bruce Jaffe,— whileWith said Tu qu ry home. O up Renz rig allowed people to bike, ewalk aft H it was Po te nce he o increasing summer th esday Rose An ity Rela ,w sign gr arand arbor attendingsteadily the meeting on the phone ter su ctives w lice Deput play on the street while taking n Woo - Renzo Lo marke entereat willaf eeted here in Capitola/Soquel andEastanCoast, ongoing M e compa erepublic. splimits y Ch lightRispin to the

by Tarmo Hannula/Life mbard icious as he wastemperatures traveling to the Siremain d callePhoto a hamusical him,Thea 1921 nce off part in free activitiesinand ed di Mansion ief ake-A- ny was d the first lpert 777D. rd d Re drought in the region,aAtascadero i show was unable to vote because flight as Wish intens then dete circumst to the B Steve Clar But th hat and ve nzo suite gital s that

By TODDperformances.

GUILD “It’s even ked to hotime City Manager Rachelle an do d up e day’s st. delay prevented him from beingRickard in beginn he can surrouive invest ctives ha ces wer ck Nov. k that space st a is for as much t.

Of the Land “It really transformed su thewhere city expects ve e in ig Eri fit rp of a gi un the fa nd his hotelsays room, he wasAtascadero listed at g. k rises inside Ch cove 23 from essentially a parking R en zo suspec ing the ion to le been co “I salot area mily,” ft for Lake to be completely dry soon were red. the w alhoub/Rto , on the agenda. nd egist w ar de m t. w us ju sh a public park,” Lucas said. ov uc n cl at a erho st th heWATSONVILLE as it e said Valley ed from ting an h, an Pajar — Pajaroai dum By TARMO HANNULA watershowed levels are el of a Lucas m ed hours ha d Acco onian and paths.

The Mediterranean 1920s home, which More and thanthe 500lowpeople d lear e circum . w as put in a total of 690 a tu m rding as a p tr rolle his CaJohn berry farmer Eiskamp was leading n mor site st terpE. pr k!Capitola/Soquel to an Since the six-acre d intowhich ” is an owned C Ofuc up to the meetingto at complaints the Seascapefrom Life ces by has long been shuttered, is situated behind illthe to make event Decem on ou nc kidney a ye or re e abou ar named Farmer of the Year Thursday, obitu inghappen, the at er pi lla he exresidents around the lake. ed ca evenoutreach, the City ary,of Capitola, officials ber. t there r 77 the plan a towering wall off of Wharf Road and community June 26, atincluded the Santa Cruz County nc er-frar ago, to His fasc the la parkingCAPITOLA in At theturn June 24,6 City Council Please to Page the arFarm lot, dw 7D — The famed Rispin to make upHay theesrest of a $600,000 tab to the property features a switchback trail inatioBureau’s 97th of Sa rgest ols with Capitola ee in annual Meeting and eaVillage meeting Rickard said the city has n with coordinating nta Cr and redefine that serves as a heavily used conduit for du . fMansion has gotten a major restore the mansion’s garden mp tr ofarCapitola Renz promotion was 10and diggerDinner. and merchants, uz is toresidents o y received numerous complaints uc Se s an tr -m procla ks a $383,925 state grant that the propertye SU trails, Steve Jesberg, public ucks planning. bega and other financial boost, d hi40 Crysta onths-ol Eiskamp SP onInthe maddition, about unpleasant odors coming atSanta hen he , serves l Lom d, said n wcurrently

By TA ion fr s familywill C ou be used to fix up surrounding gardens works director, said.ECT, page Please turn to Page 5 nt president Farm Bureau, and is past bardi,Cruz om th received from the lake and an increase in RMO his m y an A8 turn to Page 6 OF Bo otherPlease a HAN ar ofanthe He was born dinM on e San Be d haorganization.

E RE ds of the amount of mosquitos in TH the istory NULA GIST s ha1960, te re y ni Supe ER-PA d an butJu ly 8 as Palo Alto in moved to Indiana CE area.

C ou ntto rv “Renzo annuforNTRAL C JARONIAN as a young boy. He th spent summers in isors, de y e A.R. “Our realistic options of CorralitosCrhelps plant begonias Thursday at the Santa Cruz County al WhaArielleOSpotswood Lo cl A uz ar W ST m a ne in ilson Watsonville where he worked for both bardi rf to W dealing with the unpleasant odors ach day. Erik Chalhoub/The Land as— part planting w reco Fairgrounds Thof the annual SeflowerBe Day” g moderate are drought lastshe yearsaid, are now his grandfathers’ farms. That experienceQuarry. sold ou limited, adding that rd: Al harf race e 42nd Po abright ar Boardwal at l 16,0 ha ea facing extreme t in would later inspire him to enter a life of most ofdrought the foulconditions, odors are coming Life Capitola/Soquel staff report foot bike pump track on the north 00 op s set W int and then , Live O k area, th ott 19 hour with a fire season shaping upsa toScother enings e harf in farming. ends ne ak, Plea from decaying algae and end of the property, kids’ play id ra McConvi s. sure be the worst 1977, is ar the He serves on the Ad Hoc Funding lle, ra cers New the hear plantsince matter.

“It’swhich a very CAPITOLA — The City of area, seating area visible from all fromnatural Ca considered the worst in history, more this year ce direct tion on this year t of the villa pitola Committee for the Pajaro Valley Water

By TA process, but unfortunately Capitola received a commitment locations, a 10,300-square-foot than it does or th RMO Jalbert said.

Management Agency and is active 10 co an 40 stat are comin , speed Capitola is a mee ge.

OF TH cause an odor at times.” from Ozzi Dog Park, Inc. for $8,000 skateboard park fronting McGregor H A Zewill t-up E RE beac untrie up es NNU g fin That willRickard mean that alan GIST in local water issues. He was also an sayscrews the city hasd,also to fully fund the new dog park to be Drive and a 12,500-square-foot s incl and mor ER-PA LA d one family mem h, design staC Ja U A be stretched as they respond to the JA pa ga e PI ud advocate in the fight to defeat Measure T. ed added mosquito dunksndatoanthe n, Et built on McGregor Drive. in dog park located in the rear of the Capito TOLA RONIAN “It is another m bers abili to fires, making staffing d Cana hiopia, g New Eiskamp launched J.E. Farms in 1988, water in an difficult. effort to “I control justneeded Ozzi Dog Park, Inc is a nonprofit property. Parking for 30 vehicles ore for next ty to event t is ththe ce a $383 la has ju — The fa KenyVolunteers The conditions made worse with and grows raspberries and blackberries. e sam da. a, fin rn and confa way to al directly. mosquito are population in ab the area. ,925 st st gotte med Ri organization which was recently will be at the southern portion of the su e leviat sp ish th out 50 us by an abundance of dry dunks trees n rround ate gr “It’s very nice to be recognized by alongand The mosquito release a liv six-mile in memory of Joshua with a gated entrance. e co which is thought to be more e race ion abdrip ant th a major finin Manestablished out thirrigation, By TODD GUILD thethat sion who was killed in a bike lotThe cour shrubs, and by dried that e ba At ,” your peers,” he said of the award.

Sinc ing gard at rout chemical intograsses the is “It’swater an Laven os th ncity will fund and install of s play se crea the start McConefficient, thend Land sprouted after rains,alarvae, all Capito e the six- ens and pa will be us cialaccident atorganizer Dave Schnitter. ville sa esaid fun evbute,” MOfcC bo Eiskamp made a brief statement in deadlylatetowinter mosquito in 2012.

The Capitola City te lin os the basic infrastructure; ADA in gr d on e or A group ed to t, g eat exa en a corr id of which not willharmful act as fuel should a $600 la, officia acre site ths. which he talked of his lifelong career, but nizers . of volunteers on Thursday, June fix up recently authorized a multi- accessible paths, porta-potties, toruhumans other t that m ville said Council perie al syst ga26, is ls nners or . akes WATSONVILLE — The Santa Cruz nc haat the grounds, trowels in hand, fire start, Jalbert em th was redefin,000 tab to there plan owned by animals.said. a use recreational park at the city- water service, parking and fencing. but ob e noCounty for a at allotheveseedlings into soil. The planting t just Fairgrounds Please turn to Page 6 placing un re will once again be in e “It sets the stage for once we to th st th iq se e m w ore See W Rickard says that city are rver works ue crews e for th Ciowned ak ty of McGregor Drive property, Funding for completing each area, event.” s as w this has becomesan annual tradition. bloom year, HARF e with rows of begonias, direct property tr the mansi e up the located Th now cleaning up dead fish from near the entrance to New e such as skateboard ramps, water el , ra re pa l. Itother or, sa on ailsCliff The race move ce be Please turn to Page st of ge A5planting took place on July 17.

Another zinnias and ’s gard Brighton is flowers , StDrive un6ic Runner and walkers in the 37th annual Wharfloto Wharf along near id. East gins the shores ofMthe lake a daily State Beach. The new park fountains, dog park and pump track, Runnadding splashes of eve Je ipalon ng be Medite A retired teacher, former 4-H member and to the September fair. er and and have three components; skate was not funded by the city and Wharf to at thcolor alon rranea sberg, enwill Seventh Avenue in 2009. File photo by Tarmo Hannula/Life basis, but are nog longer en sh Capitola/Soquel Sant wall and th eBut the co able walketheir lifelong Corralitos resident, Stephanie Bulich n 19 a Cruz to the ongoing publ utte annualdrought, of ic dog park and bike park. use a boat to retrieve dead reads thanks park, ast fish rs in th th a switc f of Wha red, is situ 20s home, said she attends the fair every year.

WharfWhile drastically it wwill ove al reduced. e from the lake itself due to theroughnumbers rf The plan calls for a 9,500-squareay be m 37 at w hb Ro ed to th th ong Eaof 10,000 hi Please turn to Page 6 ac ad cond be past eyears Wharf“I’m giving back to the community,” Santahave seen upwards fact that the waters are now too uit fo k trail th and the hind a to ch has st Cliff race of her reason for helping with the seedlings being planted, that been Senumber Wharfmakes r a great at se not just propfor w venth has D she said shallow to accommodate a boat. experience

By TARMO HANNULA destria erthe rves Roadforpe ty featering Tarmo reduced to 7,000.

Avenue rive near nsasan The shores of the lake have andobservers Hann well. Itas is aa unique “Wrunners Of Life Capitola/Soquel ures he e don’ but ula Ba What’s more, the plants will be watered /Regis via in 20 Please turn to Page 7 into thevent.” t antic y Avenue d bicyclis avily used 09. ter-Pa nsId jaron ip . Santa ts Please turn to Page 4 ate th at the betw ian file ansirace “Our e m e The begins Cruz CENTRAL COAST — The 42nd annual on ee e im pu n on provem Wharf •Ann blicand threads it ce on 27 around Municipal Wharf to Wharf race has set a new record: weJuly ill be en are dothewSanta ts coast one along able the through All 16,000 openings sold out in 19 hours.Th way •Arts ie’s Mailb will en ne,” Je Cruz side of sberg to go National Night Out Beach Scott McConville, race director,an said e pr le Seabright the marea,abthe ojectBoardwalk 4 •Calenand Leis ox e publ area, d rest Live said.

A5 ansion th alsoPleasure ure racers this year are coming from more oring Oak, icends calls Point .”and then •Edit to •Class dar The near a laCapitola B7 fo in the heart of thewalk Rotary grants the Wharf than 40 states and more than 10 countries oriI’m 4 ified al mocha, cappuccino with said. W proj came to showcase actually going pretty well.

By SAMANTHA BENGTSON vendors•C ect w rge founta r widenin •M village. including New Zealand, Japan, Ethiopia, o ill A2start recruiting g pa in. vies their goodsom onics El Camino going to more caramel and hazelnut and Of the Land compl hile acNew ollo tual grthistake twis •O year a meet-up stationthw onays Kenya, Uganda and Canada.

Grand Jury 4 •C o et A b to e ou B ro 4 it W Real. vendors4in the next week or so vanilla, and tea. th e ndwor uar ssw us “It is the same six-mile course with about a ge neral beach, Capitola family •Pgrow yearup k will torespeed plan an designed olicethis.”ies “I’ve noticed A2 that in “I think this isord the first that way GREENFIELD — South s, B3 we can Calendar 7 50 live bands playing along the route,” d envi take abou Jesberg Repo children I’ve •Spthe Muniga said Farmers seen before, facebook Monterey County Farmers time we’ve had it after being ro A t rt a nm o B 3 McConville said.

“It’s a fun event that ye rt s 3 .co Please turn to Page en5tal e m/paja eaat a lot of s support it’s help them boost up their Markets are underway as of inactive for two years,” said Market has •W review ar to th A3 and just more ronian he er See RI will ther Greenfield. immune system July 5. Clothing vendors, Michael Muniga, Chamber from the City ofea r @ SP

August 2014

When and why did the railroad come to Santa Cruz County? Who built it? What has been its impact and what will it mean to our future?

Even the short version will take some time to tell so this story will be told in three separate monthly installments.

S.C. Shakespeare Page 2

JULY 2014

er ov

Seaside re A.R. W sident tours ilson Q uarry

By ER IK CH A

Of Aptos Life

The Santa Cruz Railroad, built by giants

ther Vi

r survi

Twin Lakes Church’s project moves forward

Visit us online:

Please turn to Page 8

NTs

Distinguished School Page 2 Arabic Music Week Page 2

Setting the stage In the early days, travel between Monterey and Santa Cruz might be by foot, horse, ox cart or buggy.

Crossing any of the 20 creeks, gullies and sloughs in Santa Cruz County meant that you had to find a way from the high coastal plain down through the stream bed and up the other side. Many were impassible in winter. At that time Aptos was a large cattle ranch

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75 ce

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Since 1 d to Pr 978 oviding Quality Service

Dedicate S

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Freedom, California Telephone (831) 724-2600

Pajaro Valley Chamber Members Accounting, Tax Service & Bookkeeping Bay Area Business Services 708 Almond Dr. Watsonville, CA 95076 Phone (831) 722-6642 Fax (831) 768-8204 Henderson & Company 561 Auto Center Dr. Watsonville, CA 95076 Phone (831) 728-1434 Fax (831) 728-3412 Hutchinson & Bloodgood, LLP 579 Auto Center Drive Watsonville, CA 95076 Phone (831) 724-2441 Fax (831) 761-2136 www.hbllp.com Monserrat Tax & Business 45 Alta Vista Ave. Watsonville, CA 95076 Phone (831) 763-2685 Fax (831) 763-1165

John Teuteberg, C.P.A 444 Airport Blvd., Ste. 102 Watsonville, CA 95076 Phone (831) 763-0997

Advertising & Marketing Valley Yellow Pages 1850 N. Gateway Blvd.

Fresno, CA 93727 Phone (831) 685-6888 Fax (831) 685-3888 www.ValleyYellowPages.com

Agricultural Supplies Pacific AgPak 150 Aviation Way, #201 Watsonville, CA 95076 (831) 722-9495 www.pacificagpak.com

Agriculture Colleen Strawberries, Inc. P. O. Box 1825 Watsonville, CA 95077 Phone (831) 724-0700 Fax (831) 724-0705 www.colleenstrawberries.com Crossetti Lands, Inc. 211 Silliman Road Watsonville, CA 95076

Del Mar Food Products, Inc. 1720 W. Beach St. Watsonville, CA 95076 Phone (831) 722-3516 Fax (831) 722-7690 www.delmarfoods.com Driscoll’s 345 Westridge Dr. Watsonville, CA 95076 Phone (831) 763-5100 Fax (831) 761-1090 www.driscolls.com

Answering Services Santa Cruz Answering Service 311 Soquel Ave. Santa Cruz, CA 95062 Phone (831) 423-5560 Fax (831) 458-0812 www.santacruzanswering.com

Architects Corbett, Robert, Architect 54-C Penny Ln. Watsonville, CA 95076 Phone (831) 728-2943 Fax (831) 761-1342 Fiorovich Group/CDA 11 Aspen Way Watsonville, CA 95076 Phone (831) 724-1878 Fax (831) 724-3115 www.fiorovichgroup.com

Art Art 4For Art P. O. Box 66532 Scotts Valley, CA 95067 Phone (831) 722-0200 www.art4art.com

Monterey Bay Murals 788 Rodriguez St., #30 Watsonville, CA 95076 Phone (831) 600-5445 facebook.com/MBMurals Pajaro Valley Arts Council Watsonville, CA 95076 (831) 722-3062 www.pajarovalleyartscouncil. org

Attorneys Grunsky, Ebey, Farrar & Howell 240 Westgate Dr. Watsonville, CA 95076 Phone (831) 722-2444 Fax (831) 722-6153 www.grunskylaw.com

Immigration Law Office of Kathy L. Hensley 567 Auto Center Drive Watsonville, CA 95076 (831) 251-1603 www.wingedlawyer.com Rutledge & Rutledge 4067 Cory St., #3 Soquel, CA 95073 Phone (831) 475-9999 Fax (831) 475-9989 www.rutledgeattorneys.com

Automobile Dealers Chevrolet of Watsonville 490 Auto Center Dr. Watsonville, CA 95076 Phone (831) 722-4122 Fax (831) 722-2314 www.chevroletofwatsonville. com Marty Franich Ford Chrysler 550 Auto Center Dr. Watsonville, CA 95076 Phone (831) 722-4181 Fax (831) 724-1853 www.franichford.com

Automobile Repairs & Service Freedom Body Shop 1701 Freedom Blvd.

Freedom, CA 95019 Phone (831) 724-8053 Fax (831) 724-4504 www.freedombodyshop.net Russo’s Collision Repair 716 Walker Street Watsonville, CA 95076 Phone (831) 722-3552 Fax (831) 722-2075 www.russoscollision.com

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Watsonville Auto Body 107 Airport Blvd.

Freedom, CA 95019 Phone (831) 724-1500 www.wabcc.com

Bakeries

Santa Cruz Community Credit Union 324 Front St. Santa Cruz, CA 95060 Phone (831) 425-7708 Fax (831) 425-6669 www.scccu.org

Bagel Cafe 1830 Main St. Watsonville, CA 95076 Phone (831 )722-3838 Fax (831) 722-6640 www.bagelcafebakery.com

Santa Cruz County Bank 595 Auto Center Drive Watsonville, CA 95076 Phone (831) 457-5000 Fax (831) 457-5001 www.sccountybank.com

Freedom Bakery & Confections 125 Hangar Way, #120 Watsonville, CA 95076 Phone (831) 722-5223 www.FBandC.com

Union Bank of California 655 Main St. Watsonville, CA 95076 Phone (831) 722-3822 Fax (831) 722-9370 www.unionbank.com

Roc’s Cupcakes 1982 Main St. Watsonville, CA 95076 Phone (831) 840-5554

Wells Fargo Bank 326 Main St. Watsonville, CA 95076 Phone (831) 724-8684 Fax (831) 722-1737 www.wellsfargo.com

Banks Bay Federal Credit Union 3333 Clares St. Capitola, CA 95010 Phone (831) 477-8521 Fax (831) 477-8528 www.bayfed.com Chase Bank 630 Main St. Watsonville, CA 95076 Phone (831) 722-3354 Fax (831) 722-3284 www.chase.com Lighthouse Bank 111 Mission Street Santa Cruz, CA 95060 (831) 600-4000 Rabobank, N.A. 1915 Main St. Watsonville, CA 95076 Phone (831) 768-2668 Fax (831) 768-2663 www.rabobankamerica.com

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Beauty – Health Arbonne InternationalMonja Griffin 113 Camino Pacifico Aptos, CA 95003 Phone (831) 539-8811 www.arbonne.com

Beauty Salons – Services Hair After Hair Salon 38A Brennan St. Watsonville, CA 95076 Phone (831) 724-8866 Hair We Are Nicole Chavez 21 Brennan St., Suite 6 Watsonville, CA 95076 Phone (831) 706-8599

Mary El Coiffures 604 E. Lake Ave. Watsonville, CA 95076 Phone (831) 728-3777

Boat & Marine Supplies West Marine Products 500 Westridge Dr. Watsonville, CA 95076 Phone (831) 728-2700 Fax (831) 768-5253 www.westmarine.com

BRIDAL CUSTOM CLOTHING DESIGN Meg Ryan Design Phone: (831) 239-9798 Email: Meghan@stylebymeg. com www.stylebymeg.com

Bridal/Weddings Golden Shield Valet, LLC 933 Ponselle Ln., #3 Capitola, CA 95010 Phone (831) 421-0350 Fax (831) 462-1506 www.goldenshieldvalet.com M & M Party Rentals & Supplies 1010 Freedom Blvd.

Watsonville, CA 95076 Phone (831) 728-8405 Fax (831) 728-0721 www.mmpartyrentals.com

Campgrounds KOA of Santa Cruz 1186 San Andreas Rd. Watsonville, CA 95076 Phone (831) 722-0551 Fax (831) 722-0989 www.santacruzkoa.com

Catering D’La Colmena, Inc. 129 W. Lake Ave. Watsonville, CA 95076 Phone (831) 724-4544 Fax (831) 724-1323 www.dlacolmena.com Five Star Catering 121 Martinelli St. Watsonville, CA 95076 Phone (831) 728-3090 Fax (831) 728-2655 www.fivestarcatering.net

2014-2015 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

Monterey Bay Caterers 152 W. Lake Ave. Watsonville, CA 95076 Phone (831) 722-9444 Fax (831) 722-7697 www.montereybaycaterers.com

cellular 4G Wireless - Verizon 2002 Freedom Boulevard Freedom, CA 95019 (408) 829-1281

Certified Public Accountants Henderson & Company 561 Auto Center Dr. Watsonville, CA 95076 Phone (831) 728-1434 Fax (831) 728-3412 Hutchinson & Bloodgood LLP 579 Auto Center Drive Watsonville, CA 95076 Phone (831) 724-2441 Fax (831) 761-2136 www.hbllp.com John Teuteberg, CPA 444 Airport Blvd., Ste. 102 Watsonville, CA 95076 Phone (831) 763-0997

CHILDREN’S ACTIVITIES -ENTERTAINMENT Pump’d Inflatable Fun Center 555 Main Street Watsonville, CA 95076 (831) 761-5321 www.pumpdfuncenter.com

Chiropractors Golden Chiropractic 50 Penny Lane Watsonville, CA 95076 Phone (831) 761-2212 www.goldenchiro.net Watsonville Chiropractic Club 25 Penny Lane Watsonville, CA 95076 (408) 497-2320

Cleaners Classic Vapor Cleaners 245 Water St. Santa Cruz, CA 95060 Phone (831) 423-4646 www.vaporcleaner.biz

Coaching/Training Never Too Late Coaching 44 Brennan Street Watsonville, CA 95076 (831) 840-2479 www.nevertoolatecoaching.com

Computers

RV’s Computers, Inc. 1921 Main Street Watsonville, CA 95076 (831) 724-4634 (831) 722-6233 www.rvscomputers.com

Construction – Commercial/ Industrial Barry Swenson Builder 777 North 1st St., 5th Floor San Jose, CA 95112 Phone (408) 287-0246 Fax (408) 998-1737 www.barryswensonbuilder. com

Construction – Residential Xpert Construction Professionals 30 Monument Ave. Freedom, CA 95019 Phone (831) 750-5816

Consultant/Land Use & Development Hamilton-Swift LUDC, Inc. 500 Chestnut Street, Suite 100 Santa Cruz, CA 95060 Phone (831) 459-9992 Fax (831) 459-9998 www.hamiltonswift.com

Consultants, Training & Development Havealife.com 145 Sir Francis Ct. Capitola, CA 95010 Phone (831) 476-4078 Fax (831) 475-1451 www.havealife.com

Contractors – Concrete, Building Materials Graniterock Company 350 Technology Dr. Watsonville, CA 95076 Phone (831) 768-2000 Fax (831) 768-2201 www.graniterock.com

Contractors – Electrical Central Electric Company 430 Walker St. Watsonville, CA 95076 Phone (831) 724-6321 Fax (831) 724-5108 www.centralelectriccompany. com Darrel Varni Electric, Inc. 12 Parkwood Dr. Watsonville, CA 95076 Phone (831) 761-2288 Fax (831) 761-2285 www.dve-inc.com Pajaro Valley Electric 220 Pine St. Watsonville, CA 95076 Phone (831) 724-4757 Fax (831) 724-0324 www.pveinc.com

Contractors – General Selden & Son P. O. Box 327 Watsonville, CA 95077 Phone (831) 722-9949 Fax (831) 722-9360 www.selden-son.com

Contractors – Roadways Granite Construction, Incorporated 585 W. Beach St. Watsonville, CA 95076 Phone (831) 724-1011 Fax (831) 722-9657 www.graniteconstruction.com

Copiers, Fax Machines & Supplies Tri-County Business Systems 855 S. Main St. Salinas, CA 93901 Phone (831) 758-1474 Fax (831) 753-0282 www.tcbs@usa.com

Court Reporters McBride & Associates 340 Soquel Ave., Suite 121 Santa Cruz, CA 95062 Phone (831) 426-5767 Fax (831) 426-9585

Credit & Debit Card Processing 360 Payment Solutions 1330 S. Bascom Ave. San Jose, CA 95128

Credit Unions Bay Federal Credit Union 3333 Clares St. Capitola, CA 95010 Phone (831) 477-8521 Fax (831) 477-8528 www.bayfed.com Santa Cruz Community Credit Union 324 Front St. Santa Cruz, CA 95060 Phone (831) 425-7708 Fax (831) 425-6669 www.scccu.org

Dentists Dientes Community Dental Clinic 1830 Commercial Way Santa Cruz, CA 95065 Phone (831) 464-5423 Fax (831) 464-5416 www.dientes.org Gallery Dental Care 1053 South Green Valley Rd. (831) 515-3006 www.gallerydentalcare.com

Green Valley Dentistry 36 Aspen Way Watsonville, CA 95076 Phone (831) 728-2266 Fax (831) 728-3006 www.greenvalleydentistry.net Hayashi, Arthur K., D.D.S. 64 Penny Ln., Ste. C Watsonville, CA 95076 Phone (831) 728-2096 Fax (831) 728-2143 Kondo, Gerald T., D.D.S. 390 S. Green Valley Rd. #2 Watsonville, CA 95076 Phone (831) 728-1322 Fax (831) 728-2778

Disaster Repair/Restoration Service Master of Santa Cruz County 2276 Freedom Blvd.

Watsonville, CA 95076 Phone (831) 728-1020 Fax (831) 728-1900 www.svmsc.com

Distributors Couch Distributing Company, Inc. P. O. Box 50004 Watsonville, CA 95076 Phone (831) 724-0649 Fax (831) 724-1789 www.couchdistributing.com

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HeatWave Labs, Inc. 195 Aviation Way, Ste. 100 Watsonville, CA 95076 Phone (831) 722-9081 Fax (831) 722-5491 www.cathode.com

Drilling Companies Maggiora Brothers Drilling, Inc. 595 Airport Blvd.

Watsonville, CA 95076 Phone (831) 724-1338 Fax (831) 724-3228

Eggs Glaum Egg Ranch 3100 Valencia Rd. Aptos, CA 95003 Phone (831) 688-3898 www.glaumeggranch.com

Elder Care Country Villa Watsonville Nursing Centers 535 Auto Center Drive Watsonville, CA 95076 Phone (831) 724-7505 Fax (831) 724-8796 www.countryvillaheath.com Hospice of Santa Cruz County 65 Nielsen St., Suite 121 Watsonville, CA 95076 Phone (831) 430-3000 www.hospicesantacruz.org Montecito Manor 311 Montecito Ave. Watsonville, CA 95076 Phone (831) 724-3055 Monterey Bay Adult Day Care P. O. Box 2404 Watsonville, CA 95077 Phone (831) 632-0603

Employment Services & Agencies

Express Employment Professionals 9000 Soquel Ave., #102 Santa Cruz, CA 95062 Phone (831) 462-1202 Fax (831) 462-0557 www.expresspros.com

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Engineers – Civil, Environmental Advanced GeoEnvironmental, Inc. 395 Del Monte Center, #111 Monterey, CA 93940 Phone (800) 511-9300 Fax (831) 394-5979 www.advgeoenv.com Mesiti-Miller Engineering, Inc. 224 Walnut Ave., Ste. B Santa Cruz, CA 95060 Phone (831) 426-3186 Fax (831) 426-6607 www.m-me.com

Entertainment Ocean Speedway 8070 Soquel Dr., #120 Aptos, CA 95003 Phone (831) 662-9466 Fax (831) 464-2420 www.oceanspeedway.com Monterey Bay Aquarium 886 Cannery Row Monterey, CA 93940-108 Phone (831) 648-4983 Fax (831) 648-7960 www.montereybayaquarium. com Monterey Bay Birding Festival P. O. Box 2197 Aptos, CA 95001 Phone (831) 726-8052 Fax (831) 726-8052 www.montereybaybirding.org Santa Cruz County Fair 2601 East Lake Ave. Watsonville, CA 95076 Phone (831) 724-5671 Fax (831) 761-5827 www.santacruzcountyfair.com Santa Cruz County Symphony 307 Church St. Santa Cruz, CA 95060 Phone (831) 462-0553 Fax (831) 426-1193 www.santacruzsymphony.org

Watsonville Community Band 720 Oregon St. Watsonville, CA 95076 (831) 728-2768 www.watsonville-band.org Watsonville Fly-In & Air Show 100 Aviation Way Watsonville, CA 95076 Phone (831) 763-5600 Fax (831) 763-5645 www.watsonvilleflyin.org

Environmental Resources Ecology Action 877 Cedar Street Santa Cruz, CA 95060 (831) 515-1327 www.ecoact.org

Events Golden Shield Valet, LLC 933 Ponselle Ln., #3 Capitola, CA 95010 Phone (831) 421-0350 Fax (831) 462-1506 www.goldenshieldvalet.com

Farms & Ranches Borina Orchards 212 Riverside Rd. Watsonville, CA 95076 Phone (831) 728-0263

Driscoll’s 345 Westridge Dr. Watsonville, CA 95076 Phone (831) 763-5100 Fax (831) 761-1090 www.driscolls.com Gizdich Ranch 55 Peckham Rd. Watsonville, CA 95076 Phone (831) 722-1056 Fax (831) 722-2458 www.gizdich-ranch.com Royal Oaks Farms L.L.C. P.O. Box 399 Watsonville, CA 95077 Phone (831) 722-4113 Fax (831) 722-4421

2014-2015 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

First Aid/ CPR Training Kismet Life Savers 622 Oregon Street Watsonville, CA 95076 (800) 643-3931

Floor Coverings Rainbow Carpet One 416 Airport Blvd.

Freedom, CA 95019-2819 Phone (831) 728-5290 Fax (831) 728-1571 www.rainbowcarpetone.com

Florists - Retail Alladin Nursery & Gift Shop 2905 Freedom Blvd.

Watsonville, CA 95076 Phone (831) 724-5785 Fax (831) 724-6960 Flowers By Toshi 1201 Lincoln St. Watsonville, CA 95076 Phone (831) 722-2431

Food & Beverages

Appleton Grill 30 W. Beach St., #105 Watsonville, CA 95076 Phone (831) 724-5555 Fax (831) 724-3300 Bagel Cafe 1830 Main St. Watsonville, CA 95076 Phone (831)722-3838 Fax (831)722-6640 www.bagelcafebakery.com Carmona’s BBQ Deli/Catering 1040 E. Lake Ave. Watsonville, CA 95076 Phone (831) 761-9160 Cassidy’s Pizza 1400 Freedom Blvd.

Watsonville, CA 95076 Phone (831) 724-2271 Fax (831) 724-6106 Crow’s Nest Restaurant 2218 E. Cliff Dr. Santa Cruz, CA 95062 Phone (831) 476-4560 www.crowsnest-santacruz.com

D’La Colmena, Inc. 129 W. Lake Ave. Watsonville, CA 95076 Phone (831) 724-4544 Fax (831) 724-1323 www.dlacolmena.com

Seacliff Inn 7500 Old Dominion Ct. Aptos, CA 95003 Phone (831) 688-7300 Fax (831) 685-3603 www.seacliffinn.com

Del Mar Food Products, Inc. 1720 Beach Rd. Watsonville, CA 95076 Phone (831) 722-3516 Fax (831) 722-7690 www.delmarfoods.com

Fish House, The 972 Main St. Watsonville, CA 95076 Phone (831) 728-3333 Fax (831) 728-3334 www.fishhousewatsonville. com

Shadowbrook 1750 Wharf Rd. Capitola, CA 95010 Phone (831) 475-1222 Fax (831) 475-7664 www.shadowbrook-capitola. com

S. Martinelli & Company P. O. Box 1868 Watsonville, CA 95077-1868 Phone (831) 724-1126 Fax (831) 724-2910 www.martinellis.com

Hotel Paradox, The 611 Ocean St. Santa Cruz, CA 95060 Phone (831) 425-7101 Fax (831) 425-7101

Straw Hat Pizza 2026 Freedom Blvd.

Freedom, CA 95019 Phone (831) 722-3555 www.strawhatpizza.com

Mizkan Americas Inc. 46 Walker St. Watsonville, CA 95076 Phone (831) 728-2061 Fax (831) 728-4823 www.mizkan.com

Jalisco Restaurant 315 Main St. Watsonville, CA 95076 Phone (831) 728-9080 Fax (831) 728-8657 www.jaliscorestaurant.com

Sushi Garden 1441 Main Street Watsonville, CA 95076 Phone (831) 728-9192 Fax (831) 728-9180 www.sushi-garden.com

Wonderfully Raw Gourmet 9 Hangar Way, Ste. 1B Watsonville, CA 95076 Phone (831) 786-8773 Fax (831) 786-8993 www.wonderfullyrawgourmet.com

Mas Mac, Inc. McDonald’s Restaurants 1598 Freedom Blvd.

Watsonville, CA 95076 Phone (831) 761-0671

Taylor Brothers Hot Dog Stand 336 Union St. Watsonville, CA 95076 Phone (831) 722-2402

Mas Mac, Inc. McDonald’s Restaurants 1459 Main St. Watsonville, CA 95076 Phone (831) 761-8450

Turkey Boat, The 7 San Juan Road Watsonville, CA 95076 Phone (831) 536-5351

Nacho Mamas 15 1st St. Watsonville, CA 95076 Phone (831) 722-8820 Red Apple Cafe 589 Auto Center Drive Watsonville, CA 95076 Phone (831) 761-9551 Round Table Pizza 1975 Main St. Watsonville, CA 95076 Phone (831) 722-2492 Fax (831) 722-7827 www.roundtablepizza.com/ RTP/HI/

Villager, The 1028 E. Lake Ave. Watsonville, CA 95076 Phone (831) 722-5200

Watsonville Beach St. Cafe 435 W. Beach St. Watsonville, CA 95076 Phone (831) 662-0121

Food Products, Manufacturers, Distributors Better Brand Foods 256 Kearney St. Watsonville, CA 95076 Phone (831) 724-7243 Fax (831) 724-5817 www.betterbrandfoods.com

Frozen Food Processing Cal Pacific Specialty Foods 1276 Highway 1 Ste: #A Moss Landing. CA 95039 Phone (831)722-3615 Fax (831)722-3605 www.calpacificsf.com V.P.S. Companies, The, Inc. 310 Walker St. Watsonville, CA 95076 Phone (831) 724-7551 Fax (831) 724-4420

Fuel Distributors – Gas, Diesel & Biofuels Coast Oil Co., LLC 103 Lee Rd. Watsonville, CA 95076 Phone (408) 252-7720 Fax (408) 255-5263 www.coastoil.com North Star Biofuels, LLC 2000 Powell St., Suite 920 Emeryville, CA 94608 Phone (510) 350-4104 Fax (510) 594-1512 www.northstarbiofuels.com

Sturdy Oil Company P. O. Box 90 Salinas, CA 93902 Phone (831) 422-8801 Fax (831) 724-0461 Funeral Homes

Funeral Homes Ave Maria Memorial Chapel 609 Main St. Watsonville, CA 95076 Phone (831) 724-4751 Fax (831) 724-4967 www.avemariamemorialchapel.com Mehl’s Colonial Chapel 222 E. Lake Ave. Watsonville, CA 95076 Phone (831) 724-6371 Fax (831) 724-6074 www.funeralplan.com/ mehlschapel

Furniture & Appliances Baker Brothers Furniture and Appliance 55 Brennan St. Watsonville, CA 95076 Phone (831) 722-6116 Fax (831) 722-2778

Gift Shops Alladin Nursery & Gift Shop 2905 Freedom Blvd.

Watsonville, CA 95076 Phone (831) 724-5785 Fax (831) 724-6960 www.alladinnursery.com Dusty Treasures Antiques 723-F E. Lake Ave. Watsonville, CA 95076 Phone (408) 422-3896 Fax (831) 722-8999 www.dustytreasuresantiques.com

Glass Companies Delta National Auto Glass 1811 Freedom Blvd.

Freedom, CA 95019 Phone (831) 724-6385 Fax (831) 724-0693

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Government City of Watsonville P.O. Box 50000 Watsonville , CA 95077 Phone (831) 768-3010 Fax (831) 761-0736 www.ci.watsonville.ca.us

Graphic Arts Driscoll Design 202 Playa Blvd.

La Selva Beach, CA 95076 Phone (831) 688-0558

Greenhouse Equipment & Supplies System USA, Inc. 512 Casserly Rd. Watsonville, CA 95076 Phone (831) 722-1188 www.systemusa.com

Grocery Grocery Outlet - Watsonville 1000 Main St. Watsonville, CA 95076 Phone (831) 728-6506 www.groceryoutlet.com Ranch Milk 1 S. Green Valley Road Freedom, CA 95019 Phone (831) 247-2128

Safeway, Inc. 2010 Freedom Blvd.

Watsonville, CA 95076 (831) 728-2640 www.safeway.com

Growers, Packers, Shippers California Giant, Inc. 75 Sakata Ln. Watsonville, CA 95076 Phone (831) 728-1773 www.calgiant.com California Pajarosa 133 Hughes Rd. Watsonville, CA 95076 Phone (831) 722-6374 Fax (831) 722-1316 www.pajarosa.com

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Driscoll’s 345 Westridge Dr. Watsonville, CA 95076 Phone (831) 763-5100 Fax (831) 761-1090 www.driscolls.com Monterey Mushrooms 260 Westgate Dr. Watsonville, CA 95076 Phone (831) 763-5300 Fax (831) 763-2300 www.montereymushrooms.com Uyematsu, Inc. 1004 E. Lake Ave. Watsonville, CA 95076 Phone (831) 724-2200 Fax (831) 724-1329 Watsonville Berry Co-Op 416 Salinas Rd. Watsonville, CA 95076 Phone (831) 724-5601 Fax (831) 761-0237 www.berrycoop.com

Health/ Acupuncture Watsonville Community Acupuncture 6 Blanca Lane Watsonville, CA 95076 (831) 728-2222 www.acupuncturewatsonville.com

Health Club Gold’s Gym 120 Westridge Drive Watsonville, CA 95076 (831) 728-4653 www.goldsgym.com

Health & Wellness Foxworthy Hypnosis 18220 Moro Road Prunedale, CA 93907 Phone (831) 254-1577

Heating & Air Conditioning Airtec Service 175 Aviation Way Watsonville, CA 95076 Phone (831) 728-2000 Fax (831) 728-2460

Hardy Quality Air, Inc. 2576 Freedom Boulevard Watsonville, CA 95076 (831) 722-3242 www.Hardyqualityair.com

HOA & Commercial Association Management Modern Management P. O. Box 1823 Gilroy, CA 95021 Phone (408) 465-4655 Fax (408) 465-4686 www.mmcommunities.com

Holistic Medicine Ethnobotanica 1961 Main Street #239 Watsonville, CA 95076 (805) 550-6687 www.potdeli.org

Home Health Care Good Life Home Care 22 Lower Ragsdale Drive Monterey, CA 93940 (831) 419-6306 www.goodlifehomecare.com

Hospitals Dominican Hospital 1555 Soquel Dr. Santa Cruz, CA 95065 Phone (831) 462-7700 Fax (831) 462-7564 www.dominicanhospital.or Watsonville Community Hospital 75 Nielson St. Watsonville, CA 95076 Phone (831) 763-6040 Fax (831) 728-4758 www.watsonvillehospital.com

Hotels/Motels Best Western Rose Garden Inn 740 Freedom Blvd.

Watsonville, CA 95076 Phone (831) 724-3367 Fax (831) 761-1785 www.bestwesternwatsonville.com

2014-2015 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

Days Inn 1620 W. Beach St. Watsonville, CA 95076 Phone (831) 740-4520 www.daysinn.com/watsonville Holiday Inn Express Hotel & Suites 1855 Main St. Watsonville, CA 95076 Phone (831) 728-3600 Fax (831) 728-9600 www.hiexpress.com Hotel Paradox, The 611 Ocean St. Santa Cruz, CA 95060 Phone (831) 425-7101 Fax (831) 425-7101 Seacliff Inn 7500 Old Dominion Ct. Aptos, CA 95003 Phone (831) 688-7300 Fax (831) 685-3603 www.seacliffinn.com

Ice Cream/Yogurt Shops YogurtLand 1487 Main St., Suite 102 Watsonville, CA 95076 Phone (831) 761-1500

Insurance AAA Northern CaliforniaAlfredo Torres 1195 S. Green Valley Rd. Watsonville, CA 95076 Phone (831) 768-4557 www.calstate.aaa.com Allanson Insurance Agency 9500 Soquel Drive Aptos, CA 95003 Phone (831) 685-0101 Fax (831) 688-2469 www.allansoninsurance.com Allstate Insurance 734 E. Lake Ave., Ste. 4 Watsonville, CA 95076 Phone (831) 763-4626 Fax (831) 763-4635 www.Allstate.com

Chuck Muhlenhaupt Insurance Agency 1731 Embarcadero Road, Ste: 212 Palo Alto, CA 94303 (831) 331-8064 Donald R. Hardy Insurance Agency 500 Plum St. Capitola, CA 95010 Phone (831) 475-4314 Fax (831) 465-8596 Farmers Insurance Group Suarez Insurance Agency 1185 Freedom Blvd., Ste. 3 Watsonville, CA 95076 Phone (831) 722-3000 Fax (831) 465-1200 www.farmersagent.com/ rsuarez1 Farmers Insurance Office Scott Martindale 2425 Porter Street #18 Soquel, CA 95073 (831) 688-8664 www.farmersagent.com/ hseagreaves John Frigon Insurance & Investments PO Box 465 Aptos, CA 95003 Phone (831) 685-8407 Fax (831) 662-8787 www.johnFrigon.com KBK Insurance Agency 1006 Freedom Blvd.

Watsonville, CA 95076 Phone (831) 724-1085 Fax (831) 724-1089 www.kbkinsurance.com McSherry & Hudson 575 Auto Center Dr. Watsonville, CA 95076 Phone (831) 724-3841 Fax (831) 724-7574 www.mcsherryandhudson. com McSherry Hudson & Hall 575 Auto Center Dr. Watsonville, CA 95076 Phone (831) 724-2447 Fax (831) 724-1896 www.mcsherryhudsonhall.com

New York Life / NYLIFE Securities P. O. Box 542 Watsonville, CA 95077 Phone (831) 722-2695 Fax (831) 722-5461 www.johnmullen.net Scurich Insurance Service 320 E. Lake Ave. Watsonville, CA 95076 Phone (831) 722-3541 Fax (831) 722-1997 www.scurichinsurance.com Willie Yahiro Insurance 801-B East Lake Avenue Watsonville, CA 95076 (831) 728-1237 www.willieyahiroinsurance. com

Investment Planning & Services Edward Jones Investments Luann Lauesen 1923 Main St. Watsonville, CA 95076 Phone (831) 763-0931 Fax (866) 709-3953 www.edwardjones.com Edward Jones – Richard Otto 717 E. Lake Ave. Watsonville, CA 95076 Phone (831) 763-0170 Fax (888) 432-1027 www.edwardjones.com

Merrill Lynch 3775 Via Nona Marie Carmel, CA 93923 (831) 440-5219 (831) 440-5201 New York Life / NYLIFE Securities P. O. Box 542 Watsonville, CA 95077 Phone (831) 722-2695 Fax (831) 722-5461 www.johnmullen.net Willie Yahiro Insurance 801-B East Lake Avenue Watsonville, CA 95076 (831) 728-1237 www.willieyahiroinsurance.com

Internet, Internet Technology

Cbeyond 2055 Laurelwood Rd., Ste. 200 Santa Clara, CA 95054 Phone (831) 216-8816 Fax (408) 886-9588 www.cbeyond.com

Charter Business 475 Airport Blvd.

Watsonville, CA 95076 Phone (408) 201-2840 Fax (408) 847-2993 Computer Studios Inc. 2709 Lafayette St. Soquel, CA 95073 Phone (831) 685-2500

John Frigon Insurance & Investments PO Box 465 Aptos, CA 95003 Phone (831) 685-8407 Fax (831) 662-8787 www.johnFrigon.com

CRUZIO The Internet Store 877 Cedar St., Suite 150 Santa Cruz, CA 95060 Phone (831) 459-6301 Fax (831) 460-2839 www.cruzio.com

Merrill Lynch Wealth Management Pete Verbica, CRPC 50 W. Fernando Street 16th Floor San Jose, CA 95113 (408) 283-3003

RV’s Computers, Inc. 1921 Main Street Watsonville, CA 95076 Phone (831) 724-4634 Fax (831) 722-6233 www.rvscomputers.com

Janitorial Services & Supplies Clean-Tec Restoration 111Dubois St., Suite C Santa Cruz, CA 95060 Phone (831) 457-8666 Fax (831) 457-8548 www.ct-restoration.com Collins Enterprises 18620 Rea Court Aromas, CA 95004 (831) 761-2762

Mid Valley Supply 220 Airport Blvd. Ste. B Freedom, CA 95019-2614 Phone (831) 724-6301 Fax (831) 761-7740 www.midvalleysupply.biz

Jewelry-Retail

Fatima’s Fine Jewelry 347 Rodriguez Street, Space C3-4 Watsonville, CA 95076 (831) 768-1887

Land Development Land Trust of Santa Cruz County 617 Water St. Santa Cruz, CA 95060 Phone (831) 429-6116 Fax (831) 429-1166 www.landtrustsantacruz.org

Landscape Architects K & D Landscaping 294 Green Valley Rd., Ste: 309 Freedom, CA 95019 Phone (831) 728-4018 Fax(831) 786-9670 www.kndlandscaping.com

Linen Supply Mission Linen Supply 435 W. Market St. Salinas, CA 93901 Phone (831) 424-1753 Fax (831) 424-1072 www.missionlinen.com

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Lumber/Building Material Pacific Firewood & Lumber, Inc. 2536 Freedom Blvd.

Watsonville, CA 95076 Phone (831) 722-9663 Fax (831) 722-1468 www.pacificfirewood.com

Mailing Services, Packing & Shipping UPS Store, The 1961 Main St. Watsonville, CA 95076 Phone (831) 728-1919 Fax (831) 728-1507

Manufacturers California Tube Lab 125 Aviation Way Watsonville, CA 95076 Phone (831) 761-1199 Fax (831) 761-1492 www.caltubelab.com Fox Racing Shox 130 Hangar Way Watsonville, CA 95076 Phone (831) 768-1100 Fax (831) 768-9342 www.foxracingshox.com Nordic Naturals 111 Jennings Dr. Watsonville, CA 95076 Phone (831) 724-6200 Fax (831) 724-6600 www.nordicnaturals.com SierraTherm, Inc. 200 Westridge Dr. Watsonville, CA 95076 Phone (831) 763-0113 Fax (831) 763-1509 www.sierratherm.com

MARKETING SPECIALISTS Coastline Marketing Group Eddie Guajardo 426 Salinas Street Salinas, CA 93901 Phone: (831) 759-2273 Fax: (831) 759-2277 www.coastlinemarktinggroup.com

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Martial Arts Claudio Franca Brazilian Jiu Jitsu 1933 Main St. Watsonville, CA 95076 Phone (831) 288-0722 www.claudiofrancabjj.com

Media KION/KCBA TV 1550 Moffett St. Salinas, CA 93905 Phone (831) 784-1702 Fax (831) 757-1766 www.kionrightnow.com KSCO/KOMY 2300 Portola Dr. Santa Cruz, CA 95060 Phone (831) 475-2967 www.ksco.com KWAV/ESPN 5 Harrison Ct. Monterey, CA 93942 Phone (831) 649-0969 www.KWAV.com

Media – Newspapers Register-Pajaronian 100 Westridge Drive Watsonville, CA 95076 (831) 761-7300 www.register-pajaronian.com Santa Cruz Sentinel 1800 Green Hills Rd., Suite 210 Scotts Valley, CA 95066 Phone (831) 423-4242 Fax (831) 423-1154 www.santacruzsentinel.com Times Publishing Group 9601 Soquel Drive Aptos, CA 95003 (831) 688-7549 www.tpgonlinedaily.com

Media Production Freedom Media Services 87 Meadow Terrace Watsonville, CA 95076 Phone (831) 768-9690 www.freedommediaservices. com

Medical Groups, Centers & Services Radiology Medical Group of Santa Cruz 108 Green Valley Rd. #B Freedom, CA 95019 Phone (831) 724-2236 Fax (831) 724-8440 www.rmgscc.com Watsonville Post Acute 525 Auto Center Drive Watsonville, CA 95076 (831) 724-7505

Meeting Rooms McBride & Associates 340 Soquel Ave., Suite 121 Santa Cruz, CA 95062 Phone (831) 426-5767 Fax (831) 426-9585

MOBILE NOTARY – BOOKKEEPING Hansen’s Mobile Notary & Bookkeeping - Liz Hansen P.O. Box 1222 Aptos, CA 95001 Phone: (831) 234-7831 Fax: (831) 722-2994

Mortgage Brokerage & Loans Concept Mortgage 821 East Lake Avenue Watsonville, CA 95076 Phone (831) 535-3954 Fax (831) 535-6723 Integrity Lending 444 Airport Blvd., Ste. 101 Watsonville, CA 95076 Phone (831) 722-1558 Fax (831) 722-0992 www.trinacoffmangomez. homesandland.com Primary Residential Mortgage, Inc. 561 Auto Center Dr. Watsonville, CA 95076 Phone (831) 840-6113 Fax (831) 427-7555 www.primaryresidentialmortgage.com

2014-2015 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

Sterling Pacific Financial 1205 Freedom Blvd., Ste. 2 Watsonville, CA 95076 Phone (831) 786-1980 Fax (831) 786-1999 www.steralpak.com Watsonville Mortgage 128 E. Beach St. Watsonville, CA 95076 Phone (831) 722-9291 Fax (831) 722-8625 www.watsonvillemortgage.com

Newspapers Register-Pajaronian 100 Westridge Drive Watsonville, CA 95076 Phone (831) 761-7300 Fax (831) 722-8386 www.register-pajaronian.com Santa Cruz Sentinel 1800 Green Hills Rd., Ste: 210 Scotts Valley, CA 95066 Phone (831) 423-4242 Fax (831) 423-1154 www.santacruzsentinel.com Times Publishing Group 9601 Soquel Drive Aptos, CA 95003 (831) 688-7549 www.tpgonlinedaily.com

Nonprofit Organizations – Clubs Agricultural History Project 2601 E. Lake Ave. Watsonville, CA 95076 Phone (831) 724-5898 Fax (831) 724-5898 www.aghistoryproject.org Alpha Theta Chapter of Omega Nu P.O. Box 953 Watsonville, CA 95076 (831) 334-1773 American Cancer Society 945 S Main St., Suite 201 Salinas, CA 93901-2400 Phone (831) 442-2992 Fax (831) 772-0959 www.cancer.org

American Red Cross 2960 Soquel Ave. Santa Cruz, CA 95062 Phone (831) 462-2881 Fax (831) 464-5483 www.sccredcross.org

Community Life Services 4630 Soquel Drive, Ste: 1 Soquel, CA 95073 (831) 600-7778 www.communitylifeservices. org

Hope Services 220 Lincoln Street Santa Cruz, CA 95060 Phone (831) 421-9900 Fax (831) 421-9280 www.hopeservices.org

Arts Council of Santa Cruz County 1070 River Street Santa Cruz, CA 95060 (831) 475-9600 www.artscouncilsc.org

Dientes Community Dental Clinic 1830 Commercial Way Santa Cruz, CA 95065 Phone (831) 464-5423 Fax (831) 464-5416 www.dientes.org

Hospice of Santa Cruz County 940 Disc Dr. Scotts Valley, CA 95066-4544 Phone (831) 430-3000 Fax (831) 430-9272 www.hospicesantacruz.org

El Pajaro CDC 23 East Beach St., Ste. 209 Watsonville, CA 95076 Phone (831) 722-1224 Fax (831) 722-3128 www.elpajarocdc.org

Jacob’s Heart Children’s Cancer Support Services 2007 Freedom Blvd.

Freedom, CA 95019 Phone (831) 724-9100 Fax(831) 724-9101 www.jacobsheart.org

Beacon Education Network 280 Main St. Watsonville, CA 95076 Phone (831) 728-6208 www.beaconed.org Big Brothers Big Sisters of Santa Cruz County 1500 41st Avenue, Ste: 250 Capitola, CA 95010 (831) 464-8691 www.santacruzmentor.com CASA of Santa Cruz County 813 Freedom Blvd.

Watsonville, CA 95076 Phone (831) 761-2956 Fax (831) 761-2913 www.casaofsantacruz.org California Grey Bears, Inc. 2710 Chanticleer Ave. Santa Cruz, CA 95065 Phone (831) 479-1055 Fax (831) 479-8465 www.greybears.org Cathedral of Faith Watsonville 480 Union St. Watsonville, CA 95076 Phone (408) 353-6453 Fax (408) 850-5854 Central Coast Energy Services, Inc. 734 E. Lake Ave., Ste: 14 Watsonville, CA 95076 Phone (888) 728-3637 Fax (831) 728-0535 www.energyservices.org Community Foundation Santa Cruz 7807 Soquel Drive Aptos, CA 95003 Phone (831) 662-2000 Fax (831) 662-2001 www.cfscc.org

Freedom Rotary Club P. O. Box 1156 Freedom, CA 95019 www.freedomrotaryclub.org Friends of Santa Cruz State Parks 144 School St. Santa Cruz, CA 95060 Phone (831) 429-1840 Fax (831) 429-6748 www.thatsmypark.org Girl Scouts of California Central Coast 10550 Merritt St. Castroville, CA 95012 Phone (831) 633-4877 Fax (831) 633-4029 www.girlscoutsccc.org Haven of Hope P. O. Box 610 Aptos, CA 95001 Phone (831) 425-3010 www.havenofhopehomes.org Hearts & Hands Christian Childcare & Preschool 40 Blanca Lane Watsonville, CA 95076 Phone (831) 724-0175 Fax (831) 724-0177 www.hhpreschool.com

Monte Vista Christian School 2 School Way Watsonville, CA 95076 Phone (831) 722-8178 Fax (831) 722-0361 www.mvcs.org Monterey Bay Adult Day Care P. O. Box 2404 Watsonville, CA 95077 Phone (831) 632-0603 Monterey Bay Aquarium 886 Cannery Row Monterey, CA 93940-108 Phone (831) 648-4983 Fax (831) 648-7960 www.montereybayaquarium. com

Janus of Santa Cruz 200 7th Ave., #150 Santa Cruz, CA 95062 Phone (831) 462-1060 Fax (831) 462-4970 www.janussc.org

Monterey Bay Birding Festival P. O. Box 2197 Aptos, CA 95001 Phone (831) 726-8052 Fax (831) 726-8052 www.montereybaybirding.org

Job Connect/Community Action Board 406 Main St., Suite 207 Watsonville, CA 95076 Phone (831) 763-2147 Fax (831) 724-3447 www.cabinc.org

Mount Madonna School 491 Summit Road Watsonville, CA 95076 Phone (408) 847-2717 Fax (408) 847-5633 www.mountmadonnaschool. org

Land Trust of Santa Cruz County 617 Water St. Santa Cruz, CA 95060 Phone (831) 429-6116 Fax (831) 429-1166 www.landtrustsantacruz.org

Pajaro Rescue Mission P. O. Box 1807 Watsonville, CA 95077 (831) 724-9576 www.teenchallengemontereybay.org

Lions Club Pajaro Valley Host P. O. Box 655 Freedom, CA 95019 Phone (831) 724-9350 Fax (831) 724-2727 Mesa Verde Gardens P. O. Box 7375 Santa Cruz, CA 95061 Phone (831) 325-3560 www.mesaverdegardens.org

Pajaro Valley Arts Council 37 Sudden St. Watsonville, CA 95076 (831) 722-3062 www.pajarovalleyartscouncil.org Pajaro Valley Association of Realtors 557 Auto Center Dr. Watsonville, CA 95076 Phone (831) 728-4537 Fax (831) 728-9417 www.pvaor.org

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Pajaro Valley Community Health Trust 85 Nielson St. Watsonville, CA 95076 Phone (831) 761-5639 Fax (831) 763-6084 www.pvhealthtrust.org Pajaro Valley Historical Association P. O. Box 623 Watsonville, CA 95077 Phone (831) 722-0305 Fax (831) 722-5501 www.pajarovalleyhistory.com Pajaro Valley Loaves & Fishes, Inc. 150 Second St. Watsonville, CA 95076 Phone (831) 722-4144 Fax (831) 722-5269 www.pvloavesandfishes.org Pajaro Valley Prevention & Student Assistance 335 E. Lake Ave. Watsonville, CA 95076 Phone (831) 728-6445 Fax (831) 761-6011 www.pvpsa.org Pajaro Valley Shelter Services 115 Brennan St. Watsonville, CA 95076 Phone (831) 728-5649 Fax (831) 722-6177 www.pvshelter.org Pajaro Valley Water Management Agency 36 Brennan St. Watsonville, CA 95076 Phone (831) 722-9292 Fax (831) 722-3139 www.pvwma.dst.ca.us Pajaro Valley Youth Soccer Club 406 Main Street, Office 323 Watsonville, CA 95076 (831) 840-9080 www.PVYSC.net Pemako Health Initiative 60 Summit Road Watsonville, CA 95076 Phone (408) 847-6373 www.pemakohealthinitiative.org

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Professional Fire Fighters of Watsonville P.O. Box 1413 Watsonville, CA 95077 Phone (831) 728-6060

Rotary Club - Watsonville P. O. Box 282 Watsonville, CA 95077 Phone (831) 722-8080 Fax (831) 722-8269 www.watsonvillerotary.com

Second Harvest Food Bank 800 Ohlone Parkway Watsonville, CA 95076-0005 Phone (831) 722-7110 Fax (831) 722-0435 www.thefoodbank.org

Watsonville Family YMCA 27 Sudden St. Watsonville, CA 95076 Phone (831) 728-9622 Fax (831) 728-3422 www.watsonvilleymca.org

Sons of Italy P. O. Box 1438 Watsonville, CA 95077 Phone (831) 535-2808 www.sonsofitalywatsonville.org

Watsonville Film Festival P.O. Box 172 Watsonville, CA 95077 www.watsonvillefilmfestival.org

Santa Cruz Community Counseling Center 195 Harvey West Blvd.

Santa Cruz, CA 95060 Phone (831) 469-1700 Fax (831) 425-1905 www.scccc.org

Soroptimist International of Watsonville P. O. Box 442 Watsonville, CA 95077 Phone (831) 722-5561 www.siwatsonville.org

Santa Cruz County Medical Society 1975 Soquel Dr., Ste: 215 Santa Cruz, CA 95065 Phone (831) 479-7726 Fax (831) 479-7223 www.cruzmed.org Santa Cruz County Railroad Historical Society Phone (831) 254-6176 Santa Cruz County Regional Transportation Commission 1523 Pacific Avenue Santa Cruz, CA 95060 Phone (831) 460-3200 Fax (831) 460-3215 www.sccrtc.org Santa Cruz County Symphony 307 Church St. Santa Cruz, CA 95060 Phone (831) 462-0553 Fax (831) 426-1193 www.santacruzsymphony.org SCORE Al Carman 716 Capitola Avenue, Suite G Capitola, CA 95010 (831) 621-3735 www.santacruzcounty.score. org

South County Housing Corporation 7455 Carmel Street Gilroy, CA 95020 Phone (408) 842-9181 Fax (408) 842-0277 www.scounty.org The Fist Bumps, ALS Walk Team - Lori Grimes 18865 Rea Avenue Aromas, CA 95004 (831) 212-1097 www.thefistbumps.org United Way of Santa Cruz County 4450 Capitola Rd., Ste. 106 Capitola, CA 95010 Phone (831) 479-5466 Fax (831) 479-5477 www.unitedwaysc.org Volunteer Center Santa Cruz 1740 17th Ave. Santa Cruz, CA 95062-1804 Phone (831) 722-6708 Fax (831) 722-1013 www.scvolunteercenter.com Watsonville Community Band 720 Oregon St. Watsonville, CA 95076 (831) 728-2768 www.watsonville-band.org

2014-2015 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

Watsonville Fly-In & Air Show 100 Aviation Way Watsonville, CA 95076 Phone (831) 763-5600 Fax (831) 763-5645 www.watsonvilleflyin.org Watsonville Wetlands Watch 500 Harkins Slough Watsonville, CA 95076 (831) 402-9559 www.watsonvillewetlandswatch.org Watsonville Women’s Club 12 Brennan St. Watsonville, CA 95076 Phone (831) 726-2627 Work Force Investment 1000 Emeline Ave. Santa Cruz, CA 95060 Phone (831) 454-4080 Fax (831) 454-4651 www.workforcescc.com Yes2mentoring 4650 Opal St. Capitola, CA 95010 (831) 854-2010 Youth NOW Center 124 E. Lake Ave. Watsonville, CA 95076 (831) 254-4990 www.youthnowcenter.com YWCA Watsonville 340 E. Beach St. Watsonville, CA 95076 Phone (831) 724-6078 www.facebook.com/ywcaofwatsonville

Nurseries – Retail Alladin Nursery & Gift Shop 2905 Freedom Blvd.

Watsonville, CA 95076 Phone (831) 724-5785 Fax (831)724-6960 Fax (831)724-6960 www.alladinnursery.com

Nurseries – Wholesale Four Winds Growers 887 Casserly Rd. Watsonville, CA 95076 Phone (831) 768-0683 Fax (831) 768-0692 www.fourwindsgrowers.com A. Nagamine Nursery, Inc. 2783 Freedom Blvd.

Watsonville, CA 95076 Phone (831) 724-1282

Office Supplies, Equipment & Furniture Staples 1445 Main St. Watsonville, CA 95076 Phone (831) 763-1943 www.staples.com Taylor’s Office City Steve Taylor 440 Main St. Watsonville, CA 95076 Phone (831) 724-5681 Fax (831) 724-0465

OptometristOphthalmologist Coastal Eye Associates 160 Green Valley Rd., Ste. 202 Freedom, CA 95019 Phone (831) 724-1353 Fax(831) 728-4739 Dr. Sylvia Lee 386 S. Green Valley Rd Watsonville, CA 95076 Phone (831) 724-1063 Fax (831) 724-1067 www.greenvalleyoptometry. com

Packaging Materials Sambrailo Packaging 800 Walker St. Watsonville, CA 95076 Phone (831) 724-7581 Fax (831) 722-7459 www.sambrailo.com

Pain Management Omni Health Medicine 23 East Beach Street, Ste. 214 Watsonville, CA 95076 (831) 359-8249

Painters Vinsky’s Quality Painting 1544 Buena Vista Dr. Watsonville, CA 95076 (831) 234-3875

Party Supplies & Rentals

Oil & Gas – M & M Party Rentals & Distributors, Operators Supplies Main Street American Fuels 175 Main Street Watsonville, CA 95076 Phone (831) 728-9188 Fax (831) 725-9719

Optical Wholesale CSC Group 180 Westgate Drive Watsonville, CA 95076 Phone (831) 426-7423 Fax (831) 763-6938 www.csclabs.com

1010 Freedom Blvd.

Watsonville, CA 95076 Phone (831) 728-8405 Fax (831) 728-0721 www.mmpartyrentals.com

Patent Agencies Central Coast Patent Agency #3 Hangar Way Watsonville, CA 95076 Phone (831) 768-1755 Fax(831) 768-8550 www.centralcoastpatent.com

Pawn – Gold Buying Watsonville Pawn, Inc. 456 Main St. Watsonville, CA 95076 Phone (831) 768-7296 Fax (831) 724-5626

Payroll Services Paychex 180 Westridge Dr. #100 Watsonville, CA 95076 Phone (831) 212-2751 Fax (877) 866-0714 www.paychex.com

Pharmacies Walgreen’s 1810 Freedom Blvd.

Freedom, CA 95019 Phone (831) 768-0183 www.walgreens.com

Photographers, Photographic Supplies Ooh! Look! Photography 1 Rosewood Drive Watsonville, CA 95076 Phone (831) 234-6494

www.oohlookphotography.com

Photoflex Inc. 97 Hangar Way Watsonville, CA 95076 Phone (831) 786-1370 www.photoflex.com

Physicians Mar Monte Medical Clinic 846 Freedom Blvd.

Watsonville, CA 95076 Phone (831) 761-7225 Fax (831) 761-1178 www.marmontemedical.com Planned Parenthood Watsonville 398 S. Green Valley Rd. Watsonville, CA 95076 Phone (831) 724-7525 Fax (831) 724-7438 www.plannedparenthood.org

Salud Para La Gente 195 Aviation Way, Ste. 200 Watsonville, CA 95076 Phone (831) 728-8250 www.saludparalagente.org Santa Cruz Medical Foundation 2025 Soquel Avenue Santa Cruz, CA 95062 Phone (831) 423-4111 Fax (831) 458-5878 www.pamf.org Santa Cruz County Medical Society 1975 Soquel Dr., Ste. 215 Santa Cruz, CA 95065 Phone (831) 479-7726 Fax (831) 479-7223 www.cruzmed.org Weber, Robert, M.D. 1066 S. Green Valley Rd. Watsonville, CA 95076 Phone (831) 722-2422 www.montereybayfamilyphysicians.com

Plumbing Supplies, Wholesale A.L. Lease Company, Inc. 1220 W. Beach St. Watsonville, CA 95076 Phone (831) 724-1044 Fax (831) 724-1183

Pool & Spa Maintenance Mid Valley Supply 220 Airport Blvd. Ste. B Freedom, CA 95019-2614 Phone (831) 724-6301 Fax (831) 761-7740 www.midvalleysupply.biz

Powder Coating Media Blasting Rodriguez Custom Powder Coating 9 Hangar Way, Ste. 2 Watsonville, CA 95076 (831) 722-3900 (831) 722-3901 www.rodriguezcustompowdercoating.com

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Preschool Giving Tree Academy 175 Lawrence Avenue Watsonville, CA 95076 (831) 722-7811 www.givingtreeacademy.com

propane Kamps Propane 3664 Depot Road Hayward, CA 94545 (510) 471-7279 www.kampspropane.com

Publishers & Media Distribution WeWrite LLC 11040 Alba Rd. Ben Lomond, CA 95005 Phone (831) 336-3382

Railway Santa Cruz & Monterey Bay Railway 118 S. Clinton, Suite 400 Chicago, IL 60661 (831) 331-6535 www.santacruzrailway.com

Real Estate/property management Charlie Abellera Real Estate 90 Mariposa Ave. Watsonville, CA 95076 Phone (831) 345-5149 www.charlieabellera.com Aldina Real Estate, Inc. 713 East Lake Ave. Watsonville, CA 95076 Phone (831) 722-7131 Fax (831) 722-7316 www.aldinarealestate.com Allen Property Group, Inc. P. O. Box 556 Santa Cruz, CA 95061 Phone (831) 688-5102 Fax (831) 688-5102 www.allenpginc.com

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Burgstrom/Kramer, Inc. 21 Brennan St., Ste. 16 Watsonville, CA 95076 Phone (831) 724-2343 Fax (831) 761-8282 www.burgstromkramer.com

Oliver Realty 723 E. Lake Ave. Watsonville, CA 95076 Phone (831) 722-4696 Fax (831) 722-8999 www.oliverrealty.com

Coast Business Brokerage 10096 Soquel Dr., Ste. 10 Aptos, CA 95003 Phone (831) 685-8866 Fax (831) 685-1918 www.coastbizbrokers.com

PacCom Management 155 Westridge Dr. Watsonville, CA 95076 Phone (831) 722-7609 Fax (831) 722-4629 www.paccom.biz

Coldwell Banker/Campos Real Estate 617 E. Lake Ave. Watsonville, CA 95076 Phone (831) 728-4276 Fax (831) 728-0251 www.beckycampos.comandcoldwellbanker.com

Pajaro Valley Association of Realtors 557 Auto Center Dr. Watsonville, CA 95076 Phone (831) 728-4537 Fax (831) 728-9417 www.pvaor.org

David Lyng Real Estate 55 Penny Lane, Ste. #102 Watsonville, CA 95076 Phone (831) 763-6700 Fax (831) 763-6701 www.davidlyng.com Integrity Lending 444 Airport Blvd., Ste. 101 Watsonville, CA 95076 Phone (831) 722-1558 Fax (831) 722-0992 www.trinacoffmangomez. homesandland.com

Raeid Farhat Real Estate, Inc. 734 E. Lake Ave., Ste. 9 Watsonville, CA 95076 Phone (831) 854-2116 Fax (831) 728-1555 www.stevenmcmurtrie.com Realty World Bay Properties 444 Airport Blvd., Ste. 107 Watsonville, CA 95076 Phone (831) 722-1020 Fax (831) 722-3030 www.realtyworldbayproperties.com

Statewide Properties 550 Walker St. Watsonville, CA 95076 Phone (831) 728-5996 Fax (831) 724-2583 Sunrise Realty 538 Main St. Watsonville, CA 95076 (831) 722-6250 (831) 722-6598 Sunset Properties 2661 Beach Rd., Bldg. 2 Watsonville, CA 95076 Phone (831) 840-5519 Fax (831) 763-9730 Tony Melo, Realtor Aldina Real Estate, Inc. 713 East Lake Avenue Watsonville, CA 95076 Phone: (831) 566-9716 Fax: (831) 207-4860 www.tonymelorealestate.com

Remodeling Hargis Home Improvement 103 Rogers Ave. Watsonville, CA 95076 Phone (831) 722-6104 www.hargishomeimprovements.com

Restaurants

J-E Properties 86 Lynwood Place Watsonville, CA 95076 (831) 768-7878

Renee Mello & Associates 44 Brennan St. Watsonville, CA 95076 Phone (831) 840-2479 www.reneemello.com

Appleton Grill 30 W. Beach St., #105 Watsonville, CA 95076 Phone (831) 724-5555 Fax (831) 724-3300

KW Commercial 42 Brennan St. Watsonville, CA 95076 Phone (831) 818-1069 Fax (831) 761-8543

Rent In Santa Cruz P. O. Box 21 Capitola, CA 95010 Phone (831) 345-7912 www.rentinsantacruz.com

KW Commercial Real Estate 1414 Soquel Ave., Ste. 100 Santa Cruz, CA 95062 Phone (831) 359-5500

Robin Brown, Realtor 713 East Lake Avenue Watsonville, CA 95076 (831) 334-9946 www.robinbrown.com

Bagel Cafe 1830 Main St. Watsonville, CA 95076 Phone (831) 722-3838 Fax (831) 722-6640 www.bagelcafebakery.com

Oak Tree Properties 936 E. Lake Ave. Watsonville, CA 95076 Phone (831) 722-9922 Fax (831) 768-9087

Sean Pate Real Estate 55 Penny Lane, Ste. 102 Watsonville, CA 95076 Phone (831) 763-6770 Fax (831) 763-6701 www.seanpate.com

2014-2015 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

California Grill 1970 Freedom Boulevard Freedom, CA 95019 (831) 722-8052 www.californiagrillrestaurant.com

Cassidy’s Pizza 1400 Freedom Blvd.

Watsonville, CA 95076 Phone (831) 724-2271 Fax (831) 724-6106 Crow’s Nest Restaurant 2218 E. Cliff Drive Santa Cruz, CA 95065 Phone (831) 476-4560 www.crowsnest-santacruz. com D’La Colmena, Inc. 129 W. Lake Ave. Watsonville, CA 95076 Phone (831) 724-4544 Fax (831) 724-1323 www.dlacolmena.com Imura Japanese Restaurant 1994 C Main Street Watsonville, CA 95076 (831) 761-8799 www.imurasushi.com Jalisco Restaurant 315 Main St. Watsonville, CA 95076 Phone (831) 728-9080 Fax (831) 728-8657 www.jaliscorestaurant.com

McDonald’s Restaurant 1598 Freedom Blvd.

Watsonville, CA 95076 Phone (831) 761-0671 McDonald’s Restaurant 1459 Main St. Watsonville, CA 95076 Phone (831) 761-8450 Nacho Mamas 15 1st Street Watsonville, CA 95076 Phone (831) 722-8820

Red Apple Cafe 589 Auto Center Drive Watsonville, CA 95076 Phone (831) 761-9551 Fax (831) 768-7625 Round Table Pizza 1975 Main St. Watsonville, CA 95076 Phone (831) 722-2492 Fax (831) 722-7827 www.roundtablepizza.com

Shadowbrook 1750 Wharf Rd. Capitola, CA 95010 Phone (831) 475-1222 Fax (831) 475-7664 www.shadowbrook-capitola. com Straw Hat Pizza 2026 Freedom Blvd.

Freedom, CA 95019 Phone (831) 722-3555 www.strawhatpizza.com Sushi Garden 1441 Main Street Watsonville, CA 95076 Phone (831) 728-9192 Fax (831) 728-9180 www.sushi-garden.com Taylor Bros. Hot Dog Stand 336 Union St. Watsonville, CA 95076 Phone (831) 722-2402 The Fish House 972 Main St. Watsonville, CA 95076 Phone (831) 728-3333 Fax (831) 728-3334 www.fishhousewatsonville. com The Hotel Paradox 611 Ocean St. Santa Cruz, CA 95060 Phone (831) 425-7101 Fax (831) 425-7101 The Turkey Boat 7 San Juan Road Watsonville, CA 95076 Phone (831)536-5351

Watsonville Beach St. Cafe 435 W. Beach St. Watsonville, CA 95076 Phone (831) 662-0121

Wooden Nickel Bar & Grill 1819 Freedom Boulevard Freedom, CA 95019 (831) 724-2600 www.woodennickelbar&grill. com

Retail AT&T 1443 Main St. Watsonville, CA 95076 Phone (831) 768-1200 www.att.com Alladin Nursery & Gift Shop 2905 Freedom Blvd.

Watsonville, CA 95076 Phone (831) 724-5785 Fax (831)724-6960 Fax (831)724-6960 www.alladinnursery.com Baker Brothers Furniture & Appliance 55 Brennan St. Watsonville, CA 95076 Phone (831) 722-6116 Fax (831) 722-2778 Dusty Treasures Antiques 723 F East Lake Ave. Watsonville, CA 95076 Phone (408) 422-3896 Fax (831) 722-8999 www.dustytreasuresantiques.com Jerry’s Sports 1148 Soquel Ave. Santa Cruz, CA 95062 Phone (831) 465-1400 Fax (831) 465-1400 www.shopjerryssports.com M & M Party Rentals & Supplies 1010 Freedom Blvd.

Watsonville, CA 95076 Phone (831) 728-8405 Fax (831) 728-0721 www.mmpartyrentals.com Sears Hometown Store 1702 Freedom Blvd.

Freedom, CA 95019 Phone (831) 761-1515 Fax (831) 761-1586 True Olive Connection, The 106 Lincoln St. Santa Cruz, CA 95060 Phone (831) 458-6457 Fax (831) 458-6457 www.trueoliveconnection.com

Water Street Stereo 125 Hangar Way #10 Watsonville, CA 95076 Phone (831) 427-1604 Fax (831) 761-2584 www.waterstreetstereo.com Watsonville Pawn, Inc. 456 Main St. Watsonville, CA 95076 Phone (831) 768-7296 Fax (831) 724-5626

Rentals Rooms, Centers

McBride & Associates 340 Soquel Ave., Suite 121 Santa Cruz, CA 95062 Phone (831) 426-5767 Fax (831) 426-9585 Pajaro Dunes Company 101 Shell Drive Watsonville, CA 95076 Phone (831) 728-7400 Fax (831) 728-7444 www.pajarodunes.com Santa Cruz County Fair 2601 East Lake Ave. Watsonville, CA 95076 Phone (831) 724-5671 Fax (831) 761-5827 www.santacruzcountyfair.com Watsonville Women’s Club 12 Brennan St. Watsonville, CA 95076 Phone (831) 726-2627

Rug Cleaners Santa Cruz Rug Cleaners 111 Dubois St., #C Santa Cruz, CA 95060 Phone (831) 423-5235 www.santacruzrug.com

Safety, First Aid Supplies Mid Valley Supply 220 Airport Blvd., Ste. B Freedom, CA 95019-2614 Phone (831) 724-6301 Fax (831) 761-7740 www.midvalleysupply.biz

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Schools, Colleges & Education Beacon Education Network 280 Main St. Watsonville, CA 95076 Phone (831) 728-6208 www.beaconed.org Cabrillo College 6500 Soquel Dr. Aptos, CA 95003 Phone (831) 479-6100 Fax (831) 479-6153 www.cabrillo.edu Monsbey College 6 Hangar Way, Suite B Watsonville, CA 95076 Phone (831) 786-0531 Fax (831) 786-0326 www.monsbey.com Monte Vista Christian School 2 School Way Watsonville, CA 95076 Phone (831) 722-8178 Fax (831) 722-0361 www.mvcs.org Mount Madonna School 491 Summit Road Watsonville, CA 95076 Phone (408) 847-2717 Fax (408) 847-5633 www.mountmadonnaschool. org Pajaro Valley Federation of Teachers 90-A Mariposa Ave. Watsonville, CA 95076 Phone (831) 722-2331 Fax (831) 722-3009 www.pvft.net Pajaro Valley Unified School District Watsonville, CA 95076 Phone (831) 786-2100 Fax (831) 761-6010 www.pvusd.net Santa Cruz County Office of Education 400 Encinal St. Santa Cruz, CA 95060 Phone (831) 466-5600 Fax (831) 466-5607 www.santacruzk12.ca.us

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Seafood Exporter Del Mar Seafoods, Inc. 331 Ford Street Watsonville, CA 95076 (831) 763-3000 www.delmarseafoods.com

Senior Retirement Homes Valley Heights Senior Community 925 Freedom Blvd.

Watsonville, CA 95076 Phone (831) 722-4884 Fax (831) 722-2276 www.valleyheights.com

SkinCare & Color Cosmetics Independent Beauty Consultant P. O. Box 437 Moss Landing, CA 95039 (831) 818-2402

Skin Care Services/Products Skin Care by Katalina 522 Cirvelo Street Watsonville, CA 95076 (831) 722-9772 www.skincarebykatalina.com

Small Engine Repair DePuy’s Small Engine Mobile Service & Repair P.O. Box 185 San Juan Bautista, CA 95045 (408) 763-9641 www.dupuyssmallengineservice.com

Smoked Meat Specialties Freedom Meat Lockers & Sausage 160 Hi-Grade Lane Freedom, CA 95019 Phone (831) 724-4355 www.freedommeatlockers. com

Solar/Energy Services Allterra Solar 207 McPherson Street Santa Cruz, CA 95060 (831) 425-2608 www.allterrasolar.com

Spirits The Villager 1028 E. Lake Ave. Watsonville, CA 95076 Phone (831) 722-5200

Staffing Agency WarpHire A Service of Nova Management 1855 41st Avenue, Suite AOS Capitola, CA 95010 (831) 824-6034 www.warphire.com

Storage Service AAA Mini Storage 20 Westgate Dr. Watsonville, CA 95076 Phone (831) 724-5150

Tattoos, Body Piercing, Custom Body Art Corralitos Tattoo 2904-C Freedom Blvd.

Corralitos, CA 95076 Phone (831) 724-4513

Tech Start-Up Digital NEST 129 College Road Watsonville, CA 95076 (831) 331-7419 www.digitalnest.org

Telecommunications Services Cbeyond 2055 Laurelwood Rd., Ste. 200 Santa Clara, CA 95054 Phone (831) 216-8816 Fax (408) 886-9588 www.cbeyond.com

2014-2015 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

Charter Business 475 Airport Blvd.

Watsonville, CA 95076 Phone (408) 201-2840 Fax (408) 847-2993 Totlcom Inc. 65 Hangar Way Watsonville, CA 95076 Phone (831) 728-5000 Fax (831) 728-8228 www.totlcom.com

Theaters Green Valley Cinema 8 1125 S. Green Valley Rd. Watsonville, CA 95076 Phone (831) 761-8300 Fax (831) 761-0496 www.greenvalleycinema.com

Thrift Stores Goodwill Industries 470 Main St. Watsonville, CA 95076 Phone (831) 722-2376 www.goodwill.org YWCA Watsonville 340 E. Beach St. Watsonville, CA 95076 Phone (831) 724-6078 www.facebook.com/ywcaofwatsonville

Title Companies Stewart Title 563 Auto Center Dr., Ste. 101 Watsonville, CA 95076 (831) 274-3240 www.stewart.com

Tractors & Farm Equipment C & N Tractors 496 Salinas Rd. Watsonville, CA 95076 Phone (831) 722-2733 Fax (831) 728-5837 www.c-ntractor.com RDO Equipment 1340 W. Beach St. Watsonville, CA 95076 Phone (831) 763-2165 www.rdoequipment.com

Trucks/Industrial

Vineyards

Southwest Truck Service 50 Pine St. Watsonville, CA 95076 Phone (800) 999-3680 Fax (831) 724-0523 www.swtrucking.com

Alfaro Family Vineyards 420 Hames Road Corralitos, CA 95076 Phone (831) 728-5172 Fax (831) 761-5563 www.alfarowine.com

Uniform Supply

Website Design

California Coast Uniform Company 4242 Capitola Road Capitola, CA 95010 (831) 475-1911 www.calcoastuniform.com

Utilities Pacific Gas & Electric 356 East Alisal St. Salinas, CA 93901 Phone (831) 479-3162 Fax (831) 479-5810 www.pge.com

Vacation Rentals Pajaro Dunes Company 101 Shell Drive Watsonville, CA 95076 Phone (831) 728-7400 Fax (831) 728-7444 www.pajarodunes.com Pajaro Dunes North Association 101 Shell Dr. Watsonville, CA 95076 Phone (831) 761-7752 Fax (831) 761-6285 www.pajarodunesshorebirds. com Pajaro Vacation Home Rentals www.vacationhomerentals.com

Veterinarians Aptos Creekside Pet Hospital 10404 Soquel Dr. Aptos, CA 95003 Phone (831) 688-4242 www.aptos-creeksidepets.com

Melody Sharp Web Design 3395 N. Polo Drive Aptos, CA 95003 Phone (831) 685-8318 www.melodysharp.com

Wholesale Imperial Sales Company P. O. Box 966 Watsonville, CA 95077 Phone (831) 728-1787 Fax (831) 728-2328 www.imperialsalescompany. com Superior Foods 275 Westgate Dr. Watsonville, CA 95076 Phone (831) 728-3691 Fax (831) 722-0926 www.superiorfoods.com

Wineries Alfaro Family Vineyards 420 Hames Road Corralitos, CA 95076 Phone (831) 728-5172 Fax (831) 761-5563 www.alfarowine.com Myka Cellars 18 Hangar Way Watsonville, CA 95076 Phone (831) 227-4914 www.micacellars.com

Cal BRE Lic. #01116175

Wargin Wines 18 Hangar Way, Suite C Watsonville, CA 95076 (831) 531-8108 www.warginwines.com

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