This is your chance to…. be a part of the first ever North London art trail!
Welcome to the newest member of North London Hospice - our friend Owlbert
We have an exciting opportunity to sponsor an incredible art event across North London raising funds for North London Hospice.
More than 30 giant owl sculptures, led by Owlbert, will hide in plain sight on the streets and in the parks of North London in the summer of 2024.
Decorated by local and national artists, designers and illustrators, the owls will form a family-friendly, fun trail of discovery for visitors to enjoy and explore.
Each sponsored sculpture will celebrate the vibrancy, culture, and creativity that North London has to offer. They will be on display for eight weeks in the late summer of 2024, highlighting iconic spots and hidden gems, and engaging with our local communities.
The owls will then come together in
Big Fun Art Adventure will attract explorers, young and old, taking them on adventures around North London.
It is a special event that promotes the messages of courage, bravery and resilience and it will also champion health and wellbeing, bring businesses and communities together, and help boost our local economy, while showcasing North London as a place to visit, work, play and love.
Our brand-new initiative, Big Fun Art Adventure is a fantastic opportunity for us to bring our local community together and draw in guests from further afield. It is also a brilliant chance for us to connect artists and residents with local businesses through the power of creativity.
We are excited that we can showcase the wealth of talent and diversity that North London has to offer through our Big Fun Art Adventure. We are planning a trail which will include over 30 sculptures, each telling their own unique story, designed by professional artists - turning spaces into places along the route.
There are so many ways that you can get involved. In addition to taking part in the trail itself, there’s a learning piece for young people through an exciting educational programme, and of course opportunities for businesses to sponsor the initiative too and be part of the biggest art initiative North London will see in 2024. There’s something for everyone.
We hope that the Big Fun Art Adventure will help you to get to know your community even better, whilst helping us to make a difference to those who need us. It’s going to be a lot of fun!
Declan Carroll, CEO
“You are not treated as a patient; you are treated as a human being. It is a place that is as close to your own home and that homely feeling that you are going to get.”
The public perception of hospice care is that it is all about death and dying. We believe that hospices are also very much about living well.
North London Hospice exists to enable the best of life, at the end of life, for everyone. We work together with our community to provide vital palliative and end-of-life care and support, when and where it’s needed most. We provide high quality tailored, personalised care for more than 3,500 people a year who are living with a life-limiting illness in Barnet, Enfield, and Haringey.
We also support their families, friends, and carers through our various services. We are the sole provider of free of charge, palliative and end-of-
life care for adults with life-limiting conditions in our vast catchment area, filling a critical gap in palliative and end-of-life care across North and Central London. Although, our support is free of charge for our community, that doesn’t mean that there isn’t a cost. It costs more than £15m every year to fund our incredible work.
At North London Hospice, all our care is tailored to meet the needs of the individual.
Our services include:
Inpatient Unit
Community Care
Out of Hours Service
Outpatient and Wellbeing Service
Social Work
Bereavement Service
For more information about us scan the QR code below.
We’ve chosen to have a trail of owl sculptures because owls are keen, knowledgeable creatures.
The owl is often characterised as a calm and gentle source of wisdom - and they work at night, like many of our doctors and nurses.
Owls have a peaceful sense of storytelling, passing on knowledge and stories through families and across different cultures. We hope they will bring us all together with a shared sense of history, heritage, empathy and understanding.
Owls are wise seekers, tirelessly strong, considered, and accurate. In fact, owls are like the staff at North London Hospice as we learn and grow wiser from each interaction with our patients, their loved ones, and our wider community.
I’ll tell you whooo.
Ready for a hooting good time?
A feel-good campaign we can all be proud of, Big Fun Art Adventure will connect corporate, public and community partners around the city.
It will provide a new and uniquely creative avenue for collaboration, all while supporting North London Hospice.
New and established artists are invited to submit designs that will transform the blank owl sculptures. These design concept submissions will be presented to sponsors who will each select their favourite.
The successful artists are then commissioned to apply their designs (ranging from traditional to new media, fine art to illustration, graffiti, and mosaic) to the sculptures.
Once all the owls are created, they will appear on streets, and in parks and open spaces, across north London to create an eight-week art trail in late summer 2024.
Visitors will explore the trail using a bespoke Big Fun Art Adventure mobile app. This will help people navigate around the borough, discover new places and there’s an opportunity for visitors to potentially unlock any exciting rewards and discounts provided by sponsors, driving awareness and traffic to our sponsors.
Businesses and other local organisations are invited to sponsor a blank owl sculpture.
Schools, community, and youth groups will also join in the fun, adopting and designing their own, slightly smaller, owl sculptures— while taking part in a discovery and learning programme about hospice care.
These sculptures give an exceptional creative opportunity to engage young people in important topics - from environmental issues and the natural world to citizenship and health and wellbeing, to name a few.
After getting creative in the classroom, schools and colleges will see their owlet on the trail and afterwards it is theirs to keep.
After the eight-week event, the parliament of owls will come together for a fabulous farewell event.
They will be displayed together in North London, before being auctioned at a special event to raise funds to support North London Hospice.
The owl sculptures will then find new homes, ensuring a fitting legacy for the people and communities of North London.
September 2023 - February 2024
Sponsors, artists, schools, and community groups are invited to get involved.
April 2024
Sponsor activation workshop.
March 2024
Art Selection event. Design ideas by artists presented to sponsors for selection.
April 2024 - June 2024
Owls created, designed & decorated by artists
Our aim is to achieve so much more than raising funds. This spectacular art trail will deliver significant economic, social and cultural benefits to our community. Big Fun Art Adventure will be one of, if not, the largest mass-participation public art events of 2024 in North London.
Similar trails have garnered some impressive statistics with visits and economic impact. We aim to achieve the same in North London. Here’s what we anticipate:
July 2024
Owl VIP preview event.
August 2024 - October 2024
Big Fun Art Adventure goes live!
October 2024
A last chance to see the collection of owls together at the farewell event.
October 2024
Owls are auctioned to raise money for North London Hospice.
Showcase over 30 owls designed by local and regional artists, forming a trail throughout the borough.
Engage more than 12k school children, artists, and young people through the Learning Programme and art opportunities.
Raise over £300k for North London Hospice delivering vital support to those that need it most. £300k could cover the cost of a stay in our specialistcare Inpatient Unit for up to 40 people at the end of their life.
Attract more than 500K residents and visitors across eight weeks.
Generate an equivalent value of £450K in media coverage.
Create 2.5m social media impressions.
Promote health and wellbeing by encouraging people to get active.
North London Hospice is building a network of partners to help us bring Big Fun Art Adventure to life and make Owlbert’s trail truly epic!
The Big Fun Art Adventure is an unprecedented business development opportunity.
Supporting the trail will inspire employee engagement and foster a community spirit cementing your position within your local area.
Get involved with this unique and innovative event to promote your business, drive awareness of your brand and bring customers to your door – all whilst supporting North London Hospice, a much-loved, local charity.
Sponsorship packages are tailored to your objectives and budget to offer an excellent return on your investment, so you can support what will be a hugely popular event.
By sponsoring our trail, you will:
• Raise your profile across the North London
• Have access to new customers
• Facilitate new relationships
• Realise your corporate responsibility objectives and raise money for North London Hospice, supporting people with a life limiting illness or condition
• Enable North London to benefit from significant economic, cultural and social benefits
• Get involved and engage collectively in supporting North London Hospice.
All our sponsors will enjoy:
• 12 months association with a high profile and media friendly event
• Big Fun Art Adventure sculpture sponsorship – logo on sculpture plaque and adoption certificate
• Increased brand awareness during the partnership
• Product and service integration through trail app and events
• Stakeholder engagement opportunities
• Relationship building opportunities with other Big Fun Art Adventure sponsors
• Exclusive invitations to key events
Our Headline Partner will benefit from the highest level of sponsorship and will enjoy an unprecedented level of marketing and PR exposure.
You will work with a dedicated account manager who will work closely with you to tailor your sponsorship to your own business specific needs and exceed your targeted return on investment.
We want to hear from organisations that see this as a business development opportunity and want to work with us to ensure that Big Fun Art Adventure soars above the rest next summer.
Be our exclusive Headline Partner, with brand profile across the whole adventure, materials, and communications.
Benefits will include:
• Official title of Headline Partner
• Sponsorship of Owlbert, our first owl and one other large owl
sculpture in a high-profile location on Big Fun Art Adventure trail!
• Priority selection of your owl design at the art selection event
• Marketing and brand exposure on all large and small owl plaques (headline placement)
• Marketing and brand exposure –headline placement of brand and logo to be present on marketing and advertising collateral (digital and print)
• Marketing and brand exposure – headline placement of brand and logo to be present on website and app
• Product/service integration on Big Fun Art Adventure mobile app, giving your company the opportunity to provide rewards and discount offers to trail visitors
• Product/service activation through all Big Fun Art Adventure related events
• Speaker opportunities at highprofile Big Fun Art Adventure events
This is an exclusive opportunity for our Schools Partner to work with Big Fun Art Adventure, leaving a standout legacy that reaches the young people of North London.
The Schools Partner package offers the opportunity to work with schools, as they decorate their own owlet and follow an incredibly special educational programme.
Benefits will include:
• Official title of the Big Fun Art Adventure Schools Partner
• Sponsorship of one large owl sculpture and priority selection of your owl design
• Marketing and brand exposure - headline placement of brand and logo to be present on all Schools Programme marketing and advertising collateral (digital and print)
• Product/service integration on the Big Fun Art Adventure mobile app, giving your company the opportunity to provide rewards and discount offers to trail visitors
• VIP tickets to Big Fun Art Adventure events
• Speaker opportunities at all Big Fun Art Adventure Schools Programme related events
• A bespoke press release announcing your involvement in the event
This is an exclusive opportunity for our Digital Partner to form a collaborative relationship with Big Fun Art Adventure, to serve our supporters and to create lasting value for our visitors to the trail.
Benefits will include:
• Official title of the Big Fun Art Adventure Digital Partner
• Marketing and brand exposure on digital assets.
• Product/servic eintegration on the Big Fun Art Adventure mobile app, giving your company the opportunity to provide rewards an discount offers to trail visitors
• VIP tickets to Big Fun Art Adventure events
Official Supplier will be actively involved with getting the owls onto the trail and helping to accommodate our artists and events.
• This sponsorship category can contribute value in-kind support. Benefits will include:
• Official Supplier - one of a maximum of five
• Marketing and brand exposure –your logo on the sponsors section of the Big Fun Art Adventure website and app
• Product/service integration on the Big Fun Art Adventure mobile app, giving your company the opportunity to provide rewards and discount offers to trail visitors
• VIP tickets to Big Fun Art Adventure events
• A bespoke press release announcing your involvement in the event
Individual sculpture sponsorship of an owl enables you to support this initiative in a very personal way. It is available to all businesses and individuals in North London.
Your brand will be exclusively associated with one of our amazing owl sculptures from the delivery phase all the way through to the auction.
Benefits will include:
• Sponsorship of one large owl sculpture and opportunity to select your owl design
• Marketing and brand exposure – your logo on the sponsors section of the Big Fun Art Adventure website and app
• Product/service integration on the Big Fun Art Adventure mobile app, giving your company the opportunity to provide rewards and discount offers to trail visitors
• VIP tickets to Big Fun Art Adventure events
Along with your full-size owl sculpture, donate an owlet for a local school to assist with the Schools Programme. There are limited numbers of owls looking for sponsors and they will be allocated on a first come served basis, so get in touch with the team today! All packages are exclusive of VAT
The exciting culmination of the eightweek trail is our ‘farewell event’ where all the owls, big and small, gather to offer the public a unique opportunity to see them in one place. To wrap it all up is the auction to find our large owls their forever homes while raising significant funds for North London Hospice.
We are looking for one sponsor to work with us on this standout event which will offer a chance to promote their products and services at the three-day event and auction.
We are delighted to be teaming up with North London Hospice to create the Big Fun Art Adventure, an exciting new art trail which will take over the streets, spaces, and places next summer.
Wild in Art has a track record of delivering art trails which connect communities, encourage exploration, drive footfall, increase dwell time and benefit health and wellbeing, allowing residents and visitors to explore the local area from a different perspective.
Many thousands of people will walk the trail and share photos and personal highlights on social media, so it’s a fantastic opportunity for businesses to be part of a highly visible, collaborative and captivating project that will make everyone smile. There are a range of sponsorship opportunities available, so please join us and together we can stage an unforgettable event.
Charlie Langhorne, Managing Director and Co-founder, Wild in Art
Wild in Art is the leading producer of spectacular public art events that entertain, enrich, inform and leave a lasting legacy.
It brings together businesses and creative sectors with schools and local communities through the creation of uniquely painted sculptures.
Since 2008 Wild in Art has animated cities across the world including Manchester, Sydney, Auckland, Cape Town and São Paulo, and created trails for the London 2012 Olympics, the 2014 Commonwealth Games in Glasgow, Historic Royal Palaces and Penguin Random House.
Wild in Art events have:
• Enabled over £23.6m to be raised for charitable causes
• Injected £3.8m into local creative communities
• Engaged over 1 million young people in learning programmes
• Helped millions of people of all ages to experience art in non-traditional settings
wildinart.co.uk
