SOCIAL
INTEGRATED. TARGETED.
REPETITION.
Integrated marketing is one of the most effective types of advertising out there. NJ KIDS find WAYS for our audience to actually ENGAGE with your content.
“The team at NJ KIDS has truly helped us reach the market we want. From traditional media to digital platforms, NJ KIDS offers solutions that drive business to our doorstep.”
NJ KIDS Media Platform
We provide MULTIPLE advertising options to direct traffic to you.
SOCIAL MEDIA
25K+ followers
PRINT DIGEST GUIDES
Our niche print titles are Published 9x a year Over 250K copies Targeted, Themed
ONLINE CALENDAR
WEBSITE njkidsonline.com
40K Engaged Users
70K Pg views
325K Event count LTM Monthly Stats
SPECIAL EDITIONS
EBLASTS & E-NEWSLETTERS
20K+ E-News Subscribers
E-Newsletter 2x/mth (open rate: 30%+) Themed shared eblasts on select months
E-BOOKS DIGITAL EDITION
Event Calendar
Highest traffic pages
Print and Digital Editions: Camps Guide Field Trips & Assemblies
Special Needs Guide Party Guide
VIDEO
Videos on listings
Delivered throughout the year, monthly to over 20K subscribers
EVENTS & PARTNERS
Dozens of in-person events; represent American Camp Association with up to 7 camp fairs per
OUR AUDIENCE
AGE: FEMALE / MALE USERS:
MOBILE / DESKTOP / TABLET USAGE: ACQUISITION CHANNELS: Organic / Direct / Referral / Social
Source: Google analytics as of June 2024
Our readers look to njkidsonline as a trusted online source for kids’ programs, activities and answers to “What
To Do” questions.
Children:
86% of users come to our site organically
950+ referring links to our site
Interests:
• Families of all ages looking for fun things to do
• Parents with kids ages 1 - 5 looking for childcare
• Parents with kids ages 5 - 15 looking for camps, education and kids programs
• Parents looking for birthday party ideas
• Teachers and PTO looking for field trip and assembly ideas
• Parents with special needs kids looking for special needs resources
• The average visitor flips through 3 pages and stays for an average of 2.5 minutes
OUR MISSION to be the “go to” resource
Whether you’re looking to build brand awareness, engage customers, or interact in person, we have a solution.
EDITORIAL THEMES / MARKETING
GUIDE TO BACK TO SCHOOL
Gear up and start planning for the big FALL school year enrollment. Broadcast your open house schedules, premarket your new programs and early bird specials. It’s the start of a new school year, and the start of new programs.
AUGUST - OCTOBER - deadline Jul 10
JANUARY - FEBRUARY - deadline Dec 10
GUIDE TO FIELD TRIPS
Get in front of all sorts of groups...School groups, scouts, camps and recreation groups. Our annual campaign includes two published editions and an online listing and profile page with digital content posts.
FALL EDITION - deadline Sep 10
GUIDE TO SUMMER CAMPS
Summer Camp guide
Sleepaway | Traditional Day | Specialty Summer Fun activities, Attractions
JAN/FEB: Ultimate Camp Guide
MAR/APR and MAY/JUN and JUL: Camp Section
GUIDE TO SPECIAL NEEDS
Professional Services * Programs * Schools * Events * Classes. Special needs families look for numerous programs and mainstream activities and will travel throughout NJ. Mailed and distributed.
FALL PRINT EDITION - deadline Sep 10
SPRING PRINT EDITION - deadline Mar 10
GUIDE TO PARTIES & FAMILY FESTIVITIES
Entertainers, Party Ideas and Party Places. Party listings come along with our Party Issues. Ask about our Digital Packages and Directory Listings. Digital campaigns are seasonal.
MARKETING CALENDAR
GUIDE TO EDUCATION & ENRICHMENT
Great way to announce your open houses, trial classes - music, arts, academic tutoring, sports, gymnastics, martial arts, dance, theatre, etc. Included in various print editions. Ask about our Digital Packages and Directory Listings. Be in the print editions.
GUIDE TO PRIVATE SCHOOLS
Promote your open house and focus on new enrollments. Be in our online school directory with all your digital content. Included in various editions throughout the year. Ask about our Digital Packages and Directory Listings. Be in the print editions
GUIDE TO THINGS TO DO - NJ FUN
Winter, Spring, Fall and Summer Activities
Ask about our Event Packages and Seasonal Combo Packages. Sponsor Calendar
SUMMER FUN
From Memorial Day to Labor Day Family Day Trips * Summer Fun Activities * Special Events & Attractions * Shore Destinations * Excursions. May, June, July and August
GUIDE TO DAY TRIPS & GETAWAYS
Our readers are always looking for places to go, staycations and things to do for long weekends, holidays, and vacation breaks. TRAVEL CAMPAIGN
INTEGRATED
Digital Only Package
Digital Ala Carte
Print + Digital Package
Package Rates...pg 1 Carte Rates ... pg 2
Package Rates ... pg 3
DIGITAL AD CAMPAIGN
NJ Kids On the Go! www.njkidsonline.com
winter - camp - spring - summer - back to school - fall
DIGITAL ONLY PACKAGE RATES
Delivers concentrated exposure. Packages include a combination of featured content, enewsletters, eblasts, digital ads and social media.
Our popular combos integrated marketing
6 MONTH PLATINUM EXPOSURE PACKAGE - $2600
- 2 Dedicated Eblasts
- Featured image and link (large image slider and full article highlighting your business)
- Featured Business Directory Listing
- 6x Web banner package (desktop and mobile)
- 6x Email Display spot (on enewsletter with photo, text, link)
- Social Media posts on Facebook and Instagram
- Plus announcements for open houses, events, calendars
3 MONTH HIGH EXPOSURE PACKAGE - $1600
- 1 Dedicated Eblast
- Featured sponsored post (large image slider and full article highlighting your business)
- Featured Business Directory Listing
- 3x Web banner package (desktop and mobile)
- 3x Email Display spot (on enewsletter with photo, text, link)
- Social Media posts on Facebook and Instagram
- Plus announcements for open houses, events,calendars
2 MONTH MEDIUM EXPOSURE PACKAGE - $975
- Business Directory Listing
- 2x Web banner package (desktop and mobile)
- 2x Email Display spot (on enewsletter with photo, text, link)
- Included in themed article
- Social Media posts on Facebook and Instagram
1 MONTH BANNER PACKAGE - $525
- Great to be featured for the month. “Front and Center” spotlight.
- Banners: Big Image slider, Leaderboard and Big Box (desktop ad mobile, rotating)
Our most popularcombospackage for integratedmarketingdigital
DIGITAL AD SPECIFICATIONS
WEB BANNER / LEADERBOARD ROTATING
728PX X 90PX
WEB BANNER BIG BOX ROTATING
300PX X 250PX
LARGE WEB BANNER
1900PX X 510PX
LARGE SLIDER ON MAIN PAGES
* ADDITIONAL
social media posts:
Landscape 1200 x 630px
portraIt: 630 x 1200px
square: 1200 x 1200px
Landscape 1080 x 566px
portraIt: 1080 x 1350px
square: 1080 x 1080px
Rates: Page 1
DIGITAL MENU OPTIONS
ALA CARTE Options - or ADD ON
DIGITAL ADS
MAIN IMAGE SLIDER (top of site) - $395/month
This is the largest image on the top of main pages (Things to Do, Fun Attractions, Classes, or Camp, etc). Make your big announcement
WEB BANNERS ROTATING - $200/month
Desktop and mobile means more eyeballs
- (1) Rotating big box banner 300 x 250px
- (1) Rotating leaderboard banner 728px x 90px
WEB BANNER ROTATING - $150/mth *
- (1) Big Box banner ad which rotates throughout NJ KIDS main web pages
FEATURED SPOTLIGHT PKG - $525/mth Front and center exposure! All banner options: main slider, leaderboard and big box on main pages
DIRECTORY LISTING & MAP *
- $395/yr one category ($35/mth ongoing)
- $550/yr up to 3 categories / locations ($50/mth ongoing)
Consistent branding all year round. These are geotargeted listings and include a profile page and google map pin, and links.
- picture/images (jpg file, horizontal images 1110px x 510px)
- text description (up to 3 paragraphs) with SEO
- logo (jpg file)
- links (landing page URL)
- video (youtube video URL, should be no more than 1 minute)
SOCIAL MEDIA PACKAGE *
6 posts over our Facebook and Instagram platforms Served to 20K+ followers. $200.
(* included in our digital packages)
EBLASTS
DEDICATED E-BLAST - $595 (geotargeted to area(s))
Eblast is dedicated to your business. Provide text, image(s), url link, special offer, contact info. Excellent for special promotion, open house,...
WEEKEND
PLANNER
E-NEWSLETTER SPONSOR
- $250 top, $150 secondary sponsor
Our newsletter is sent to 20K+ emails weekly. Your business (new promo, product, event) will be featured with a photo, text and link.
SHARED EBLAST - from $125 per box *(4x for $400)
Eblast is shared with other businesses. Provide photo, text and link. Can be shared wih up to 10 sponsors. *included in our digital packages
SPECIAL EVENT PKG - $750 great reach for your big events!
Perfect for your most important events, holiday specials, open houses, and promotions. Includes a combo of (2) weekend planner enewsletter sponsor, (1) dedicated eblast, social media shout outs, and calendar posts.
SPONSORED CONTENT / ARTICLES
Sponsor a themed article or our guides *
- your business will be included and featured with a picture, text and link. $200 top spots, $100 below the fold. (see editorial calendar for our main themes). With Links.
Dedicated article - dedicated to your business only: $550 Article stays up. Great for links to you.
(* Included in our digital packages) Most
Page 2
PRINT + DIGITAL AD CAMPAIGN
PRINT + DIGITAL PACKAGE RATES
Delivers consistent visibility month after month; integrates with our niche print publication, NJ KIDS On the Go! celebrating our 20th year in print!
Choose your timeframe and ad size! Consistent visibility is key!
Our recommended package is the Annual package as it delivers the most consistent month after month exposure throughout the year. Automatically included in targeted campaigns; ads can be adjusted (must submit materials by 10th of each month). Packages must run consecutively.
PRINT AD IN PRINT PUBLICATIONS
25K publications gets mailed each print cycle and dropped to libraries, supermarkets, recreation centers, pediatricians, childcare and kid friendly businesses throughout North and Central NJ.
Seasonal Schedule:
Winter: Jan/Feb | Spring: Mar/Apr
Summer: May/Jun | Summer Fun: (July is digital only)
Back To School: Aug/Sept | Fall: Oct/Nov Holiday (Dec is digital only)
WHAT’S INCLUDED IN OUR DIGITAL MIX:
• Digital Ebooks w/LIVE link - 12x year. Emailed via enewsletters monthly to subscribers, hosted on website.
• Online Directory and Map: Your business will be listed in the directory and map, which includes an enhanced profile page. Search by category.
• Editorial Themed Articles/Seasonal Shared Eblasts: You’ll be one of the sponsors featured in relevant articles or shared eblasts. Organized by topics and stays online with links back to you. Send your events, announcements and special offers to be included in our monthly E-Newletters which are sent to over 20K families. Avg open rate: 35%
• Social Media Posts: Shared to Facebook & Instagram. Monthly. We’ll post for you.
• Online Calendars: Your open houses and special events are approved to be printed in our calendars (which are the top 3 landing pages)
Our campaigns will automatically give you several backlinks to your site.
delivering consistent exposure month after month!
Page 3
Print / Digital Deadline and Specifications:
NJ KIDS ON THE GO!
ISSUES
digital ebook and print pub
Winter Issue (Jan/Feb)
- Education, Enrichment, Winter, Ultimate Camp Guide
Spring Issue (Mar/Apr)
- Camps, Spring & Summer Programs
Summer Issue (May/Jun)
- Camps, Summer Fun
Summer Fun Issue (July ebook)
- Camps, Summer Fun, Early Back To School
Back To School Issue (Aug/Sep)
- Enrollment, Parties, Fall
Fall Issue (Oct/Nov)
- Afterschool Programs, Fall Fun, Holdiays, Open Houses
Holiday Issue (Dec ebook)
- Winter Programs, Holiday Events, Parties
RESERVE BY (Ad Due)
December 10th (December 13th)
February 10th (February 13th)
April 10th (April 13th)
June 20th (June 25th)
July 10th (July 13th)
September 10th (September 13th)
November 10th (November 15th)
PUBLISHED
January 5th
March 5th
May 5th
July 1st digital edition only
August 5th
October 5th
December 1st digital edition only
SPECIALTY ISSUES
digital ebook and print pub RESERVE BY
Ultimate Camp Guide Ebook
December 10th and Ongoing February digital edition
Field Trips and Assemblies Guide August 10th and February 10th September and February
Special Needs Guide
October 10th and March 10th November and April
Our publication has a finished trim size of 5.25”W X 8.25”H.
THIRD PAGE AD
4.6”w x 2.4” H
SIXTH PG
2.3”w x 2.2”h
FULL PAGE DIGITAL AD
4.7 w” x 7.6” H
digital and print alternative: Half Page Ad + Half Page editorial story can include video overlay
HALF PAGE AD
4.7”w x 3.6” H
QTR PAGE
2.3”w x 3.6”h
See All Specifications online: https://www.njkidsonline.com/advertise/specifications
SPONSORED CONTENT
Banners, articles and featured events rotate throughout website with live links back to you.
BIG BOX BANNER
WEB BANNER ROTATING 728px x 90px
BIG IMAGE SLIDER 1900px x 510px on select main pages
DIRECTORY LISTING AND MAP
search via list view
LISTING
LISTING
search via map view
LISTING
listing opens profile
LogoListing:Annualincludes Button, company contact, description, photos, youtube video, searchablecategoriesby opens to profile page
be listed in our directories for $50/mth for up to 3 listing categories
VIDEO
“NJKIDS has been an amazing advertising vehicle for our practice, reaching our target demographic perfectly. Their knowledge on how to communicate Tenafly Pediatrics’ message to parents through the use of social media, their website and numerous events has been so valuable. NJKIDS has been very successful at letting local families know that our 9 offices are located in their communities and educates them about our services and accessibility. We couldn’t be more pleased with our partnership.” Tom Zeug, Executive Director, Tenafly Pediatrics
The little book with
MORE NICHE CAMPAIGNS
NJ KIDS ON THE GO! PUBLICATIONS are our most consistent form of marketing because it is in person, physically distributed in print throughout the year, plus delivered digitally. Together with the reach of our website, email campaigns, social media, directory listings and mapping, NJ KIDS provides a truly unique advertising vehicle plus we make it affordable. We are one of the only vehicles offering this array of integrated advertising.
CAMP GUIDE...a glossy digest size guide produced in connection with the in-person Camp Fairs held in January and February. The Camp Guide is distributed in the community during and long after the camp fairs via email campaigns and placed on the website all year long. The handy Guide features sleepaway camps, traditional day camps and specialty camps such as sports. arts, academic, STEM, performing arts, as well as accredited ACA camps. Published 1x/year in January.
FIELD TRIPS & ASSEMBLIES GUIDE... a glossy digest size guide DIRECTLY MAILED to over 4000 schools, camps, recreation departments, scouts; and distributed to libraries and given out out specific events (including Teachers Convention, PTO expos, camp fairs). The guide is directed at directors (recreation, camp, scouts), school administrators, teachers and PTO/PTA who are responsible for group sales, student group trips and in-house assemblies. The Ultimate Guide is published 1x/year and distributed in print in September and digitally in February. Print and digital ebook format.
SPECIAL NEEDS GUIDE... a glossy digest size guide directly mailed to preschool, elementary and middle schools, both private and public schools. They are also distributed to doctors’ offices and other health care professionals and libraries. It provides resources, programs and outlets to special needs families as it is filled with educational programs, schools, professional services, enrichment programs, sensory fun activities, seminars and things to do throughout New Jersey and its surrounding areas. Published 2x/year in print and digital ebook format.
Other digital campaigns throughout the year include Seasonal Family Fun and Things To Do.
The little book with
SUMMER CAMP Campaign
PRINT / DIGITAL COMBO
ULTIMATE CAMP GUIDE
...a glossy digest size guide produced in connection with the NJ Camp Fairs held in January and February. The Camp Guide is distributed in the community, before, during and after the camp fairs, and the ebook is distributed via email and placed on the website. The handy Guide features sleepaway camps, traditional day camps and specialty camps such as sports. arts, academic, STEM, performing arts, as well as accredited ACA camps.
Published 1x/year in January with a deadline of December 15. The publication is distributed throughout Northern and Central NJ. Ebook digital edition is emailed to subscribers and accessible on the online camp pages.
ANNUAL CAMP GUIDE 1x/year
CAMP FAIRS
December 15
Multiple dates
January
Multiple camp fairs are held throughout Northern and Central NJ, featuring camps of all sorts. ACA camps, Sleepaway, Traditional Day Camps, Academic, STEM, Sports, Art, Performing Arts, Teen Travel and more. Previous fairs have been held in Paramus, Ridgewood, Montclair, Livingston, Summit, Lawrenceville, Parsippany and Edison. Booth sponsorships available and online reservations begin September.
“We were so pleased to have booked our first trip thanks to our awesome cover on the NJ Field Trips and Assemblies Guide! The teacher was outside our school district and an absolutely great example of who we hoped to reach.” Glass
Roots
“We rely on this great resource for all our field trip bookings. It gives us different ideas and places to introduce our students. We have already booked several trips from it, and yes, we do travel all throughout the state!
Cynthia Engel, Johnson Elementary School
The little book with
FIELD TRIPS & ASSEMBLIES
PRINT / DIGITAL COMBO
FIELD TRIPS & ASSEMBLIES GUIDE... a glossy digest size guide DIRECTLY MAILED to over 4000 schools, camps, recreation departments, scouts; and distributed to libraries and given out out specific events (including Teachers Convention, PTO expos, camp fairs). The guide is directed at directors (recreation, camp, scouts), school administrators, teachers and PTO/PTA who are responsible for group sales, student group trips and in-house assemblies.
The Guide is published 2x/year and distributed in September and February. Print and digital ebook format.
OUR ADVERTISERS INCLUDE
Discovery & Science
Museums & Aquariums
Historical Destinations
Fundraising
Children’s Discovery Museums
Arts/Culture/Theater
Outdoor/Nature/Farms
Camps
Enrichment Programs
Traveling Programs
Entertainment
Outreach Programs
Transportation
FIELD TRIPS & ASSEMBLIES Guide 1x/year (Annual and Digital Ebook) September 10 Sep/Oct
“Congratulations to your entire Professional Staff for putting together this important guide with numerous resources”. Rica Constantinides, District Asst. Supervisor, Special Education Dept., Union City High School
I have been advertising with NJ Kids consistently for the past 2 1/2 years in the monthly publication, with a profile page on their website and in their Special Needs Guide. I am extremely happy with the results. They are great to work with and always try to accommodate my requests to help promote my business. I highly recommend them.
Arlene Rubin, Good Talking People
The little book with
SPECIAL NEEDS Campaign
PRINT / DIGITAL COMBO
SPECIAL NEEDS GUIDE... a glossy digest size guide DIRECTLY MAILED to preschool, elementary and middle schools, both private and public schools. They are also distributed to doctors’ offices and other health care professionals. It provides resources, programs and outlets to special needs families. It is filled with educational programs, schools, professional services, enrichment programs, sensory fun activities, seminars and things to do throughout New Jersey and its surrounding areas.
The Special Needs Guide is published 2x/year and distributed in October and April. Print and digital ebook format.
Families with special needs children are looking for your services. We want to help connect you to them!
OUR SPONSORS INCLUDE
• Special Needs Schools
• Theraptists / Social Group
• Education / Classes / Enrichment
• Doctors, Dentists
• Professional Services
• Special Needs Camps
• Sensory Performances & Fun Activities and more....
“NJ KIDS On the Go! continues to be a major partner in our print and social media outreach since we opened. With every opening of new locations, the NJ Kids team was also an important part of new launches by offering a wide variety of media options which we believe have been a key factor to our success. Our Marketing Rep Stef is helpful, accommodating, timely, and always available to help our account!”
Jennifer
Casper,
Owner Goldfish Swim School
The little book with
PARTIES and FESTIVITIES
DIGITAL ONLY
PARTY GUIDE is a digital campaign throughout the year and a great resource for families, schools, camps, PTO, recreation centers, communities and just about everyone looking to celebrate something special! Offering party venues, entertainers and ideas for birthdays, bar/bat mitvahs and other celebrations.
• Teens, Bar Mitzvah/Bat Mitzvah, Sweet 16s & Quinceañeras
• Milestone Celebrations, Communions, Graduations, First Birthdays
• Kids Party Themes: Princess & Superhero parties, Ninja Warrior, Spa and more
WHAT? PARTY PLANNING & RESOURCE BOOK full of ideas, including:
• Party Rental Rooms
• Entertainers (Magicians, Caricaturists, Face Painters, Arts & Crafts, Games)
• Rentals (Tents, Tables, Popcorn, Games)
• Photographers & Videographers
• Party & Event Planners
• Restaurants, Hotels & Catering Halls
• Party Places: Theaters, Museums, Bowling Centers, Farms, Sports Venues, Gymnastics, Entertainment Center
• Camp Grounds / Paintball / Laser Tag Arenas
• Traveling Party Programs / Party Bus
• Transportation & Limosines
• DJs / Musicians / Bands
• Photo Booths
• Gift Ideas, Toys & Products
• Party Favors
• Balloons & Decorations
• Cake & Specialty Bakers / Candy
FAMILY DAY TRIPS & FUN ATTRACTIONS & ACTIVITIES also included
WHY YOU SHOULD CHOOSE NJ KIDS AS YOUR MARKETING PARTNER
10. We have a history. We began publishing NJ KIDS since 2004 - that’s 20+ years of experience serving the local NJ community. NJ KIDS has become a trusted brand in our space. 9. We are focused. Our focus? Everything kids, from kids’ activities, camps, parties, classes, education, family getaways, healthcare resources, and childcare, we try our best to connect.
8. We are parents too! ... so our knowledge of the kid market comes to us naturally! We have the same questions and are looking for answers too!
7. Our marketing philosophy is simple and effective. Simple because we are a niche resource. Effective because we have multiple channels of targeting our audience of families who have toddlers, school aged, tweens, and teens.
6. Marketing channels galore! Our multimedia channels include web, print, e-newsletters, e-blasts, events, social media, digital content, blogs, and calendars. We integrate all our media channels so that we communicate with our audience in many ways. That’s important among today’s “on the go” parents. Plus, multiple links back to you ensure the greatest Return On Investment!
5. We’re the publication that people actually hold on to. That’s rare in today’s norm of swirling information overload. Why? It’s simple. NJ Kids On the Go! is a colorful, attractive, digest size resource, that’s easy to carry in a purse or car, and referred to throughout the month. It is a quck reference and loaded with calendar of events, activities and local resources. Moms tell us NJ KIDS is their “bible”.
4. We cater to ALL parents who are seriously looking for things to do with their kids - from ages 0 to teenage and everything in between.
3. You CALL US, you GET us! Since day one, we’ve kept all of our operations in house. So when you call NJ Kids, you will speak with an actual staff person. We don’t rely on outside agencies to handle our business. When you email us, we actually prefer to talk to you so we can understand your business.
2. We’re really good at orchestration. We create a customized marketing plan that achieves your goals while working with your budget. See #6 above.
1. We’re looking for a serious relationship. When you do business with NJ KIDS, we’re in it for the long term. We don’t want to sell you one big ad. We want to build a successful marketing campaign. After all, if your business grows, ours will too! We look forward to partnering with you!
Sincerely,
Sandra Leu, Founder and Publisher since 2004