Targeted, Integrated, Niche ... gets results
NJ KIDS MEDIA Digital Ad Rate Sheet
NJ KIDS MEDIA GROUP firstname.lastname@example.org • 973.303.3027
families sin SPECIAL EDITIONS
D & NICHE SOLUTIONS
INTEGRATED. TARGETED. REPETITION. Integrated marketing is one of the most effective types of advertising out there. NJ KIDS find WAYS for our audience to actually ENGAGE with your content. “The team at NJ KIDS has truly helped us reach the market we want. From traditional media to digital platforms, NJ KIDS offers solutions that drive business to our doorstep.”
NJ KIDS Media Platform We provide MULTIPLE advertising options to direct traffic to you. SOCIAL MEDIA
50K+ monthly visits 200K impressions
Videos on all listings
Camp Fairs and dozens of in-person events
E-BOOKS DIGITAL EDITION
PRINT DIGEST GUIDES
Published 6x a year
25K+ E-News Subscribers
EVENTS & PARTNERS
EBLASTS & E-NEWSLETTERS
summer camps guide field trips & assemblies special needs guide
Posted throughout the year
Who Do We Reach? Reader Profile: Ages 24 - 55...............95% Female.................... ....70% Married................... ....77% College Educated ...85% Homeowners........ ....83%
Ages of Children: < 2 years 2-5 years 5-12 years >12-15 years
14% 42% 31% 13%
OUR MISSION to be the “go to” resource
Whether you’re looking to build brand awareness, engage customers, or interact in person, we have a solution.
DELIVERING QUALITY CONTENT
Things To Do
EDITORIAL THEMES / MARKET GUIDE TO BACK TO SCHOOL Gear up and start planning for the big FALL school year enrollment. Broadcast your open house schedules, premarket your new programs and early bird specials. It’s the start of a new school year, and the start of new programs. AUGUST - OCTOBER - deadline Jul 10 JANUARY - FEBRUARY - deadline Dec 10 GUIDE TO FIELD TRIPS Get in front of all sorts of groups...School groups, scouts, camps and recreation groups. Our annual campaign includes two published editions and an online listing and profile page with digital content posts. FALL EDITION - deadline Sep 10 WINTER/SPRING EDITION - deadline Jan 20 GUIDE TO SUMMER Summer Camp guide Sleepaway | Traditional Day | Specialty Summer Fun activities, Attractions JANUARY - JULY GUIDE TO SPECIAL NEEDS Professional Services * Programs * Schools * Events * Classes. Special needs families look for numerous programs and mainstream activities and will travel throughout NJ. Post your programs and services so they find you. FALL EDITION - deadline Sep 10 SPRING EDITION - deadline Jan 20 GUIDE TO PARTIES & FAMILY FESTIVITIES Entertainers, Party Ideas and Party Places. Party listings come along with our Party Issues n
TING CALENDAR GUIDE TO EDUCATION & ENRICHMENT plan ahead for NEW enrollments! Great way to announce your open houses, trial classes - music, arts, academic tutoring, sports, gymnastics, martial arts, dance, theatre, etc. Included in various print editions throughout the year.
GUIDE TO PRIVATE SCHOOLS Promote your open house and focus on new enrollments. Be in our online school directory with all your digital content. Included in various editions throughout the year.
GUIDE TO THINGS TO DO - NJ FUN Winter, Spring, Fall and Summer Activities SPONSOR OUR “THINGS TO DO” CALENDAR PAGES! Ask about our Event Packages and Seasonal Combo Packages SUMMER FUN From Memorial Day to Labor Day Family Day Trips * Summer Fun Activities * Special Events & Attractions * Shore Destinations * Excursions. MAY - AUGUST GUIDE TO DAY TRIPS & GETAWAYS Our readers are always looking for places to go, staycations and things to do for long weekends, holidays, and vacation breaks. TRAVEL CAMPAIGN
“NJKIDS has been an amazing advertising vehicle for our practice, reaching our target demographic perfectly. Their knowledge on how to communicate Tenafly Pediatrics’ message to parents through the use of social media, their website and numerous events has been so valuable. NJKIDS has been very successful at letting local families know that our 9 offices are located in their communities and educates them about our services and accessibility. We couldn’t be more pleased with our partnership.” Tom Zeug, Executive Director, Tenafly Pediatrics
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TARGETED CAMPAIGNS NJ KIDS ON THE GO! ...reaching families, and our most consistent and visible form of marketing. Our family campaign includes digital and print advertising, integrated into a bundle with our website, email campaigns, social media, directory listings and mapping, and sponsored articles, NJ KIDS provides a truly unique advertising vehicle. We are a niche marketing vehicle directly targeting families looking for services throughout the NJ area. Published throughout the year, digitally and in print 6x. ULTIMATE CAMP GUIDE...a glossy digest size guide produced in connection with the NJ Camp Fairs held in January and February. The Camp Guide is distributed in the community during and after the camp fairs, and the ebook is distributed via email to subscribers and placed on the website all year long. The handy Guide features sleepaway camps, traditional day camps and specialty camps such as sports. arts, academic, STEM, performing arts, as well as accredited ACA camps. Published 1x/year in January. FIELD TRIPS & ASSEMBLIES GUIDE... a glossy digest size guide DIRECTLY MAILED to over 4000 schools, camps, recreation departments, scouts; and distributed to libraries and given out out specific events (including Teachers Convention, PTO expos, camp fairs). The guide is directed at directors (recreation, camp, scouts), school administrators, teachers and PTO/PTA who are responsible for group sales, student group trips and in-house assemblies. The Guide is published 2x/year and distributed in September and February. Print and digital ebook format. SPECIAL NEEDS GUIDE... a glossy digest size guide directly mailed to preschool, elementary and middle schools, both private and public schools. They are also distributed to doctors’ offices and other health care professionals and libraries. It provides resources, programs and outlets to special needs families. It is filled with educational programs, schools, professional services, enrichment programs, sensory fun activities, seminars and things to do throughout New Jersey and its surrounding areas. Published 2x/year and distributed in October and April. Print and digital ebook format. Other campaigns throughout the year include Seasonal Family fun and Things To Do.
ALA CAR plus digit plus digital +
RTE options tal packages + print packages
DIGITAL MENU OPTIONS ... ALA CARTE options can be added on to any package
WEBSITE BANNER ADS
DIGITAL ADS MAIN IMAGE SLIDER (top of site) - $395/month This is the largest image on the top of main pages (Things to Do, Fun Attractions, Classes, or Camp, etc). Make your big announcement TARGETED DIRECTORY BANNER - $200/month Desktop and mobile means more eyeballs - (1) Rotating big box banner 300 x 250px - (1) Rotating leaderboard banner 728px x 90px
BANNER PACKAGE - $525/mth * best package All banner options: main slider, leaderboard and big box
DIRECTORY LISTING & MAP
LISTINGS & MAP
- $395/yr one category ($35/mth ongoing) - $550/yr 2 - 3 categories ($50/mth ongoing) Consistent branding all year round. These are geotargeted listings and include a profile page and google map pin, and links. - picture/images (jpg file, horizontal images 1110px x 510px) - text description (up to 3 paragraphs) with SEO - logo (jpg file) - links (landing page URL) - video (youtube video URL, should be no more than 1 minute)
DIRECTORY / BANNER COMBO PACKAGE * cost effective includes listing, banners and social posts every month 12 Month Directory/Banner Combo Package - $2400 6 Month Directory/Banner Combo Package - $1500
.... page 1 EBLASTS
DEDICATED E-BLAST - from $395 - $595 (depends on area(s)) Eblast is dedicated to your business. Provide text, image(s), url link, special offer, contact info. Excellent for special promotion, open house,... WEEKEND PLANNER E-NEWSLETTER SPONSOR - $250 top, $200 secondary sponsor Our newsletter is sent to 20K+ emails weekly. Your business (new promo, product, event) will be featured with a photo, text and link. SHARED EBLAST - from $100 per box Eblast is shared with other businesses. Provide photo, text and link. Can be shared wih up to 10 sponsors.
SPECIAL EVENT PACKAGE - $750 * cost effective Perfect for your most important events, holiday specials, open houses, and promotions. Includes a combo of (2) weekend planner enewsletter sponsor, (1) dedicated eblast, social media shout outs, and calendar posts.
SPONSORED CONTENT / ARTICLES Sponsor a themed article or our guides - your business will be included and featured with a picture, text and link. $200 top spots, $100 below the fold. (see editorial calendar for our main themes). With Links. Dedicated article - dedicated to your business only: $550 Article stays up. Great for links to you. Featured Video of the Week - dedicated to your business only: $495. Video can be up to 1 minute and on main category page
* See Combo Packages
SOCIAL MEDIA PACKAGE 6 posts over our Facebook and Instagram platforms Served to 20K+ followers. Timeframe: 2 months. $200.
DIGITAL AD + Print PACKAG Page 2 DIGITAL ONLY PACKAGES
concentrated exposure with Eblasts, Enews, sponsored content, and ad banners
MONTHLY EXPOSURE PACKAGES
These packages deliver direct and concentrated exposure. Depending on your time period, packages include combination of enewsletters, eblasts, sponsored content, digital ads and social media. 1 MONTH BANNER PACKAGE - $525 - Banners: Big slider, Leaderboard and Big Box (desktop and mobile, rotating) 2 MONTH MEDIUM EXPOSURE PACKAGE - $800 - 2x Web banner package (desktop and mobile) - 2x Email Display spot (on enewsletter with photo, text, link) - Included in themed article - Social Media posts on Facebook and Instagram 3 MONTH HIGH EXPOSURE PACKAGE - $1500 - 1 Dedicated Eblast - 1 Featured sponsored post on (full article highlighting your business with photo, full description, links) - 3x Web banner package (desktop and mobile) - 3x Email Display spot (on enewsletter with photo, text, link) - Social Media posts on Facebook and Instagram 6 MONTH PLATINUM EXPOSURE PACKAGE - $2500 - 2 Dedicated Eblasts - 1 Featured sponsored post (full article highlighting your business with photo, full description, links) - Enhanced Directory Listing and Map - 6x Web banner package (desktop and mobile) - 6x Email Display spot (on enewsletter with photo, text, link) - Included in themed article - Social Media posts on Facebook and Instagram
GES INTEGRATED DIGITAL + CUSTOM PRINT PACKAGES is our best combo package delivering consistent visibility month after month
DIGITAL + PRINT PACKAGES
These packages deliver your content both digitally and in the NJ Kids On the Go! publication. Together with the reach of our website, email campaigns, social media, dedicated page in directory listing, and custom print (distributed every other month throughout the year), NJ KIDS provides a truly unique advertising vehicle. We are one of the only vehicles offering this array of integrated advertising. 12 MONTH DIGITAL + PRINT PACKAGE - Online Directory and Map, Editorial Themed Article, Enews, Social Media, Calendar Posts, Ad in digital e-book, and print ad 6x (several back links)
Full Page Ad
1/2 Page Ad:
1/3 Page Ad:
1/4 Page Ad:
1/6 Page Ad:
6 MONTH DIGITAL + PRINT PACKAGE - Online Directory and Map, Editorial Themed Article, Enews, Social Media, Calendar Posts, Ad in digital e-book, and print ad 3x (several back links)
Full Page Ad
1/2 Page Ad:
1/3 Page Ad:
1/4 Page Ad:
1/6 Page Ad:
Our recommended package is the Annual package as it delivers the most consistent month after month exposure throughout the year. Automatically included in all targeted campaigns, and ads can be adjusted (must submit materials by 10th of each month). Packages must run consecutively.
AD SPECIFICATIONS See Specs Online: https://www.njkidsonline.com/advertise/specifications
WEB BANNER 728px x 90px horizontal
WEB BANNER 300px x 250px horizontal mobile & web
MAIN PAGE SLIDER 1900px x 610px
social media posts: Facebook Landscape 1200 x 630Px Portrait: 630 x 1200Px Square: 1200 x 1200Px
Instagram Landscape 1080 x 566Px Portrait: 1080 x 1350Px Square: 1080 x 1080Px
video: youtube URL (only for video of week) Web upload .mov or .mp4 to youtube - URL 1280 x 720px (720p) 1920 x 1080px (1080p)
max length: up to
1 minute, horizontal
FULL PAGE DIGITAL AD 4.7 w” x 7.6” H digital and print alternative: Half Page Ad + Half Page editorial story can include video overlay
Our publication has a finished trim size of 5.25”W X 8.25”H.
HALF PAGE AD 4.7”w x 3.6” H
THIRD PAGE AD 4.6”w x 2.4” H
SIXTH PG 2.3”w x 2.2”h
QTR PAGE 2.3”w x 3.6”h
DEADLINES Custom Print: NJ KIDS ON THE GO! ISSUES digital ebook and print pub
RESERVE BY (Ad Due)
Winter Issue (Jan/Feb) - Education, Enrichment, Winter, Early Camp Signup
December 10th (Dec 15)
Spring Issue (Mar/Apr) - Camps, Spring & Summer Programs
Febuary 10th (Feb 15)
Summer Issue (May/Jun) - Camps, Summer Fun
April 10th (Apr 15)
Back To School Issue (Aug) - Enrollment, Parties, Fall
July 10th (Jul 15)
Fall Issue (Sep/Oct) - Back To School continues, Fall Fun
August 10th (Aug 15)
Winter/Holiday Issue (Nov/Dec) - Winter Programs, Holiday Events, Parties
October 10th (Oct 15)
May be subject to date fluctuations depending on season.
What’s included in our integrated packages: • Online Directory and Map: Your business will be listed in the directory and map, a dedicated full page all about you. Gives a permanent page on our site. • Editorial Themed Articles: You’ll be one of the sponsors featured in relevant articles. Organized by topics and stays online with links back to you. • E-News: Send your events, announcements and special offers to be included in our timely E-Newletters sent to over 20K families. Pushed out to inboxes monthly. • Social Media Posts: Sharing to Facebook & Instagram. Monthly. We will either create or share your posts. • Online Calendars: We will post your open houses and special events in our calendars. • Ad featured in Digital Ebooks w/LIVE link monthly. • Print Publications (niche, targeted) distributed 6x throughout the year. Our campaigns will automatically give you several backlinks to your site. Improves your Google search results!
delivering consistent exposure
Summ Field Trips a Specia
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SUMMER CAMP Campaign PRINT / DIGITAL COMBO
ULTIMATE CAMP GUIDE...a glossy digest size guide produced in connection with the NJ Camp Fairs held in January and February. The Camp Guide is distributed in the community, before, during and after the camp fairs, and the ebook is distributed via email and placed on the website. The handy Guide features sleepaway camps, traditional day camps and specialty camps such as sports. arts, academic, STEM, performing arts, as well as accredited ACA camps. Published 1x/year in January with a deadline of December 15. The publication is distributed throughout Northern and Central NJ. Ebook digital edition is emailed to subscribers and accessible on the online camp pages. SPECIALTY ISSUES
ANNUAL CAMP GUIDE 1x/year
Multiple camp fairs are held throughout Northern and Central NJ, featuring camps of all sorts. ACA camps, Sleepaway, Traditional Day Camps, Academic, STEM, Sports, Art, Performing Arts, Teen Travel and more. Previous fairs have been held in Paramus, Ridgewood, Montclair, Livingston, Summit, Lawrenceville, Parsippany and Edison. Booth sponsorships available and online reservations begin September.
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“We were so pleased to have booked our first trip thanks to our awesome cover on the NJ Field Trips and Assemblies Guide! The teacher was outside our school district and an absolutely great example of who we hoped to reach.” Glass Roots “We rely on this great resource for all our field trip bookings. It gives us different ideas and places to introduce our students. We have already booked several trips from it, and yes, we do travel all throughout the state! Cynthia Engel, Johnson Elementary School
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FIELD TRIPS & ASSEMBLIES PRINT / DIGITAL COMBO FIELD TRIPS & ASSEMBLIES GUIDE... a glossy digest size guide DIRECTLY MAILED to over 4000 schools, camps, recreation departments, scouts; and distributed to libraries and given out out specific events (including Teachers Convention, PTO expos, camp fairs). The guide is directed at directors (recreation, camp, scouts), school administrators, teachers and PTO/PTA who are responsible for group sales, student group trips and in-house assemblies. The Guide is published 2x/year and distributed in September and February. Print and digital ebook format. OUR ADVERTISERS INCLUDE Discovery & Science Museums & Aquariums Historical Destinations Fundraising Children’s Discovery Museums Arts/Culture/Theater Outdoor/Nature/Farms Camps Enrichment Programs Traveling Programs Entertainment Outreach Programs Transportation SPECIALTY ISSUES
FIELD TRIPS & ASSEMBLIES Guide 2x/year (Annual and Digital Ebook)
September 10 February 15
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“Congratulations to your entire Professional Staff for putting together this important guide with numerous resources”. Rica Constantinides, District Asst. Supervisor, Special Education Dept., Union City High School I have been advertising with NJ Kids consistently for the past 2 1/2 years in the monthly publication, with a profile page on their website and in their Special Needs Guide. I am extremely happy with the results. They are great to work with and always try to accommodate my requests to help promote my business. I highly recommend them. Arlene Rubin, Good Talking People
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SPECIAL NEEDS Campaign PRINT / DIGITAL COMBO SPECIAL NEEDS GUIDE... a glossy digest size guide DIRECTLY MAILED to preschool, elementary and middle schools, both private and public schools. They are also distributed to doctors’ offices and other health care professionals. It provides resources, programs and outlets to special needs families. It is filled with educational programs, schools, professional services, enrichment programs, sensory fun activities, seminars and things to do throughout New Jersey and its surrounding areas. The Special Needs Guide is published 2x/year and distributed in October and April. Print and digital ebook format.
Families with special needs children are looking for your services. We want to help connect you to them! OUR SPONSORS INCLUDE • Special Needs Schools • Theraptists / Social Group • Education / Classes / Enrichment • Doctors, Dentists • Professional Services • Special Needs Camps • Sensory Performances & Fun Activities and more.... SPECIALTY ISSUES
SPECIAL NEEDS Guide 2x/year
March 10 September 10
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“NJ KIDS On the Go! continues to be a major partner in our print and social media outreach since we opened. With every opening of new locations, the NJ Kids team was also an important part of new launches by offering a wide variety of media options which we believe have been a key factor to our success. Our Marketing Rep Stef is helpful, accommodating, timely, and always available to help our account!” Jennifer Casper, Owner Goldfish Swim School
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PARTIES and FESTIVITIES DIGITAL ONLY PARTY GUIDE is published 1x a year. The Party Guide is a handy
digest sized, full color guide that is the perfect size and a great resource for families, schools, camps, PTO, recreation centers, communities and just about everyone looking to celebrate something special! Offering party venues, entertainers and ideas for birthdays, bar/bat mitvahs and other celebrations. The Party Guide is a Flip guide.
WHAT? PARTY PLANNING & RESOURCE BOOK full of ideas, including: • •
Teens, Bar Mitzvah/Bat Mitzvah, Sweet 16s & Quinceañeras Milestone Celebrations, Communions, Graduations, First Birthdays
• • • • • •
Kids Party Themes: Princess & Superhero parties, Ninja Warrior, Spa and more
• • • • • • • •
Party Rental Rooms Entertainers (Magicians, Caricaturists, Face Painters, Arts & Crafts, Games) Rentals (Tents, Tables, Popcorn, Games) Photographers & Videographers Party & Event Planners Restaurants, Hotels & Catering Halls Party Places: Theaters, Museums, Bowling Centers, Farms, Sports Venues, Gymnastics, Entertainment Center Camp Grounds / Paintball / Laser Tag Arenas Traveling Party Programs / Party Bus Transportation & Limosines DJs / Musicians / Bands Photo Booths Gift Ideas, Toys & Products Party Favors Balloons & Decorations Cake & Specialty Bakers / Candy
INCLUDES SECTION ON FAMILY DAY TRIPS & FUN ATTRACTIONS & ACTIVITIES
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PRINT DIGEST GUIDES
EXPOSURE. REPETITION.TARGETED. INTEGRATED. NICHE ... EVENTS
Smart...Simple...Solutions SOCIAL MEDIA & BLOG POSTS
EBLASTS & E-NEWSLETTERS
NJ KIDS MEDIA GROUP, INC 973.303.3027 | email@example.com www.njkidsonline.com
WHY YOU SHOULD CHOOSE NJ KIDS AS YOUR
MARKETING PARTNER 10. We have a history. We began publishing NJ KIDS since 2004 - that’s 18 years of experience serving the local NJ community. NJ KIDS has become a trusted brand in our space. 9. We are focused. Our focus? Everything kids, from kids’ activities, camps, parties, classes, education, family getaways, healthcare resources, and childcare, we try our best to connect. 8. We are parents too! ... so our knowledge of the kid market comes to us naturally! We have the same questions and are looking for answers too! 7. Our marketing philosophy is simple and effective. Simple because we are a niche resource. Effective because we have multiple channels of targeting our audience of families who have toddlers, school aged, tweens, and teens. 6. Marketing channels galore! Our multimedia channels include web, print, e-newsletters, e-blasts, events, social media, digital content, blogs, and calendars. We integrate all our media channels so that we communicate with our audience in many ways. That’s important among today’s “on the go” parents. Plus, multiple links back to you ensure the greatest Return On Investment! 5. We’re the publication that people actually hold on to. That’s rare in today’s norm of swirling information overload. Why? It’s simple. NJ Kids On the Go! is a colorful, attractive, digest size resource, that’s easy to carry in a purse or car, and referred to throughout the month. It is a quck reference and loaded with calendar of events, activities and local resources. Moms tell us NJ KIDS is their “bible”. 4. We cater to ALL parents who are seriously looking for things to do with their kids - from ages 0 to teenage and everything in between. 3. You CALL US, you GET us! Since day one, we’ve kept all of our operations in house. So when you call NJ Kids, you will speak with an actual staff person. We don’t rely on outside agencies to handle our business. When you email us, we actually prefer to talk to you so we can understand your business. 2. We’re really good at orchestration. We create a customized marketing plan that achieves
your goals while working with your budget. See #6 above. 1. We’re looking for a serious relationship. When you do business with NJ KIDS, we’re in it for the long term. We don’t want to sell you one big ad. We want to build a successful marketing campaign. After all, if your business grows, ours will too! We look forward to partnering with you! Sincerely,
Sandra Leu, Founder and Publisher since 2004