[AASP/MA] MEMBER SPOTLIGHT
by Alana Bonillo
Steve’s Collision Center Steve’s Collision Center owner Brenda Lacaire and her team are passionate about their commitment to making sure customers are treated right and always leave the shop happy.
some steps toward these goals. However, she remains optimistic and is grateful to continue on with steady work, which allows her to make sure her employees are well cared for. The shop always strives to do the job right by researching the necessary OEM procedures prior to starting a repair. Steve’s Collision Center has been a member of AASP/MA for many years. Lacaire was just recently elected to the Board of Directors, representing the Midstate Chapter (Zone 2). “I was honored to be considered by the Board and the membership. I’m here to learn more and share my knowledge with others. I hope that my own experiences can help others along the way.”
Steve’s Collision Center offers welcoming surroundings and exceptional care. Lacaire has been steering the Sturbridge-based facility’s operations since November 1996. She first came on to do office work alongside its original owner, Steve Brunelle, who had been in business since 1985. “I stayed with him all those years. As he worked less, I worked more,” she recalls. In 2015, Brunelle decided it was time to move on and asked Lacaire if she was interested in buying the business. With the support of her husband, Craig, she made the decision to take over Brunelle’s business and keep it going. She continues to manage the business side of the operation, while the repair work is left to the shop’s experienced team. The talent at Steve’s Collision Center includes Mike Biron (who has been on board for roughly 15 years and serves as shop manager), painter Brian Prunier and technician Jason Renaud. Lacaire identifies the technician shortage as one of the biggest challenges the collision field faces these days. “It’s difficult to find good people who are interested in getting involved in this industry.” To keep up with the ever-changing landscape that is collision repair, the shop is working towards I-CAR Gold status as well as pursuing OEM certifications. Lacaire says technician changes through the past year with Steve’s Collision Center owner COVID-19 have forced her Brenda Lacaire to have to go back and retake 14 March 2021
New England Automotive Report
Brenda Lacaire’s “summer fun car” that was painted at the shop Lacaire has never left an AASP/MA meeting or event without taking home some valuable newfound information. “I always pick up something I didn’t even realize I didn’t know just by listening and talking to someone at a meeting.” Lacaire is also passionate about being involved with the community and therefore takes part in a number of groups and activities. One event very near and dear to her heart is the Festival of {Giving}Trees (sparklingtrees.com), of which she serves as chair. The annual event raises thousands for multiple charities. Although the Festival had to be held virtually last year, Lacaire is proud to report it still raised more than they ever expected. She also serves as treasurer of Woman in Business, Inc. (wibsturbridge.org), a Sturbridge-based organization that supports women by fostering networking, sharing information and experiences and providing educational opportunities. Additionally, she is a member of the Lions Club, the National Exchange Club and Business Network International. Helping people is in her nature, and she is thankful that her business gives her the opportunity to do so. “People come in because they got into an accident. It’s your job to make them comfortable and help them out. It really is all about taking care of people. I never thought that this profession would be so much about that, but it really is.” PROTECTING CONSUMERS AND THE COLLISION INDUSTRY
MASSACHUSETTS
