PPG

PPG strives to be a trusted business more of its product training online to meet partner to collision repair shops and the market demand. distributors that sell its products. “We have found that online learning is For more than 135 years, the needed – not just because of the pandemic, international company has maintained but because it can be difficult for painters its reputation as a leading and trusted to find time to leave the shop when they’re developer of paints, coatings and materials. busy,” Rusnak says. “If a body shop has However, that’s just the beginning of what it one painter or two, it can be challenging provides to the industry. to have them out of the shop for training. “We are multifaceted in the way we Also, considering we are working with partner with collision repair centers and digital tools in a whole new way during the distributors,” explains Cathy Rusnak, PPG’s pandemic, the need for us to have online is going on in this market with insurance manager of segment brand strategy. training – especially for certification and companies,” observes Morris, who adds that Through its MVP Business Solutions recertification – has really accelerated.” he has found that those who are involved platform, PPG offers courses on customer Despite the ups and downs of 2020, with AASP/MA have greater success in the service, estimating, increasing productivity PPG Massachusetts Territory Manager market due to the knowledge they gain via shop floor layout development and Rick Morris is pleased to report an increase through association membership. Not more. Thanks to its network of exclusive in sales last year. Additionally, PPG is a surprisingly, he encourages all non-members Platinum Distributors, shops throughout proud Gold-level participant in AASP/MA’s he encounters to consider joining. Massachusetts get what they need when they Vendor Affinity Program. “The shops in AASP/MA are rocking BEST CHEVROLET_NEAR0320.qxp_Layout 1 2/12/20 12:02 PM Page 1 need it. This goal is helped along by PPG’s “It’s really important to participate and rolling and growing stronger. That’s work with non-exclusive distributors as well. with AASP/MA, as they bring us as much such a contrast with those who are not Currently, PPG is working to bring information as we bring them as far as what members.”

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