PHXFW 2017 Program (Magazine) by Niya DeGroat

PHOENIX FASHION WEEK 2017

DI RECTO R S

ADVISORS

Brenna Moses Operations

Percy Knox Advisor

Christina Ziegler VIP Relations

Hermann Plank Advisor

Niya DeGroat Henry Branding

Russell Goldstein Advisor

Dynelle Rodriguez Style

Chris Detert Advisor Vanessa Couturier Style

Alison Callaway Education

Kym Gold Advisor

LETTER FROM THE EXECUTIVE DIRECTOR Fashion. Education. Community. Here we are once again at THE fall fashion event of the year…Phoenix Fashion Week at Talking Stick Resort. Each and every season I get so excited to share our fastgrowing brand with the 1,000’s of fashionistas attending our week-long calendar of events filled with Fashion, Education and Community activations. Like clockwork each and every season…we also get so many questions like, why do we this, how do we do this, and what is our end goal? Well… Our mission is to Push Arizona Fashion Forward! What exactly does that mean? It means that since the beginning, Team Phoenix Fashion Week set the bar high within the Arizona fashion industry and we have been raising that same bar every year. We began as a oneday celebration that has grown into a sustainable year-round fashion business producing (12) different fashion events in (12) different locations around Arizona. How Did We Do It? We clearly defined who we were and who we were not. We were definitely about the ‘Business of Fashion’ first and foremost. We definitely were not going to listen to the naysayers. We are clearly about helping emerging designers build sustainable and successful fashion brands. We clearly were never going to give up. We were 100% about improving on our mistakes and we were never afraid to try again. In

other words, our commonsense approach and relentless work ethic forged our way to becoming the leading fashion industry event in the Southwest. Your Best or Nothing! Brand partner Mercedes Benz inspired this kind of thinking amongst our team. It is true, when you really know who you are and when you give your best effort day in and day out in the pursuit of your goals, you naturally push everything and everyone around you forward. This is the ‘secret to our sauce.’ That mindset and high bar expectation is why we believe designers from around the globe seek us out to showcase their collections on our runway every October. We know that is why national brands want to align with the Phoenix Fashion Week brand. In real time, we are watching the tide turn, Arizona is rapidly moving fashion forward. So, What’s Next? We are launching our unique ‘Emerging Designer Bootcamp’ online to 1,000’s of designers via our education platform, we are launching an ‘All Things Fashionable’ robust, e-commerce website, we are consulting, partnering and financing our curated emerging fashion brands for success! In other words, we will continue to push Arizona Fashion Forward. Not bad for a brand that began as a one-day celebration. Come join us!

–Brian Hill, Executive Director Phoenix Fashion Week -Mom, Michelle, Jada, Family

PHOENIX FASHION WEEK 2017

FASHION. EDUCATION. COMMUNITY.

THURSDAY OCTOBER 5

9:00am - 1:30pm - (3) Business of Fashion Seminar Series 12:00pm - 5:00pm - Buyer & Retailer Appointments 5:00pm - 10:00pm - Style Villa Marketplace 5:00pm - 7:00pm - Red Carpet 8:00pm - 10:00pm - Runway Shows COMMUNITY NIGHT DESIGNERS: Fashionably Pink | Community Designer Showcase The Art Institute of Phoenix EMERGING DESIGNERS: ShaLaJa Swimwear | WVSH | Moon Arrow Liv Rio | QMULATIVE

9:00am - 1:30pm - (3) Business of Fashion Seminar Series 12:00pm - 5:00pm - Buyer & Retailer Appointments 5:00pm - 10:00pm - Style Villa Marketplace 5:00pm - 7:00pm - Red Carpet 8:00pm - 10:00pm - Runway Shows 10:00pm - After Party at Ellure Lounge EMERGING DESIGNERS: Theo Doro | Nouvelle Palm Beach | EnnYe Collection Odd Bird Designs | Nahuala

FRIDAY OCTOBER 6

ESTABLISHED DESIGNERS: Dolcessa | Brothers Tailors | Farah Abu | Barbara Bultman

SATURDAY OCTOBER 7

9:00am - 1:30pm - Business of Fashion Seminar Series 12:00pm - 5:00pm - Buyer & Retailer Appointments 5:00pm - 10:00pm - Style Villa Marketplace 5:00pm - 7:00pm - Red Carpet 8:00pm - 10:00pm - Runway Shows 10:00pm - After Party at Degree 270 EMERGING DESIGNERS Aconav | Christine Adar | Marie Margot Taussy Daniel | Cliff D. Creations ESTABLISHED DESIGNERS: Resty | Elevee Lifestlye | Rocky Gathercole Finale: Yas Couture by Elie Madi

STYLEVILLA MARKETPLACE Shop Designer Looks Straight from the Runway

THURSDAY October 5

Phoenix Fashion Week, Shazia’s Boutique, Lash Affair, CND Vinylux Cha Cha Chic, Multi-Colored-Animal, Fat Eddie’s, Kelly Callaway Designs, Dakota Jeane, Navajo Mermaid, Northern Clover, Kendra Scott, Don’t Be A Chump! Check for a Lump!, Tal Barkel, TONI&GUY, FirstSense Medical, RumQuake

FRIDAY

October 6 Phoenix Fashion Week, Shazia’s Boutique, Lash Affair, CND Vinylux Cha Cha Chic, Aconav, Theo Doro, Nouvelle Palm Beach, Barbara Bultman, Multi-Colored-Animal, Marie Margot, QMULATIVE, Ideal Image, Phoenix New Times, Ruby On the Go, RumQuake, Green Living Magazine

SATURDAY October 7

Phoenix Fashion Week, Shazia’s Boutique, Lash Affair, CND Vinylux Cha Cha Chic, Aconav, Multi-Colored-Animal, Nouvelle Palm Beach, Barbara Bultman, Enji Studio Jewelry, Tagliente, Couture Aprons, Jazzy Makeup, Phoenix New Times, TONI&GUY, RumQuake

This year’s Phoenix Fashion Week Style Villa Marketplace inside Talking Stick Resort, will be the fashionable shopping destination for all attendees. Beginning at 5:00pm Thursday through Saturday of fashion week, this stylish marketplace will feature a bevy of shopping opportunities for every taste, from top retailers to Phoenix Fashion Week’s emerging and established designer brands straight from the runway.

EMERGING DESIGNER OF THE YEAR

Each year, Phoenix Fashion Week introduces hand-selected talented Emerging Designers, discovered following Phoenix Fashion Week’s successful tour of the United States and beyond, including San Francisco, Los Angeles, San Diego, West Palm Beach, Atlanta, Chicago, Denver, Philippines, East Africa, Mexico, Tucson, and Phoenix. Phoenix Fashion Week has also enlisted the experience and knowledge of industry expert and success story, Kym Gold, the co-founder of True Religion Jeans. These next “IT” designers had the opportunity to launch their brand at Phoenix Fashion Week at Talking Stick Resort this year and competed in a 4-month Designer Bootcamp leading to the title of ‘Designer of the Year’ and a $10,000 prize package comprised of goods and services to help the winning brand succeed. Phoenix Fashion Week will announce three ‘Designer of the Year’ winners based on the categories: Lifestyle, Contemporary and (Ready-to-Wear) Couture.

YES!

“

“ BE

ALWAYS LOOKING FOR A

- FASHION EXPERT AND CO-FOUNDER OF TRUE RELIGION JEANS KYM GOLD

THE

BUSINESS 5 6 7

OF FASHION SEMINAR SERIES

OCT

THURSDAY

9:00AM - “Launch Your Brand! 10 Steps to Turn a Fashion Idea into a Business Reality” Alison Callaway | phoenixfashionweek.com

10:30AM - “Don’t Be Legally Naked – Protect Your Designs” | Andrea Arndt | Attorney, Dickinson Wright LLP 12:00PM - “Sell Your Designs: Insider Tips to Drive Fashionistas and Boutiques to BUY” Alison Callaway | phoenixfashionweek.com

OCT

FRIDAY

9:00AM - “Best Damn Digital Marketing Seminar Ever” |Ron Cates | RonCates.com

10:30AM - “Apps Unleashed: Use Your Smartphone to Drive Your Fashion Business” Ron Cates | RonCates.com 12:00PM - “MORE than the #OOTD: The Business Behind Blogging”| Audree Lopez SimplyAudreeKate.com

OCT

SATURDAY

9:00AM – “FashionTouri – Create an International Fanbase and Gain Global Attention” Ronja Scherzinger | FashionTouri.com 10:30AM - “How Not to Be a Basic B: Create a UNIQUE Blog, Brand, or Business” Audree Lopez | SimplyAudreeKate.com 12:00PM - “State Forty Eight – Your Community is Crucial for Success” Michael Spangenberg, Stephen and Nicholas Polando | StateFortyEight.com

PHOENIX FASHION WEEK 2015

established DESIGNERS GLOBAL FASHION BRANDS

Each year, Phoenix Fashion Week selects a diverse list of established fashion brands from around the globe to showcase their latest collections here in the desert. These successful designers are dressing TOP entertainers including CARRIE UNDERWOOD, GWEN STEFANI, J LO, BEYONCE, KATY PERRY, NICKI MINAJ...and they chose Phoenix as the perfect cross section of fashionistas, media and buyers to extend their reach and brand recognition. This year, Phoenix Fashion Week is set to feature brands hailing from The Philippines, Lebanon, Kuwait, Paris to Phoenix. Enjoy the collections from the ESTABLISHED DESIGNERS of Phoenix Fashion Week 2017.

PHOENIX FASHION WEEK 2017

THURSDAY

Fashionably Pink Womenâ&#x20AC;&#x2122;s Fashions by Glam Squad Couture

Arizona Community Designer Showcase

The Art Institute of Phoenix

artinstitute.ed/phoenix

FRIDAY

Dolcessa Las Vegas, NV

Brothers Tailors Phoenix, AZ

mydolcessa.com

brotherstailors.com

Farah Abu Philippines

Barbara Bultman St. Louis, MO

barbarabultman.com

SATURDAY

Resty Manila, Philippines

Elevee Los Angeles, CA elevee.com

Rocky Gathercole Philippines

Yas Couture by Elie Madi Kuwait

rockygathercoleatelier.com

yascouture.com

EMERGING |

Kym Gold

LAUNCHING THE NATION’S TOP EMERGING DESIGNERS Dedicated to building global fashion brands, Phoenix Fashion Week toured the nation in search of the best emerging designers to join our intensive 4-month Emerging Designer BootCamp adding the expertise of True Religion Jeans co-founder Kym Gold. Our goal is to strategically guide and launch brands at fashion week and beyond, while competing for a $10,000 Prize Package & title of “DESIGNER of the YEAR”. HOW TO -BUILD THE PERFECT BRAND MESSAGE -WRITE YOUR OWN PRESS RELEASES -EFFECTIVE SOCIAL MEDIA -RETAIL MATH FOR PROFIT -LOOK BOOKS & LINE SHEETS -POP UP SHOPS & TRUNK SALES -EFFECTIVE MARKETING PLAN -BUILDING BUYER RELATIONSHIPS -RETAIL READY, PREP-PACK-SHIP -CONTROLLING EXPENSES -HOW TO LAND & GROW SALES Focusing on the past success of the Emerging Designer Bootcamp, Phoenix Fashion Week has partnered with EVINE, a national e-commerce portal and home shopping channel. The EVINE team has taken a behind the scenes look at these (15) emerging designers’ in the competition and will ultimately select three (3) to sell a capsule collection direct to their (10 million+) shoppers via their online store and cable channel evine.com.

THURSDAYLIFESTYLE

FRIDAYCONTEMPORARY

SATURDAYCOUTURE

ACCESSORY DESIGNER OF THE YEAR

ENJI Studio Jewelry | Ethical Accessories with an Edge | EnjiStudioJewelry.com GFASH | Undeniable Sparkle | GFASHnow.com Multi-Colored-Animal (MCA) | Repurposed Style | MCAheadbands.com Tagliente | Make A Statement | TaglienteDesigns.com ACCESSORY PITCH CHALLENGE Presented by Phoenix Fashion Week, the Accessory Pitch Challenge called on Phoenix Fashion Week’s accessory designers again this year to design a unique accessory that embodies the Phoenix Fashion Week brand. After much anticipation, Multi-Colored-Animal was named the challenge winner.

Winning Pitch

“The #PHXFW headband was inspired to promote Phoenix Fashion Week as an industry trendsetter by incorporating innovative yet simple design elements, unisex marketability, classic black/ white graphics with maximized visibility, and use of the hashtag as a conversation starter (“Cool headband! Where did you get it? What’s #PHXFW).” - Colin Jared, MCA

WHO WILL WIN ACCESSORY DESIGNER OF THE YEAR?

EXCEPTIONALLY PURE NATURALLY ALKALINE

CARBON NEUTRAL

NATURAL SPRING WATER FROM ICELAND

Discover More icelandicglacial.com #IcelandicGlacial

PHOENIX FASHION WEEK 2017

FEATURED IN

BRIDGING DESIGNERS & BUYERS.

Forget New York and Paris—Fashion Weeks Are Found From Seattle to Stockholm Not to Mention Hoboken, Hong Kong and All Over the Map By Tony Case

he fashion forward are not limited to the runways of Paris, Milan and New York. Welcome to Fashion Week—in Hoboken. As in New Jersey. Also, Seattle, Tampa, Phoenix, Austin, Brooklyn and Omaha.

Naturally, fashion weeks have sprung up in international capitals associated with style, design and luxury living—among them, Dubai, Stockholm and Hong Kong. But places as far-flung as Little Rock, Nashville, even St. Charles, Mo., have also launched their own franchises to bring business and buzz to local designers and retailers. And brands like Cadillac, T-Mobile, Red Bull and Peroni have signed on as sponsors. “With big global fashion powerhouses taking their shows on the road—Vuitton in Palm Springs, Chanel in Dallas—it’s not surprising every town in America has caught the fashion bug,” said Stellene Volandes, executive style director of Town & Country. Doing good is at the core of many of these events. Omaha Fashion Week partnered with SAC Federal Credit Union, which is marketing credit products for designers and retailers. Phoenix Fashion Week benefits cancer charities. And while modest apparel is the hallmark of Tampa’s Christian Fashion Week, the festival also promotes ethical labor and manufacturing practices. Just don’t look for Hoboken Vogue anytime soon. “As far as real influence in the fashion world, their power has yet to be seen,” said Volandes. And yet, she also pointed out that Los Angeles Fashion Week, which started out small, may well end up in the big leagues of couture.

FEATURED IN

BRIDGING DESIGNERS & BUYERS.

fashionistas at

SPRING INTO STYLE #SpringIntoStyle

PHOENIX FASHION WEEK 2017

HIRE A

FASHION PROFESSIONAL

PHOENIX FASHION WEEK’S FREELANCE PROGRAM

We Offer: - FASHION DESIGN - HAIR STYLING - SALES REPRESENTATION - PHOTOGRAPHY - GRAPHIC DESIGN - WEB DESIGN - MARKETING - SOCIAL MEDIA

- STYLING - MAKE UP ARTISTS - ACCESSORY DESIGN - VIDEOGRAPHY - MODELING - PR - EVENT PLANNING - CONSULTING

“The Phoenix Fashion Week Freelance Program has been a great resource for Elevee Custom Clothing and Lifestyle. We have used the program to secure the services of a photographer and videographer. Also, when we decided ago, we used the entire Phoenix Fashion Week platform to do our very first fashion show in Arizona six months ago, we used the entire Phoenix Fashion WeekPlatform. We used their stylists, models, and coordination system to execute a fantastic show.” - Percy Knox, Elevee Custom Clothing and Lifestyle

For More Info Email: Freelance@PhoenixFashionWeek.com

PHOENIX FASHION WEEK 2017

2017

MODEL OF THE YEAR

This year’s ‘Model of the Year’ Competition, powered by Leidan Mitchell - Model Citizen, MUZE Beauty and Lash Affair by J. Paris, was (3) months of fierce fun for our Top Model hopefuls! After over 200 models tried out at our Model Search in June, we narrowed down the competition to our Top 40. These ‘Model of the Year’ Top 40 male and female models have been competing in various challenges to strengthen their skills and prepare them for industry success, including:

Challenge #1: Headshot – Our Top 40 models were transformed with beautiful natural looks at the Model Makeover Event hosted by Leidan Mitchell/Model Citizen + Muze Beauty, before working their angles infront of the camera for photographer Romen Cole for the best headshot. Winners: Khayla + Greyson Challenge #2: Print Challenge – These Top 40 models brought their A-Game for the Print Challenge presented by Muze Beauty, including 4 themed shoots shot by photographers Romen Cole + Nader Abushhab and styled by Ashley Paige, Nuvia Magdahi, Jessica Fierro, and Fanny Phillips. Winners: Bella, Ronnie, Chante, & Owen. Group Winner: Team Iconic Beauty

the

Agency A R I Z O N A R

LASH AFFAIR J. PA R I S

Challenge #3: Runway – In conjunction with PHXFW’s emerging designer fall collection preview, the Top 40 models walked the runway at Shop Garment District in August. The best performance of the night went to Amanda + Sean

Challenge #4: The Agency Arizona Interview - One of the most life changing meetings a model may experience is an interview with a modeling agency. To prepare them for this future opportunity, The Agency Arizona staged mock interviews for each Top 40 model, where they were evaluated for their professionalism, portfolio and presentation. Winners: Amber May + Milan Challenge #5: Social Media – Announced at PHXFW on Friday October 6, this challenge incorporates the relevance of digital media in the fashion industry by creating a Facebook album with each of the model’s best shots. The Top 40 models are challenged to effectively market themselves via social media and compete for the most “likes.” Challenge #6: Phoenix Fashion Week – These models will be judged during the three days of fashion week runway shows, based on their previous challenges, runway performance, star presence, professionalism and photo quality.

THE SUMMER THAT CHANGED THEIR LIVES!

2017 MODEL OF THE YEAR

Alexis

Ali

Alondra

Amanda

Amber May

Andra

Ashlee

Bella

Brittney

Chante

Charles

Courtney

Danielle

Edwin

Greyson

Ian

Jasmine

Jocelyn

Josh

Kelcey

Khayla

Kyle

Madison B.

Madelyn

Madi C.

Madison M.

Maia

Michalina

Mikayla

Milan

Olivia

Owen

Rebecca Jo

Ronnie

Samantha

Sean

Stefanie

Sydney H.

Sydney T.

Taylor

MODEL OF THE YEAR PRINT CHALLENGE

#PHXFW

“ We are excited to continue to activate one of our strongest platforms, humanity. We look forward to partnering with amazing brands to support local breast cancer charities and raise awareness and funds right here in Arizona.“ - Brian Hill | Phoenix Fashion Week Executive Director

OVER $50,000 RAISED • Over $50,000 raised for local breast cancer charity DON’T BE CHUMP! CHECK FOR A LUMP! • Amazing partners included: Tal Barkel, Phoenix Fashion Week, Digital Wire 360, Tuft & Needle, Kendra Scott and Glam Squad Couture • Fashion show featuring top local celebrities and breast cancer survivors dressed in PINK Powered By

Benefitting

Special Thanks

BRIDGING DESIGNERS & BUYERS.

Join the Fashionably Pink Team - seeking corporate sponsorship and community leaders Contact brenna@phoenixfashionweek.com

fashionistas at

SUITS AND SNEAKERS

PHOENIX FASHION WEEK 2017

bloggers

#PHXFW

Audree Lopez of Simply Audree Kate

Harpreet Maan & Eva Louis of Chronic Behavior

PHOENIX FASHION WEEK 2016

Kyle Krone, Lindsay Viker & Tiffany Tank

The #SmartBlondes

Cynthia Sassi of Fab AZ

on the runway

PHOENIX FASHION WEEK 2016

fashionistas at BRIDGING DESIGNERS & BUYERS.

PHOENIX FASHION WEEK 2017

emerging designers at

PHOENIX FASHION WEEK 2017

#DesignerBootcamp

Brian Hill | Team Leader Brenna Moses | Team Leader Tricia Sharkey | Team Leader Kimberley Warmack-Mason | Ambassador

phoenixfashionweek.com | 3316 E. Washington St. | Phoenix, AZ 85032 | info@phoenixfashionweek.com

HOSTED BY:

BRIDGING DESIGNERS & BUYERS.

2017 SPONSORS R

LASH AFFAIR J. PA R I S

the

Agency A R I Z O N A

AZL

azlatinos.com

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In Memory Of Pete