The 7 C's of Digital Marketing

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The 7 C’s of Digital Marketing GAYATHRI M - MARCH 11, 2020

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 Estimated Time : 3 minutes We all know that there is 7P’s for Conventional marketing. To know the difficulties of Digital Marketing over Traditional Marketing, it is important to understand the 7C’s of Online Digital Marketing. In this blog, we are going to discuss the 7 C’s in Digital Marketing where you will come across different tools that you need to conduct a digital audit, planning and the strategies that have to be implemented.

The core idea is to have a useful framework that helps in enhancing the business of any marketers.

Let us now discuss what all are the 7 C’s in a Digital Marketing

1) Customer

It is important to know about our targeted customers and their digital presence in the online medium.

Having a marketing model in any kind of marketing context needs to have a customer located in the center. The online digital medium offers vast opportunities for targeted marketing.

For Example: We should frame it out about our customers: Do you have well-developed customer personas?

When did you collect the insights from any of our customers?

First of all, we should understand that customers’ needs and requirements change continuously. Today they expect everything within a short period with transparent communication.

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Business patterns change everyday entrepreneur needs to adapt to the various changes. Without the support of the online medium, it becomes pretty difficult to sell your product to everybody.

By imbibing the techniques of online marketing, we get to know more about the shopping behavior of our targeted customers, the delivery requirements and the online communities they belong to.

In a nutshell, it is important to have more knowledge of every single thing in the online digital medium that has to do with the customers.

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We are the leading Digital Marketing Company that offers efficient services to our cutomers as per their requirements.

2) Convenience These days customers can do purchasing at any time of their choice since there is an increase in the online trend. This has made quick access to the online store through any smart devices.

Making the previous orders accessible if the customer is in a hurry. They can repeat any of the earlier orders. Along with the acknowledgment about the arrival of the product.

3) Competition Technology often offers competition and this is a great opportunity for marketers to increase the visibility of their business brand. People embrace new and creative ideas of the business brands and the website is giving consumers more knowledge through their website.

Now there is ample technology available and people have got access to many online sites where people can order things anytime.

Due to the enhancement in technology, it has changed its route concerning Digital Marketing Strategies. It is very important to track what kind of strategy does our competitors use, this will enhance your marketing strategies.

Read Also: How to Create a Buyer Persona while doing Digital Marketing

4) Communications The greatest change in the digital media strategy is the change in inbound marketing which includes organic search engine optimization, social media, etc.

We focus on communication where social media has got many platforms to integrate its marketing strategies. It is seen that many communications happening at the same time is a loss for the business where people can control the messages. The posting method has also been changed, it has become sharp to the point. The best way to test the online communication is thorough a content audit.

Some of the important things to take note:

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Format and types of communication that is delivered The important messages The voice tone The pitfalls in the content It can be used to check on the competitors and their way of online communications.

5) Consistency This is very simple, why because whatever you post in different channels to enhance the visibility of the brands, consistency should be maintained across all the channels.

6) Creative Content The bloggers as well as the online marketers won’t post content on their website frequently. But with the advent of Google Algorithm, it is important to update the content to stay visible in the online medium.

These days customers dwell more into information and they depend on every social media platform. But it should be made note that the business information should be conveyed through the business website.

To draw attention we can include videos and other infographics.

7) Customization Due to the improvement in technology a lot of sites these days have customized web experience. With the advent of greater technologies, it has become more personalized where customers can use and navigate it quickly.

Bonus C is Coordination Coordination is important in the business and that coordination and integration should be there from the initial stage to the final stage of delivery of the service as well as the product.

You should have an understanding of the fulfillment process and it is necessary to make sure that everything works well properly.

Conclusion It is very important to know different kinds of marketing strategies and this will help to analyze what works well and doesn’t works.

We not only provide services in Digital Marketing but also helps our customers to develop their business websites. We are the leading Web Development Company in Bangalore who designs websites for the customers at an affordable price.

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TAGS | 7C FRAMEWORK, 7C'S MARKETING, CONTENT IN DIGITAL MARKETING, DIGITAL MARKETING COMPANY IN BANGALORE, WEB DEVELOPMENT COMPANY IN BANGALORE

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