Email: info@nirwanuniversity.ac.in
Url: https://www.nirwanuniversity.ac.in/pg-programmes/mba-sales-marketing
Areas covered in a typical MBA in Sales and Marketing Programme
A business will always be incomplete without a robust sales and marketing programme. These strategies fall under the core business operations They require efficient professionals to conduct the operations under this department. The interdependent nature of the sales and marketing segment compels a top MBA College in Jaipur to include them in a single programme This article will highlight some of the areas that are covered under the MBA in Sales and Marketing programme.
Marketing Strategy
This is the most basic concept that a student learns in this course This is a term used for an all-inclusive plan of action to achieve specific marketing goals. A typical marketing strategy will start with identifying the target audience to understand their needs It will further include pitching the product/service to this audience in an effective manner. The strategy also defines the channel that one may use to communicate with their audience Other important aspects of this strategy will be competitive analysis, positioning, branding, and distribution strategies. An MBA student will learn how to conduct all of the above functions and lead the strategy to the desired goals
Consumer behaviour
This is a subject in the MBA in Sales and Marketing course that deals with the study of behaviour patterns of your target consumer. It typically helps students understand how individuals and groups make purchasing decisions. It includes the study of various surrounding psychological, social, and cultural factors that influence a purchasing decision. This study helps professionals to understand what motivates their consumers. A robust marketing plan will always be incomplete without incorporating the nuisances of consumer behaviour.
Market research
This is the base for a marketing strategy If a professional wants to plan an effective marketing strategy, thorough research is a must. Market research is a term coined for a comprehensive analysis of the consumer and their behaviour It enables a professional to use this information to improve various crucial aspects of marketing like products, prices, distribution and promotion. During the MBA course, a student will learn about the various research tools and techniques They get involved in the process of making data-driven decisions.
Email: info@nirwanuniversity.ac.in
Url: https://www.nirwanuniversity.ac.in/pg-programmes/mba-sales-marketing
Branding
This is an important area of marketing that is essential for a successful business. It refers to the process of creating a brand image and further managing and protecting it. The scope of the brand expands to each communication like image, messaging, and positioning in the market. This is the factor that distinguishes your brand from the competitors. Students enrolling in the top MBA College in Jaipur learn about brand strategy development and its various aspects.
Digital Marketing
A business can know about its audience through marketing and research They can make efforts to build a brand for their product/service. However, a strong digital marketing strategy is necessary to bring visibility to your brand Digital marketing strategies ensure that your brand reaches the desired goal in the best way possible. It works on the overall digital presence and communication to create result-driven strategies
Sales
This is the most crucial aspect of the business operations. It equips students with the skills and knowledge that are essential to ensure customers buy your product It teaches the student to understand the customer's needs. They are taught ways to develop sales strategies to have an impact on your audience Other skills that students learn in this course are negotiation tactics, relationship building, and closing deals.
Conclusion
The above areas are covered in an MBA in Sales and Marketing course You must choose a reputed college to pursue this course to enhance your prospects of a rewarding future.